Marketing & Design Solutions www.sketchcorp.com

BE RECOGNISED

Sometimes what’s on the outside does matter. Be recognised.You can have the most amazing product or service in

the world but if it doesn’t look the part and nobody

knows about it, it won’t work. Effective marketing

strategies, designs and communication are crucial to

the success of your business. It allows you to look,

talk and walk in a way that engages your audience

and convinces your customers that you’re the only

one for them.

marketing strategy marketing consultancy

SKETCH CORP. SEVICES

branding

web design & development

business publications

corporate documents

printing

graphic design

public relations

copywriting & content marketing

exhibitions & conferences

sketch corp.

4

We can achieve more together as a team than we can alone.

INCLUDE US IN YOUR TEAM

+ + +STRATEGY DESIGN PR CONTENT

Sketch Corp.’s collaborative marketing solutions let you

focus on what you do best with the comfort of knowing

that your marketing needs are being met by our team.

What’s more, because we’re focusing on what we do best

your business benefits from expert advice, high quality

designs, time efficiencies and increased performance.

It’s the best of both worlds.

COLLABORATEBring our house, in-house

sketch corp.

6

WE DON’T JUST WORK FOR YOU, WE WORK WITH YOU

While we might not be sitting right next to you, we’re only ever a call or email away. When we collaborate with your business we join your team

and although we’re external, we’re a key player you can count on.

SMALL BUSINESS

BIG BUSINESS

Often small businesses don’t have the budget to take on marketing, design and PR professionals. As a result marketing initiatives can lack structure, purpose, professionalism, correct execution and results. Sketch Corp.’s collaborative solutions provide small businesses with convenient access to marketing and design professionals at any time of the work day, just as though they were in-house.

If you’re in a big business with a new or established internal marketing team you may find that you need pointing in the right direction, new ideas, creativity, an outside perspective, or maybe just a helping hand.

Collaborating with Sketch Corp. introduces new ways of thinking, creative concepts and professional designs that bring fresh life to your projects and campaigns. What’s more, we’re here to help with those tasks you simply can’t get around to, ensuring you don’t miss pressing deadlines.

sketch corp.

7

HOW IT WORKS

1. Select your package

Decide how many hours per month you want the Sketch Team

working as part of your team.

2. Workshop with our team

It’s time to get to know each other. We will come to your workplace to meet

with your team, understand your business and establish your

marketing objectives.

3. We’re on board

We’re now working for you, with you.

4. Review & assess

Every 3 months we catch up with you to review

performance, analyse progress and outline the areas where improvements can be made.

sketch corp.

8

grey10 HOURS/MONTH

PLUS• Initial consultation with

Strategist• Review of existing

communications strategy• Outline of objectives• Regular reports outlining work

undertaken, hours used and the number of hours remaining

• 3 month review

PACKAGES

blue20 HOURS/MONTH

PLUS• Initial consultation with Strategist• Review of existing communications

strategy• Outline of objectives• Regular reports outlining work

undertaken, hours used and the number of hours remaining

• 3 month review• 2 bonus hours per month saving you

$834 over a 3 month collaboration

(Excludes website development, app development, video production, SEO, printing)

black30 HOURS/MONTH

PLUS• Initial consultation with Strategist• Review of existing

communications strategy• Outline of objectives• Regular reports outlining work

undertaken, hours used and the number of hours remaining

• 3 month review• 6 bonus hours per month saving

you $2,502 over a 3 month collaboration

customABOVE 30 HOURS/MONTH

PLUS• Initial consultation with Strategist• Review of existing communications

strategy• Outline of objectives• Regular reports outlining work

undertaken, hours used and the number of hours remaining

• 3 month review• Additional bonus hours

sketch corp.

9

A SELECTION OF OUR WORK

sketch corp.

SPECTRUM Magazine: Issue III info.csgi.com/morespectrum 11

ANALYST VIEW

consistent customer experience challenging. The best suppliers are building data privacy and security into the core of their products by using industry recognized paradigms and processes.

3. Customization requirements. IoT solutions require customization. Any time customizations are required it can impact customer satisfaction, especially during the purchase and deployment phases of a customer’s engagement with a supplier. The best suppliers are creating best-practice reference architectures to minimize the potential disruptions caused by customizations.

4. Business models. Especially in cases where the IoT business model is B2B2C, it becomes extremely difficult for a supplier to ensure a consistent customer experience through the value chain. While a supplier can provide consistent support to its customer—another enterprise—the ultimate end-user customer is often unknown by the IoT supplier. The best suppliers are offering support arrangements to facilitate a mutually-agreed upon level of customer experience for the end-user.

5. Help desk responsibilities. Technical and customer help desk issues are unique in the IoT world. In the traditional device world (e.g., smartphones and tablets), there is an end-user who

can report issues to a help center. However, in the IoT world—a world without humans attached to the devices—there must be automated systems to trigger help alerts. Designing, testing and operating these systems is critical to maintaining consistent levels of IoT customer satisfaction and ensuring a quality IoT service. The best suppliers are implementing automated systems and delineating help desk responsibilities to ensure consistency and reliability across the IoT supply chain.

6. Service assurance. IoT solutions come with a unique set of service-level agreements. These SLAs can include logistics support, portal availability, help desk availability, trouble resolution, platform availability, device/hardware longevity, application availability and others. Providing a consistent customer experience when IoT solutions involve so many component products and suppliers is extremely difficult. The best suppliers are crafting SLAs in tandem with their vendor partners to help remove the “blame game.”

The success of the IoT ecosystem depends on great technology, effective sales channels and a consistent, high-quality customer experience. While there are many impediments to providing a consistent customer experience, we are seeing operators, vendors, solution integrators and enterprises building a more thorough

understanding of customer experience into their IoT solution deployments. This will allow more efficient and effective deployment of solutions as we march toward a world filled with billions of IoT devices.

“The success of the IoT ecosystem depends on great technology, effective sales channels and a consistent, high-quality customer experience.”

CSG_April.indd 11 21/03/2014 10:09 am

Print Publication

Newsstand App

LocationInternational

Industry Business Support Solutions

6 SPECTRUM Magazine: Issue IV info.csgi.com/morespectrum

ANALYST VIEW

Survey Results: What Enterprises think of their CSPs

Steve HiltonManaging Director

STEVE HILTON Steve Hilton is the Managing Director at MachNation, the leading insight services firm for the Internet of Things, Internet of Everything, connected things, analytics and M2M. His primary areas of expertise include competitive positioning, marketing media development, cloud services, small and medium businesses and sales channels. Steve has 20 years’ experience in technology and communications marketing. Prior to founding MachNation, he built and ran the IoT/M2M and Enterprise practice areas at Analysys Mason. He has also held senior positions at Yankee Group, Lucent Technologies, TDS (Telephone and Data Systems) and Cambridge Strategic Management Group. Steve is a frequent speaker at industry and client events, and publishes articles and blogs in several respected trade journals. He holds a degree in economics from the University of Chicago and a Master’s degree in marketing from Northwestern University’s Kellogg School of Management.

Business-to-business services are an important part of most CSPs’ operations. Are CSPs up to the challenge of serving the future needs of businesses? Earlier this year, the technology insights firm MachNation conducted a survey of over 800 small-medium and large enterprises to understand their views of CSPs and the services they provide.

In partnership with CSG, the Business Services Global Survey 2014 asked respondents in North America, India, France, Germany, UK, Australia, New Zealand, Mexico and Indonesia about their business and technology challenges, pain points and future communications technology and support needs.

The findings were sometimes surprising, and sometimes validated some long-held beliefs. We have summarized the results below, and included recommendations for CSPs pursuing strategies to attract and retain ongoing enterprise revenue:

1. Productivity, innovation and managing change are the top business challenges for both SMEs and large enterprises. Interestingly, cost reduction didn’t feature in the top three. CSPs should create marketing tools that ensure business customers understand how services lead to measurable productivity gains, encourage innovation and help manage change.

2. Security is the top technology challenge today for large enterprises, and top of mind for businesses of all sizes in 2-3 years. CSPs should build upon their position as trusted technology brands to expand into the enterprise IT and network security arena.

Analyst View

CSG INTERNATIONAL

We’re CSG, and our unparalleled set of solutions and services can help you capture, manage, generate and optimize revenue across multiple devices and markets and strengthen your customer relationships. So as technology continues to evolve and environments continue to shift, you can keep your customers your customers long into the future.

Our business support solutions enable you to achieve lasting and profitable customer experiences in transforming environments.

Which, of course, is every environment.

Contact us today: +1 303.200.2000 or spectrum@csgi.com

18 SPECTRUM Magazine: Issue III info.csgi.com/morespectrum

IN DEMAND

End-to-end Customer Experience The impact of the back office on customer experience

Since customer intimacy is looked at from the customer’s point of view, a CIO might focus on front office systems when seeking to improve the customer experience. But increasingly, communications service providers (CSPs) are realizing that the back office has a bigger impact on the customer than they might once have believed. In fact research firm Analysys Mason estimates that only 18% of a customer’s experience comes from CSPs’ customer-facing touch points, and they recently found that one CSP’s data revealed that 50% of its customer interactions occurred in the billing phase.

Let’s take a brief look at how charging and billing can help with the customer experience.

Of course, for postpaid services, the bill is a key component of the customer experience, and its accuracy and clarity is essential. In prepaid terms, the ability to view balances and to top-up easily is paramount.

Singleview 9, released in March, had improved customer experience as one of its objectives at the concept stage, and the ability to support Singleview Customer Management on an iPad is one obvious resulting enhancement. But behind the scenes billing can play an equally important role. For example, the Web GUI supporting multi-tenancy is designed to improve customer experience in the B2B2x context (after all, MVNOs, dealers and partners are customers too).

Integrated Charging and Policy (ICP) is an excellent example of the “back office” enabling CSPs to deliver customer intimacy, and this was one of the reasons behind CSG’s recent Volubill acquisition. Integrated policy management and charging allows the customer to manage their spending and tailor their experience. By putting the customer in control, they are actually more likely to use more services, because they understand what they are consuming and how they are charged.

They can also be encouraged to spend more: Singleview ICP suggests packages for consumers when they are roaming, for economy or for better application experience. CSPs can adjust packages to create loyalty, prevent churn or manage network congestion.

Perhaps the back office is the new front office?

“Integrated Charging and Policy puts the customer in control, enabling them to tailor the experience and manage spend. The result: a happier customer.”

CSG_April.indd 18 21/03/2014 10:09 am

Quarterly Magazine

Graphic Design

Graphic Design

sketch corp.

11

Website

Corporate Documents

Collaborate

LocationToowoomba, QLD

Industry Recruitment & Human Resources

Websitewww.mchr.com.au

MCDOUGALL HR

Website Flyer

sketch corp.

12

‘Sketch Corp. was highly recommended to me by a strategic alliance partner and I can honestly say that their team acts

with integrity. They listen to our needs, get what we’re about, and they’re happy to incorporate our feedback.

McDougall HR now has an impressive website and collection of collateral that shows the high calibre of our services and

that my team and I are happy with.’

Kelli McDougall, Owner & Director

Corporate Profile

Infographic

Infographic

E- Newsletter

TESTIMONIAL

sketch corp.

13

Branding

Graphic Design

Promotional Material

Collaborate

LocationWacol, QLD

Industry Charity, Prevention of Animal Cruelty

RSPCA QLD

Branding

sketch corp.

14

‘We recently collaborated with Sketch Corp. to re-brand our RSPCA QLD Pet-D-Tect Lost & Found Service. We gave them

some material, and what they came up with exceeded any of our expectations. It was a clever, clean-cut design, with real

thought and care behind it. It was obvious the Sketch Corp. team had spent some time considering our needs and the

best way to help us. Discussions were easy and straightforward, and we would definitely put our trust in Sketch

Corp. again.’

Jacqui Vial, Customer Service Trainer

Poster

Fact Sheets

Icons

TESTIMONIAL

sketch corp.

15

Website

Corporate Documents

Exhibitions

Collaborate

LocationNational

Industry Recruitment &Human Resources

Websitewww.agrilabour.com.au

AGRI LABOUR AUSTRALIA

Website

sketch corp.

16

‘In April 2014 I engaged Sketch Corp. on a Collaborate package to increase the level of sophistication across our

marketing material. They exceeded my expectations with eye-catching designs that accurately reflect our values,

explain our capabilities and separate us from the competition.

Recently I have started to use our Collaborate hours to prepare strategies and materials for the exhibitions we attend

and to enhance our social media presence. With Sketch Corp.’s guidance we are now generating more leads and making

a lasting impression.’

Luke Brown, Founder & Director

Corporate Folder

Corporate Profile Corporate Profile

Exhibition Material

Exhibition Material

TESTIMONIAL

sketch corp.

17

Website

Newsletter

Icons

LocationSydney, NSW

Industry Modular Construction

Websitewww.builtsmartmodular.com.au

BUILTSMART MODULAR

Website Icons

sketch corp.

18

Website Design

Product Branding

Corporate Documents

Exhibitions

Collaborate

LocationBrisbane QLD

Industry Property

BARCLAY MIS

Website

Brochure

Product Branding

PropertyTrack

sketch corp.

19

Website

Icons

LocationToowomba, QLD

Industry Accounting & Financial

Websitewww.robertson-scannell.com.au

ROBERTSON SCANNELL

Website Icons

TESTIMONIAL‘Working with Sketch Corp has been a breeze for us since day one. Michele and Alex are great at what they do and

have developed our vision into a fresh, clean site that’s functional and true to our brand. Their level of expertise and

approachability has made the whole process simple and enjoyable and at no time have we felt overwhelmed with

marketing jargon or pressured to include elements that our site simply doesn’t need. We’ve had a great experience with

the Sketch Corp. team and only wish we’d found them sooner.’

Andrea Davis, Marketing Coordinator

sketch corp.

20

Branding

Website

LocationBrisbane, QLD

Industry Professional Services

AVANTIX

Stationery

Website

Uniform

sketch corp.

21

Rebrand

Website

Corporate Documents

LocationGold Coast, QLD

Industry Fitness / Education

NATIONAL HEALTH & FITNESS ACADEMY

Stationery Merchandise

Website

sketch corp.

22

WORKING WITH

Built smartMODULAR

sketch corp.

23

Let’s get together

07 3352 6657

info@sketchcorp.com

www.sketchcorp.com

/sketchcorp

/company/sketch-corp