Company Profile NexGen

www.nexgenint.com www.marketresearchinindia.com

Company Profile

NexGen Market Research Services Pvt. Ltd.

Company Regd. Number – U74999DL2007PTC165783 (under Companies Act No.1 of 1956)

Company PAN Card Number – AACCN5748H Service Tax Regd. Number – AACCN5748HST001 TAN Number – DELN08850C Company Name - NexGen Market Research Services Pvt. Ltd. Address - 169/3, Govindpuri, 2nd Floor, Kalkaji, New Delhi, Pin-110019, India Mobile - 0091-98731-77449 Phone - 0091-11-64540098, 0091-11-64544258, 0091-11-26463353

E-mail - [email protected], [email protected] Website - www.nexgenint.com, www.marketresearchinindia.com Professional

Affiliations/Certification-


NexGen Market Research Services Pvt. Ltd. is established in 2005 with a vision to give the cost effective, quality services on time. NexGen offers high quality marketing research, analysis and consulting services across the country. In a very short time span today NexGen has evolved as a leading market research services provider catering to needs of clients from different sections.

As a company, we work very closely with our clients in providing a very 'hands-on' approach to the management of all campaigns. NexGen works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific. The professional team of the company help such clients to connect with the local populace, delivering a unique perspective on the market situation.

The company believes in building a lasting relationship with clients, instead of sighting opportunity as just another business deal. Since its inception, NexGen has established many friends among international companies by acting as their personal chauffer through the Indian and Asia Pacific Markets. With ever-expanding exclusive research network, currently spanning 100 cities within India along with affiliated partners across the region, NexGen is poised to always help you reach your target market. Vision “We're a company that never stops trying to do it better. Clients are the essence of our business with whom we deal. We work to satisfy our clients' requirements and anticipate their expectations. To succeed, we must work with our clients to help make them winners by exceeding our best services.”

Mission NexGen Research will never rest until its clients are satisfied. The firm will 'go extra mile' to fulfill its promises. It endeavors to provide timely services and client care with the mission of establishing a long-lasting relationships and earning the trust of the clients for future projects.

About NexGen


Services Offering

NexGen provides a comprehensive range of market research and consulting services reflecting our experience & strong capabilities. Our market research services are as follows-

Market entry & feasibility studies Ad test – Pre & after launch Customer satisfaction studies Employees satisfaction studies Mystery shopping Market potential & trends studies Market segmentation Retail/Channel audits Opinion polls/surveys Product tracking studies Product placement studies Media Research GIS mapping Onsite purchase observations Third Party Auditing (Neutral Auditing)

NexGen is having 3 major division to cater every sector:

1 NexGen Market Research Services 2 NexGen Healthcare Research 3 NexGen Social Research


Market Research Methodologies

From this DECIDE model we do data collection by using the following methodologies as per the project requirements…

Secondary (Desk Research) – NexGen has a its own library of different market research projects for secondary research. We also find it fast by using the web and other resources.

Qualitative –

@ Central Location Tests (CLT) – 15 Professional recruiters & 5 in hall executives

@ Focus Group Discussions (FGD) – 2 Professional moderators & 12 recruiters

@ In-depth Interviews (IDI) – 2 Professional moderators & 5 interviewers

Quantitative –

@ Face to Face Interviewing – Nationwide more than 200 trained interviewers coordinated by local supervisors

@ CAWI (Computer added web interviewing) – Complete in house setup

All market research work at NexGen starts on "DECIDE" framework:

D Define the marketing problem

E Enumerate the controllable and uncontrollable decision factors

C Collect relevant information

I Identify the best alternative

D Develop and implement a marketing plan

E Evaluate the decision and the decision process


Industry Expertise

NexGen is having a proven track record of serving the following industries by giving the best suit solutions–

Automobile One multinational client

FMCG Many national and multi national clients

Healthcare Many Pharmaceutical & Healthcare companies

Bank and Finance One of India’s largest private bank

Hospitality Many national and multi national clients

Education One famous national client

Information Technology Three national clients

Telecommunication One of leading service provider in telecom

Fashion & Beauty One leading chain

Industrial Research One multinational client

B2B Many leading corporate

B2C Many national & multinational clients

Secondary Research Many national & international client


Infrastructure & Coverage Based at New Delhi, India NexGen covers almost every part of the country with its own network & channel

partners at South, West , North & East India.

NexGen have a very good office infrastructure at each centre. We have separate facilities for field, research & data entry.

We hired best available service providers for broadband, telephone & power backup.

For all the employees we have set parameters for the security checks.

NexGen office network

Branch Office Office Address

New Delhi 169/3, Govindpuri, 2nd Floor, Kalkaji, New Delhi, Pin -110019

Lucknow G-28, Liberty Colony, Sarvodaya Nagar, Lucknow

Ludhiana Kidwai Nagar, Near Kapoor Dental Clinic, Ludhiana-141008

Jaipur D-45, Shanti Nagar, Hasanpura, Jaipur

NexGen is having a network of trusted associates across India. In any of the field data collection project, we send the team leaders from Delhi offices to recruit the right set of interviewers, briefing to the interviewers, quality checks and to ensure the timely despatch of the filled in questionnaires to the Delhi office. As a plan of expansion we are going to open our new offices in following cities in current fiscal year:

1. Mumbai 2. Banglore 3. Hyderabad 4. Kolkata 5. Ahmedabad

6. Lucknow 7. Ludhiana 8. Chandigarh 9. Agra 10. Chennai


Major Clients Sector Major studies

Global Data Healthcare research & consulting

Data collection for Healthcare studies across India

Datamonitor Healthcare research & consulting


EWDPL (Treasure), Indore

Real Estate, Healthcare

Feasibility studies to open new hospitals in Indore, Raipur, Nanded and Ujjain

Baxter, India Healthcare business (Pharmaceuticals)

New products launches studies in India

Frost, India Healthcare research & consulting


Esaote, Italy Healthcare business (Hospital equipments)

Study on Ultrasound machines in India

Hindustan Latex Ltd. (HLL Lifecare Ltd.)

Healthcare business Study among the CGHS dispensaries in Delhi

Major Clients & Studies



First Opinion (I&D), India I&D Research

Healthcare research & consulting


Synovate, India Healthcare research & consulting


IMS Health, India Healthcare research & consulting

Doctors profiling study across India

EFY Enterprises Pvt Ltd. (Electronics For You)

Print media Private MBA Institutions ranking 2010

Hindustan Times Print media Study on Delhi schools & colleges

Indus Learning Solutions Pvt. Ltd.

Educational consultant MBA institutes ranking 2009 study for Mail Today

Management Development Institute

Education e Governance award study

ICICI Bank Ltd. Banking Ad impact study on Education series in Delhi & Mumbai




ITC Ltd. FMCG Product promotions and new launches studies among retailers and consumers in Delhi NCR

R P Milkmade Food P. Ltd.

FMCG Studies among the consumers & retailers in UP & Uttarakhand

Puri Oil Mills Ltd. (P Mark) P Mark FMCG

Study among the consumers & retailers in Jammu & Kashmir

Bharti Retail Retails business Consumers profiling's at retail outlets

Dixy Chicken India Pvt. Ltd.

Hospitality (Restaurants)

Feasibility study to open the new restaurants in Delhi, Trivandrum

Yes India Hospitality Services Pvt. Ltd.

Hospitality (Restaurants)

Feasibility studies to open a new restaurants in Trivandrum

Knight Frank India Pvt. Ltd.

Real estate consulting Consulting studies for real estate industry across India

Service Solutions Telecom consulting Mystery audits for Vodafone in Haryana

Go Ape, UK (Zip Adventures)

Adventure sports New concept test for adventure sports in India




Infolona Information portal Managing secondary research and desk research for portal

DTDC Couriers & Cargo Ltd.

Logistics Feasibility study to check the new services by DTDC

CCF India NGO Mega event organized at Delhi

e Stats India Consulting B2B market place for Indiamart across India

Eko Financial Services Pvt. Ltd.

Financial services New concept test studies on micro finance in Delhi

Vianza Inc. Trade consulting International trade promotions study among exporters & importers

Live Events Events management

Beauty parlours profiling study in Delhi NCR

Tata e nxt Financials Ltd.

Financial research & consulting

Study on micro financing in Delhi NCR




SMR Solutions P. Ltd.

IT Services New IT products launches studies in Delhi NCR

IDC India Ltd. IT research & consulting

Field Data collection in North India

Annik Technologies India Pvt. Ltd.

IT Consulting MBA institutes ranking 2008 study for MBA Universe

Info Search InfoSearch Consulting Ad impact track study for Mail Today

ORG Guild Pvt. Ltd. Market research consultant

Data collection for all studies across India

Smart Mandate Market research consultant


The Nielsen Company

Market research company


Algorithm Market research consultant


Diffussion Market research consultant

Field Data collection across India



Operations & Quality Management

NexGen Research use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results. Quality control procedures include: Qualitative research is 100% fully reviewed by management. Quantitative research includes validation of 30% of sample size. Adhere to established ESOMAR, CASRO and MSPA Standards. Compulsory formal training for all new interviewers. Compulsory attendance at all project briefings. Clients are invited and encouraged to attend all training sessions. Field pilots of all questionnaires and guidelines. 30% of all interviews back-checked within 48 hours. Field observations by clients welcome.

Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes. Research and analysis

Data collected from the field is entered by the in-house professional data entry operators in MS Excel or SPSS and cleaned. Analysis of data by using the SPSS & MS Excel. At NexGen we do all kinds of analysis like Factor Analysis, Conjoint, Multivariate Analysis and Regression Analysis as per client requirements.


Organization Structure, Key Personnel's

Director Research Director Client Services Head Operations

Manager Research

Sr. Executive & Executives Research

AGM Clients Services

Consultants

Manager Operations

Sr. Operation Executives

Field Supervisors, Interviewers and Data Entry Operators

Mahesh Mahtolia ([email protected])

• Founder Director of NexGen. Heading all the research and marketing operations within the company. Dealing with a number of national and international clients at NexGen. Has worked on several product and service categories. Mahesh has given a remarkable growth to the NexGen since its inception 2005. He has Capability to design and execute both quantitative and qualitative research works.

• He is a Science post graduate from Kumaun University & management graduate from IPM. Has more than 14 years of experience in market research with leading market research organizations. He has started his career with ORG-MARG, subsequently worked with A C Nielsen. Later worked with IDC- an IT and Telecom market research organization as an operations head.

Kuldeep Anthwal ([email protected])

• Director at NexGen. Heading the Business Developments and Operations at NexGen. Looking after the Indian markets. Very good exposures on liaisoning with clients and associates across India. He is main client interface at NexGen. Kuldeep has a vast experience on the retail markets of India which he fully utilizing in his research. He has given an excellent growth to the NexGen in its inception. Very good pharmaceutical industry experience.

• Graduated from Delhi University having more than 23 years of experience in market research with world leader Nielsen. He has started his career with ORG-MARG, subsequently worked with A C Nielsen and headed the Field Operations for North India for more than a decade.


Key Personnel's Sushanta Chatterjee ([email protected])

• Head of Operations at NexGen. All the field operations being done at NexGen under his guidance. He is having a vast experience in the field of Healthcare Research and dealing with some of the key clients for healthcare research at NexGen. He is having an excellent network with the doctors and distributors of the pharmaceutical companies across India.

• Graduated in Science Honors followed by 10 year Business Course under Oxford University guidelines sponsored by SmithKline Beecham. He has worked with Glaxo SmithKline Beecham for 15 years before joining NexGen.

Neha Mishra ([email protected])

• Manager Research & Analytics at NexGen. Dealing with some of the key accounts at NexGen. Very good communication and excellent listener. Looking after the Indian markets and international markets for the quantitative research activities. Assist in analysis and report writing in the major projects.

• MBA in Sales & Marketing form Symbiosis Institute of Management, New Delhi. She has more than 3 years of experience in primary market research. She has started her career with Sampling Research before joining NexGen.

Manoj Mittal ([email protected])

• Manoj is the key coordinator at NexGen. He is heading the Administration, Accounts & Finance department. He has a very good contacts with the local field teams in different towns. He also heads the QC teams in field operations.

• Graduated from Delhi University, Manoj is having more than 8 years of experience in market research at operation level with the well known companies like Indica Research and IMRB.

Kshama Pandey ([email protected])

• Working as a Manager Research at NexGen from last one and half year. She is heading the Secondary Research Division at NexGen and handling some key clients. She has developed very good secondary research tools in last one year at NexGen.

• MBA in Marketing & HR from IAMR, Ghaziabad has started her professional career with NexGen.


Key Personnel's

Ayush Ashthana ([email protected])

• Working as a Manager Research at NexGen from last one and half year. He is heading the Quality Control and Data Management Department at NexGen. He has very good exposure on Healthcare Research. He is also having good exposure on national level marketing.

• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.

Shishir ([email protected])

• Working as a Senior Operations Executive with NexGen from last one and half year. Handling the teams of field interviewers in market research assignments. Headed the Vodafone mystery shopping assignment for a year effectively.


Ajay Kumar ([email protected])

• Working as a Senior Operations Executive with NexGen from last one and half year. Dealing with quantitative research assignments at NexGen.


Mukesh Kumar ([email protected])

• Working as a Senior Operations Executive with NexGen from last one and half year. Dealing with quantitative research assignments at NexGen.


For your market research requirements contact us:

Phone: 91-11-64540098, 91-11-64544258, 91-11-26463353

Mobile: 91-9873177449

Mail: [email protected]

mailto:[email protected]

Company Profile NexGen

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