Company Project Report - Vision Ventures.

7/21/2019 Company Project Report - Vision Ventures.

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Company Project Report

SALES AND BUSINESS

DEVLOPEMNT OF VISION

VISTURES

Institute of Management Technolog! Du"ai

SUBMITTED B#$ Sh%uthi &angiti

SMBA'()*)

SUBMITTED TO$ D%+Vimi &ham

Associate P%ofesso%

1



TABLE OF CONTENTS

1) Acknowledgement

2) Executive Summar

!) "ntroductiona) #AE $la%% "ndu%tr

&) 'i%ion 'enture%

() ro*ect O&*ective

+) ,et-odolog

a) Lead $eneration

&) .ata Collection

c) /e%earc-

d) Cam0aign

) roduct 0re%entation

) roduct Awarene%%

3) "dentit /ede%igning4) /e%earc- Anal%i%

15) "%%ue%

a) C-allenge% 6aced

&) /e%olution%

11) /ecommendation%

a) ,et-odolog

&) ,aintaining 7uge .ata

c) Bu%ine%% Ex0an%ion

12) Bi&liogra0-

1!) A00endice%

AC8NO9LE.$E,ENT

I am ineffably indebted to Mr. Ajay Mehta, C.E.O of Vision Ventures International

FZC – Middle East for his conscientious uidance and encouraement. !he co"

o#eration is hihly a##reciated. $is %ision and e&ecution aimed at creatin structure,

definition, and realism around the #roject and fostered the ideal en%ironment for me to

learn and ro'.

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!he #rojects and tas(s done durin this #eriod 'ere hihly educati%e and informati%e.

On the %ery outset of this re#ort, I 'ould li(e to e&tend my sincere ) heartfelt

obliation to'ards all the #ersonaes 'ho ha%e hel#ed me in understandin

a##ro#riately the functionin of the *lass Industry. A reat treasure of (no'lede 'as

unloc(ed as I 'ent dee#er into the subject. +nder their uidance I 'as able to #ic( u#

the nuances of the subject and %arious #rocesses that 'ere in%ol%ed.ithout their acti%e uidance, hel#, coo#eration ) encouraement, I 'ould not ha%e

made head'ay in the #roject.

!his #roject a%e me a reat in siht about the sco#e and im#ortance of the *lass

Industry sector in +.A.E and a cor#orate e&#osure in Middle East.

I also ac(no'lede my ratitude to'ards Mr.-s Vimi ham my mar(etin /rofessor at+ni%ersity. I o'e her a lot for the continuous mentorin and uidance at e%ery ste# of

the #roject.

0ast but not the least I e&tend my sincere than(s to my uni%ersity Institute Of

Manaement !echnoloy for i%in me this #roject o##ortunity. !his com#any

#roject has been a reat learnin round for me.

"1hruthi aniti.

E:EC#T"'E S#,,A/;

Name o6 t-e ro*ect< 0ead *eneration and 2usiness 3e%elo#ment, Vision Ventures, 1harjah.

A&out t-e To0ic=O&*ective<!he #roject is related to analy4e the *CC mar(et for *lass and Architectural needs, et in

touch 'ith the #urchasin team of different construction and interior desinin com#anies.

!he #roject 'as aimed to understand their needs for different ty#es of lasses and desins.

!hey also #ro%ide consultancy facility in order to deli%ery best 5uality ser%ice.

A00roac- to t-e ro*ect<

As #er the #roject #ro%ided by the com#any I had to do lead eneration and business

de%elo#ment acti%ities for Vision Ventures in order to identify #ros#ects business clients

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across +AE. !he #roject s#anned o%er 6'ee(s 'here the first t'o 'ee(s 'as #lanned to

focus mainly on the sales thereby eneratin leads and ettin a##ro#riate #ros#ects to hel#

#enetration in this mar(et. !he #roject 'as di%ided in ste#s and tas(s for the entire duration

of 6'ee(s.

!he details are stated as follo's7

In the first 'ee(7 Orientation of the #roduct, research throuh mar(et #rimary and secondary

data. !he ne&t three 'ee(s 7Identified #referred #rofiles and areed on best acti%ities to ta#

#referred #rofiles such as client #resentations 'ere i%en to con%ert the leads into successful

sales. !he 'ee(s after that 'as in%ol%ed in mar(etin and social media handlin to ac5uire

different sources of the data and buildin the a##roach module, channel de%elo#ment

In the last 'ee( recommendations on all #rojects 'ere i%en.

Limitation to t-e ro*ect<

!here 'ere se%eral difficulties faced to understand the business"to"business mar(etin, data

minin and #roduct #resentation, as *lass Industry 'as entirely a ne' source of learnin.

Conclu%ion we arrive at<

O%erall, the #roject 'as a reat learnin e&#erience atherin humunous (no'lede about

the cor#orate and business"to"business mar(etin.

A&out T-e $la%% "ndu%tr "n #>A>E

+nited Arab Emirates is one of the most ra#idly de%elo#in economies in the *CC. It is the

second larest Arab nation 'ith di%ersified economical ro'th. !hrouhout the #ast 89

years, the country-s *3/ re' s'iftly from 3h.:.;bn to a##ro&imately 3h <=8>bn, an

increase of <?= times. *lass demand is an e&cellent reflection of a country-s #er"ca#ita

ro'th.

A massi%e construction boom, an e&#andin manufacturin base, and a thri%in ser%ice sector

are hel#in the +AE di%ersify its economy. !he construction Industry has a major influence

on the country-s de%elo#ment. +AE is one of the most #rofitable mar(ets for lass industries

due the ro'in industrial de%elo#ments.

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Accordin to the +@" based 2o'media *rou#-s mar(et intellience re#ort #ublished on

lobal lass industry trends, the MEA reion is e&#ected to s#end a##ro&imately B8.

trillion on construction in the ne&t <9 years, It is been stated that the international demand for

flat lass is majorly obser%ed in the +AE com#ared to other countries. In the +AE, more than

<,99 construction #rojects are %alued a##ro&imately B8<> billion are currently under'ay

[email protected], =9<;. hich 'ill be hihly beneficial for the lass industries o#eratin

in the Middle East and it 'ill also encourae international lass industries to conduct

business in the +AE.

3ue to hih le%el of *lass usae in manufacturin and construction Industries in the +AE,

the lass manufactures are acti%ely inno%atin ne' #roducts to address the needs of the

customers and stay ahead of the com#etitors. e' #roduct inno%ation such as double la4ed

lass 'hich #ro%ides sinificant reduction in coolin costs and encouraes enery sa%ins,

lo' emission lass 'hich hel#s in insulation and double s(in faade lass to #re%ent ca%ity

these are hihly in demand and ma(in humonous #rofits.

It clearly sho's that lass industry in the +AE, has a %ery briht future and definitely a

#otential mar(et to enter.

Com0an "ntroduction

Vision Ventures is an outcome of intrinsic desire for architectural and reen industry. !he

firm 'as established in the year =996 in $amriyah Free Zone, 1harjah +.A.E. It mainly

ser%es Middle East and Indian mar(et. Vision Ventures is an international mar(etin )

distribution firm aimed at #remium brand Architectural, 3Gcor) Interior, Faade ) claddin,

Floors ) 'alls alon 'ith *reen buildin #roducts.

Vision Ventures acts li(e a #roject #artner and an alternati%e #rocurement #artner for the

contractors and de%elo#ers #ro%idin them 'ith architectural #roducts. !hey assist architects

and interior desiners by offerin them #roduct technical s#ecifications, #resentation

sam#les, moc( u# sam#les, budet costin etc. !he com#any offers #roduct choice at

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conce#tHdesinHs#ecificationHconstruction at e%ery stae of the #roject. !heir main focus is

#romotion and usae of su#erior technoloies and desin conce#ts.

Vision Ventures are (ey #artners 'ith lobally re#uted com#anies in order to ser%e

architectural industry to address their needs and #references. !hey are strateically #ositioned

to bride the a# bet'een manufactures and s#ecifiers H desiners. !he com#any 'or( culture

is hihly moti%ated and com#rised 'ith youn and talented 'or(force 'illin to e&#ress

themsel%es throuh desin and inno%ation ideas.

'i%ion %tatement

0eadin #ro%iders of #remium brand Architectural, 3Gcor, Interior, FF)E and *reen

2uildin /roducts to the Architectural, Interior 3esin and 2uildin Construction industryJ.

Core ur0o%e

!o #romote sustainable solutions and to enhance the li%in 'ith lastin im#ression throuh

desin inno%ation and reen technoloies by sharin #roducts (no'lede, ideas and

e&#erience 'ith architects, desiners and de%elo#ers.

'i%ion 'enture% Bu%ine%% ,odel

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business

model

Marketing &istribution

!mport &"#port

!ndenting &

$rading

%ourcing &Procurement

Representation &

acilitation

Consultancy

Service%

!he follo'in are the list of %arious ser%ices #ro%ided by Vision Ventures to address the

needs of their taret mar(et.

• 1#ecification uidelines for architects ) desiners7 It #ro%ides architects and

desiners 'ith detailed #roduct information and (no'lede about the ne' ty#es of

lass in the mar(et.

• 1am#les ) Moc("u# 1am#les as #er Architect H 3esiner re5uest7 !he com#any also

#ro%ides its customers 'ith lass sam#les for better understandin of the #roduct

• Architectural Material 1ourcin.

• 3esin ) Enineerin7 !hey also uide their clients 'ith res#ect to desin in order to

brin out the best 5uality 'or(.

Tec-nical con%ulting %ervice% 6or $reen Building= Solar ' Fa?ade

'



Vision Ventures #ro%ides technical consultin ser%ices in the field of reen buildin throuh

com#uter simulation. !hey desin methods, 'hich could reduce enery costs and mitiate the

im#act on the en%ironment.

!he com#any #artners 'ith international e&#erts 'ith #ro%en e&#erience in the field of

2uildin Interated /hoto%oltaic D2I/V, 'ho are able to #ro%ide ans'ers to any concern of

any #roject. 1er%ices includes s#eciali4ed technical consultin in the desin, installation and

maintenance of its ad%anced #hoto%oltaic construction solutions 'hich are rid"connected

and stand alone /V system. !he com#any also #re#ares A##raisal Ke#ort for #roject, 'hich

re5uires /hoto%oltaic claddin.

!he a##raisal 'ill allo' the users to analy4e the feasibility of the #roject, 'ith all the

necessary information such as, estimated cost and estimated eneration, #ay"bac( time and

internal rate of return DIKK.

roduct line

Vision Ventures #roduct line is di%ided into fi%e cateories such as Architectural *lass

/roduct, 3Gcor) Interior /roducts, 2uildin Interated /hoto%oltaic D2I/V, Inno%ati%e

Architectural /roducts Kane and Artos" Architectural 1tainless 1teel ire" Cloth. All these

#roducts are desined accordin to the mar(et demand and to address %arious needs of the

#otential users.

(



Arc-itectural $la%% roduct

•Ecosense – $ih /erformance *lass

• Ecosense E&ceed – 1olar Control L 0o'"E /ost"!em#erable *lass

• Ecosense Enhance – 1olar Control /ost"!em#erable *lass

• Clearsense – 0o'"E /ost"!em#erable *lass

• !inted *lass – 2lue, 2ron4e, *reen, 3ar( *rey, 0iht *rey, 2lue"*rey

• Fire Kated *lass – 9H:9H?9H<=9 Min ) Marine Fire Kated – AO ) A:9

• 2i"3irectional Fire Kated *lass – : H > H <9 H <= mm

• 1ecurity *lass – 2ullet Kesistant *lass – 2last Kesistant *lass

• Anti"Keflecti%e *lass

• 0E3 *lass

• Kadiation /rotection H "Kay /rotection *lass

• I#achrome ) I#aold – /remium 3ecorati%e Faade *la4in

.@cor "nterior roduct%

Anti5ue Mirror

Mosaic "*lass Mosaic, Anti5ue Mirror Mosaic, /orcelain Mosaic, and Anti5ue

Mirror.

)



Mosaic 3Gcor 1urface Finishes – !e&tured H /erforated 3ecorati%e Metal /anels

Building "ntegrated -otovoltaic B"')

•/hoto%oltaic 1(yliht

• /hoto%oltaic al( able Koof

• /hoto%oltaic /ar(in 0ot

• /hoto%oltaic Curtain all

• /hoto%oltaic Ventilated Faade

"nnovative Arc-itectural roduct% /ange

• Vision Control 1ystem7

* /ri%acy 1'itchable Maic *lass* !'in"Film Interal 2lind 1ystem for /artitions H indo's H 3oors

* 1'itchable Electro"Chromic *lass

* 1olar !hermo chromic *lass

• Media Faade

* Communicati%e *lass Facades Combinin Media ) Architecture

• NMetal Mesh

* E&#anded Architectural Metal Mesh – Aluminum H 1teel H Co##er

Arto% Arc-itectural Stainle%% Steel 9ire Clot-

AK!O1 stainless"steel 'ire"mesh for interiors and e&teriors #ersuade by their sha#eable

desin and e&cellent functionality. hether hori4ontal, %ertical, bent or rolled, they #ro%ide

ceilins, 'alls, facades and balustrades 'ith a ne' a##earance. 3e#endin on your

#ers#ecti%e, they co%er or re%eal de#endin on the time of day, they cast shado's or seem

trans#arent.

artner%

7elima LingemannD $erman

$elima 0inemann is a #ri%ate com#any established in <?8? in u##ertal, *ermany. $elima

is the first com#any to start 'eldin of aluminum s#acer tubes for double"la4in lass

industry. !oday $elima is a com#any 'ith lobal acti%ities all o%er the 'orld and it has a

#roduction ca#acity of more than ;9 Million meters #er annum

A%a-i "ndia $la%% Co> LtdD "ndia

1+



AI1 is jointly #romoted by 0abroo family, Asahi *lass Co. 0td. DA*C and Maruti 1u4u(i

India 0td.DM1I0. Incor#orated in <?>8, the Com#any has ro'n from bein a Psinle"#lant

sinle"customer- com#any to a 'orld"class interated lass com#any 'ith << #lants and

lobal customers s#annin across India.

Antiue ,irrorD "tal

Anti5ue Mirror 1#a is based in 1iena, !uscany in Italy. Anti5ue Mirror 1#a is 'orld leader in

#roduction of Anti5ue Mirror sheets.!heir #roducts are 'idely e&#orted to +1A, Canada,

Euro#e, Australia and Middle East. Anti5ue Mirror 1#a is one of the oldest and #ioneer in

Anti5ue Mirror industry and 'idely (no'n for the inno%ati%e and uni5ue desin and 5uality

#roducts.

Andrit 8u66erat-D $erman

Andrit4 @ufferath is the leadin Euro#ean s#ecialist in the de%elo#ment, manufacture and

distribution of AK!O1 " Architectural ire Mesh.

/ublicly listed A3KI!Z *KO+/ is E I1O ?99< certified and also lobal mar(et leader for

customi4ed #lant, systems and ser%ices for the hydro#o'er, #ul# and #a#er, metals,

en%ironment ) #rocess, steel and other s#eciali4ed industries DsolidHli5uid se#aration, feed

and biofuel technoloy.

/OGECT OBGECT"'E

,ain o&*ective< As a sales and 2usiness 3e%elo#ment Intern for Vision Ventures the main

objecti%es for the #roject included7

• !he #roject oal 'as to enerate 5ualified leads throuh cold callin, data minin and

#roduct #resentation and later handin it o%er to my boss.

• !he objecti%e 'as to s#read #roduct a'areness about 3Gcor ) Interior /roducts

throuh #roduct #resentations, 'eb desinin and social media acti%ities.• !he #roject oal 'as aimed to manae clients and their issues.

11



8e /ole% /e%0on%i&ilit "ncluded<

Cold callin and lead eneration.

1ales #resentation

Client ser%icin" sendin the sam#les across, ta(in do'n the 5uotations and 5uery

handlin.

Com#any-s Identity Kedesinin acti%ities

Kole of Online Mar(etin and 1ocial Media

Contri&ution to t-e Com0an< !hrouhout my #roject duration I 'as successful in lead

eneration. I ha%e enerated = leads for my boss. as also effecti%e in i%in #roduct

#resentations to ne' clients. Manaed the /K and 1ocial Media acti%ities, 'hich a%e the

com#any a com#etitor ad%antae. or(ed on the identity redesinin of the com#any and

efficiently redesined the firm-s loo, business cards and all the necessary official documents.

,ET7O.OLO$;

Lead $eneration<

0ead eneration is the main as#ect of ettin customers main aim of lead eneration is to

con%ert #ros#ects into acti%e customers 'ho in turn become the sta(eholder of the firm. It is a

ste#"by"ste# #rocess startin 'ith collection of #ros#ects data and the last ste# 'ould be

closin a sale call.

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Prospects Pool

Researc,

Campaing

%ales Meeting

ProcurmentProcess

Close

sale

!here are many 'ays of eneration leads based on the industry 'e are loo(in at, as for a

*lass Industry 'e are aimin at construction com#anies, architects, interior desiners 'ho

are loo(in %arious lass structures so the core focus 'ould be on #urchasin de#artment in

the com#anies and Chief /urchase officers 'ho ta(e the decisions for /rocurement #urchasin and #lannin for their orani4ations.

.ata Collection<

At Vision Ventures 'e are res#onsible for ser%ice #ro%idin. Our first ste# starts at #ros#ects

#ool 'ere 'e collect data from #re determined database and different sources. !he sources

can be thorouh 0in(edIn or other social net'or(in sites, official 'ebsites, #osted ads or

direct contact of the com#anies throuh their board line.

13



3ata is collected and sereated based on their #rofile and the location they belon to D3ubai,

Abu 3habi, 1harjah, etc. as 'e are loo(in at all the #arts of +AE. !he data is collected

throuh usae of #ros#ect #ool i.e. the first stae of lead eneration.

/e%earc-<

3ata collected from different sources are not <99Q use full so research needs to be done on

different as#ects.

• hat ty#e of com#any

• hat is the 'or(in staff number

• Contact details are accurate

• Email ids are enuine

1o li(e this many more as#ects are to be considered to form a ne' #ool of data sereatin

them into different ty#e of sectors li(e Com#anies, $otels, Ketail outlets 'here the lass

usae can be a##licable.

e use different ty#e of email %erifier soft'are to ensure that the mail id domains are ood

and enuine, as the data after research should be clean and correct for future use. 1oft'are-s

li(e Email %erifier and online Email trac(in 'ere used in this #roject to identify the ids.

For sna#shot of mail %erifier soft'are refer A##endi& I.

!he other main as#ect in research is data minin, the data collected should be uni5ue as 'e

ha%e hundreds of data in the list their miht be #ossibilities of du#licates in the data, so to

ma(e the data uni5ue different ty#e of e&cel tools ha%e been used li(e V0OO@+/ )

$0OO@+/ and different functions in e&cel li(e re#licate and du#licate o#tions

14



Cam0aign<

After research and data minin the ne&t #rocess in lead eneration is cam#ain, the main

as#ect of mar(etin our business and ser%ices to the #eo#le and the date 'e ha%e collected.

3ifferent ty#es of mailers are used to #ut for'ard.

!y#es of mailer soft'are-s used are Mail Chim#, e%ent briht, these are soft'are-s used to

send bul( mails a time to a hue list of emails. e can create different ty#es of cam#ain

based on 'or(sho#s or ty#es of ad%ertisin 'e 'ant to send out.

For e&am#le if 'e 'ant to send a mail to construction com#anies, interior desiners about the

#roduct information, so this can be sent out to a s#ecific list based on 'hich area 'e 'ant to

focus li(e 3ubaiR #urchasin de#artment, 3ubaiRC/O or other related lists.

After the com#letion of /ros#ects #ool, research and cam#ainin. My res#onsibility 'as to

schedule the meetin 'ith the client and i%e them the necessary #roduct #resentation on

3Gcor and Interior #roduct rane.

7O9 TO $"'E A /O.#CT /ESENTAT"ON

• After see(in an a##ointment 'ith the client I had to #re#are myself to i%e a #roduct

#resentation, 'hich consists of si& ste#

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1 t e # < S I n t r o d u c e y o u r s e l f

1 t e # = S I n t r o d u c e t h e c o m # a n y

1 t e # C S A e e d s a n d r e 5 u i r e m e n t s o f t h e # r o s # e c t

1 t e # 8 S i d e n t i f y t h e # r o d u c t c a t o o r y

1 t e # ; S d e t a i l e d # r o d u c t # r e s e n t a t i o n ' i t h c o m # l e t e

i n f o r m a t i o n o f # r o d u c t f e a t u r e s

1 t e # : S / r i c i n d e t a i l e s a n d t a ( e t h e 5 u o a t a t i o n f r o m

t h e c l i e n t s

,an-lingO".ections

Blunt "ut/olite P%o/e%E0/lanation

Methods to handle objections raised durin the #roduct #resenatation .

/rocess of objection handlin

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- . i s t e n t o t , e / b j e c t i o n%tep 1

- % a y i t 0 a c k t o t , e P r o s p e c t%tep 2

- " # p l o r e t , e R e a s o n i n g%tep 3

- 1 n s 2 e r t , e / b j e c t i o n%tep 4

- C , e c k 0 a c k 2 i t , t , e P r o s p e c t

%tep 5

- R e d i r e c t t , e C o n 3 e r s a t i o n%tep 6

!he abo%e #rocess are %ery im#ortant for a successful closure . One im#ortant thin I learnt

in this #rocess is to be %ery confident about 'hat u s#ea( and trust in the #roduct . !his t'o

thins are %ery im#ortant to con%eince the customer.

2efore bein a ood s#ea(er you must also be a ood listener 'e should i%e ma&imum

chance to the client to tal( so that he can identify the clues i%en by the client 'hich tells you

the clients interests.

e as a sales e&ecuti%es can sereate the customers into 5ualified and non"5ualified on the

belo' classifications.

I had to i%e a com#lete re#ort after the #roduct #resentation on 3Gcor ) Interior #roducts

'ith the clients, to ather necessary information for my boss to follo' u# on the client and

discuss the necessary #ricin and address any further 5ueries and close the deal.

1'



/O.#CT A9A/ENESS

As a 2usiness 3e%elo#ment Intern, I 'as assined the res#onsibilities to handle the #roduct

a'areness job role. As a #art of this assinment I 'as 'or(in 'ith the 'ebsite desinin

team to #ut u# a effecti%e official 'ebsite to com#lete details about the com#any, its #roduct

line, #artners. In order #ro%ide the clients 'ith necessary information and establish #hysical

e%idence for the clients.

+nder this assinment I e&hibited the follo'in duties and res#onsibilities.

<. !o create a base for my assinment firstly I 'as i%en =9 'ebsites of rele%ant and

similar com#anies, my duty 'as to study those 'ebsites and understand the 'or(inof the site.

=. I 'as 'or(in in a team of = and a 'eb desiner 'as assined to us.

. 0ater 'e had to ather all the rele%ant information, #roduct #ictures and select the

desin and i%e an outline or #rototy#e.

8. 0ater 'e used %arious try ) error methods to brin out the best 'ebsite desin for

easy access to the customers.

A##endi& II contains the screen shots of the 'ebsite to sho' its 'or(in.

/ole o6 Social ,edia

3ue to the cutthroat com#etition, it 'as %ery necessary to stay a head of the com#etitors. As

Vision Ventures is not a hue firm it is a 1ME, so it is %ery im#ortant for the com#any to ta(e

o%er #romotion acti%ities to ma(e its mar(et #resence.

As #art of my job I 'as handlin the com#anies social net'or(in sites such as 0in(edIn,

Faceboo( /ae, and !'itter accounts. as also #ostin in %arious construction and interior

desiners 'ebsite in order to ac5uire ne' customer data base.as (ee#in the accounts

acti%e by #ostin the current #rojects information, #ictures and (ee# it timely u#dated. 1o it

loo(s %ery attracti%e for ne' customers and maintains a sense of trust amon the e&istin

ones.

1(



"dentit /ede%igning

Vision %entures 'anted to undero its cor#orate identity chane. !he com#any 'anted to

chane its loo and the theme on its necessary official documentation. I 'as a #art of the

desin team and 'e basically 'anted the com#any loo to be reen in color. Vision Ventures

are ado#tin enery efficient measures and sustainable !echnoloies for retrofittin e&istin

buildins and desinin ne' eco friendly structures.

1o 'e 'anted to incor#orate reen color in the com#any-s identity to #romote the com#any

as a reen and sustainable firm.

/ESEA/C7 ANA;S"S ON '"S"ON 'ENT#/ES

( H% o6 marketing

roduct< Vision Ventures offers 'ide rane of #roducts to its taret customers. Its #roduct

line is mainly di%ided into fi%e broad cateories each of it aimed to ser%e different taret

customers. !he #roduct rane is desined accordin to the mar(et demand and ta(in the

customers need and #references into consideration. Artos" Architectural 1tainless 1teel ire"

Cloth is a ne' #roduct rane 'hich is recently introduced, and it is at the ro'th stae.

A#art from #roducts, the com#any is also #ro%idin intanible ser%ice, 'hich is a !echnical

consultin ser%ice for *reen 2uildinH 1olar /V Faade, 'hich is an added benefit for the

com#any and also a com#etiti%e ad%antae.

1)



Product line

A%chitectu%al 1lassP%o-uct

A%tos2A%chitectu%al

Stainless Steel3i%e2 4loth

Buil-ingInteg%ate-

Photo5oltaic6BIPV7

D8co%9

Inte%io%P%o-ucts

Inno5ati5eA%chitectu%al

P%o-uctsRange

ricing< !he #ricin of the #roducts is mainly de#endent u#on its lass 5uality and clarity.

1uch as mosaic lass, anti5ue mirrors and maic lass are %ery costly due to its #remium

5uality. !he #rices are decided once the clients a##ro%e the sam#les and on the basis of

5uantity. Final #rice includes the loistics and shi##in costs too. As the #roducts are tareted

to ser%e construction and architectural industry they are ca#ital intensi%e.

lace< !he Com#any is located in $amriyah Free Zone 1harjah, 'hich is a major industrial

area. !he location has access to all the resources such as 'are housin, trans#ortation etc.

!he com#any-s main head office is situated in heart of sharjah, 'hich ma(es it %ery easy for

clients to %isit the office for any ser%ice or en5uiry.

Vision Ventures is mainly focused to ser%e the Middle East mar(et. All its major clients are

from 3ubai. !hey also run lobally accordin to the client-s re5uirement.

romotion< Obser%in the mar(et trends the com#any recently started its #romotional

acti%ities. !he com#any runs its official 'ebsite, 'ith com#lete #roduct information, the

com#any also e&hibited its #roduct rane In *ite& E&hibition =9<8. !hey ha%e also #laced

their #roducts in international e&hibition in *ermany and se%eral other countries. !hey also

ha%e their com#any information #ut u# on construction and industrial 'ebsites for attractin

ne' #ros#ects.

2+



S9OT Anal%i%

1O! Analysis is a

systematic analysis conducted on Vision Ventures in order to identify its

strenths, 'ea(ness and locate its #otential o##ortunities and !hreats. 1o that it i%es the

com#any a #ath'ay to ro' and e&#and its resources and ca#abilities.

Strengt-%

<. It is a youn com#any 'ith decentrali4ed manaement.

=. $as a broad rane of #roducts ma(in it a%ailable for all ty#es of Industrial and

architectural clients

. Vision Ventures are ado#tin enery efficient measures and sustainable !echnoloies

for retrofittin e&istin buildins and desinin ne' eco friendly structures.

8. /osses a ood (no'lede and e&#erience of +AE mar(et

;. Very ood client database, they ha%e 'or(ed for many re#uted firms such as, 3ubai

metro, /alm $otel Atlantis, Formula < Tas Marina Abu 3habi and many more.

:. !hey #ro%ide consultancy ser%ice, 'hich ma(es it e%en more attracti%e for clients.

6. *ood #romotional acti%ities underta(en, such as e&hibitions and acti%e social media

usae.

9eakne%%

1> !he brand name alone is not enouh 'hen it is bound to et customers in the +AE.

Vision Ventures is 'ea( in mar(etin and #romotions in the mar(et of +AE. $a%e

fe'er ads and #romotions es#ecially com#ared to some com#etitors.

=. !he com#any cannot send sam#les for all the #roducts to the clients because of its

hih costs, and it ets e&#ensi%e for the firm. 2ut on the other side, clients re5uire

sam#les before finali4in on the #roduct.

. !here is still 'or( to be done to brin the consistency of the 5uality of ser%ices and

infrastructure alon the mar(.

8. !he 'or( force is fe'er in number. !he com#any should hire more #rofessionals to

brin out the best ser%ice 5uality.

;. It should also o#en a ne' branch in 3ubai so it an et better access to 3ubai clients,

in order to increase their database.

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O00ortunitie%

<. *lass Industry is e&#eriencin tremendous ro'th due to massi%e construction boom

in the +AE.=. !here is a hue, relati%ely unta##ed construction and architectural clients in the

Middle East, a%ailable for Vision Ventures to ca#itali4e.

!> Continue to introduce ne' #roduct rane accordin to the mar(et demand that 'ill

maintain desirability amonst the clients.

(> E/O =9=9 'ill lay a #latform for collaboration 'ith ne' clients and ma(es the

mar(et %ery attracti%e.

+> !he ro'in needs of the clients for lass #roducts 'ill hel# the com#any to maintain

a consistent ro'th.

> !he com#any has to increase its mar(etin and #romotions acti%ities by enterin into

more tie"u#s 'ithin different sectors.

T-reat%

<. !here is com#etition from established international com#anies, 'hich ha%e entered

the mar(et and also cater to e%ery sement.

=. !hreats from lobal com#etitors and F3I-s. !hreats from other #roduct substitute com#anies.

"SS#E ANAL;S"S

C-allenge% Faced<

I ha%e faced challenes on e%ery ste# of the #roject or research but 'as able to o%ercome it

and learn ne' thins, lead eneration loo(s sim#le if 'e follo' the #rocess and flo' but as

an intern at Vision Ventures I ha%e faced some challenes, 'hich 'e o%ercame to com#lete

the #roject.

0ist of challenes faced7

• +nderstandin the 2 to 2 mar(etin in ser%ice industry

• +nderstandin the *lass Industry in +AE

• !ime constrain for data base formation

• *eneration of ne' leads

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• Kesearch on the hue data base

• 3u#lication of data base

• 2ounce rate of mails

• 1ereation of ne' leads

•

e' e&cel tools for data minin• Maintainin u#dated data base

• 3esinin of 'ebsite

• +nderstandin the #roduct line

!hese are the main challenes faced durin my internshi# #eriod as sales and 2usiness

3e%elo#ment Intern dealin the 2"to"2 mar(etin for Vision Ventures.

/e%olution%<

Challenes faced ha%e to be resol%ed, to et solutions for the challenes faced.

Firstly it 'as about understandin the 2 to 2 mar(etin in ser%ice industry, ha%e 'or(ed on it

in my <st 'ee( of internshi# tryin to et (no'lede and clear understandin ho' it 'or(s in

'hich ha%e done many research and study on the basic conce#ts of 2 to 2 mar(etin. Its

same 'ith (no'in about the *lass Industry in +AE ot a better (no'lede from my

su#er%isor and my other staff at my orani4ation.

!ime constraint 'as a major challene as internshi# 'as for 6 'ee(s, e%erythin 'as related

to time manain and meetin deadlines of the assinments i%en 'as a bit difficulty in

startin 'ee(s of internshi#, later in fe' 'ee(s understood ho' to manae time and 'or(

accordinly by time manaement methodoloies.

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3ata collection and to maintain clean data base 'ithout du#licates 'as a hurdle as e%ery day

ne' data needs to be added to the old data base so there 'as a chance of du#licates, these 'as

o%ercome by different e&cel tools li(e V0OO@+/ , $0OO@+/ and other e&cel tools.

2ounce rate 'as other main concern, as it 'ould affect the 5uality of database 'e ha%e, and

more bounce rate 'ill bloc( our com#anies mail id domain throuh 'hich 'e are connectin

#eo#le. !hey are t'o ty#es of bounces hard and soft, hard bounces are caused due to domain

errors or if the mail ids don-t e&ist so these data needs to be trac(ed fre5uently and remo%ed

from the main data base so that it 'on-t affect the 5uality and the other one is soft bounce

'ere the domain is correct but dude to some technical litch they are bounced bac(, these

ty#e of data need an immediate fi& for future use.

/ECO,EN.AT"ONS

As 'e come to end of the #roject, I had faced many hurdles in the 'ay to com#lete the

#roject in time, for e%ery issue 'e don-t ha%e instant solutions so 'e can ha%e some

recommendations 'hich can be useful in lon run of a 2 to 2 sales or for 0ead eneration of

cor#orates.

!he met-odolog of data base formation i.e lead eneration #rocess needs to be modified a

bit research can o in first rather than collectin hue data and then researchin on them. !he

research #art on a s#ecific industry has to focused and based on that 'e need to form a

database.

!o maintain t-e -uge data toether, 'e need to use more automoti%e soft'are-s 'hich hel#

find du#licates and directly remo%e form data base and from the mail list 'e ha%e for mailers.

e ot some soft'are-s 'hich can interate our Mailchim# i.e the soft'are used for sendin

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mails directly to the E&cel data base so that any chanes in any one of them 'ill reflect the

other and 'ill be useful.

Bu%ine%% ex0an%ion is %ery im#ortant in this +AE mar(et to sustain the com#etition, 'e

ha%e com#etitors across the +AE so need to #ut more effort in 'or( force to increase the

business team to et more business, as an e&am#le %isit com#anies in #ersonal and collect < st

hand data 'hich 'ill be effecti%e rather than = nd hand data throuh internet or any other

sources.

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AEN."C"ES

A##endi& I

Mail eri;er so7tare

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Company Project Report - Vision Ventures.

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