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Company Surge for lead scoring

For further information please contact Charles Crnoevich, Senior Director Sales and Success on +1 (646) 759 8928 or email: ccrnoevich@bombora.com

Marketing challenge

Lead scoring models are an effective way for B2B marketers to prioritize leads for their sales teams. These models typically score a lead based on a few factors such as company, demographic profile, and engagement with your content.

While this data is incredibly valuable, it lacks a company-level view that could help distinguish if this lead could is simply a subject matter expert in your industry, or part of company buying group actively researching for a solution that your company can provide. Without this company-level view, your marketing and sales teams may be spending valuable resources qualifying and nurturing leads that will never convert to opportunities.

Company Surge for lead scoring

Company Surge highlights the companies that are exhibiting spikes in research activity across our co-op of 3,500 trusted B2B websites for topics relevant to your products or services compared to their historical baselines.

By using this data to augment existing lead scoring models, you can get a holistic view of research activity and engagement on the company level to qualify individual contacts.

A walk-thru of the solution:

Log into the Bombora Interface at surge.bombora.com or create a query from your Bombora SFDC integration.

Run a Company Surge report by selecting relevant topics and ’comprehensive report’ as the output.

After downloading the report, find companies that have a surge score above 60 and upload the list to your marketing automation system.

Augment your lead scoring model and prioritize leads that come from surging companies.