Comparative analysis of marketing strategies of

automobile companies in IndiaGlobal Comparative Media

Presented byRising Cluster

Shikhar, Santosh, Raghav, Rishabh & Pushpraj

Contents Introduction Background Brand Marketing Strategy Advertisements Conclusion

Introduction The following slides gives a piece of

information about different types of marketing strategies among the different Automobile Companies.

Majorly considering the comparison of two leading automobile manufacturing companies :

A. Maruti Suzuki B. TATA

Background Maruti Udyog Ltd. Known as ‘Maruti’.

Found in 1981, by Indian government.

In collaboration with Suzuki Motor Corporation since 1982.

Indian government owned 18.2% of company and Suzuki owns 54.2%.

Background Launched first car Maruti 800 in 1983.

Manufacturing centres are in Gurgaon & Manesar.

Headquarters near Nelson Mandella Rd., in New Delhi.

In 2007 renamed to Maruti Suzuki India Ltd.

Background Tata Motors Ltd. a subsidiary

company of Tata Group. Found in 1945, by J.R.D. Tata. Headquarters are in Mumbai,

Maharashtra. Launched first vehicle Tata Sierra in

1994.

Background Launched first indigenous passenger

vehicle in 1998.

Launched first SUV Tata Safari in 1998.

Launched first LCV Tata Sumo in 1994.

18th largest Motor Vehicle company.

Brand LOGO

Colour Scheme

Taglines

Brand Flagship Car

Brand Value

Brand Identity

Consumer Behavior

MARKETING STRATEGY

BASE MARUTI TATA

TARGET AUDIENCE COMMON PEOPLE ALL SECTORS

MANUFACTURE COMPACT VEHICLE AND SMALL

ALL SIZES OF VEHICLE

U.S.P MADE FOR INDIAN ROADSFUEL EFFICIENTGOODWILL

THE RULE OF 4M’S FUEL EFFICIENT

MARKETING CAMPAIGNS

1. RURAL AREA CAMPAIGN

2. ‘KITNA DETI HAI CAMPAIGN’

1.OOH CAMPAIGN FOR SAFARI STORME2. TATA NANO CAMPAIGN

TIE UPS SPONSORSHIPS 14 BANKS SPONSORSHIPS

Advertisements

TVCPrints

Conclusion Helps in future reference.

Maruti has more variety than TATA.

In terms of sales & services Maruti comes first.

Helps in designing strategy for Ads. & Campaigns.

Better option for the customers.