{COMPANY SLOGAN} prepared for: compliments of: BRESKE REAL ESTATE TEAM KELLER WILLIAMS REALTY...

{COMPANY SLOGAN}

prepared for:

compliments of:

BRESKE REAL ESTATE TEAM

KELLER WILLIAMS REALTY

615.416.0410

Keller Williams Realty

Todd Breske

Selling Your Home: It’s All About You

My real estate business has been built around one guiding principle: It's all about you, my client.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 50 percent of my business comes from repeat customers and referrals.

Good service speaks for itself. I’m looking forward to the opportunity to earn your referrals too!

[email protected] • BRESKETEAM.com

TODD BRESKE • 615.416.0410

Why Keller Williams Realty

TechnologyLeading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. TeamworkKeller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

KnowledgeKeller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

ReliabilityFounded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track RecordI’m proud to work for the fastest-growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

TODD BRESKE • 615.416.0410


My 10+ Customer Service Commitment

As the REALTOR® you have chosen to exclusively represent you in the sale of your home, I promise that I will:

1.Provide you with 10+ Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times.2.Help you obtain the highest possible price for you house in the shortest amount of time.3.Advise you on pricing and assist you with staging your home.4.Implement the 10 Point Marketing Plan to market your house through as many channels as possible.5.Coordinate the home showing process.6.Present all offers and advise you on the terms and contingencies.7.Negotiate offers on your behalf.8.Schedule and coordinate completion of contingencies and inspections.9.Monitor the buyer’s loan process.10.Coordinate and supervise the preparation on all closing documents and guide you through the closing process.

Todd Breske • 615.416.0410

[email protected]• BRESKETEAM.com

My 10-Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time, I’ll implement my proven 10-Step Marketing Plan.

We will:1.Price your home strategically so you’re competitive with the current market and current price trends.2.Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.3.Mail 100 “New Listing” postcards to your nearest neighbors.4.Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS), as well as in local and global MLS systems, including PROFESSIONAL PHOTOGRAPHS. (We hire professional photoshoots only)5.Produce a VIRTUAL TOUR of your home, placing it on multiple Websites to attract both local and out-of-town buyers.6.Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.7.Promote your home on SOCIAL MEDIA such as Facebook, Twitter, YouTube, Craigslist, and more.8.Market and Conduct an OPEN HOUSE to promote your property to prospective buyers. (OPTIONAL)9.Target active Buyers and Investors in my database who are looking for homes in your price range and area.10.Provide you with Biweekly Updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.

Todd Breske • 615.416.0410

[email protected] BRESKETEAM.COM

mailto:[email protected]

Extended Marketing ReachWhen you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

TODD BRESKE • 615.416.0410


The Home Selling Process: Determining Value of a PropertyLet’s begin with this direct statement:

I am not the one who decides how much your home is worth. The market does.

It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:

PricePricing your home properly from the start is the deciding factor on how long it will take to sell it.

LocationLocation is the single most important factor in determining the value of your property.

ConditionThe condition of the property affects the price and the speed of the sale.As prospective buyers often make purchases based on emotion, first impressions are important. I’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

CompetitionProspective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.

TimingProperty values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

TODD BRESKE • 615.416.0410


Price Competitively—The First 30 Days are Critical

The right price is important.

• A property generates the most interest when it first hits the market.

• The number of showings is greatest during this time if it is priced at a realistic

market value.

• Starting too high and dropping the price later misses the excitement and fails

to generate strong activity.

• Many homes that start high end up selling below market value.

TODD BRESKE • 615.416.0410


Price Right—Time on Market Works Against You

If you want to compete, be competitive.

• The buying market has a short attention span.• Pricing your home right the first time is key.• Proper pricing attracts buyers.• An overpriced house will not sell.• We want to generate offers before the market moves on to newer listings.

TODD BRESKE • 615.416.0410


Three things to remember:

1. You don’t get a second chance to make a first impression.

2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.

3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

What Can Staging Do?

The Home Selling Process: Staging Your Home

Location Cannot be changed

Size Difficult to change

Amenities Can be changed

Condition Can be changed

Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.”

When a seller stages their home, one of two things happens:

1. The home becomes more valuable than other comparable properties in that price range.2.The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*

*Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times

by Gary Keller

Preparing Your Home for SaleDid you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home's appeal:

Exterior• Keep the grass freshly cut.• Remove all yard clutter.• Apply fresh paint to wooden fences.• Paint the front door.• Weed and apply fresh mulch to garden beds.• Clean windows inside and out.• Wash or paint home’s exterior.• Tighten and clean all door handles.• Ensure gutters and downspouts are firmly attached.

Interior• Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).• Clean or paint walls and ceilings.• Shampoo carpets.• Clean and organize cabinets and closets.• Repair all plumbing leaks, including faucets and drain traps.• Clean all light fixtures.

For Showings• Turn on all the lights.• Open drapes in the daytime.• Keep pets secured outdoors.• Play quiet background music.• Light the fireplace (if seasonally appropriate).• Infuse home with a comforting scent like apple spice or vanilla.• Vacate the property while it is being shown.

TODD BRESKE • 615.416.0410


Closing 101

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

Here are a few things to bring to the closing:

• House keys• Garage door opener(s)• A picture ID

What can you expect?

The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you.

What are your costs?

Sellers commonly pay the following at closing:

• Mortgage balance and prepayment penalties, if applicable• Other claims against your property, such as unpaid property taxes• Unpaid special assessments on your property• Document stamps (or taxes) on the deed• Real estate commission• Legal fee or title insurance premium

After the closing, make sure you keep the following for tax purposes:

• Copies of all closing documents• All home improvement receipts on the home you sold

Todd Breske• 615.416.0410


Moving Checklist

New Telephone Number: ____________________________________________

New Address: _____________________________________________________

Before you move, you should contact the following companies and service providers:

Insurance Companies:______Accidental______Auto______Health______Home______Life______Renters

Business Accounts:______Banks______Cellular Phones______Department Stores______Finance Companies/Credit Cards

Subscriptions:______Magazines______Newspapers

Miscellaneous:______Business Associates______House of Worship______Drugstore______Dry Cleaner______Hairstylist

Utilities:______Electric______Telephone______Water______Cable______Gas

Professional Services:______Broker______Accountant______Doctor______Dentist______Lawyer

Government:______Internal Revenue Service______Post Office______Schools______State Licensing______Library______Veterans Administration

Clubs:______Health and Fitness______Country Club

Todd Breske• 615.416.0410


{COMPANY SLOGAN} prepared for: compliments of: BRESKE REAL ESTATE TEAM KELLER WILLIAMS REALTY...

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