Comparative analysis of swot & pest analysis
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Welcome You All
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Md. Isarot HossanID: 142014001
Department of Textile Engineering
Green University of Bangladesh
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Comparative analysis of SWOT & PEST analysis
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Over Viewo What is SWOT analysis?o What is PEST analysis?o Comparative analysis of SWOT & PEST analysis.
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SWOT analysis:
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SWOT analysis:
SWOT when broken down simply means analysing the:Strengths – The advantages you have
over the competition concerning this project.
Weaknesses – The disadvantages you have internally compared with your competitors.
Opportunities – Current external trends which are waiting to be taken advantage of.
Threats – External movements which may cause a problem and have a negative impact on your business.
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Pest can also be known as PESTLE which includes other factors such as:Legal – Legislation which have been
proposed and may come into effect and any passed legislation’s.
Environmental – Environmental issues either locally or globally and their social and political factors.
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Comparative analysis of SWOT & PEST analysis:
It is best practice to do the PEST analysis and include the results in opportunities and threats section in SWOT analysis
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Any Question?
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Thank You