COMPANY PROFILEENGLISH

EFFER: A RELIABLE PARTNER FOR RAISING YOUR BUSINESS.

As a company our main goal for more than 50 years has been to create high-quality products in order to give the maximum value to lifting experts all over the world.

To get the most extreme performance and satisfy the most demanding needs, we can count on:

Expertise: the know-how of skilled professionals to find out the solution which fits best to the specific requirements of the market.

Passion: you can breathe it at all levels, from R&D department to production plants, from customer service to commercial division.

Reliability: Since 1965 we have been specialising in the production of knuckle-boom cranes from design to final tests. Moreover, Effer cranes are entirely made in our factories and plants. For this reason we are well known worldwide as one of the best loader and marine cranes manufacturers.

Discover everything about Effer and what we can do for you.

Ef fe r, t h e e x p r e s s i o n o f i t s p e o p l e

Effer is an organisation that pursues economic aims, and chooses to do so with responsibility, keeping faith with its core principles.

Our Core Values have been shaped with inputs from everyone; they are founded on the direct expression of those who work at Effer, who have stated the principles that inspire them every day.

EFFERCore Values

CORE VALUES

“ A f a r - s i g h t e d a p p r o a c h t o m a x i m i s e s t a b i l i t y a n d a c h i e v e

s u c c e s s o n t h e g l o b a l m a r k e t

This document contains the principles and conduct which all Effer staff, from

the management down, are committed to adopting in relation to their colleagues,

customers, suppliers, shareholders and the economic and social context in which the

company operates.

The Core Values are therefore a guide for all our actions, every day.

i nt ro d u c t i o n

We know we belong to a company that has been supplying lifting professionals with equipment enabling them to work safely and efficiently, all over the world, for more than 50 years.

So every day, we work to develop the long-term strategy and organisational processes which will support it successfully.

Our aim is to provide the company with continued efficient, profitable management, removing every form of wastage of resources.We want to generate value and invest it in Effer’s growth and sustainability over time, to the benefit of all its stakeholders.

“

w o r k i n g e n v i r o n m e n ta n d o r g a n i s a t i o n

We i n v e s t i n a p o s i t i v e w o r k i n g e n v i r o n m e n t .

A well-organised working context reduces stress and creates a happy working environment, with

beneficial effects on the quality of the product and service we offer.

So at Effer we invest in research into the best possible organisation and the continuous

improvement of our working method, taking an in depth review of activities on a daily basis to

develop better procedures and processes.

Adding value to the working environment also means giving people comfortable, safe, clean, tidy

workstations, enabling them to perform at their best.

At Effer, we encourage a spirit of cooperation: a close-knit team gives better results than lone

individuals pursuing partial objectives.

So every day we all strive to fulfill our roles to the best of our abilities, not just for ourselves but

also to help our colleagues to work more efficiently, limiting wastage of time and resources.

CORE VALUES

c o m p e t e n c e a n d m e r i t

We f o s t e r p e o p l e ’s p r o f e s s i o n a l g r o w t h .

What makes the difference in a business is the

ability to use the competences and talents of

its workers to best effect, by putting the right

person in the right place.

At Effer we choose to reward those who stand

out, who can be an example for us all.

And to stay competitive over time, we have to

cultivate and grow everyone’s professionalism.

This is why at Effer there is a strong focus on

the training and skill maintenance needs of

the entire workforce.

All workers, from the moment they join the

company, are provided with the most suitable

tools for building their careers, on the basis of

their needs and the specialist skills their roles

require.

r e s p e c t a n d p r o fe s s i o n a l i s m

We b e l i e v e i n r e s p e c t , i n a l l i t s f o r m s . At Effer, we believe in respect for everyone we

work with, from customers and suppliers through

to shareholders and our colleagues themselves.

We respect people’s differences, considering

them the primary resources for continually

improving our business and its product.

Therefore, we encourage respect for everyone’s

ideas, and we use constructive criticism

and comments as the basis for continual

improvement, both internally and externally.

We respect regulations, legality and our

commitments in relation to both our staff and

our business partners. This means ensuring

integrity and consistency in everything we do.

At Effer, we encourage everyone to take part

in the life of the company, by promoting

transparency and sharing at all levels: every

month, we publish indicators of the business’s

performance for all workers to consult.

What’s more, we promote the exchange of

information between different departments

within the company, so that mutual knowledge

can encourage more respect between

colleagues and the knowledge that at Effer

everyone’s work is profoundly interconnected

with that of everyone else.

CORE VALUES

At Effer we work as a team, encouraging

respect between colleagues by keeping

disagreements on a professional, and not

a personal level.

At Effer we respect the environment,

complying with legal requirements and

using the most effective equipment to

reduce the pollution from our industrial

processes.

For us, the priority is the protection of health and

the culture of safety in the workplace. We are

committed to using occupational health and safety

equipment and procedures in daily practice. At Effer,

we continually train staff in the correct use of the

tools they use every day.

p a s s i o n a n d b e l o n g i n gO u r p r i d e i s o u r d i s t i n g u i s h i n g f e a t u r e .Every year, we invest in research and development

programmes to create products that are always at the

state-of-the-art, and of the very best quality.

But here at Effer we also benefit from distinctive

features that cannot be taken for granted, and which

for 50 years have made this company a benchmark

for lifting professionals all over the world.

They are the pride and sense of belonging shared by

the people at Effer.

These are the factors that unite professionals with

many years of experience and young recruits willing

to innovate with fresh ideas: all together, we work

to achieve continual improvement, and to promote

intelligent solutions for the market.

We i n v e s t i n a p o s i t i v e w o r k i n g

e n v i r o n m e n t .

We f o s t e r p e o p l e ’s

p r o f e s s i o n a l g r o w t h .

CORE VALUES

We b e l i e v e i n r e s p e c t , i n a l l i t s f o r m s .

Our pr ide i s our d ist inguish ing feature .

Of surface area

Production plants

Maximum lifting class

(truck cranes)

NUMBERS THAT REALLY COUNTOUR DATA: WHEN THE RESULT IS WORTH MUCH MORE THAN THE SUM

txm

sqm30,000

Countries forming our international

network

Maximum lifting class

(marine cranes)

txm

Height reached by Effer model 2655

metres

60

workingin Effer

+300

Full opening boom time on Effer model 1405 (32 m)

seconds

75

SPECIALPROJECTS

Custom made Solutions made by Research &

Development Department every year

3060people

countries

•

SINCE 1965 ON YOUR SIDE FOR YOUR SUCCESS

Presentation of the first crane in the world with a lifting moment

of 40 txm, entirely built with T1-A steel, an absolute

innovation at the time.

1969

At the Saie Exhibition in Bologna we presented the

largest truck mounted crane ever built, the Effer

2200 with a lifting capacity of 200 Txm.

1998

Creation of the Marine Division. After a few months from

conception, we received an order from Holland for three cranes of 400 Txm, with a hydraulic outreach of 30 metres with a

maximum capacity at full reach of 7,5 ton.

1986

Creation of a first 110 Txm truck crane equipped with

remote control an exclusive Effer concept, designed for

the Russian market.

1977

Effer was born from a winning team combining excellence, technological

research, and international vocation.

9th NOVEMBER 1965

Worldwide Presentation of our new exclusive decagonal boom

profile, a patented solution that exploits the maximum

advantage from the mechanical quality of high tensile strength

steels, thus decreasing the overall weight of the crane.

2001

•

SINCE 1965 ON YOUR SIDE FOR YOUR SUCCESS

OUR HISTORY: MORE THAN 50 YEARS, METER BY METER

2005

JOINING OF THE BIGGEST. Effer becomes part of the CTE group, leader in the production

and sales of aerial working platforms and ladders.

Presentation of the new 470 and 1355, equipped with innovative electronic device DMU 3000 PLUS. The Revolutionary Patent “CroSStab” stabilizers

system, increases the loading capacity and stability of the vehicle on 360°.

2008 2013

RAISE THE VALUE is born. A revolution in the relationship

between EFFER and its Partners, a universe of opportunities to

grow for our partners, a new successful model.

2010

New PROGRESS system, ensuring complete control of the crane and stability of the vehicle, to optimize

performance in all working conditions.

2016

Effer gives life to the new concept of “mini mobile crane”:

thanks to the combinations of V-Stab and CroSStab it is possible to

stabilize on 360° working at maximum performance also in narrow spaces.

EFFER REACHES EVERY CORNER OF THE WORLD THANKS TO A NETWORK OF OVER 120 DEALERS IN 60 COUNTRIES.

WHEREVER THE BEST IS REQUIRED, WE BRING THE MAXIMUM VALUE.

ARGENTINAAUSTRALIAAUSTRIABAHRAINBELGIUMCANADACHILECHINA

CYPRUSCOLOMBIACROATIACZECH REPUBLICDENMARKECUADORFÆR ØER FINLAND

THE WORLDWIDE NETWORK:GETTING ANYWHERE IS NOT JUST A MATTER OF HEIGHT

OUR SALES NETWORK

FRANCEGERMANYGREECEHONG KONGIRANIRELANDISRAELITALY

KUWAITLIBYAMALAYSIAMALTAMOROCCOMEXICONAMIBIANORWAY

NEW ZEALANDNETHERLANDSPERUPOLANDROMANIARUSSIASAUDI ARABIASINGAPORE

SYRIASLOVENIJASOUTH KOREASOUTH AFRICASPAINSWEDENSWITZERLANDTHAILAND

TRINIDAD & TOBAGOTUNISIATURKEYUNITED ARAB EMIRATESUNITED KINGDOMUNITED STATES OF AMERICAURUGUAYVENEZUELA

A complete service for the entire life of the crane

INSTALLATIONWe develop the most suitable solution for your operational needs, with your cooperation, following the installation up to the last details.

TECHNICAL SUPPORT AND MAINTENANCEEffer guarantees very high safety standards and the maximum efficiency, which have always been the distinguishing traits of our cranes. We train the technical staff of our service centres all over the world in accordance with the philosophy of “train the trainer” to support you at best in scheduled maintenance interventions. This allows us to guarantee a quick and highly qualified assistance.

SPARE PARTSIn case of need for spare parts due to extraordinary maintenance, we’re able to provide any component. Our spare parts reflect the quality of our brand, and every day we are committed to providing a high-level service.

CONSULTING & SERVICE

EFFER PROVIDES A COMPLETE SERVICESTUDIED TO SATISFY ALL THECUSTOMERS’ REQUIREMENTS

BETWEEN THE LAND…OUR DIVISIONS:UTMOST SPECIALISATION FOR EVERY WORK NEED

LOADER CRANESEffer Truck Cranes Division designs and creates products, subject to the most demanding and accurate fatigue tests. We provide our clients with truck cranes that have the best power/weight ratio on the market. The Effer Truck cranes range counts on over 40 models from 2 to 300 tons x metre.

…AND THE SEAMARINE CRANES

Effer Marine Cranes Division designs and creates products for long working life expectancy to guarantee the best performance in the

hardest working conditions.All Effer marine cranes are designed with the possibility

to achieve the most demanding certifications released by the main Control Authorities in the marine sector.

Choosing to work with Effer is a unique advantage for the client as he can count on:

Made-in-Italy excellencebased on constant innovation, creativity and research.

High technological performanceTo combine maximum precision with peerless strength and durability.

Care for every detail at every step of constructionas a result of over 50 years of know-how.

Passion, expertise and assistanceto guarantee competitiveness on the market.

The right tools to winconstantly supporting you with valuable marketing materials and strategies for your sales.

TOGETHER WE TAKE CARE OF ALL YOUR NEEDS FOR YOUR GROWTH.

Effer partners have an additional advantage:thanks to our MARKETING TOOLS it is possible to access a wide range of promotional opportunities and to have a customised kit of Effer branded products.

A distinctive sign of quality, which is the pillar of our team.

JOINING EFFER’S SALES NETWORKA WINNING PARTNERSHIP FOR YOUR BUSINESS

EFFER S.p.A.Via IV Novembre, 12 | 40061 Minerbio (BO) – Italy Tel. +39 051 4181211 | Fax. +39 051 4181491S.P. 40 ex Vicinale Accetta Grande | 74010 Statte (TA) – Italy Tel +39 099 4700191 | Fax +39 09 9 4700189www.effer.com | info@effer.it

DE0

0024

EN_3

-100

117