Company Profile Pardgroup 2015 - ENG
Transcript of Company Profile Pardgroup 2015 - ENG
unconventionalfield marketing
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10 HUBSIN ITALY
18 HUBSIN EUROPE
+100 VANS
fashion6 customertypes
ConsumerElectronics
Housewares
retailservices
Events &Promoters
merchandising Sales
4 DedicatedBusiness Units
informationtechnology
Logistics &Transportation
HUMANRESOURCES
MARKETING& DIGITAL
4 StrategicDivisions
164 employees
8 HEAD OF DIVISION
2 managing directors
10 PROJECT MANAGER
21 ACCOUNT MANAGER
4 PROMOTING
6 INFORMATION TECHNOLOGY
7 BACK OFFICE
106 IN-STORE FIELD FORCE
ROme
BOLOGNAMILAN
DUBLIN
retailers FOODtoys
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BECAUSE WE'RE UNCONVENTIONALPardgroup is the only player on the market that takes you from planning to point of sale:
Why Pardgroup?
We DESIGN your project, PRODUCE it, HANDLE it, TRANSPORT it to the point of sale, INSTALL it and then PROMOTE it: everything is done in-house and we never use any intermediaries.
DESIGN
PRODUCTION
LOGISTICS
INSTALLATION
PROMOTION
SALES
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OPERATIONAL CHANNELS:Pardgroup oversees all the distribution channels, representing the nominated spokesperson for a range of brands.
MULTI-CHANNELLING:OUR ADDED VALUE360° Field Marketing Services, multi-channelling is the added value we offer innovators in the marketing sector.
CONSUMERELECTRONICS
FOOD FASHION DIY
UNIEURO
MEDIAWORLD
EURONICS
EXPERT
TRONY
COMET
FAMILA
AUCHAN
CARREFOUR
FINIPER
IPERCOOP
CONAD
HARRODS
LA FAYETTE
FLAGSHIPSTORES
LEROY MERLIN
BRICO IO
BRICOMAN
BRICOFER
COIN
RINASCENTE
ENTER THE FUTURE
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TOMORROW, TODAY
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THEY ARE THE ELECT TO WHOM BEAUTIFUL THINGSMEAN ONLY BEAUTY.
OSCAR WILDE
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BUSINESS UNIT
INSTALLATION, ASSEMBLY and DISASSEMBLY of Window Displays, Fixtu-res, Shop-In-Shops, Displays, Graphics Exchange, Shopfitting, Events for distribution channels and Flagship stores, Temporary Shops and Pop-Ups.
360° LOGISTICS MANAGEMENT: Liaising directly with all suppliers whether local or in the Far East, customs clearance, shipping management at the local hub, quality check of materials, transport to point of sale.
A TEAM OF PROJECT MANAGERS dedicated to delivering turnkey solutions and offering a single point of contact for client and suppliers.
A TEAM OF ARCHITECTS AND DESIGNERS for designing stands, display units, window displays, temporary shops and pop-ups.
Responsive FACILITIES MANAGEMENT at point of sale.
RETAIL SERVICES
Established networks of local installers across Europe with one of our Project Managers always on site.
Storage hubs throughout Europe including 10 in Italy (for blanket national coverage) and more than 100 privately-owned vans and lorries for transpor-ting materials.
Multi-material production capacity.
RETAIL SERVICES EXTRA
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THERE'S A MUTUAL BENEFIT, BECAUSE PEOPLELEARN WHEN THEY'RE TEACHING.
LUCIO ANNEO SENECA
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PROMOTERS:
We supply Promoters for In-store Promotions, Brand Ambassadors, Mystery Customers and street activities such as handing out Leaflets, Tours, Road Shows and Guerilla Marketing.Hostesses and Stewards for trade fairs and conventions, models for special events.
EVENTS:
Organising and staging events such as Conferences, Exhibitions, Spe-cial Events and Street Events.
EVENTS & PROMOTERS EXTRASOFTWARE PLATFORM for monitoring and reporting on In-store Promo-tion campaigns.
TEAM OF MERCHANDISERS to support In-store Promotional activities.
LOGISTICS FOR STORING and TRASPORTING materials to POS.
PROJECT MANAGEMENT: a Project Manager is assigned to every project to manage relationships with customers, suppliers and the dedicated project team.
PRODUCING PERMANENT & POP MATERIALS, gadgets, Desks and Totems.
DESIGNING CREATIVE SOLUTIONS FOR PROMOTIONAL In-store and Out-of-Store ACTIVITIES.
BUSINESS UNIT
EVENTS & PROMOTERS
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THE MOST PRECIOUS RESOURCE YOUR COMPANY HASIS THE IMAGE IT PRESENTS TO CUSTOMERS.
BRIAN TRACY
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DEDICATED PROPRIETARY SOFTWARE: Planning, monitoring and reporting of all POS services.
LOGISTICS: 10 hubs in Italy and 16 in Europe for managing logistics and storage of all Permanent and POP materials.
100+ PRIVATELY-OWNED CUSTOM VEHICLES
TRAINING: digital platforms and training rooms for dedicated online and face-to-face training, in-house and at Vendors' own premises.
Linear REFILLING AND RESHELVING, SETTING UP POP MATERIALS
A FIELD FORCE OF OVER 106 MERCHANDISERS and INSTALLERS throughout Italy for maximum responsiveness
SELL-OUT and POINT-OF-SALE SERVICES MANAGEMENT FOR LAR-GE-SCALE RETAIL using 2 different methods:
A team of Project Managers, Merchandisers and exclusive Back Office staff de-dicated entirely to customer service.Inclusion in Sharing opportunities for multi-brand visits through Pardgroup Field Force
BUSINESS UNIT
MERCHANDISING
MERCHANDISING EXTRA
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PRACTICE IS JUST AS VALUABLE AS A SALE.THE SALE WILL MAKE YOU A LIVING;THE SKILL WILL MAKE YOU A FORTUNE.
JIM ROHN
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PROPRIETARY SOFTWARE PLATFORM DEDICATED TO SALES, to manage:
PLANNING AND MONITORING OF VISITS
ORDER TAKING
AUTOMATIC, STATIC AND DYNAMIC REPLENISHMENT PLANS
PLANOGRAMS
SALES DATA ANALYSIS
SELL-IN MANAGEMENT FOR LARGE-SCALE RETAIL using 2 different methods:
COMPREHENSIVE COVERAGE across Italy.
A TEAM OF MERCHANDISERS dedicated to SELL-OUT support.
A SOLID LINK WITH THE TRADE, based on trust built up over years working alongside Buyers and Vendors.
A dedicated Sales Force, comprising Sales Managers, Project Managers, Key Accounts and exclusive Back Office staff entirely at your service.Sharing oportunities in the Pardgroup Sales Force multi-brand catalogue.
BUSINESS UNIT
SALES
SALES EXTRA
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STRATEGIC DIVISIONS
IN-HOUSE SOFTWARE: at the service of all business processes with custom solu-tions constantly being developed for customers' technical requirements.
PARD: Multi-function management software developed in-house. Powerful CRM-ERP integration for 360° control of all business processes and company business:
Designed with independent modules dedicated to individual Business Units & Strategic Divisions, all relating to a central CRM
Management of Employees and Spot Resources
Complete POS sales records for large-scale retailers in ItalyManagement of company and customer-owned materialsPlanning and monitoring of all projectsDetailed reporting for ongoing and completed projectsEconomic and financial data analysisCentralised Sell-In and Replenishment management for the large-scale retail circuitInventory for Hubs and real-time tracking of goods handled
INFORMATION TECHNOLOGY
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LOGISTICS, TRANSPORTATION AND WAREHOUSING OF MATERIALS FOR ALL ACTIVITIES IN OUR BUSINESS UNITS:
TRANSPORT & LOGISTICS
Reception, storage, transportation and installation of materials from suppliers
Real-time loading and unloadingQuality checks and dedicated reportsStorage including in "safe"/secure storage areaOrder ProcessingElectronic picking and orderingTransport and installation of all materials/dedicated deliveriesCustom reporting for clients
Shipment tracking from warehouse to POSIssue of shipping documentsCustoms clearance for non-EU goodsBillingSerial number traceabilityReal-time inventory viewing of individual client depositsCentral storage Hub for Permanent and POP materials
STRATEGIC DIVISIONS
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DATABASE CONSTANTLY UPDATED with the best resources on the market in each professional area.
An HR DIVISION CONSTANTLY LOOKING FOR AND SELECTING the profes-sionals our Partners require: on field, top and middle management.
HEAD HUNTING.
BUSINESS TRAVEL SOLUTION.
EMPLOYEES SATISFACTION.
QUALIFIED, SPECIALIST IN-HOUSE TRAINERS.
HUMAN RESOURCES
STRATEGIC DIVISIONS
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SOCIAL MEDIA & CONTENT MEDIA COMMUNICATION Plans.
Design and development of DIGITAL STRATEGIES.
GRAPHICS, PUBLICITY GRAPHICS, CREATIVITY AND BRAND IDENTITY.
INTEGRATED AND CORPORATE COMMUNICATION plans.
Development of APPS FOR MOBILES, WEB AND SOCIAL MEDIA.
WEB DEVELOPMENT PLATFORMS and E-COMMERCE.
CONCEPT, DESIGN, PRINTING OF BROCHURES, LEAFLETS, FLYERS & POP MATERIALS.
PHOTO SHOOTS AND VIDEOS.
COMMUNICATION & DIGITAL
STRATEGIC DIVISIONS
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ARCHITECTS AND DESIGNERS for DESIGNING AND CREATING stands, display units, permanent and POP materials, exhibition areas and entire stores.
DESIGN OUR MAIN STRENGHTS
GRAPHICSGRAPHICS PLANNING AND DESIGN
PRINTING WORKS
PRINTING IN VARIOUS FORMATS ON
DIFFERENT MATERIALS
DISPLAY UNITS/STANDSDESIGN:
FULL CONCEPT
DEVELOPING CUSTOMER GUIDELINES
RENDERING
TECHNICAL EXECUTIVES
MULTI-MATERIAL PRODUCTION
SHOWCASES/SHOP WINDOWSDESIGN:
FULL CONCEPT AND CREATIVITY
DEVELOPING CUSTOMER GUIDELINES
TECHNICAL DESIGN
RENDERING
PRODUCTION:
RAW MATERIALS
MOUNTING SYSTEMS
FINISHINGS
shop-in-shop
store desig
n
Area Experience showroom
OUR MAIN STRENGHTS
GRAPHICS
PERMANENT AND POP MATERIALS
DISPLAYS
SHOP-IN-SHOPS
EXHIBITION AREAS
STANDS
STORES
IN-HOUSE MULTI-MATERIALPRODUCTION OF:
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PRODUCTION
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PARD SOFTWAREALL ON-THE-FIELD ACTIVITIES WITH ONE CLICK
PARDGROUP's showpiece, PARD Software
is a CRM/ERP developed in-house by the Pardgroup IT Division, to meet the everyday requirements of the Field Marketing sector.
CRMPARD LOGISTICS
HUMAN
RESOURCES
MERCHANDISING
& IN-STORE SERVICESPROMOTERS
RETAIL
SERVICES
SELL-IN
MANAGEMENT
180 employeeprofiles managed 120 brands for which we handle
order replenishment
2.000 new projectsmanaged every year 3.000 POS records
across Europe
20.000 databases of professionalresources managed
500.000 annual reports managed
PARDSOFTWARE
OUR MAIN STRENGHTS
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100+ PRIVATELYOWNED VANS
Pardgroup's own fleet, essential support for all our activities: transport, logistics and much more.
FLEET
3 mln km covered every year
3 mln tonS of materials stored
3 m3 20 m3Any volume from transportedTO
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OUR MAIN STRENGHTS
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MILAN HEADQUARTERS:commercial and central management office for all operations. The IT division is also located here.
3 regional offices with meeting rooms, training rooms and conferen-ce facilities to support management and training operations, in:
BOLOGNA
ROME
DUBLIN
OFFICES
ROME
BOLOGNAMILAN
DUBLIN
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Some of our clients:
For a full list of clients go to the restricted area of our website www.pardgroup.com
CLIENTSmediaworld
MICROSOFT
LOUIS VUITTON
BOSE
emilio pucci
SONY
unieuro
FENDI
FITBIT
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UNCONVENTIONALFIELD MARKETING
3938
4140
LUCANEGRONI
managingdirector
ENZOMEOLASalesManager
FRANCESCOSANTONImanagingdirector
EMANUELECIAPONI
Marketing &Business
Development
CRISTINAFONTANA
Events &Promoting
STEFANOAMAnTIIn-storeServices
MARCO
CHIEREGHIN
KEY ACCOUNT
MANAGER
IvanoCerminaraLogisticsManager
FABRIZIOFERRO
Head Of ITCORRADOBERRINI
HRManager
TEAMFRANCESCARAPISARDI
RetailServices
ALESSANDROFONTANAKEY ACCOUNTMANAGER
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anywhere
you
you need,anytime
want
crea
tive-
farm
.it
Sede di MilanoVia Giuseppe Ripamonti n° 44 - 20136 MilanoPhone 02-36534045
Sede di BolognaVia Castagnolino n° 34/A - 40010 BentivoglioPhone 051-861495 - Fax 051-864724
Sede di RomaVia Italo Raulich n° 69 - 00050 Aranova (RM)Phone 06-61705258/35 - Fax 06-61705262
Sede di Dublino20 Harcourt St,DublinPhone +353 879727165
www.pardgroup.comE-Mail: [email protected]