Company Profile

Intrepid Media and Research

Limited

Contents

04 About Intrepid

05 Study Background

08 Research Objectives

09 Research Approach

11 Qualitative

16 Quantitative

25 Quality Control

31 Investment

About IntrepidIntrepid Research and Media is a former Research Department of BlackDot Media now fully transformed into an entity that offers full professional research and media services.

Our mission is to support our clients achieve their business objectives by providing actionable innovative research and media solutions that are driven from insightful consumer feedback.

Our approach to conducting research is to leverage on local knowledge and networks with the rigorous approach and advice from our local and international experts.

The depth and breadth of our intellectual capacity, local knowledge backed by international expertise and ‘on the ground’ capability enables us to provide a complete and comprehensive research and fieldwork service in Zambia and within the SADC & COMESA Region.

We provide integrated research information through our three divisions, each offering the best in its field. These are: Research, Media Management and Training & Strategy. We have a wealth of experience in conducting qualitative and quantitative surveys with household consumers, businesses, employees and retailers.

Our Mission and Vision

Mission

We are media and market research firm that isdedicated to helping organizations make importantbusiness decisions through the use and analysis ofactionable market intelligence

Our Mission and VisionVision

• Intrepid Media and Research strives to be the leading media and market research firm that clients rely on for all of their market intelligence and media planning needs. We build lasting partnerships through:

• Learning and understanding each client’s business, goals, and objectives

• Collaborating with our customers

• Being a trusted partner that our clients can count on

• Applying proven market research techniques to business issues

• Providing meaningful solutions and actionable results

Our ValuesThe 3cs

Collaboration

Collaboration: We believe in team work and working closely with our clients

Commitment: We are passionate about our work; eager to give the best of our talents

Compliance: Quality is at the heart off our business, this gives our clients confidence in our offer

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Our Scope

Media Management & Market Research is our business

Our operational scope includes Zambia, Malawi, Zimbabwe, Botswana, Uganda, Tanzania, Kenya, Lesotho, Swaziland and Democratic Republic of Congo

Our Media Management Offer

Media Management• We have seen some dramatic changes occur in the media

buying landscape over the years.

• Our clients find our services beneficial because we simply take the “guesswork” out of all of their media buying decisions by providing them with innovative and sound media solutions that are supported by timely media research.

• Based on our many years of experience we know how to use the research tools effectively to generate the strongest results for your business to benefit from minimizing wastage and duplication.

Media Collaborations

• We act as hub on your behalf with the Media. We have developed long term respectful working relationships with the Media and their Promotions, Creative, Accounting departments and work with them on your behalf on a daily basis to ensure that all of your Media, Promotions, Creative, Accounting commitments are met

• Our clients love this service offering as it is a HUGE time saver for them

• Intrepid belongs to one of the largest media networks in the world through affiliation with Starcom Mediavest Group; part of France’s Publicis Groupe, the third-largest communications group globally. Headquartered in Chicago

Media SolutionsOur Media Management Services

include:

• Broadcast Media Buying & Planning

• Broadcast Trafficking and Material Management

• Pre and Post Analysis of Broadcast Buys

• Print and Outdoor Planning and Buying

• Promotional Analysis – Impact Assessment

• Digital Media Buying and Analysis

• Reconciliation of All Buys

Our Media Process

Campaign Objectives

• Understand the marketing strategy, research, industry trends

Target Audience

• Profile the target audience

Media Objectives

• Define the media objectives

• Translate business objectives into media goals

Media strategy

• Translate media goals into strategic media planning guidelines

Media Plan

• Make tactical decisions specific to each media channel and vehicle

Our media solutions are tailored to find media where the advertiser’s voice is not drowned out by the competitor’s voices. This is achieved through an application of a comprehensive media process.

Media Plans

• Intrepid provides clients with result oriented media plans by considering the 5 key components;

Who?

Targeting What?

Media Channels

Where?

GeographyWhen

Scheduling

How Much?

Delivery

We have Specialist who understand the local terrain: Our Media and Research Specialist team have experience working with leading sectors in Zambia and across the continent. Their knowledge of local landscape in terms consumer habits is exceptional. Their Multi-sector experience is an asset to clients looking for value addition in understanding local consumers from a holistic perspective

We go beyond the obvious: Intrepid is one a Stop Shop for Media and Research insights; we have a different level of depth when designing strategies relating to designing communication strategies; as our teams work together seamlessly, sharing knowledge and expertise

Why Intrepid

Long local heritage: We are a local agency that has been in existence since xxxx. Our heritage is embedded in our strong relationship with media owners; which our clients have benefited from. We are able to secure competitive media buying rates and value addition as a result.

Media budget efficiencies: All our media buying is audited on daily and monthly basis. Our priority is to ensure our clients media spend is fully accounted for and there is no wastage. We do share daily audits on media flighting; including competition media spend analysis

Why Intrepid

Research Services

Our Research Approach In marketing, decisions must be taken repeatedly which require

information on the structures and dynamics of the markets.

Intrepid Market & Social Research helps you in opening doors to a better understanding of your target group or audience.

As a full-service hub, we investigate the market for you. Depending on the guiding research question, we determine the appropriate study design as well as advise you in selecting the survey method and sample.

Our company draws on 22+ years of experience in market and social research by our lead consultant and specialist teams.

As a member of professional associations ZIM (Zambia Institute of Marketing); we are committed to the principles of ethics, technical and methodological standards as well as the professional code of practice.

Our View Point

Virtually all market research problems are different and as such we offer our clients with solutions

specific to their needs through the Power Decision Model

Research SolutionsIntrepid’s Research Capabilities include;

– New Product Development,

– Customer Loyalty/Satisfaction

– Employee Satisfaction Studies

– Mystery Shoppers,

– Usage & Attitude Studies,

– Retail Audits And Category Assessments

– Opinion Polls,

– Brand Equity and Awareness

– Concept Product, Package, Pricing Testing,

– Business To Business Studies,

– Brand Trackers

Our CapabilitiesWe have capabilities to conduct

Quantitative Surveys Face to face Interviews

Telephone Interviews

Online Surveys

SMS Surveys

Qualitative Surveys Focus Groups

In depth Interviews

Ethnography & Observation Surveys

7 Research Staff

B2B dedicated resources. Local moderators. Simultaneous translators Transcribing capabilities; Specialists Teams

Full analytical and reporting capabilities locally

Zambia, Malawi, Zimbabwe, Botswana, Uganda, Tanzania, Kenya, Lesotho, Swaziland and Democratic Republic of Congo

SPECIALTIES

Media research, market research, opinion polling, Mystery shopping, In-Home Visits, One-on-one In-depth Interviews, Media buying, Retail Audit, Brand Equity, Usage and Attitude Surveys, Concept and advertising Testing, Product Test, etc

DATA COLLECTION:

1,000 F2F interviews per

month (100 % CAPI)

6 focus groups per Month

Automated Data Capture

Mystery shopping

capabilities

Geography Scope

• Intrepid Ltd prides in her consortium of research experts in market andsocial development research, including Livelihood, Financial studies,Social Cash Transfer surveys, Governance, Water & Sanitation, Energy,Education, Agriculture, Health and Nutrition, HIV/AIDS and FMCG

• The depth and breadth of our intellectual capacity, local knowledgebacked by international expertise and ‘on the ground’ capability enablesus to provide a complete and comprehensive research and fieldworkservice across SADC and COMESA regions. Our strengths includes:

• Strong partnership with our partners – Field agencies & Data Collectors

• Ability to manage large surveys; in multiple countries

Why Intrepid

Use of technology in managing data collection, quality, time, budgetefficiency, and quality of field work deliverables

Strong quality control systems at field level; with teams dedicatedspecifically for this role

Relationship with Central Statistics Organization

Protocols designed over time for each survey type

Transparency in managing research process, which includes involvingclient at each and every stage of project implementation; with dailysurvey updates

Commitment to research ethics

Why Intrepid

© Synovate 2011

Alice Nanga - Mola, Managing Director

Intrepid Limited

Alice has a strong research background with over 20 years hands on

experience managing research/market intelligence for various clients

across Africa – Zambia, Kenya, Zimbabwe, Botswana, Malawi, Nigeria,

Senegal, Democratic Republic of Congo, and Namibia amongst others.

Currently she is the managing Director of Intrepid, a leading Research &

Media Management firm in Zambia with capacity to conduct research

capabilities in Malawi, Botswana, Lesotho, Democratic Republic of

Congo, Uganda, Rwanda, Tanzania, Kenya and Zimbabwe

Alice has worked with leading Africa companies such as MTN, Airtel,

Safaricom (Kenya), Orange Telkom (Kenya), Zamtel, Colgate Palmolive,

Unilever, South Africa Breweries, Zambia Breweries, Nestle, Zambia

Sugar, ZANACO, Barclays (Z), Stanbic (Z), Coca Cola, Lafarge

amongst others.

Alice is a member of the Marketing Society of Kenya (MSK), and Zambia

Institute of Marketing (ZIM)

© Synovate 2011

Rhys Donald, Senior Account Manager

Rhys is a highly motivated Senior Researcher with over 15 years research experience within New

Zealand and Zambia. He has worked with clients across a wide range of industries and research

methodologies. He is adept at building trusted client relationships, managing projects through all

stages and has a comprehensive knowledge of data analysis and statistical techniques. Rhys has a

finely tuned ability for uncovering the key insights within the data and providing his clients with a

clear understanding of their research findings. He is committed to delivering high quality reports that

empower organizations to make informed business decisions.

Rhys has worked with some of Zambia’s leading brands such as MTN, Barclays, Zambia Sugar,

SAB Miller, Country Choice Chicken and Zesco. He has also managed large scale social research

projects such as the School to Work Transitional study conducted with ILO.

Location: Zambia

ResearchExperience:

15+ Years

Speciality: Market & Social Research, Quantitative Data Analysis

© Synovate 2011

Ernest W. Poya, Lead Research Consultant

Ernest is a Marketing Consultant within Research Options team, and a trained social and market consultant, with extensive

experience in project management, research designing and providing technical consultancy inputs. Most recently, he has

managed more than 37 challenging research projects in Malawi on behalf of renowned overseas organisations. Among

them include; Top Marketing (Mozambique) Lda, Global Edge South Africa, Frontline Research South Africa, Added

Value(South Africa), Research Solutions (Kenya), Mapping Africa Infinite Insight(Kenya), Tango International(USA),

Strategic Insight(Botswana), Kadale Consultants(Malawi), IPSOS (Kenya, Uganda, Zambia & UK) and many more…

Ernest has also undertook a number of consultancy assignments on behalf of clients such as; AIRTEL Africa, National

Insurance Company(NICO), Dairiboard Malawi, Transparency International, Wilken Africa, Illovo Malawi, Southern

Bottlers(SOBO), National Bank of Malawi, Blantyre Water Board, Old Mutual, Lafarge Cement, Colgate Palmolive and

Coca-cola International. Tools used included: immersions, KIIs, FDGs, F2F, PAPI, CAPI, CLT and In-Home Interviews, e.t.c

for product testing, perception studies, corruption index, GPS mapping, satisfaction studies, assessment of household

capacity, Time & Motion Study and Market Share Analysis, among others.

Ernest has demonstrated a consistent ability to develop strong partnerships with public and private sector actors, and a

thorough understanding of the constraints and challenges facing different stakeholders in Malawi. He is also well versed in

operating in politically and social sensitive environments.

Location: Malawi

ResearchExperience: 12+ Years

Speciality: Market & Social Research

Christy Phiri, Research & Media Buying Executive

Intrepid Limited

Christy is conversant and specialized in various Research and Media

buying tactics. Over the years Christy has been hands on for both

Research and Media buying clients in ensuring that all their needs are

met beyond their expectation.

Christy is trained to the highest standard and is always efficient in work.

Additionally, her greatest strengths are Research, communication and

writing skills.

Currently, Christy is a Research and Media Buying Executive of Intrepid,

a leading Research & Media Management firm in Zambia with capacity

to conduct research capabilities not only in Zambia but in Africa at large.

Christy has worked with companies such as Zesco, Zamtel, ECZ,

KickStart, Standard Chartered Bank, Top-star, Climate Change, Zanaco,

Zambia Daily Mail, Outnet, JTI, Lafarge amongst others.

Christy is a member of the Zambia Institute of Marketing (ZIM)

ORGANOGRAM

Chairman

Managing Director

Head Of Research &

Media

Senior Research And Media Executive

Media And Research Executive

Media Buyer Accounts And Administration

OUR CLIENTS

Our clientele base

CONTACTS

INTREPID MEDIA AND RESEARCH

The Hub

10117 Akashambatwa Road

Olympia Park Extension

P/Bag E383, Lusaka

Tel. +260 211 848 488

info@intrepid.co.zm

www.intrepid.co.zm

31 © 2015 Intrepid.

THANK YOU