Company Profile - NYKY - Italian Fashion Developement · 2020. 3. 14. · to develop and distribute...
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Company Profile
Transcript of Company Profile - NYKY - Italian Fashion Developement · 2020. 3. 14. · to develop and distribute...
Company Profile
“WE DEVELOP MODERN SOPHISTICATED BRANDS BORN FROM RESEARCH AND A PASSION FOR OUR
WORK AND DISTRIBUTE THEM ONTHE INTERNATIONAL MARKET.”
1. Our history - Ownership - Storyboard - Our business today - NYKY Wholesale - Future goals - Mission and values
2. Momonì - Momonì Positioning - Momonì Boutique
3. Attic and Barn - Attic and Barn Positioning
4. OOF WEAR - OOF WEAR Positioning
5. Presence - NYKY - Showroom - Momonì Boutiques and Corners
6. Press & social media 7. Contacts
NYKY was born in Treviso in 2008, thanks to the passion and experience in the fashion field of Michela and Alessandro Biasotto.
After a brilliant career abroad in wholesale and retail, the two owners decided to return to Italy to develop and distribute select fashion brands throughout the world. The ability of local artisans to use the raw materials to the best allowed the company to grow rapidly and create brands for consumers sensitive to details and looking for easy-to-wear garments.
The brands developed and distributed by the company are: - Momonì- Attic and Barn - OOF WEAR
1. Our history
Ownership
NYKY is an italian fashion company founded in Treviso in 2008, thanks to the passion of Michela and Alessandro Biasotto and the experience they had garnered in fashion.Michela was born in Montebelluna, a small town in Northern Italy famous for the production of ski boots, of which her grandfather was a forerunner.She began her career in fashion working for various international groups in the industry.During one of her professional experiences she met Alessandro, a young entrepreneur who left for Paris at 18 years old, who in the meantime had succeeded in making his mark in the retail industry as an affiliate of a major company in the textile-fashion industry.
Over the years the couple developed many Italian brands in France, opening several mono brand stores and making retail their strong point.In 2000, with the collaboration of their partners in Padua, Alessandro and Michela began distributing international brands for the Italian and European market.
After this vital experience abroad, in 2002 they decided to return to Italy and focus their energy on an Italian distribution company.
In 2008 the decision was made to open the NYKY company and create the first proprietary brand: Momonì.At first the brand was exclusively lingerie, then with much public approval, it became a collection replete with sophisticated aesthetic, expressing an unprecedented combination of comfort and class and leading to a new dimension of modern and contemporary luxury. Emboldened with great entrepreneurial spirit, Alessandro and Michela immediately saw the potential for a collection dedicated to the modern woman: the woman who always wants to feel comfortable, who works, travels and enjoys taking care of her family at the same time.
In 2011, the first Momonì boutique opened in the heart of Paris, at Number 36, Rue Etienne Marcel. In 2010, as full of energy as ever and seeking new inspiration, the couple created the second wo-men’s brand, Attic and Barn, and in 2012, the first Momonì concept store in Italy opened in Padua. These were followed by Momonì boutique openings in Bologna, Verona, Vicenza, Milan, Treviso and Florence.
In 2016, NYKY launched a third proprietary brand: OOF WEAR. An innovative brand of multicolour reversible jackets for men and women.
In 2018 Momonì opened a second boutique in Paris at Number 27, Rue Saint Sulpice, two corners at Le Bon Marché Rive Gauche, one corner at Coin Excelsior – City Life Shopping District of Milan and the first boutique in Rome at Via di Campo Marzio 81/83.In the same year OOF WEAR opened the shop online: www.oofwear.com In 2019 Momonì opened the third boutiquein Paris at 108, Rue Vielle du Temple, the second boutique in Rome at 166, Via del Babuino and the first boutique in Lyon at 16 bis, Rue Gasparin.
Boutique Momonì: 15 (Paris, Milan, Rome, Florence...etc.) 8 Corner: Italy: Coin Excelsior - La Rinascente France: Le Bon Marché Rive Gauche - Galeries Lafayette Haussmann UK: Fenwick Bond Street
Multibrands Stores: 700 Italian Multibrands Store 600 Foreign Multibrands Store New opening: Franchising Momonì in Iran (at Iran Mall) • Momonì apparel corners: - Galeries Lafayette Haussmann - Galeries Lafayette Beaugrenelle - Galeries Lafayette Luxembourg
Our business today
55%
45%
Market
ITALY
WORLD
Italian market 50% Foreign market 50%
Italian market 70% Foreign market 30%
Italian market 50% Foreign market 50%
The company relies on a solid network of Italian collaborators and agents and international distributors.Distribution is mainly oriented to the medium-high segment of the wholesale market. Thanks to this model, NYKY brands are today distributed in about 700 points of sale in Italy and 600 abroad. The French market and management is entrusted to the Paris office (NYKY France - 20, Rue Bachaumont - 75002 Paris).In order to expand development of their own brands, OOF WEAR in particular,NYKY regularly takes part in important international exhibitions in the fashion world.
NYKY Wholesale
Future goals
NYKY aspires to becoming a leader in the accessible luxury sector with all its brands: Momonì, Attic and Barn and OOF WEAR.
The company is committed to a strategy that will enable it to reinforce the wholesale network in Italy and abroad, exploring new markets with the aim of achieving a network of about 2000 points of sale over the next two years.A strategy involving some of the most beautiful shop windows in Italy and throughout the world. The presence of three brands with completely different styles and targets enables the company to diversify its objectives:Thanks to the retail know-how acquired in the past, Momonì aims to open new monobrand shops, both on its own and with international partners.This is the reason why, in 2018, the company will launch the “Momonì Franchising” project offering various franchising possibilities.Attic and Barn and OOF WEAR, on the other hand, intend to develop a major international wholesale network opening corners and shop in shop in the most relevant domestic and international locations.The corporate mission is to become a leading company on the accessible luxury market. Fundamental in this are great in-house resources and creation of ever more original collections with a sophisticated glamorous style.
Mission and Values
constantRESEARCH into materials, colours and prints
PASSION for our work
CREA
TIVI
TY
raw materials Q
UALITY
TEAMWORKattention to DETAIL
ORIGINALITY
INNOVATION in working the fabrics
PEOPLE
2. Momonì
Momonì was born in 2009 with charming culottes in delightful ultra-soft fabric, presented as a small “bijoux”.The idea was so highly appreciated by the female public that it induced the company to develop its first total look.Today Momonì collections are present in all the most beautiful Italian and international shop windows, standing out for their refined exquisite garments, unexpected details and soft fabrics.Sartorial elegance enters everyday life, in a balance between looks and comfort eloquent of the attention and passion invested in the creation of each garment.
“Designing for women means understanding them. Identifying with their needs, which are also mine. I create garments I would wear myself, not unapproachable museum pieces.”
Michela Klinz
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Momonì Boutique
The aim of the “Momonì Retail” and “Momonì Franchising” projects is to spread the brand’s distinctive vision throughout the world.
The boutique becomes a reference point for a sophisticated modern woman who is able to identify herself in the style which surrounds her and express herself freely.Through the Momonì collection, shown to best advantage by the refined surroundings in line with the brand philosophy, the company thus manages to create a point of direct contact with the end consumer, a strategic channel to encourage brand loyalty with the expression of a clear iconic concept.Momonì is already present with monobrand boutiques in the most important Italian and French cities.At the same time Momonì is dealing with major international department stores and concept stores in order to open dedicate spaces either for apparel or lingerie collection.At today we count 8 corners thanks to our partnership with Rinascente, Le Bon Marche...The aim for the future is to expand the retail channel in the most beautiful and important Italian and foreign cities, partly thanks to the company’s new “Momonì Franchising” project.
3. Attic and Barn
Attic and Barn began life in 2010 to satisfy the desires of a modern woman wanting to enhance her outfit with refined garments with character.The dress is the central element in the collection concept and the total look is encouraged by the development of coordinated ensembles.Colours and prints are always in synergy, creating sophisticated and original contrasts.Attic and Barn has evolved season after season. It is now distributed in Europe and appears in a number of international shop windows.
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4. OOF WEAR
The OOF WEAR logo, created in 2016, is inspired by a Edward Ruscha’s painting exhibited at the MoMA museum in New York. The strong geometry and the intense colors of the work create and identify the DNA OOF. The geometrical shapes and colours carry us to a world characterized by two universes: the masculine and the feminine.In these spaces, shapes, volumes and colors play in synergy, creating a unique style with a modern and refined, but at the same time, funny taste.This is how OOF WEAR was born, a project of only coats and accessories for the male and female world. In the collections, great classics are reinterpreted creating new silhouettes and materials in contrast with each other are mixed with nuances and sophisticated patterns.For those who want to choose who to be and how to be.
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5. Presence
NYKY HEADQUARTER
NYKY S.r.l. Unipersonale Via delle Industrie 7, 31057 Silea (TV) - Italy
• 1500 m2 of office space• Registered office staff: 40 people• Logistic center: 3000m²• Research lab• Dedicated space for personal sales training• Pilot boutique
INTEGRATED LOGISTICS
• Storage / warehouse: 5000 m²• Delivery management• Automatic order scheduling• Daily re-stocking preparation• Automatic picking• Control and management of incoming items• Automatic packaging with tracking systems• Computerized exchange of data
SHOWROOM
MILANO SHOWROOM Via Archimede, 10 - 20129 MilanoT: +39 02 54101809 | +39 02 [email protected]
PARIS SHOWROOM 20, Rue Bachaumont - 75002 ParisT: +33 1 42333323 | F: +33 1 [email protected]
TREVISO SHOWROOM Via delle Industrie, 7 - 31057 Silea (TV)T: +39 0422 56891 [email protected]
PARIS
MILANCorso Como, 3
+39 02 [email protected]
FLORENCEVia Degli Agli, 2+39 055 218824
BOLOGNAVia Clavature, 6/A+39 051 6486437
VERONACorso Sant’Anastasia, 10
+39 045 [email protected]
PADUAVia San Fermo, 27+39 049 7356092
VICENZAContrà Muscheria, 16/18
+39 0444 [email protected]
TREVISOPiazza Dei Signori, 25
+39 0422 [email protected]
36, Rue Etienne Marcel 75002 Paris+33 01 53 40 81 48
27, Rue Saint Sulpice 75006 Paris+33 01 42 02 01 62
BOUTIQUES
Via di Campo Marzio, 81/83+39 06 89018833
LYON16 BIS, Rue Gasparin 69002 Lyon
+33 04 78 79 01 [email protected]
108, Rue Vieille du Temple 75003 +33 06 89 66 88 64
ROME
Via del Babuino, 166+39 06 89236254
PARIS
PARIS
PARIS
LONDON
Le Bon Marché Rive Gauche24, Rue de Sèvres 75007 Paris
+33 09 63 61 9952 [email protected]
Le Bon Marché Rive Gauche24, Rue de Sèvres
75007 Paris
Galeries Lafayette Haussmann40 Boulevard Haussmann
75009 Paris
Galeries Lafayette Haussmann
Galeries Lafayette Beaugrenelle
Galeries Lafayette Luxembourg
Fenwick Bond Street63 New Bond Street
London, W1S 1RQ
Coin ExcelsiorPiazza Tre Torri -
City Life Shopping District Unità 154/155, 1L Milano
Coin ExcelsiorCorso Italia, 16
Trieste
MILAN
TRIESTE
MILAN
TURIN
MOMONÌ CORNER
APPAREL CORNER
LINGERIE CORNER
NEXT OPENINGS
Rinascente Piazza del Duomo
20121 Milano
Rinascente Via Giuseppe Luigi Lagrange 15
10100 Torino
6. Press & Social
SocialSocialSocial
La Botanica ItaliaVogue ItaliaL’officiel
Marie Claire Italia Vogue ItaliaVogue Italia
Donna Moderna Italia Donna Moderna Italia
Donna Moderna ItaliaTu Style Italia
Tu Style Italia
SocialSocialSocial
Tu Style Italia
Very Elle Italia Afmag ItaCollezioni Uomo
Schön! MagazineReve Italia Tu Style Italia
SocialSocialSocial
7. Contacts
NYKY S.r.l. UnipersonaleVia delle Industrie 7
31057 Silea (TV) - Italy
T: +39 0422 56891F: +39 0422 415649
Momoni
momoni_official
Attic and Barn
atticandbarn_official
oof wear
oofwear
