Company Profile Ver4 - ADDA USAPage 5 1-2. Capital / Sales 5.8 6.0 10.812.915.519.0 22 30...
Transcript of Company Profile Ver4 - ADDA USAPage 5 1-2. Capital / Sales 5.8 6.0 10.812.915.519.0 22 30...
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Company Profile Ver4.0
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Agenda 1. Company Introduction
2. QRA Introduction
3. Fan RD Introduction
4. Thermal Dept. Introduction
5. Production Process & Plant tour
6. Q&A
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1. Company Introduction
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1978
Company Established with cable &car converter
DC brushlessfan introduced
1989 1994
Shenzhen fan plant(China)
Taiwan NationalAward
HYPRO bearingfan introduced
Taiwan Golden Jade Award
Taiwan Symbol of Excellence
Taiwan EliteAward
1998 1999 2003
Taiwan GoldenSymbol Of Excellence
Taipei Thermal RD center(Taiwan)
Shenzhen Thermal plant(China)
Time
Originally a cable & car converter producer
Dominant Taiwan supplier
Focus on the quality excellence strategy
Rev
enue
s(U
S$M
illio
n)
50
80
100
2004
120
30
Ping-Dung plant(Taiwan)
Expand the Capacityin China
Taiwan RisingStar Award
Kunsan fanplant(China)
FDB fanintroduced
Listed on TSE
Green partnerof Sony
WaterproofFan introduced
Embarked on globalization strategy
1-1. Company Milestone
Taipei fanRD center(Taiwan)
Kunsan fan Plant_DomesticSales (China)
Strategy Alliancewith Japanesecompany
2008
Czech fanPlant(Europe)
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1-2. Capital / Sales
5.8 6.0 10.8 12.9 15.5 19.0 23.0 26.0 30.022 30 3556 65 70 80 90 100
0
50
100
150
1998 1999 2000 2001 2002 2003 2004E 2005E 2006E
Capital TurnoverUNIT:US$(Million)
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Shenzhen
Hong Kong
Taipei
Kunsan
Bn Wijchen,Netherlands
HQRDProduction plantSales officeExpandable Sales office
Singapore
Ping-Dung
1-3. Global Operation Network
Germany
Czech
Japan
Korea
ADDA USA Los Angeles, Ca.
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1-4. Factory Status
200420021999199419981978Setup Year
ISO9001(2003)ISO9001(2002)ISO9002(1997)ISO9001(2002)
ISO9002(1994)ISO9001(1995)QS9000(2000)
ISO14001(2001)
Certification(Approved year)
Back-endAssembly
Front-end manufacturing
+ Back-end assembly
Back-endAssembly
Front-end manufacturing
+ Back-end assembly
N/ABack-endAssembly
Type of DC fan manufacturing
800K6 Lines
1,000K6 Lines
2,000K8 Lines
4,000K10 Lines
80K2 Lines
1,200K7 Lines
MonthlyCapacity
DC/AC FanDC/AC FanN/B FanCooler
DC FanCooler
Heat Sink
DC/AC FanVGA Fan
Thermal ModuleCooler
Mini DC FanN/B Fan
Products
5,000m212,000m25,500m29,600m21,000m21,750m2Plant Size
300400400160040300Employee
KunsanKunsanShenzhenShenzhenTaipeiPing-TungLocation
China#4China#3China#2China#1Taiwan#2Taiwan#1Factory
Capacity expand from 6,000K/M(2003) to 7,000K/M(2004)
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Leveraging its mass production expertise, cost control management and China’s low labor cost (which is running at 1/8 of Taiwan’s), ADDA now operates the cost competitive fan plant in Shenzhen / Kunsan.
Coming from the same Chinese culture and language background, ADDA finds itself in an advantageous position running a successful China operation.
ADDA stands to reap the massive China market potential with its proprietary managerial know-how in China.
1-5. China Experience
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Flotherm
Thermal Test Data LoggerPressure Simulator
Wind TunnelHumi./Temp. Chamber
IR
A. Thermal R&D Lab (Taipei)
1-6. RD Equipment / System
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Wind Tunnel
B1. Fan R&D Lab (PingTong HQ)
Acoustic Chamber
A.F.D.C PROTEL Star-CD
CNC
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Balance system
FAN MTTF Burning system
OscilloscopeVibration testing system
PCB NC system Gauss test system
B2. Fan R&D Lab (PingTong HQ)
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C. Lab in Shenzhen (China)
Wind Tunnel Thermal Measure Device Mash Welder
Vibration Test Clip Force Measure Device Acoustic Chamber
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A. DC Brushless Fan
Dimension: From 15mm to 170mmVoltage: 5 / 12 / 24 / 48VDC(option)Application: IT,NB,OA,Network,Telecom.20/25/30/40/50/60/70/80/92/120mm
1-7. Products Introduction
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B. AC Brushless Fan
Dimension: From 80x25mm to 172x150mmVoltage: 110 / 220 VACApplication: Industry,Equipment,Power.Remark: Dual voltage (VAC220v VDC12v)
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C. DC Blower Fan
Dimension: From 20x07mm to 120x32mmVoltage: 5 / 12 / 24 / 48 VDC (option)Application: Server, NB, Instrument.
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D. VGA Cooler
FX 5700 Ultra Geforce Series
Radeon 9800Radeon 9200
FX 5900
Geforce SeriesRe:”NVIDIA”,”ATI” are trademarks or registered trademarks are the property of their respective owners.
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2001Intel / B66-1INTEL P4-478
2001AMD / B53AMD Athlon XP
E. Desktop CPU Cooler
2002Intel / C60INTEL P4 -478
2002Intel / C68INTEL P4-478
2002Intel / C38INTEL P4 -478
2003Intel / E63INTEL P- 775
2002AMD / D20AMD Athlon XP
2003AMD / E32AMD Athlon 64
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F. Server solution
2002Intel / B81INTEL Prestonia
2002Intel / B80INTEL Prestonia
G. Mobile thermal module
2002INTEL Mobile P4
2002INTEL D/T P4-478
2003INTEL D/T P4-478
2003Intel / E83INTEL Nocona
2002INTEL Mobile Dothon
2003Intel / E83INTEL Prestonia
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1-8. Market/Our customer
Xbox, PC Server, Copier, Printer, VGA card, Telcom
Microsoft, Dell, HP, Xerox, Nvidia, ComairRotron, ATI
ADDA USA
Network, Industry, Projector.
3 Com, Siemens, Infocus.Europe
PC, N/B,VGA card, SPS, Server, Projector , LCD-TV
Acer, Asus, GigaByte , MitacCompal, Wistron , MSI, BENQDelta, Lite-on, AVC, Quanta
Taiwan
Audio, Copier, Printer, Medical equipment,VGA, SPS, PC,PDP-TV,LCD-TV
Sony, Sharp ,Hitachi, Samsung, Founder Tech, LG, Creative Lab, Foxconn, Legend, NMB
Asia Pacific
Applied IndustryCustomerRegion
A. Main customers list
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Code Items(1)CPU Cooler (2)NB Cooler (3)SPS (4)VGA Cooler (5)Disc Cooler (6)Case fan(7)UPS (8)Server Use
N
Industry
(1)Networking system (2)STB (3)Telecomm
(1)Copier (2)Printer (3)Fax Machine (4)Projector
(1)Equipment (2)Instrument(3)Power System(4) Automobile
(1)Console Game (2)Freezer(3)Oven(4)AV(5)Panel
Contents
Office Automation
NetworkingTelecomm
O
I
H Home Appliance
C Computer Industry
C
O
H
I
N
C 74%
I 13%N 2%
H 8%
O 3%
B. Sales breakdown by application
2003 Sales breakdown by fan application
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2003-2004 Trend chart of product application segment(C-O-H-I-N)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4
Time
%
Computer(IT)
Non-IT
Office
Home
Industry
Network
75% 65%
25% 35%
B. Sales trend by fan application segment ADDA’s sales is increasing by the growing rate 15%. ADDA is expanding the sales of the non-Computer(Office,Home,Industry)
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2002 V.S. 2003
C. Sales breakdown by geography
EU7%
USA16%
China6%
ASIA20%
TWN51%
EU8%
USA
27%
China6%
ASIA19%
TWN40%
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F.D.B Fan
(Fluid Dynamic Bearing)
Compound leaf fan structure design
NANO magnet bearing design
1Q’03 3Q’03 1Q’04 3Q’04 1Q’05 2Q’05 4Q’05
IP 55 Function Fan
(Waterproof)
PWM Fan
(Pulse Width Modulation)
Protective dirt fan design
Finished
1-9. Fan technology roadmap
Finished
Finished
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BCG
?
Fax Copier
Industry
VGA Cooler
Game
Projector
Server
Notebook
LCD-TV , PDP-TV
CPU Cooler
SPS
Audio
Market share
Market G
rowth
High
Low
High
Low
Case fan
Current BCG location
Printer
0%-5%
5%-10%
10%-15%
15%-20%
20% above
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BCG
?
Fax Copier
Industry VGA CoolerGame
Projector
Server
Notebook
LCD-TV , PDP-TV
CPU Cooler
SPSAudio
Case fan
Printer
0%-5%
5%-10%
10%-15%
15%-20%
20% above
Will-be BCG location
Market share
Market G
rowth
High
Low
High
Low
1-10. Movement of Market segment
2004Q1-Q2
2004Q3-Q4
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Contact usADDA USA Sales Office1150 West Central Ave., Unit C, Brea , CA 92821, USA.Tel: 1-714-674-7920eMail : [email protected]
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Thank you
Any Question?