COMPANY PROFILE: NCELL PRIVATE LIMITED

Prepared forNarayan Pradhan

Managerial Communication, BBA-IKathmandu College of Management

Prepared byHarman SinghBilavSubedi

SupriyaTamangAyushmanTamrakar

January 17, 2010

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MemorandumDate: January 17, 2011

To: Mr. Narayan Pradhan

From: AyushmanTamrakar, SupriyaTamang, BilavSubedi, Harman Singh.

Subject: Fall semester Managerial Communication’s report .

Here is the report you requested for our fall semester Kathmandu university BBA exams Managerial Communication on the company profile of Ncell .

Ncell is one of the leading communication brands in Nepal which has been providing quali ty communication services to the Nepalese people. With the pace of t ime i t has been adapting i tself to the Nepalese business economy and finding outnew ways to improve i ts products and services. I t is no doubt that if i t is able to cope with the market demand i t will surely able to reach the level of national success. Hence forth, Ncell has future chances of making a new Nepal where technology will be the new culture.

We are grateful to the college management for giving us am environment to complete this report .

Thanks for giving us the opportunity to work on this assignments. I t’s been a real education. If you have any questions about this report you will be able to contact us.

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Contents

Memorandum……………………………………………………………….3

Mero Mobile rebrands to Ncell…………………………………………..5 About Ncell………………………………………………………………….7 About TeliaSonera………………………………………………………... .7

Introduction: Ncell………………………………………………………..8 Services Provided…………………………………………………………10 Network Information…………………………………………………... . .11

Rapid expansion of Ncell 's coverage…………………………………..12 Ncell introduces i ts New Year 2011 bonus offer …………………...13 Ncell subscribers base broadens to 2.4 mill ion ……………………..14 Ncell Launched Nepal 's Fastest Internet Service……………………16

Survey Questionnaire…………………………………………………..17 Results…………………………………………………………………...18

Bibliography……………………………………………………………..20

Contact Information…………………………………………………….21

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Mero Mobile rebrands to NcellMarch 12, 2010 - 11:42 | by  Ncell

Spice Nepal Private Ltd. , the first and leading private mobile operator in Nepal offering i ts services under the brand Mero Mobile, announced today that i t is rebranding to Ncell . The rebranding comes as part of the company’s strategy to further strengthen i ts posit ion on Nepal’s mobile telecommunication services market. From today, Ncell with a new brand identi ty including a new brand symbol in the shape of a hi-tech stone in rich purple color is replacing the brand Mero Mobile with i ts red-and-yellow coloring.  

The new brand reflects Ncell’s corporate values which are: being a pioneer in the market, rel iabil i ty, agil i ty in response to the market’s and consumers’ needs, social responsibil i ty, and a deep and abiding aspiration to be an integral part of the country.

“Telecommunication services drive growth, competit iveness and transit ion to a knowledge-based society. These services strongly encourage and promote economic, social and environmental benefits across industries, driving domestic and foreign investments. Development of telecommunication infrastructure and services is essential for the future prosperity of Nepal. People, who previously have never had access to telecommunication services, will inevitably gain from increased possibil i t ies to connect to others and access information. Therefore, I am excited about launching the new Ncell brand, marking a new chapter in the company’s history,” says Mr. PasiKoistinen, CEO, Spice Nepal/Ncell .

Ncell plays an important role in developing the telecommunication infrastructure and services in Nepal, contributing to the future prosperity of the country and i ts ci t izens. During 2009, Ncell more than doubled i ts mobile network which now covers more than 60 percent of Nepal 's population. As a result , Ncell has today the best mobile network quali ty in Nepal, according to customer and technical surveys.

“The expansion of mobile network coverage and the introduction of new technologies - especially 3G, to start with, are of utmost importance for the future development of telecommunications in Nepal - as this is and will be the most efficient way of connecting all business and cit izens to the information highway.

Like in any other advanced economy, we are convinced that the cit izens and business people of Nepal also want coverage and telecommunication services at home, at work and indoors as well as outdoors, where access to information and communications – regardless of income, age, gender or geography – improve their quali ty of l ife.

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The new Ncell brand identi ty is an embodiment of this aspiration. The stone symbolizes connectivity, the start of a new conversation, a l ink between all people in Nepal, the history and tradit ion of this land being enriched with modern technologies. The purple color is energizing and inspiring, i t reflects the creativity, passion and reliabil i ty with which Ncell will continue to serve i ts customers. We are committed to continue investing in the future development of the telecommunication infrastructure and services in Nepal and contribute to the future prosperity of the country and i ts ci t izens,” says Mr., PasiKoistinen.

The rebranding will be implemented gradually nationwide, f inally covering all Ncell’s offices, shops and dealers.

About Ncell

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Spice Nepal Private Ltd. was established in 2004 as the first private mobile operator in Nepal and launched i ts services under Mero Mobile brand in 2005. In October 2008, TeliaSonera acquired controll ing interest in Spice Nepal. As of the year-end 2009, Spice Nepal had some 2.2 mill ion subscriptions and around USD 90 mill ion in annual net sales. As of March 12, 2010, Spice Nepal operates under the brand Ncell .

Spice Nepal/Ncell is part of TeliaSonera, the fif th largest telecommunication company in Europe in terms of market value as of January 2010.  

About TeliaSoneraTeliaSonera provides telecommunication services in the Nordic and Balt ic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera is now in 20 markets with close to 460 mill ion inhabitants. The number of subscriptions in 2009 reached over 147.6 mill ion. For the year 2009, TeliaSonera 's net sales amounted to approximately USD 14.3 bil l ion and TeliaSonera had around 30,000 employees. The TeliaSonera share is l isted on the NASDAQ OMX Stockholm and Helsinki stock exchanges. The two largest shareholders are the Swedish State with 37.3 percent of the shares and votes and the Finnish State with 13.7 percent. Market value as of January 2010 was approximately USD 30 bil l ion.

TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way. TeliaSonera creates value by focusing on delivering a world-class customer experience, securing quali ty in our networks and achieving a best-in-class cost structure. TeliaSonera is an international group with a global strategy, but wherever we operate we act as a local company.

In the emerging markets of Eurasia, TeliaSonera has majority holdings in leading mobile operators in Kazakhstan (Kcell) , Azerbaijan (Azercell) , Georgia (Geocell) , Moldova (Moldcell) , Tajikistan (Indigo and Somoncom), Uzbekistan (Ucell) , Nepal (Ncell) and Cambodia (Star-Cell) . TeliaSonera is also a minority owner of MegaFon in Russia and Turkcell in Turkey.  

Introduction: NcellFrom Wikipedia, the free encyclopedia

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Ncell Private Ltd. stands as a privately owned GSM mobile operator in Nepal and is the first company to operate private GSM services in telecommunications sector of Nepal with the brand name “MERO MOBILE” which was rebranded as Ncell in 12th March 2010 . It broke the monopoly held by the state-owned telecommunications company, Nepal Telecom by building a new arena in cellular telephony services. The company is now owned in 80% by Swedish/Finnish TeliaSonera Holdings.

Ncell Private Limited was previously known as Spice Nepal Private Ltd., established in the year 2004 with the license issued by Nepal Telecommunications Authority to operate GSM mobile services both Post-Paid and Pre-Paid in the country and commercially launched its services on September 17, 2005 in the capital valley and vicinity. Within the time span of 2 years of operation (since its commercial launch) Ncell has extended its services to different geographical areas of Nepal such as; Dhulikhel , Banepa , Nagarkot , Bharatpur in Chitwan , Hetauda , Birgunj , Simara , Biratnagar , Itahari , Dharan , Janakpur , Nijgadh , Rajbiraj , Kakarbhitta , Bhadrapur , Pokhara , Butwal , Bardagath , Bhairahawa , Nepalgunj , Surkhet , Dhangadi and Mahendra Nagar . 14 out of the 14 zones of Nepal are covered with Ncell.

Ncell is gradually expanding its network coverage in various urban , semi-urban and rural areas of the country. In many places Ncell is providing services to the subscribers by installing and using satellite equipments and network .

A company that started its service with basic services, introduced services Ncell has always planned and adopted new technologies and services available in the international market and provided them among its subscribers. Most of the services were introduced for the first time in Nepalese Telecommunication Services market which has re-defined Mero Mobile as the most innovative, modern, accessible and and other value

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added services popular brand in Nepal with more than 55 lakh subscribers within the country.

Ncell has tied up with an array of operators in more than 51 countries, including 174 operators around the world at present and gradually extending roaming partners day by day for the convenience of its subscribers.

Ncell is providing services to the subscribers via its huge distribution network along with its five Customer Care Centers. It is gradually opening new customer care centers in different parts of Nepal where Ncell has extended its networks. Along with a big distribution channel, Ncell owned customer care centers and call center, Ncell is providing all types of services and help to the subscribers related to the brand.

At the CEO Conclave Award-2006, organized by Voice & Data , South Asia ’s leading information and communication magazine Ncell bagged awards for “Mobile Operator with Best Consumer Pull in Nepal” and “Most Innovative Mobile Operator in Nepal”. The winners were chosen among best mobile operators in the SAARC region for their contributions in cellular phone development, innovative products introduction and value added services rendition held at Colombo , Sri Lanka . Ncell was rewarded as "Mobile Operator with Best Consumer Pull in Nepal 2007" at an event held at Kathmandu.

Ncell is determined to introduce new innovative services and facilities to the people of Nepal. It has recently received license to operate an ISP , and started with "Ncell Connect" as a high speed wireless data service.

The company distributes unlimited pre-paid and post-paid lines through 4000 outlets located at various places in and outside the Kathmandu Valley.

Services Provided

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Basic services

Voice call SMS service

Introduced Services

Blackberry, 3G, Connect-browsing internet through a data card , EDGE/GPRS, Call Waiting, Call Forwarding, Conference Call , Voice Mail , Missed Calls Notification , SMS to e-mail, e-mail to SMS, USSD, Mobile Internet (GPRS/EGDE), Multimedia Messaging Services (MMS), Personalized Ring Back Tones (PRBT)

Other Services

Value added Services

Network Information

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Operator Name: Ncell Private Limited Network Name: Ncell Technology: GSM 900/1800 Network Status: Live since September 2005

Rapid expansion of Ncell's coverageMarch 12, 2010 - 12:11 | by  Ncell

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As thousands of new customers l ine up to take part in Ncell 's Gift a Gift campaign, mobile operator Spice Nepal is extending i ts coverage to many new parts of the country.

Mr Pasi Koistinen, Chief Executive Officer of Spice Nepal says, “We are very encouraged by the great interest in our Gift a Gift campaign, which is at tracting many new customers. The rapid expansion of our network is one way of welcoming these customers by providing them with improved voice quali ty and connectivity.”

Since May 2009 there has been a 16 percent increase in the proportion of Nepal’s population coming within Mero Mobile’s operating area — an extra 4.5 mill ion people — and a 7.5 percent increase in the area of the country covered. The most recent f igures show that the network now covers about 60 percent of the population and around 22 percent of the total geographical area. As of the end of September, Spice Nepal, had more than 1.8 mill ion subscribers.

Explains MrKoistinen: “In our commitment to offer the best mobile services in Nepal, we are speeding up the rollout of our network across the country. Across Nepal 400 professionals are working hard to install new towers and other network equipment. Seventy percent of this team have been hired in Nepal.”

The Gift a Gift campaign was launched in October. Customers take part by buying a Rs. 100 Mero Mobile recharge card from a participating outlet . They also receive a gift-wrapped prepaid SIM card with a Rs. 15 balance, which can be used by the customer or gifted to a friend or relative. The Rs. 15 bonus SIM card can be spent on any Mero Mobile voice, data or value added service.

“Our campaign message is clear: We want our customers to share the Mero Mobile experience with their friends and families. We want people to talk to each other and we take great pride in providing them with the network to do this,” added MrKoistinen.

Spice Nepal is owned by TeliaSonera, a Swedish-Finnish Telecommunications Group. TeliaSonera operates in 21 countries in Europe and Asia and entered Nepal in October 2008 to work in partnership with mobile operator Spice Nepal Private Limited.

Ncell introduces its New Year 2011 bonus offer – Ncell Fully Loaded with 50 SMS and 50 MMS

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December 26, 2010 - 16:41 | by  Ncell

The scheme –Ncell Fully Loaded, provides 50 SMS and 50 MMS in bonus upon the activation of Ncell Pre-paid SIM Card ,The offer is valid from the 23rd of December 2010 to 28th of February 2011

"Ncell Fully loaded" offer is   for al l the new and potential Ncell Pre-paid subscribers al l across the nation.

When a new Ncell Pre-paid SIM card is activated, the customer is enti t led to receive 50 SMS and 50 MMS in bonus.

This bonus offer can be used within the Ncell network only and also, the bonus should be uti l ized within 30 days of SIM activation

Ncell subscribers base broadens to 2.4 million

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Posted by ktm2day.com

The number of subscribers to Ncell ’s GSM mobile service went up by 0.6 million during the first quarter of 2010 bringing the total number of TeliaSonera subscribers in Nepal to 2.4 million.

All the Eurasian markets including Nepal of TeliaSonera have registered an increase. Growth was strongest in Uzbekistan with a rise of 2 million subscriptions to 5.1 million. Kazakhstan posted a growth of 0.3 million subscriptions.

The total number of subscriptions in the Eurasian consolidated operations increased by 0.7 million subscriptions, according to a financial report of TeliaSonera based on the first quarter.

Business area Eurasia countries comprise Nepal, Uzbekistan, Kazakhstan, Azerbaijan, Tajikistan, Georgia and Moldova. The business area is also responsible for developing TeliaSonera’s shareholding in Russian MegaFon (44 percent) and Turkish Turkcell (38 percent). The main strategy is to create shareholder value by increasing mobile penetration and introducing value added services in each respective country, states the financial report. “Ncell subscription has increased because of better network with better service and value added services,” said SanjuKoirala, corporate communication manager of Ncell. “Customer trust has increased after our re-branding.”

TeliaSonera had re-branded its operations in Nepal and Tajikistan to Ncell and Tcell respectively in March 2010. The re-branding marks the

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companies’ entrance into a new phase of dynamic development and will allow new segments in the market to be targeted.

Following the re-branding from Mero Mobile to Ncell, the multinational company has come up with a number of attractive schemes for ordinary customers and corporate clients to expand its market.

The closed user group (CUG) targeted at the corporate segment, reduction in the price of GPRS, introduction of lower international long distance call rates and the recent launching of the cheapest handsets with Ncell SIM cards are some examples of Ncell’s promotional moves.

“We have received a very good response from the handset scheme,” said Koirala. She added that Ncell would be coming up with more attractive offers for its customers in the upcoming fiscal year. Operation of 3G mobile service, launch of Blackberry and customized package service for corporate clients are also in the pipeline. (Source: ekantipur)

Ncell Launched Nepal's Fastest Internet Service

NCELL, the first private sector mobile operator of Nepal launched a new data service-"NCELL CONNECT”. The service enables subscribers to avail of a high speed internet connection up to 3.6 mbps with a USB data card.

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Packages:

500 mb- nrs. 499 per month (3.6mbps) 1000 mb- nrs. 899 per month (3.6mbps) 5000 mb- nrs. 3999 per month (3.6mbps)

The service is available on both prepaid & postpaid basis through sim card & specially designed data modem.

Survey Questionnaire

For primary data, a survey was taken within the boundary of Kathmandu College of Management premises from bachelor level students of age 17 to 28. The question format is as follows and the results are given below it.

Please CIRCLE the preferable answers and write opinions in the blank space.

Are you anNcell user? Yes/No

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If NO, would you prefer Ncell? Yes/No

What do you think is the strongest feature of Ncell?a) Good Networkb) Good Service (Ncellsub branches and booths available

everywhere) c) Features and Facilities (Internet, MMS and so on)d) Less Procedures to Obtain a Ncell SIM Carde) If Others, Please Specify. __________________

What do you think is the biggest defect of Ncell?a) High Costb) Less Users (Many people do not prefer Ncell for its high cost)c) High Inter-network Communication Cost (Ncell to Ntc and vice

versa)d) Higher Number of Services – Higher Coste) If Others, Please Specify. __________________

What would you recommend for Ncell?a) Reduce Costb) Provide Better Services and Facilities Although Cost May

Increasec) Provide Internet Services and Other Facilities Free of Costd) Offer Free SMS and MMS Every Monthe) If Others, Please Specify. __________________

From the range of 1 to 10, how much would you rate Ncell in terms of quality service? _________

Results

Are you anNce l l u se r ? Yes /No

YesNo

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I f NO, wou ld you p r e f e r Nce l l ? Yes /No

Yes No

What do you t h ink i s t he s t r onges t f e a tu r e o f Nce l l ?

a ) Good Ne tworkb ) Good Se rv i ce c ) Fea tu r e s and Fac i l i t i e s d ) Les s P rocedu re s t o Ob ta in

a Nce l l S IM Ca rd

abcd

What do you t h ink i s t he b igges t de f ec t o f Nce l l ?

a ) H igh Cos tb ) Les s Use r s c ) H igh In t e r -ne twork

Communica t i on Cos t d ) H ighe r Number o f Se rv i ce s

– H ighe r Cos t

abcd

What wou ld you r ecommend fo r Nce l l ?a ) Reduce Cos tb ) P rov ide Be t t e r Se rv i ce s

and Fac i l i t i e s A l though Cos t May Inc rea se

c ) P rov ide In t e rne t Se rv i ce s and O the r Fac i l i t i e s F ree o f Cos t

d ) Of fe r F r ee SMS and MMS Eve ry Mon th

abcd

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From the r ange o f 1 t o 10 , how much wou ld you r a t e Nce l l i n t e rms o f qua l i t y s e rv i ce? _________

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Bibliography

http:/ /en.wikipedia.org/wiki/ Ncell

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http:/ / www. ncell .com.np

http:/ /www.ncell .com.np/press/mero-mobile-rebrands-ncell

http:/ /www.ncell .com.np/news/ncell-introduces-i ts-new-year-2011

http:/ /www.ncell .com.np/press/rapid-expansion-ncells-coverage

http:// www.tech.aakarpost .com/. . . / ncell -launched-nepals-fastest-internet.html

http://www.ktm2day.com

Contact InformationAyushmanTamrakar

Kathmandu College of Management

BBA 1st Semester, Section B

Email Address: tamrakar_ayush@yahoo.com

Mobile no. 9841122159

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SupriyaTamang

Kathmandu College of Management

BBA 1st Semester, Section B

Email Address:supriyatmg@gmail.com

Mobile no. 9803004002

Harman Singh

Kathmandu College of Management

BBA 1st Semester, Section B

Email Address: harmanato@yahoo.com

Mobile no. 98033203234

BilabSubedi

Kathmandu College of Management

BBA 1st Semester, Section B

Email Address:bilav_snoop@ yahoo.com

Mobile no. 9851022920

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