Company Profile Casino

70
www.planetretail.net part of emap por t re Company Profile: Casino

Transcript of Company Profile Casino

Page 1: Company Profile Casino

www.planetretail.netpart of emap

portreCompany Profile: Casino

Page 2: Company Profile Casino

www.planetretail.net part of emap

1 Company Profile: Casino © Planet Retail Ltd 2008

Executive Brief

Coverage

Strengths

• Private label innovation and penetration has been impressive in some markets.

• Benefits from joint ventures with leading local retailers such as CBD, Exito and Vindemia.

• Latin America and Southeast Asia reporting strong growth.

• Active in markets where there is little concentration and good prospects for economic growth.

• Successful international growth strategy focusing on core market in France whilst acquiring stakes abroad.

• Multiformat strategy - discount stores, hypermarkets, supermarket, convenience stores.

• Widescale expansion through franchises which are a low cost investment provides a degree of flexibility for the retailer.

• The first European retailer other than Tesco to establish a partnership with Dunnhumby.

Page 3: Company Profile Casino

www.planetretail.net part of emap

2 Company Profile: Casino © Planet Retail Ltd 2008

Sales Performance

Banner Sales, 2004-2008 (GBP mn)

Sales By Country, 2008 (%)

Sales By Products, 2008 (%)

Page 4: Company Profile Casino

www.planetretail.net part of emap

3 Company Profile: Casino © Planet Retail Ltd 2008

Net Sales (GBP mn)

Net Profit (GBP mn)

Top 3 Market Position

Brazil: Market Share, 2007 (%)

Brazil: Market Share, 2007 (%)

Page 5: Company Profile Casino

www.planetretail.net part of emap

4 Company Profile: Casino © Planet Retail Ltd 2008

Outlet Network

Casino Global Outlet Network, 2003-2007

Page 6: Company Profile Casino

www.planetretail.net part of emap

5 Company Profile: Casino © Planet Retail Ltd 2008

Locations

Casino in Argentina

Libertad SA Av.Manuel Cardeñosa Fray Luis Beltrán B°P.Lugones Cordoba 5008 Argentina +54 351 47 47 200 +54 351 47 47 201 www.libertadsa.com.ar [email protected].

Casino in Bahrain

Fu-Com International Géant 792 Manama Bahrain +973 1755 8181 +973 1755 5811 www.geant-bahrain.com [email protected]

Casino in Belgium

Leader Price Chausée de Philippeville, 219 Couillet 6010 Belgium +32 (0)71 43 21 01 +32(0)71 47 97 83 www.leader-price-int.com

Casino in Benin

Societé Sosema (ICBM) 08-860 Avenue St Stémietz Cotonou Benin +229 21 31 04 90 www.leader-price-int.com

Casino in Brazil

Cia. Brasileira de Distribuição Grupo Pão de Açucar Av. Brigadeiro Luis Antonio, 3.172 - 1st Floor Sao Paulo 01402-901 Brazil +55 113 38 86 04 21 +55 113 38 84 26 77 www.cbd-ri.com.br [email protected]

Casino in Cameroon

Societé Sodiacam BP 1171 Douala Cameroon www.leader-price-int.com

Casino in Colombia

Almacenes Exito S.A. AA 3749 Carrera 48, 32,B sur 139 Envigado-Antioqia Colombia +574 339 6565 +574 331 90 08 www.exito.com.co

Casino in Comoros

Vindémia BP 459 Bkaweni 97600 Comoros +269 61 44 00 www.groupe-casino.fr

Page 7: Company Profile Casino

www.planetretail.net part of emap

6 Company Profile: Casino © Planet Retail Ltd 2008

Casino in Congo

Score Brazzaville Congo

Casino in France

Casino France S.A. 58-60 avenue Kléber Paris 75116 France +33 (0)1 53 65 64 00 +33 (0)1 53 65 64 47 www.groupe-casino.fr [email protected]

Casino in French Guiana

Leader Price Zone Industrielle Collery Cayenne 97300 French Guiana +594 594 29 66 81 +594 594 30 46 36 www.coraibes.com

Casino in Gabon

SODIGAB B.P. 3955 Libreville Gabon 00 241 74 61 37

Casino in Germany

discount24 GmbH & Co. KG Weidestraße 122c 22083 Hamburg Germany (040) 65 06 25 - 0 (040) 65 06 25 - 567 www.discount24.de [email protected]

Casino in Guadeloupe

LP Guadeloupe SARL ZCI de Jarry Baie-Mahault 97122 Guadeloupe www.leader-price-int.com

Casino in Lebanon

Admic 1669901 Blvd. Adnan El Hakim Beirut JNAH Lebanon +961 3 474747 +961 3 905 099/097 www.admic.com.lb [email protected]

Casino in Madagascar

Vindémia BP 8633 Ankoronorano Antanarivo 101 Madagascar +261 20 22 684 56 +261 20 22 269 73 www.groupe-casino.fr

Page 8: Company Profile Casino

www.planetretail.net part of emap

7 Company Profile: Casino © Planet Retail Ltd 2008

Casino in Martinique

Multi Gros SA Zone Commerciale Les Hautes De Californie Le Lamentin 97232 Martinique +596 596 75 71 24 www.groupe-casino.fr

Casino in Mauritius

Vindémia -Somag Limitée Jumbo Score Sivananda Street Phoenix Vacroas Mauritius +230 206 93 04 +230 248 44 03 www.groupe-casino.fr

Casino in Morocco

Aswak Assalam S.A. Boulevard Mehdi Ben Barka Rabat - Hay Riad Morocco +212 (037) 71 26 29 +212 37 37 71 26 www.aswakassalam.com [email protected]

Casino in Netherlands

Super de Boer Postbus 2680 Computerweg 2 GE Amersfoort 3800 Netherlands +31 33 - 454 77 77 +31 33 - 454 74 54 www.laurus.nl [email protected]

Casino in New Caledonia

SCIE - Groupe Lavoix BP L4 98849 Noumea New Caledonia 00 687 28 96 71 00 687 27.29.89 www.groupe-casino.fr

Casino in Reunion

Vindémia BP 3 La Mare St. Marie 97438 Reunion +262 262 53 23 53 +262 262 53 24 01 www.groupe-casino.fr

Casino in Saudi Arabia

Géant Saudi Ltd. 121019 Ryad 11699 Saudi Arabia +966 1 209 66 66 +966 1 209 65 55 www.geantsaudi.com.sa [email protected]

Casino in Senegal

Groupe Ravi Senegal

Page 9: Company Profile Casino

www.planetretail.net part of emap

8 Company Profile: Casino © Planet Retail Ltd 2008

Casino in Switzerland

Groupe Magro SA Route de Préjeux 27 Sion 1950 Switzerland +41 (0) 27/2 05 77 77 +41 (0) 27/2 05 77 78 www.casino-magro.ch [email protected]

Casino in Thailand

Big C Supercentre Plc. 89/36 Univest Bldg., 7th Floor Rajdamri Road, Lumpini Pathumwan, Bangkok 10330 Thailand +66 2 655 0666 +66 2 655 5820 www.bigc.co.th

Casino in Togo

Societé Cosema (ICBM) Rue du Commerce Lomé 20471 Togo +228 222 84 00 www.leader-price-int.com

Casino in United Arab Emirates

Future Commerce International (Fu-Com) Dubai UAE 00 971 436 70456 00 971 436 70450 www.fu-com.com

Casino in Uruguay

Grupo Disco Casino Jaime Zudanez 2627 Montevideo 11300 Uruguay +598 2 711 72 50 +598 2 711 79 43 www.disco.com.uy

Casino in Venezuela

Cativen Av Diego Cisneros, Edificio Stemo, Piso 3 Caracas, Quartier Los Ruices 1070 Venezuela +58 212 202 26 00 +58 212 202 25 50 www.cativen.com [email protected]

Casino in Vietnam

Big C Vietnam KP1, Long Binh Tan Benhoa, Dong Nai Vietnam +84 61 833 180 www.bigc.com.vn

Page 10: Company Profile Casino

www.planetretail.net part of emap

9 Company Profile: Casino © Planet Retail Ltd 2008

Shareholding

Ownership

Public company

Rallye SA has 61.90% of the voting rights (48.50% of shares) of Casino and is a retailer in its own right with the Go Sport sporting goods chain in France and Poland. Members of the Geoffroy Guichard family, the founders of Casino, have 5.9% of the voting rights (3.2% of shares), the Galeries Lafayette have 1.8% (1.9% of shares), and Casino employees have 2% (1.3%). The Casino treasury stock has 3.9% of shares. The rest of the equity (40.0%) is floated on the Paris stock exchange.

Casino is in the process of building a new corporate headquarters in St Etienne in France, near the TGV train station, which will house almost 2,500 staff and is expected to be complete in the first quarter of 2007.

Share prices

• powered by Bloomberg

Page 11: Company Profile Casino

www.planetretail.net part of emap

10 Company Profile: Casino © Planet Retail Ltd 2008

SWOT

Strengths

• Private label innovation and penetration has been impressive in some markets.

• Benefits from joint ventures with leading local retailers such as CBD, Exito and Vindemia.

• Latin America and Southeast Asia reporting strong growth.

• Active in markets where there is little concentration and good prospects for economic growth.

• Successful international growth strategy focusing on core market in France whilst acquiring stakes abroad.

• Multiformat strategy - discount stores, hypermarkets, supermarket, convenience stores.

• Widescale expansion through franchises which are a low cost investment provides a degree of flexibility for the retailer.

• The first European retailer other than Tesco to establish a partnership with Dunnhumby.

Weaknesses

• The retailer has had to divest underperforming markets such as Poland, Taiwan and the Edah and Konmar chains in the Netherlands.

• The Leader Price discount chain has not been performing for some time in France.

• In some regions the retailer has lost opportunities to set up a network of convenience stores.

• Casino through its stakes in local retailers seems to have the characteristics of a holding company.

• Casino lags a long way behind Carrefour in terms of international expansion.

• Because of the way the company is structured, Casino loses out on brand synergies.

Opportunities

• The creation of synergies in terms of branding, buying etc across Casino's various operations.

• Further expansion of Leader Price discount stores and brands internationally.

• Option to buy further capital share of successful retail operations in Brazil, Colombia and Thailand.

• Development of C-stores in those countries with legislation restricting large store openings.

• More effective promotions because of Dunhumby cooperation.

Page 12: Company Profile Casino

www.planetretail.net part of emap

11 Company Profile: Casino © Planet Retail Ltd 2008

Threats

• Currency devaluation in Latin America is an ongoing threat.

• Discount retailers, such as Aldi and Lidl, are gaining market share in Europe.

• Further deterioration of Leader Price same-store sales.

• Price competition in France.

• Casino may be forced to streamline worldwide operations and pull out of less profitable markets.

Page 13: Company Profile Casino

www.planetretail.net part of emap

12 Company Profile: Casino © Planet Retail Ltd 2008

Strategy

Corporate Mission

2008 After completion of the divestment of over EUR2.5 billion of assets in 2007, Casino is looking to strengthen its more profitable growth profile. This will mean that the retailer will grow its network in the fast growing regions South America and South East Asia, in particular Brazil, Colombia and Thailand. The retailer will expand in these countries through both conventional and new formats. The retailer will also be rationalising the banner base in Brazil and Colombia to create more synergies and although there are no plans for any significant divestments or acquisitions, there would be additional acquisitions if the opportunities arise. Property will also be of major importance with the retailer developing a property strategy along French lines with a dual "Retailing-Property Management" model. As a result, the retailer will both expand the store base and its shopping malls internationally while international operations should account for more than half of all openings between 2008 and 2010.

France

Casino has stated that the retailer will switch from 'mass market retailing to precision retailing' in France. This means that the company will tailor its range of formats in France to suit changing consumer lifestyles and offer a more personalised service to customers. The retailer is looking to introduce a greater variety of formats and concepts and develop them as alternative formats to the hypermarket. The company is also looking to introduce a more segmented product offering, including private label lines, which should be personalised to each store's customer base. This strategy will be further compounded by the retailer's tie-up with dunnhumby.

Because the convenience and supermarket formats performed particularly well over the course of 2007, the retailer is looking to grow sales through these two formats as well as Monoprix, another banner which has shown strong performance over the year. The retailer has confidence in the long-term future of troubled discount chain Leader Price. The retailer will be stepping up the pace of Leader Price's expansion with a view to double the store base over the next five years. The retailer also plans to grow the Franprix chain to 1,000 stores by 2013. Hypermarkets will continue to be remodelled over the course of 2008 with a particular emphasis on the fresh and non-food sections, whilst the retailer will be leveraging the physical assets of its hypermarkets by enlarging the sales area to incorporate shopping malls.

Channels

International Concepts

The group operates a multiformat strategy in the majority of markets in which it is present - opening hypermarkets, supermarkets, and in some cases discount stores and convenience stores. However, its international store network operate under many different fascia reflecting Casino's international expansion strategy of acquiring a shareholding in an existing foreign retailer.

Casino is aiming to create greater synergies across its international operations particularly in the various Latin American countries where it has established a presence. Casino sees a great potential in the fields of store concepts and own brands development, logistics, promotions and marketing, and centralized purchasing.

The Leader Price discount chain has one of the most international network of stores in the world. The stores are supplied through Geimex which also has distribution agreements with a large number of wholesalers located in regions where no other retailers are present such as in Africa. The stores tend to be introduced to a country after the retailer has trialed a range of Leader Price private label products in partnership with a local retailer if there are no Casino owned stores already present in the country.

In France, Casino operates six formats - each with their own positioning. Monoprix, for example responds to the needs of urban clientele whilst Casino's supermarkets aim to attract customers through their services and fresh product offer. Franprix is a neighbourhood supermarket whilst Leader Price is a discount store and is unique as it offers 100% private labels. Casino is currently in the process of repositioning its hypermarket format to differentiate the concept from its rivals.

Page 14: Company Profile Casino

www.planetretail.net part of emap

13 Company Profile: Casino © Planet Retail Ltd 2008

Géant Hypermarkets

Hypermarket offering a broad mix of grocery and general merchandise ranges. These stores operate under the Géant banner and are a 'manageable' sized store - i.e. slightly smaller in size compared with hypermarket such as Carrefour or Auchan. Casino is currently rebranding Géant hypermarkets in France to Géant-Casino although it is uncertain wether this banner name will be rolled out worldwide.

Apart from Géant outlets, the retailer also operates a range of hypermarket banners through its joint ventures with local retailers - Jumbo Score in the Indian Ocean, Big C in Thailand and Vietnam, Extra in Brazil, Exito in Colombia and Libertad in Argentina.

Various Supermarkets

Casino's main supermarket France is called Casino. As Casino has expanded overseas through the acquisition of stakes in local retailers, Casino operates a variety of supermarket banners - these include, Pao do Acucar, Comprebem and Sendas in Brazil, Pomona, Ley and Extra in Colombia, Disco and Devoto in Uruguay, Cativen in Venezuala, Score in the Indian Ocean, Le Marché in the middle east, Monoprix in Lebanon and France, Franprix in Morocco and France, Super de Boer in the Netherlands and SuperCasino in Switzerland.

Leader Price Discount stores

Casino operates the Leader Price banner through Geimex. Leader Price discount stores are unique in that they stock nearly 100% Leader Price labels and therefore carry very few brands. Adaptations of the Leader Price banner operate in south America with Q Precios in Colombia and Venezuela, and Leader Price by Big C in Thailand.

Marketing

Marketing Strategy

In 2008, Casino launched a new corporate strapline "Groupe Casino - Nourishing a world of diversity". The slogan was introduced to reflect the group's strategy to focus on 'precision' rather than 'mass market' retailing, with a focus on the responsiveness of the group's banners to changing and 'diverse' customer requirements.

International

Many of Casino's operations are run by domestic players, such as CBD Brazil and Exito Colombia, and these have their own marketing strategies (see individual country profiles for more information). IRTS has also run international marketing operations such as the Star Wars Episode III promotional campaign and Monopoly des Marques in partnership with key international brands. Coordinated by IRTS, this operation used the film to promote 60 brands in all Casino owned stores in 10 countries.

France

In its domestic market, price positioning has been key to the group's marketing strategy and with the introduction of pricing reforms (via the Loi Dutreil), launched the promotion "Plus Bas, Y'a Pas". The reinforcement of the Casino brand has also be an important marketing tool with the introduction of TV advertising for retailers in 2007.

Dunnhumby

Casino has made its exclusive partnership with dunnhumby official. The two companies have set up a company called dunnhumby France which is managed by three employees of Casino and three employees of dunnhumby. The company analyses the client database to direct Casino's strategies more effectively. Dunnhumby France therefore has two functions, - to enhance Casino's strategy in France to offer consumers a shopping experience that will meet their needs and to develop marketing initiatives. The creation of dunnhumby France follows a year of collaboration during which the two companies carried out a few tests to evaluate the approach of dunnhumby.

Page 15: Company Profile Casino

www.planetretail.net part of emap

14 Company Profile: Casino © Planet Retail Ltd 2008

Pricing Strategy

Casino aims to operate an aggressive pricing strategy in each country where it is present as it focuses on promoting its standard and economy private labels in order to compete with its competition.

France

Casino is currently out a price repositioning policy with the aim of offering the lowest prices for major brands among the hypermarket groups in France. Casino made extensive price cuts on national brands and is currently aligning prices with competitors on the top 500 cheapest products. The retailer also claims to offer the cheapest price positioning in private label since 2005. Prices of own-labels in hypermarkets were reduced by 5.6% in 2005 and by 5.2% in supermarkets. The policy triggered strong growth momentum in own-label products with volumes up to 10.1% over the year in hypermarkets and 8.1% in supermarkets.

"Plus Bas Y'a Pas!" (there is no one cheaper)"

Pricing policy in France is becoming increasingly aggressive as a result of the introduction of the Loi Dutreil which allows retailers to invest to some extent in pricing. A promotion was launched in Géant hypermarkets "Plus Bas Y'a Pas!" for certain brands to coincide with the new pricing laws in January 2006 and this slogan has become the signature of the group's pricing strategy in France. In 2007, there have been further changes to the pricing regulations and Casino is therefore expected to invest further into lowering prices for national brands.

Brand & Private Label Strategy The wholly owned Casino banners in France stock the Casino and Happy Euro private labels Chains which are not 100% owned by Casino, such as Monoprix, Franprix, and Leader Price, as well as overseas operations such as CBD in Brazil and Exito in Colombia, have their own private label lines.

Casino has improved the private label and economy line offer in France and, according to the retailer, those formats which have the strongest private label/low price lines on offer are growing the fastest in France with the highest operating margins. As a result, Casino aims to optimise the national brands on offer in stores and increase private labels and low priced products.

Private Label Concepts

Autre Ton

Clothing lines made from organic cotton. Autre Ton is sold in Monoprix variety stores.

Casino

The Casino brand packaging has recently been designed to improve the visibility of the product.

Casino Bio

The organic range Casino Bio was introduced in 2000.

Casino Délices

Premium range introduced in 2008 to replace Saveurs Gourmandes and Saveurs de Toujours ranges.

Gourmet

Monoprix offers the Gourmet premium range. The black packaging indicates that the product is high quality. The Gourmet private label has the highest number of Skus compared with other premium private labels in France.

Happy Euro

Page 16: Company Profile Casino

www.planetretail.net part of emap

15 Company Profile: Casino © Planet Retail Ltd 2008

Happy Euro is the group's economy brand found in Géant hypermarkets, Casino supermarkets and convenience stores. These products can be found in Europe as well as in the Middle East (Lebanon, UAE etc). These items have also been recently introduced to Brazil under the label Escolha Econômica. The packaging and labelling is exactly the same as the Happy Euro private label found in Europe although it has been adapted to Portuguese.

Inspirations Design

Launched in 2007, Inspirations Design comprises furniture which is very contemporary in design. The range has been launched in Geant Casino outlets with two limited edition products. The first, Parady, is a sun lounger which is ergonomic in design and the second, Klubb, is a reversible seat. When it is turned over, it can be transformed into a stool or table. These products are priced at EUR149 and EUR99 respectively. If these two products prove to be successful, the retailer will launch a further 10 items within the range by the end of the year. In 2008, the retailer is expected to further develop its furniture ranges.

Leader Price

Leader Price is the group’s international discount own-brand which is sold in Leader Price discount stores and Franprix supermarkets. There are co-operation agreements with a number of retail companies for the distribution of this own-brand, which is available in a total of 40 European and Latin American countries. The range is international and unusually wide: 1,600-2,500 lines (up to 4 lines per product category). Geimex France (partly owned by Casino) holds the rights to the Leader Price brand name. Leader Price discount stores offer exclusively Leader Price own labels. The Leader Price economy line has a number of different ranges within it - the Leader Price standard, Leader Bio (organic products), Selection Leader Price (premium range).

Premium

Launched in 2008, a range which has replaced the Saveurs Gourmandes and Saveurs de Toujours range.

Prix Gagnant

Found only in Leader Price outlets. Positions itself below the economically priced Leader Price range.

Recently uploaded private labels photos

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Private Labels: At A Glance Brand Position Country Product range

Arkitect Standard Colombia Clothing

Autre Ton Premium France Clothing

Basic Tools Standard Colombia Other non-food

Big C Standard Thailand Food

Bout' Chou Standard France Drugstore

Bronzini Standard Colombia Clothing

C-Zone Economy Thailand Clothing

Page 17: Company Profile Casino

www.planetretail.net part of emap

16 Company Profile: Casino © Planet Retail Ltd 2008

Brand Position Country Product range

Cada Standard Venezuela Household goods

Caribu Economy Venezuela Clothing

Casino Standard

Bahrain, Comoros, France, Lebanon, Martinique, Mauritius, Morocco, New Caledonia, Reunion, Saudi Arabia, Senegal, Switzerland, UAE, Uruguay, Vietnam

Food

Casino Bio Standard France Organic

Casino Délices Premium France Food

CFK Standard France Clothing

Club des Sommeliers Premium France Drinks

Coaching Standard France Drugstore

Comforta and Country Standard Thailand Clothing

Comprebem Economy Brazil Food

Country Standard France Other non-food

Custer Standard Colombia Clothing

Daily Monop' Premium France Ambient

Daily Monop' Premium France Food

Deleyte Standard Colombia Ambient

Di Mi Tierra Standard Colombia Fresh

Di Mi Tierra Standard Colombia Fruit & Vegetables

DISCRET Standard France Household goods

Dondolio Standard Thailand Clothing

eBon Standard Vietnam Fresh

Echt Heerlijk (Naturally Delicious) Premium Netherlands Organic

Ekono Economy Colombia Food

Emily Standard Thailand Clothing

Escolha Econômica Economy Brazil Food

Exito Standard Colombia, Venezuela Food

Exito Standard Colombia, Venezuela Other non-food

Explor Standard France Other non-food

Extra Standard Brazil Food

FFWD Standard Thailand Clothing

Finlandek Standard Colombia Household goods

First Price Economy Thailand Food

Flora Standard France Drugstore

Gault & Millau Premium France Food

Goodlight Standard Brazil Fresh

Gourmet Premium France Food

Hair Advance Economy Argentina Drugstore

Happy Euro Economy France, Lebanon, Morocco, Netherlands Food

Home Leader Economy Venezuela Other non-food

Hotel Costes Premium France Ambient

Hotel Costes Premium France Food

Iguazú Economy Colombia Other non-food

Page 18: Company Profile Casino

www.planetretail.net part of emap

17 Company Profile: Casino © Planet Retail Ltd 2008

Brand Position Country Product range

Inspirations Design Premium France Household goods

La Boutique Beauté Economy Argentina Drugstore

Las delicias de la abuela Economy Argentina Food

Las delicias de Nuestra Tierra

Economy Argentina Food

Leader Kids Economy Argentina Food

Leader Price Economy

Argentina, Belgium, Benin, Cameroon, Colombia, France, Guadeloupe, Madagascar, Martinique, Mauritius, Morocco, New Caledonia, Reunion, Senegal, Togo, Uruguay, Venezuela, Vietnam

Food

Leader Price Organic Premium France Organic

Leader Price Premium Premium France Food

Life Standard Venezuela Clothing

M Standard France Drugstore

Mais em Conta Economy Brazil Food

Maison Mode Standard France Household goods

Menor Preço Economy Brazil Food

Menus Express Standard France Ambient

Miss Helen Standard France Drugstore

Moda Bimbi Standard Thailand Clothing

Monoprix Standard France Food

Monoprix Bien Vivre Standard France Food

Monoprix Bio Premium France Clothing

Monoprix Bio Premium France Food

Monoprix Bio Premium France Organic

Monoprix Gourmet Premium France Food

Monoprix Vert Standard France Household goods

Nature des Illes Standard Reunion Food

Pao de Acucar Standard Brazil Food

People Standard Colombia Clothing

Premium Premium France Food

Premium Premium France Fresh

Prix Gagnant Economy France Ambient

Q Precios Economy Venezuela Food

Qualita Standard Brazil Food

Sendas Economy Brazil Food

Simply Standard Colombia Other non-food

Super Superior Premium Netherlands Food

Taeq Premium Brazil Drugstore

Taeq Premium Brazil Food

Taeq Premium Brazil Household goods

Taeq Premium Brazil Other non-food

The Cove Economy Thailand Clothing

Tilapin Standard France Other non-food

Page 19: Company Profile Casino

www.planetretail.net part of emap

18 Company Profile: Casino © Planet Retail Ltd 2008

Brand Position Country Product range

Tom & Pilou Standard Bahrain, France, UAE Food

Tout simplement Economy France Clothing

Travesía Standard Colombia Other non-food

Une vie une vigne un vin Standard France Drinks

Valoisir Standard France Other non-food

WOW! GIA HAP DAN Economy Vietnam Food

Ysiance Standard France Drugstore

Zaz Standard Colombia Ambient

Financial Services

International Casino's partners overseas, most notably CBD in Brazil, Exito in Colombia and Big C in Thailand are also developing financial services. There is no connection, however, of these services with those of Banque Casino in France. International Géant hypermarkets, such as those located in the UAE, Bahrain and Saudi Arabia offer Géant storecards which offer credit to consumers.

Banque Casino

Banque Casino is the group's consumer finance specialist. In France, at the end of 2005, it had more than 860,000 customers and a loan book of EUR675 million representing an increase of 13% over the previous year. The group aim to achieve annual double-digit growth in the loan book through to 2008 which will be supported by capturing new customers from Casino supermarkets and CDiscount by opening new branches in hypermarkets.

Loyalty Cards

Loyalty cards are viewed by Casino as an effective growth driver for the group. In most countries where it operates, the group offers customers a free loyalty card and a store credit card. The benefits of the card varies from country to country although most schemes involve the accumulation of points through purchases.

International

Casino through its joint venture partners offers a variety of loyalty card schemes overseas. There are no synergies between these and the loyalty card schemes currently offered in France.

France Casino is undertook two major initiatives in 2006 in order to improve the loyalty programme in France by leveraging customer knowledge more effectively.

1. to attract and retain S'Miles customers (circa 13 million holders) in particular by launching the first campaign for the card, both in print and on TV in May 2006.

2. by taking a step into leveraging customer knowledge in order to drive sustainable improvements in the effectiveness of marketing policies :- pricing, promotional campaigns, direct marketing programmes product offer assortment and new products. In order to achieve this goal, Casino is working with dunnhumby, a customer knowledge consultancy which manages Tesco clubcard data and is a partner of Kroger. A dunnhumby pilot project has been underway since November 2005.

Through this strategy Casino hopes to make a 10 point gain in the percentage of Casino banner sales from cardholders in 2006-2007.

S'Miles

The group launched a loyalty card called S´Miles in 2002 which can be used to collect points and these can also be converted into air miles. The S'Miles scheme was founded by Groupe Galeries Lafayette/LASER-Cofinoga and

Page 20: Company Profile Casino

www.planetretail.net part of emap

19 Company Profile: Casino © Planet Retail Ltd 2008

Groupe Casino. SNCF (the French railway operator) joined the scheme in 2004 and Caisse d'Epargne bank in 2005. Other partners include Shell, Feu Vert, Avis and Interflora. S'Miles currently has around 13 million active users. The card offers customers the chance to gain extra points on Wednesdays.

Recently uploaded loyalty cards photos

Casino in Colombia, (Calle 140, Bogotá)

Exito - Hypermarkets

Casino in Colombia, (Bogota) Exito - Hypermarkets

Casino in Colombia, (Bogota) Exito - Hypermarkets

Casino in France, (Argenteuil) Géant -

Hypermarkets

Casino in France, (Argenteuil) Géant -

Hypermarkets

Non-Food

In-Store Casino has introduced specialist zones to selected Géant hypermarkets. The St-Michel-sur-Orge and Quimper hypermarkets have 'new generation' non-food zones specialising in home goods (cooking, decoration, bathware, tableware) and textiles. These non-food zones are modern in design and aim to upgrade outdated Géant stores which were not installed with the Magellon concept design. The retailer is currently rolling out these concepts to Géant outlets that are being refurbished to Géant-Casino.

Non-Food Banners

Casino operates a number of non-food banners in selected markets particularly in the electronics sector. Specialised electronics stores are currently operating in Argentina, Brazil and France. The group is also focusing on extending its virtual electronics business through CDiscount with its tie-up with German online retailer, Otto. Both parties hope that this joint venture will allow them to compete more effectively with Amazon.

Buying

Buying Strategy

EMC The Casino group conducts buying through EMC distribution. The group currently has a total of nine international buying offices covering five geographical areas, China, South East Asia, Sub Continent, North Africa, and America (North and South). The buying group sources private labels and national brands for Groupe Casino and its affiliates as well as organises imports for French stores and affiliates. International sourcing is effected closely with the Laurus team with a view to develop own labels and “premier prix”. EMC Distribution is based in France in Croissy Beaubourg, whilst the Laurus team is located near Amsterdam.

IRTS

In 2002, Auchan and Casino jointly created International Retail and Trade Services (IRTS), a 50/50 company based in Geneva (Switzerland) that provides global services to manufacturers. IRTS became fully operational in 2004 and developed a range of new services aimed at suppliers such as data sharing (selling of international statistics and business planning (sharing of strategic objectives and definition of joint action plans). In 2005, it developed new services intended for SMEs, in order to help them to export to countries where Auchan and Casino are already established. The joint venture ended in December 2006 although Casino has retained the IRTS name whilst Auchan will relaunch its Auchan International unit.

Regional Buying

Casino has taken steps to create synergies between Casino's activities in various Latin American countries. The group has already established agreements with CBD to export Brazilian products to France as well as with Colombian retailer Exito to export Colombian products to all of Casino's international network of stores. The group also hopes to be able to strengthen its buying power across the region. In terms of activities in French DomTom and the Indian ocean, buying is carried out through Vindémia which also operates the stores. In 2008

Page 21: Company Profile Casino

www.planetretail.net part of emap

20 Company Profile: Casino © Planet Retail Ltd 2008

Casino announced plans to import more than 2,000 tons of Thai fruit, up from only 20 tons in 2007. Casino's imports from Thailand are expected to total more than THB1 billion (USD32.7 million) in 2008.

Geimex and Baud

Geimex is in charge of the distribution of the Leader Price brand internationally and the operation of Leader Price stores. In France, Geimex principle activities involve importing products from overseas to French Leader Price outlets while Baud is the wholesaler supplying the stores.

Buying Groups

Country Banner Format

Agentrics

Argentina Apetito Restaurants

Argentina Hipercasa Home furnishing stores

Argentina Leader Price Discount stores

Argentina Libertad Hypermarkets

Argentina Libertad Mayorista Cash & carries

Argentina Planet.com Electronics superstores

Bahrain Géant Hypermarkets

Belgium Leader Price Discount stores

Benin Leader Price Discount stores

Brazil Assai Cash & carries

Brazil CompreBem Supermarkets

Brazil Extra Hypermarkets

Brazil Extra Eletro Electronics stores

Brazil Extra Fácil Convenience stores

Brazil Extra Perto Supermarkets & Neighbourhood stores

Brazil Pão de Açúcar Supermarkets

Brazil Sendas Supermarkets

Cameroon Leader Price Discount stores

Cameroon Score Supermarkets

Colombia Carulla Supermarkets & Neighbourhood stores

Colombia Carulla Express Convenience stores

Colombia Carulla.com e-commerce

Colombia Exito Hypermarkets

Colombia Homemart DIY stores

Colombia Ley Supermarkets

Colombia Merquefacil Convenience stores

Colombia Pomona Supermarkets

Page 22: Company Profile Casino

www.planetretail.net part of emap

21 Company Profile: Casino © Planet Retail Ltd 2008

Colombia Q Precios Discount stores

Colombia Surtimax Supermarkets

Colombia virtualexito e-commerce

Colombia Vivero Hypermarkets

Comoros Jumbo Score Hypermarkets

Comoros Score Supermarkets

Comoros Snie Cash & carries

Congo Score Supermarkets

France €COservice Neighbourhood stores

France Beauty Monop' Perfumeries

France c-mesvacances e-commerce

France Casino Supermarkets

France Casino Cafétéria Restaurants

France Casitalia Neighbourhood stores

France CDiscount EEO e-commerce

France Discount Casino Supermarkets

France Franprix Supermarkets

France Géant Casino Hypermarkets

France Géant Discount Hypermarkets

France Imagica Camera stores

France Le Marché de Casino Supermarkets

France Leader Price Discount stores

France Monop' Convenience stores

France Monoprix Variety stores

France Petit Casino Convenience stores

France PetitCasino 24 Vending Machines

France R2C Contract catering

France SPAR Convenience stores

France Télémarket e-commerce

French Guiana Leader Price Discount stores

Gabon Score Supermarkets

Germany Discount 24 EEO e-commerce

Guadeloupe Casino Cafétéria Restaurants

Guadeloupe Leader Price Discount stores

Lebanon Géant Hypermarkets

Lebanon Monoprix Variety stores

Page 23: Company Profile Casino

www.planetretail.net part of emap

22 Company Profile: Casino © Planet Retail Ltd 2008

Madagascar Jumbo Score Hypermarkets

Madagascar Leader Price Discount stores

Madagascar Score Supermarkets

Martinique Casino Supermarkets

Martinique Géant Superstores

Martinique Leader Price Discount stores

Martinique livrezmoi e-commerce

Mauritius Franprix Leader Price Discount stores

Mauritius Jumbo Score Hypermarkets

Mauritius SPAR Supermarkets

Morocco Aswak Assalam Hypermarkets & superstores

Morocco Franprix Supermarkets

Morocco Géant Hypermarkets

Morocco Leader Price Discount stores

Netherlands Super de Boer Supermarkets

New Caledonia Casino Supermarkets

New Caledonia Géant Hypermarkets

New Caledonia Leader Price Discount stores

New Caledonia Vival Convenience stores

Reunion Agora Music/video stores

Reunion Cash Cash & carries

Reunion Casino Supermarkets

Reunion Géant Hypermarkets

Reunion Jumbo Score Hypermarkets

Reunion Leader Price Discount stores

Reunion Score Supermarkets

Saudi Arabia Géant Hypermarkets

Senegal Casino Supermarkets & Neighbourhood stores

Switzerland Distrigros Cash & carries

Switzerland HyperCasino Hypermarkets

Switzerland PetitCasino Convenience stores

Switzerland SuperCasino Supermarkets

Thailand Big C Hypermarkets

Thailand Mini Big C Convenience stores

Togo Leader Price Discount stores

Tunisia Géant Hypermarkets

Page 24: Company Profile Casino

www.planetretail.net part of emap

23 Company Profile: Casino © Planet Retail Ltd 2008

UAE Géant Hypermarkets

Uruguay Devoto Supermarkets

Uruguay Devoto e-commerce

Uruguay Disco Supermarkets

Uruguay Géant Hypermarkets

Venezuela Cada Supermarkets

Venezuela Exito Hypermarkets

Venezuela Q Precios Discount stores

Vietnam Big C Hypermarkets

SPAR International

France €COservice Neighbourhood stores

France Beauty Monop' Perfumeries

France c-mesvacances e-commerce

France Casino Supermarkets

France Casino Cafétéria Restaurants

France Casitalia Neighbourhood stores

France CDiscount EEO e-commerce

France Discount Casino Supermarkets

France Franprix Supermarkets

France Géant Casino Hypermarkets

France Géant Discount Hypermarkets

France Imagica Camera stores

France Le Marché de Casino Supermarkets

France Leader Price Discount stores

France Monop' Convenience stores

France Monoprix Variety stores

France Petit Casino Convenience stores

France PetitCasino 24 Vending Machines

France R2C Contract catering

France SPAR Convenience stores

France Télémarket e-commerce

Mauritius Franprix Leader Price Discount stores

Mauritius Jumbo Score Hypermarkets

Mauritius SPAR Supermarkets

Page 25: Company Profile Casino

www.planetretail.net part of emap

24 Company Profile: Casino © Planet Retail Ltd 2008

Environment

Environmental Strategy

Casino has stated that as part of its environmental strategy it has optimised its transportation, resuded energy consumption in its stores and reduced packaging on its its private labels.

Supply Chain

Casino has stated that the group’s vehicles travelled over 4.3 million fewer kilometres in 2005, thereby reducing the volume of CO2 discharged into the air by 4,014 metric tons. Over the course of 2005/2006 Easydis, Casino's logistics subsidiary has been researching the feasibility of using a natural gas-powered vehicle for transport in the metropolitan Nice area in France. Within its warehouses and to reduce paper consumption, the retailer will deploy voice picking at all warehouses by the end of 2007

Store Design

Casino aims to use energy saving technology such as low-power lighting, reflectors and loadshedding devices. 50% of hypermarkets use low-energy lighting. The company also aims to install as much eco-friendly refrigeration as possible in order to reduce refrigerant leaks. The retailer is expected to continue renovations of lighting systems and establish procedures for monitoring refrigerant leakage rates.

Waste Management

The retailer is expected to extend the scope of its waste management contracts to include all French outlets by 2010. Casino also plans to enhance the tools used to analyse store performance in terms of waste management.

Re-cycling

Casino is currently implementing a programme for the collection and recycling of waste electrical and electronic equipment in its hypermarkets and supermarkets. The group is also preparing for the elimination of free bags by 2010.

Packaging

In 2006, the retailer launched a new strategy with the aim of reducing the amount of packaging used for its private labels. Casino initially carried out this strategy on 20 products. Casino has stated that the packaging design has enabled it to save money and reduce up to 44 tonnes of plastic and cardboard wastage. In 2006, the company stated that it has reduced packaging of its private labels by 312 tonnes.

Eco-Private labels

In 2006, Casino launched a range of 10 eco-friendly household detergents. However Casino has also includes its Terre et Saveur (range which respects the environment and treatment of animals), Bio and Casino Max Havelaar fair trade brands as part of its sustainably sourced items.

Sustainable sourcing

In 2007, Casino became the first French retailer to commercialise sales of MSC fish - i.e sustainably sourced fresh fish.

Page 26: Company Profile Casino

www.planetretail.net part of emap

25 Company Profile: Casino © Planet Retail Ltd 2008

IT & Supply Chain

IT

General IT Strategy

Since November 2003, the solution Gold from Aldata, has been the core IT system of Groupe Casino. The software enables the retailer to automate replenishment of distribution centres and stores and to reduce out-of-stock-situations. At the same time the software helped the retailer to reduce its stock in the warehouses to a large extent.

Groupe Casino was deeply involved in the development of the new version 5 of the Gold solution which is to be implemented in all Géant hypermarkets, the Champion supermarkets and over 4,500 convenience stores, as well as in 30 distribution centres. The discount stores use a different system. As at March 2008, 2/3 of Casino's stores in France have been equipped with the Aldata solution. A major implementation partner for Casino's Aldata roll-out is Unilog, which is part of LogicaCMG.

Although Aldata plays a major role in Casino’s IT strategy, the retailer is also an advocacy of the ‘best of breed’ idea: It chose ERP SAP for finance and controlling and does not use Aldata’s module for automated replenishment Topase but E3 from JDA as forecasting solution. To run its best of breed approach, Groupe Casino installed an integration layer with Sybase’s enterprise application integration (EAI) solutions.

Due to increasing costs due to outmoded, overlapping communication channels and media, Casino in 2006 initiated a modernisation programme to centralise and improve information flows, based on web and portal technology. The group chose ‘AquaLogic User Interaction’ from California-based BEA Systems to integrate already existing and new technologies to collaborative platforms where its business partners are able to communicate or share information real-time. The portals addresses to several in-house departments but also – as part of the group’s approach to build strong relationships with its suppliers – to vendor partners. “We wanted to improve our responsiveness, by implementing an application layer capable of customising our communications with each specific communities”, a company’s spokesman said.

Merchandise Systems Merchandising Systems The solution Gold from Aldata is Groupe Casino’s leading merchandising system. Already in 2001, Casino decided to deploy the software suite across all country and banner operations. As at March 2008, about 2/3 of Casino’s operations are managed with Aldata’s Gold.

Convenience Stores and Supermarkets

In France, all company-owned supermarkets and convenience stores run Aldata’s central merchandising system Gold Central as well as the store management system Gold Shop. Till end of 2009, it is planned to equip also the franchised stores in France with these systems. Implementation partner for France and other French speaking countries is Unilog, which is now part of Logica France.

Hypermarkets

At its hypermarkets, Group Casino started the implementation of Aldata’s Gold Central and Gold Shop in 2001 in Argentina (Libertad) and Uruguay (Géant) followed, in 2003, by Thailand (Big C) and Poland. In 2006, Casino sold its Polish operations to Tesco, which still deploys the Aldata solutions but is planning to replace them with Oracle Retail. Group Casino implemented Aldata's central merchandising system Gold Central and its store management system Gold Shop also at Géant in Tunisia, Morocco, Saudi Arabia and the United Arab Emirates.

Till end of 2009, Groupe Casino wants to implement Aldata’s Gold solutions also in its home country France. In March 2008, already two of the Géant stores in France deploy Gold. Till end of 2009, the solutions shall be rolled-out to all Géant hypermarkets in Casino’s home country. In the same timeframe, also the distribution centres of Géant shall replace their old warehouse management system with Aldata Stock.

Monoprix

Page 27: Company Profile Casino

www.planetretail.net part of emap

26 Company Profile: Casino © Planet Retail Ltd 2008

Monoprix runs the Infolog Retail Management System from DL Consult. In June 2007, Monoprix made a decision to implement Aldata’s store management system Gold Shop and to forecast warehouse replenishments with Aldata’s Topase.

Additionally, Monoprix signed an agreement to deploy Informatica’s data integration platform ‘PowerCenter’ as the foundation of its store operations system throughout France. The solution helps Monoprix to increase reliability of critical stock, supply and store management functions and to improve product availability by integrating store-level information into the head office applications. For instance, ‘PowerCenter’ enables the integration of purchasing and stock control data with information from promotion systems and each store’s POS system. In addition, the software can access, transform and integrate data from several enterprise systems, including tools for data warehousing, data migration, data consolidation, data synchronisation and master data management. Informatica is provider of enterprise data integration software and services based in Redwood City, Califonia.

Replenishment Automation

Groupe Casino deploys the ‘E3’ replenishment solution from JDA for its non-food range. In Q2 2005, Casino upgraded its previous JDA solution to the new version ‘Portfolio Replenishment Optimization by E3 (PRO)’. Casino also utilises JDA’s ‘Seasonal Profiling by Intellect (SPI)’, a solution that delivers demand intelligence for precise forecasting and replenishment.

For its food range, the group runs an in-house developed forecasting solution that feeds the merchandising system Aldata Gold Central with data for automated ordering. Only Monoprix decided in 2007 to implement Aldata’s forecasting tool Topase together with the warehouse management system Gold Stock in its warehouses.

Enterprise Solutions

Business Intelligence Following an extensive pilot phase, in October 2006, Casino formed a long-term joint venture with Dunnhumby, a British consultancy and market intelligence organisation, which is 84 percent owned by UK’s number one retailer, Tesco. The 50:50 joint venture of Dunnhumby and Groupe Casino, named Dunnhumby France, employs around 30 people doing analyses based on the collected data from the group’s 2 million customers heavy loyalty card scheme. The company provides in-depth consumer insights for efficient decision making in customer strategy, customer segmentation, pricing, promotion and product ranges. A Casino spokesman stated: “The creation of Dunnhumby France is very important part of our group’s strategy. After piloting new analyses and offers we are convinced that this new step will position the customer at the heart of the organisation.” According to a company’s announcement, it is planned to provide the information also to its grocery suppliers.

Groupe Casino deploys data warehouse management solutions developed by US-based provider of business intelligence systems, Teradata. The solution helps Casino to support product, customer and store-related decision-making. In May 2002, the group upgraded its previous Teradata solution to gain more capabilities to track and analyse customer behaviour.

Finance and Controlling

Groupe Casino deploys SAP applications for financials and controlling.

Customer Relationship Management (CRM)

In September 2007, Groupe Casino started to implement a Customer Relationship Management (CRM) tool that enables the retail company to understand its customer better and to improve marketing activities not only at headquarter but also at store level. The deployment of CRM at store level is sensible for Casino because the retailer has established the role of ‘Service Unit Managers’ who are responsible for the business with organisations like schools, companies, hotels and restaurants. To do CRM at both levels, headquarter and stores, Casino implemented software from French software provider E-Deal which is implemented by Unilog, part of LogicaCMG, at Casino. The retail company supplies from about 80 of its Géant Casino stores more than 3,000 public and private businesses and organisations with food.

Price Optimisation

Accenture has developed an IT system that allows the group to adapt to continuous change in competitors pricing strategies as well as measure the impact of pricing on financial results.

Page 28: Company Profile Casino

www.planetretail.net part of emap

27 Company Profile: Casino © Planet Retail Ltd 2008

Instore Solutions

Card Payment Casino chose the SC 5000 pin-pad from Verifone, a Californian provider of electronic payment services, to migrate to the latest French payment standard based on EMV specification, CB5.2. Following the success of a pilot project, in 2004, the group started the integration of more than 6,000 pin-pads with Casino’s electronic cash registers in 400 hypermarkets and supermarkets across France. Additionally, plans foresee to equip all checkout systems with SoftPOS, an integrated electronic fund transfer software developed by Verifone. Atos Worldline, a Paris-based provider of electronic transaction services and part of Atos Origin (former Atos Euronext Payment Solutions), is business partner for the group’s payment strategy. The payment specialists helped Casino also to upgrade to the latest French payment standards.

Monoprix Monoprix teamed up with Paris-based e-payment services provider Atos Worldline to sell mobile phone top-ups throughout the banner’s stores in France. The selected e-voucher solution enables Monoprix to print out vouchers from electronic payment terminals, cash register or computer-linked printers. The system creates a unique voucher number which enables customers to top up their mobile phone account or use other prepaid services.

Payment via mobile phone text massage Casino is in the process of testing a system which allows consumers to pay for shopping via mobile phones. The SMS system, which is designed and developed by Upaid, uses an IBM platform. Under the system, shoppers leave their shopping along with delivery details, and later receive a text message indicating how much the goods cost and asking when they can be delivered. They reply confirming the time of delivery and payment details. The shop staff take care of the checkout process and the goods are delivered to the doorstep.

Self-Checkout

By March 2007, Groupe Casino had more than 270 self checkout solutions installed in its hypermarkets and supermarkets. The self-checkout technology used in its hypermarkets is different, however from that used in Casino supermarkets. The retailer deploys self-checkout technology from different vendors: Dutch Scangineers and US, Ohio-based NCRs at the checkout tills. Additionally, Casino offers self-scanning with handheld devices from Datalogic in its Géant Casino hypermarkets.

Self Scanning at Géant Casino

Casino has announced that it will be rolling out self-scanning with mobile devices to all Géant Casino hypermarkets in France. Casino calls the system that is based on technology from Datalogic ‘Scan' Express’. On average, each hypermarket that is equipped with the system has around 150 scanners which are used in conjunction with the group's loyalty card. There are also between one and three scan stands with fixed handheld scanners in each store used as express checkouts. According to the retailer, stores with Scan' Express equipment have experienced greater levels of customer loyalty, a higher average shopping basket and improved overall turnover.

To use Scan' Express, customers have to register for the system by signing a user agreement. Because of the risk of cheating through the customers, Casino wants this agreement to establish a relationship of trust between the store and its customers. The customer then logs on to one of the terminals at the store entrance, is assigned a terminal and can start shopping. The customer must scan all items, without exception; for loose items (e.g. vegetables), the customer should scan the barcode found on the shelf label.

Any products that the customer cannot scan (e.g. bar code missing, bar code illegible, etc.), should be put to one side in the trolley and given to the till operator when the customer reaches checkout. Once the customer has finished shopping, he/she goes to the Scan’Express area. These are checkouts reserved specially for Scan’Express customers to speed up the process for them. Once at checkout, the customer's trolley may be rescanned. Checks are carried out at random based on a system-defined algorythm. The customer will have to remove the items from the trolley onto a conveyor belt. These will then be scanned by the checkout operator. Any difference between the items scanned by the customer and items scanned by the employee will be recorded. Effectively, the fewer errors a customer has, the less frequently he or she will have to be rescanned: it is a relationship of trust. If the customer is not rescanned, he or she pays as normal without emptying the trolley. Payment is made as if at a normal checkout.

According to Datalogic, with this system, queues are noticeably reduced and the staff has more time to improve the experience at checkout and throughout the store, offering customers increasingly efficient service. The system has been incorporated into the checkout process. A ceiling-mounted sign indicates this checkout area, with ‘Scan’Express’ signs indicating the reserved checkouts. These signs are visible to the customer across the

Page 29: Company Profile Casino

www.planetretail.net part of emap

28 Company Profile: Casino © Planet Retail Ltd 2008

row of checkouts. A-frame signs are used to remind customers that, unless rescanning is necessary, the trolley no longer has to be emptied.

According to Casino, there is no intention of reducing the number of checkout operators, but rather of improving the experience for the customer.

Self Checkouts at Supermarkets

Casino deploys self-checkout solutions from Scangineers at five outlets across its French store network: one each in Ferrieres en Brie, Paris, Arc les Gray, Saint Etienne and Merignac Arlac. The technology has been integrated with Toshiba Tec checkout technology. With this system, clients scan their products on a screen just below the conveyor belt. Once the products are packed into bags, the customers pay for the goods by cheque, bank card or cash. Through this method, two customers can use the machine at once as one customer can scan their products into the machine whilst another can bag up their purchases at the opposite end.

Casino also indicates interest in ‘Scan-Point Pro’, a wholly automated self-checkout solution from Scangineers. The prototype, in early stage of development, is able to scan all items automatically when they are out on a conveyer belt.

Casino also operates NCR's Fastlane at some of its French outlets. Already in 2004, Casino and NCR started a pilot project in Lyon, with the result that around 20 percent of the store’s transactions were done on self-service lanes, most of it with fewer than eight items. The group is also interest in so-called self-tender kiosks from NCR. The system separates the scanning from the payment process and can be installed both on self-checkout lanes and normal staffed checkouts. As the payment is done at a separate terminal, the whole checkout process is accelerated.

Electronic Shelf Labels (ESL) Casino deploys Electronic Shelf Labels (ESL) from US, Ohio-based retail technology provider NCR. The group also utilises ESL solutions from Pricer, a Swedish manufacturer of digital price displays.

Electronic Article Surveillance (EAS) Casino contracted Checkpoint to supply radio-frequency (RF) anti-theft tags for clothing. Estimated by the group this should deliver a saving of around EUR25 million (USD33.1 million). The tags are already applied in Asia, where most of the clothing is produced. Initially these tracers were fixed to the autumn/winter collection of the group's textile range "!Tout simplement!" which was launched in September 2005. Electronic Shelf Labels (ESL)

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Argenteuil) Géant

Casino - Hypermarkets

Kiosk & Digital Merchandising

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in Saudi Arabia, (Salaam Mall,

Riyadh) Géant - Hypermarkets

Casino in France, (Vaugirard, Paris) Monoprix - Variety

stores

Casino in Brazil, Pão de Açúcar -

Supermarkets

Page 30: Company Profile Casino

www.planetretail.net part of emap

29 Company Profile: Casino © Planet Retail Ltd 2008

Price Checkers

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in Brazil, (Sao Paolo) Extra Fácil - Convenience stores

Casino in Colombia, (Calle 140, Bogotá)

Exito - Hypermarkets

Casino in Colombia, (Bogota) Pomona -

Supermarkets

Casino in Colombia, (Bogota) Pomona -

Supermarkets

Self Checkout

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Clermont-Ferrand)

Géant Casino - Hypermarkets

Casino in France, (Mandelieu) Géant

Casino - Hypermarkets

Casino in France, (Mandelieu) Géant

Casino - Hypermarkets

IT Operations

In January 2008, Groupe Casino selected Streamcore’s ‘StreamSence’ network management technology to improve application performance and to control network performance without bandwidth amplification. The solution centrally manages the network traffic for all sites that are connected to the data centre and enables the two MPLS networks to receive full WAN application performance. “We now use Streamcore to qualify new applications before launching them on the network. In addition, we are able to compress traffic by more than 60 percent to enable more traffic flow into the network”, a company’s spokesman described the potential of the solution. Streamcore offers application reporting and performance reporting management technology that monitors, accelerates and reports application and network performance. Streamcore is headquartered in Emeryville, California, but also has a European subsidiary in Puteaux, France.

Already in 2004, Casino partnered with Sybase to streamline its IT system and to improve cross-enterprise information flows. The solution included a platform to simplify the integration of enterprise resource planning applications into the in-house technology architecture. Sybase is a US software company specialising in data management and business intelligence solutions.

In May 2000, Casino decided to protect its warehousing and logistics management through a so-called ‘High Availability (HA)’ solution from the risk of IT system downtime. For that purpose Casino installed the ‘MIMIX’ HA solution developed by Lakeview Computers, a UK-based provider of business solutions and technology systems.

Supply Chain

General Supply Chain Strategy

In 2000, Groupe Casino centralised its complete logistics operations in Easydis, a fully-owned subsidiary of the group. Since then, Easydis started to offer services also to clients which are not part of Groupe Casino and has opened 16 additional distribution centres. Easydis operates a fleet of 2,500 trucks and more than 35 warehouses, spanning more than 875,000 square metres storage area. The subsidiary is one of the largest contract logistics providers in France, with more than 4,000 employees.

Casino has stated that three major innovations are putting it in a leading position in terms of its supply chain programme:

Page 31: Company Profile Casino

www.planetretail.net part of emap

30 Company Profile: Casino © Planet Retail Ltd 2008

• Implementing Aldata’s solutions Gold (Please refer to IT Strategy), • Consignment (purchasing of goods only when they leave Casino’s distribution centres) and a • Supplier Extranet (Please refer to Supplier Collaboration).

During an overhaul of its technology infrastructure, Groupe Casino re-examined its supply chain solution. The company needed to support more sophisticated stock-replenishment processes, including an automated ordering system, which could forward requests to warehouses and suppliers. The group has stated that “every night, we handle 1.2 million order lines around the globe, and this means that the smallest error in our processes can result in a loss of turnover for the next day. If we don’t have the right products in store, we can’t satisfy our customers.” Support for the just-in-time inventory strategy, which improves return on investment by ensuring stock only remains on the shelves for the minimum amount of time, was crucial. Casino stated “our supply chain contains non-fresh products, which must be obtained just in time to keep warehouse costs down.”

To face the challenge, Casino deploys Aldata’s ‘Gold Central’ in all its operations for central purchasing and warehousing in 16 countries worldwide. Additional it forecasts sales with JDA’s E3 solution. Before the implementation of Gold and E3, Casino managed its inventory procedures based on multiple, decentralised databases, including four warehouse management systems and a separate product database for each warehouse. Today, Casino runs all warehouses with ‘Gold Stock’.

Distribution Network Please refer to country profiles

Warehouse Management

Warehouse Automation Groupe Casino deploys ‘Vision X-Dock’ from Dutch vendor Vanderlande to manage and control cross-docking processes in its warehouses. The solution includes both software and hardware which enable Casino to drive efficiency and minimise picking mistakes. As a modular software, the system was integrated into the ERP environment of the group’s warehouses. The solution was developed by Vanderlande, a Dutch provider of automated material handling systems.

Warehouse Management Systems

Hypermarkets

Groupe Casino and its French logistics subsidiary Easydis deploy the warehouse management system ‘Reflex’ from French software provider Hardis, Grenoble. According to in insiders, Casino plans to replace the Hardis solution by the warehouse management system Gold Stock from Aldata. The implementation shall be finished by the end of 2009.

Convenience Stores and Supermarkets

For the management, control, execution and processing of its logistics operations, Casino’s logistics division Easydis deploys Gold Stock as its warehouse management system. The solution, which is part of the Gold software family, has been developed by Aldata Solutions. Main functions of Gold Stock within the logistics network include comprehensive control and management of both physical and information flows. Within the warehouse environment, the solution provides several tools for planning, management and supervision, optimised execution, measurement and process re-organisation. Gold Stock is fully web-enabled and runs under Oracle technology in Unix environment, built on 3-tier architecture.

During 2005, Casino updated five of its warehouses to the new version ‘Gold V5.03’. In April 2006, all warehouses for dry goods migrated to the new version. Compared to the previous solution, Gold V5.03 now provides a graphical user interface (GUI), tools for task management and functions to support the radio frequency-based checking of delivered pallets and batches.

Monoprix

Monoprix runs the Infolog Warehouse Management System from DL Consult. In June 2007, Monoprix made a decision to add Aldata’s forecasting solution Topase to forecast warehouse replenishments.

Voice-picking

Page 32: Company Profile Casino

www.planetretail.net part of emap

31 Company Profile: Casino © Planet Retail Ltd 2008

Easydis, the fully-owned logistics subsidiary of Groupe Casino, deploys at its warehouses pick-by-voice solutions provided by Vocollect, Pittsburgh, Pennsylvania, and sold by Psion Teklogix, the European reseller for Vocollect. Prior to the implementation was a pilot project at Casino’s 8,000 square metre centralised cold-storage warehouse in Lyon, where goods are stored before they are distributed to other warehouses in the region. The retailer stated that because of the implementation of voice-picking “pick by line productivity increased by 6 percent, picking rate by 8 percent and cases per hour from 150 to 240”. Within the three-month study, Easydis also assessed radio coverage and software updates, including the Reflex warehouse management application, developed by Hardis, a Grenoble-based IT service company.

Easydis also utilizes ‘Gold Vocal’, a voice recognition technology which is part of the Aldata Gold solution.

Logistics Outsourcing

Please refer to country profiles

Page 33: Company Profile Casino

www.planetretail.net part of emap

32 Company Profile: Casino © Planet Retail Ltd 2008

Supplier Collaboration

General Collaboration Strategy

Groupe Casino provides its business partners with targeted information tools such as the buying website www.emc.groupe-casino.fr or with the group’s supplier extranet ‘Casino Connect’. Additionally, Casino arranges annual supplier conventions and regular meetings on specific topics such as food safety. For smaller and medium sized enterprises (SMEs), which comprise for 75 percent of all suppliers of Casino’s private label range, Casino provides specific contact persons at the group’s EMC Distribution central purchasing agency to enhance relationships between the retailer and SMEs.

To improve efficiency of its supply chain processes, in early 2004, Casino implemented ‘Plumtree Enterprise Web Suite’, a solution developed by former Plumtree Software, which was, in August 2005, acquired by BEA Systems, a provider of enterprise infrastructure software headquartered in San Jose, California. The solution, designed to improve store performance and supplier relationships, enables Casino to combine data and functionality from several, already existing systems and to make them accessible to its suppliers on a portal-based application. The system leverages the relationship management between the group’s buying and supply chain department and about 7,000 suppliers and enables them to export the group’s orders as XML documents for easy deployment in their own systems. Furthermore, suppliers are able to access delivery procedures and other documentation, and have the opportunity to make delivery notes that help Casino to plan its warehouse labour needs more precisely.

Product Safety

Casino is member of the Global Food Safety Initiative (GFSI). With the GFSI retail companies from all over the word aim to establish a common standard for audits of food manufacturers worldwide. GFSI was launched in May 2000 and is coordinated by CIES.

The quality and safety of the products Groupe Casino sells is one of the core concerns of the company. To ensure a high level both of quality and safety, Casino founded in 2003 the ‘Risk Prevention Committee’, meeting every month to assess potential risks of food the group offers. Already in 1997, Casino decided to exclude all genetically modified food and products containing derivates from genetically modified organisms from their private label assortment. Because of the increasing number of customers that are interested in information about allergens issues, in February 2004, Casino invited its suppliers of private labels products to discuss and raise the awareness on allergens. In collaborative work with Silliker, an international company specialising in food safety issues, Casino developed a training kit, entitled ‘Controlling food allergens in your plant’, for suppliers to provide them with the latest industry knowledge and with a guideline of how to implement allergen control measures based on the ‘HACCP’ approach.

Both suppliers of Casino-branded products and the retailer’s stores and warehouses undergo regular reviews and audits. In 2005, on behalf of Casino France 1,589 manufacturing plants of private label manufacturers and 2,120 of the retailers stores (excluding convenience stores) have been audited under the ‘International Food Standard (IFS)’, which is accepted by all French and German retailers.

For traceability throughout all stages of the supply chain of private labels, Casino utilises ‘Trace One’. The tool, collaboratively used by Casino and its food suppliers, is designed to manage product specifications. The internet-based platform enables document sharing and process automation between retailers and suppliers on a GS1-compliant basis. More than 90 percent of Casino’s food manufacturers take part in the system. Trace One, headquartered in Paris, provides solutions for collaborative management of private labels.

For its product tracking and tracing in accordance with European food safety laws, Groupe Casino deploys among other tools the business intelligence software SQL Server 2005 from Microsoft.

For the safety of cosmetic products, Casino relies on Cosmétovigilance which tracks, analyses and addresses any problems that are related to the use of Casino-branded cosmetic products. If a product, whether food or non-food, is suspected of being harmful to customers, it is recalled immediately. The recall is communicated through in-store displays, radio and newspaper advertising.

In 2006, Casino completed the implementation of a system that enables the retailer to verify that a product-recall has been properly carried out in all of the retailer’s stores. Among other retailers, Casino has also taken part in a project initiated by GS1, to create a generic framework for the development of traceability and tracking systems.

Page 34: Company Profile Casino

www.planetretail.net part of emap

33 Company Profile: Casino © Planet Retail Ltd 2008

Supplier Extranet

To exchange information with suppliers and to curb operational costs entailed with communication processes, Casino launched Casino Connect as the group’s supplier extranet. The portal is based on ‘AquaLogic User Interaction’, a software integration solution developed by BEA Systems, a US enterprise infrastructure software company headquartered in San Jose, California. The platform, which the group states is unique in France, provides suppliers with ‘all the information they need to work with Casino’, such as sales and stock data or the latest company news. Furthermore, the portal enables direct access to all transactions (e. g. review of orders issued, accounting operations) but also features the exchange of sales data, stock level status, movements of goods and most notable order forecasts. For the group itself, Casino claims that the system ensures smooth deliveries, reduces stock and out-of-stock situations as well as improving warehouse and store productivity.

Access to this platform is currently proposed in priority to suppliers of own-brand and low-price products. It will gradually be broadened to all suppliers doing business with Casino at one point or another. Casino also announced plans to expand the platform towards more functionality, such as sales monitoring or incoming goods consultation.

The three-fold Casino Connect target:

1. Firstly, for suppliers to avail of all the information they need to work with Casino. This spans from how Casino operates to on-line consultation of reference documents, news on the group and easy access to the required tools.

2. Secondly, Casino Connect is an operational tool providing direct access to transactions (consultation of orders issued, accounting operations…). This transaction data comes straight from our IT systems, some subject to real-time updating.

3. Finally, Casino Connect is designed for sales data exchange: stock level status, movements, forecasts, etc. This data is regularly updated meaning our suppliers can have an accurate overview of their products once delivered to Casino.

A plus point of Casino Connect is its capacity to provide bespoke information to every supplier of its specific business with Casino (type of products, families, etc).

Master Data Management

Groupe Casino expects its suppliers to send product master data globally only through the data pool and synchronisation provider SA2 Worldsync. SA2 Worldsync is the result of the merger between the second and third largest master data pools of the industry, Germany-based Sinfos and US-based Agentrics (former WWRE and GNX). With SA2 Worldsync, Sinfos and Agentrics formed in 2008 the world’s leading data pool of the industry

In 2000, Groupe Casino was one of the founding members of World Wide Retail Exchange (WWRE), which was build as B2B marketplace of the retail industry. In recent years, WWRE’s most important task was to help its retail clients to synchronise the product data with their suppliers through their data synchronisation tool and product data pool WIM. WIM was one of the pools that are working together in the Global Data Synchronisation Network (GDSN), which is developed by the Global Commerce Initiative and GS1 International.

In 2004, Casino met its 16 most important suppliers to tell them that as from then the GDSN will be the only way to deliver product data to the retail group. In the following years, Casino rolled this request out to most of its suppliers. Groupe Casino is accompanied in this strategy by Tesco, Ahold, Auchan, Delhaize, El Corte Ingles and Coop Italia. All these retail companies asked their suppliers to deliver data through WWRE’s WIM which is now part of SA2 Worldsync.

Electronic Data Interchange (EDI)

Casino is investing in EDI to improve information flow at each stage of the supply chain. The group deploys ‘TradeXPress’ EDI solution developed by Commerce Connections, a London-based consulting and system integrator. Initial efforts to switch to EDI date back to 1999.

Page 35: Company Profile Casino

www.planetretail.net part of emap

34 Company Profile: Casino © Planet Retail Ltd 2008

Market Shares

Market shares by country | 21 April 2008

2004 2005 2006 2007 2008

Country Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Argentina 146 1.6 164 1.6 178 1.7 186 1.8 225 2.1

Bahrain 47 9.6 49 8.5 51 8.2 78 12.6 111 16.9

Belgium 0.0 3 0.0 4 0.0 5 0.0 7 0.0

Benin 0.0 1 0.4 1 0.6 1 0.6 1 0.5

Brazil 2,855 7.2 3,641 7.0 4,380 7.5 4,789 7.3 6,012 7.7

Cameroon 1 0.1 2 0.3 2 0.3 2 0.3 3 0.2

Colombia 789 13.1 944 13.0 907 12.1 1,319 15.6 1,554 16.7

Comoros 15 63.1 15 56.7 16 59.4 22 59.8 30 60.5

Congo 1 0.8 1 0.5 1 0.5 1 0.4 1 0.4

France 15,971 11.4 16,471 11.5 17,242 11.8 18,056 12.0 19,299 11.8

French Guiana 0.0 15 9.8 16 9.9 15 8.9 15 8.2

Gabon 1 0.3 1 0.3 1 0.3 1 0.4 1 0.3

Germany 0.0 0.0 0.0 298 0.2 346 0.2

Guadeloupe 0.0 31 6.6 44 9.2 55 10.9 61 10.8

Latvia 0.0 6 0.3 14 0.5 40 1.3 0.0

Lebanon 89 5.1 109 6.1 100 5.4 116 6.5 150 7.9

Lithuania 0.0 38 1.8 130 5.0 159 5.1 0.0

Madagascar 24 12.5 36 13.1 36 13.2 38 11.6 43 11.1

Martinique 59 7.3 93 9.4 100 9.6 123 11.1 151 12.5

Mauritius 60 15.6 63 15.3 70 16.6 92 20.5 120 22.8

Mexico 50 0.1 61 0.1 61 0.1 0.0 0.0

Morocco 29 1.1 33 1.2 53 1.7 84 2.5 106 2.9

Netherlands 2,784 12.1 2,526 10.8 2,192 9.3 1,278 5.2 1,245 4.6

New Caledonia 51 20.6 52 21.1 57 22.2 63 23.6 70 25.1

Poland 473 1.8 466 1.4 286 0.8 0.0 0.0

Reunion 608 43.5 676 44.6 685 45.0 708 44.5 818 47.1

Saudi Arabia 20 0.2 88 0.8 109 0.9 161 1.3 387 2.7

Senegal 1 0.3 1 0.3 1 0.2 1 0.2 1 0.2

Switzerland 0.0 106 0.5 117 0.5 137 0.6 179 0.7

Taiwan 213 1.2 222 1.1 231 1.1 0.0 0.0

Thailand 725 6.0 815 6.2 925 5.9 1,121 6.1 1,371 6.5

Togo 0.0 1 1.1 1 1.1 2 1.7 3 2.1

Tunisia 0.0 6 0.4 8 0.5 12 0.7 17 0.8

UAE 0.0 34 0.5 34 0.5 34 0.5 37 0.5

Uruguay 138 11.8 145 10.7 146 10.3 168 11.3 201 11.4

USA 1,103 0.1 1,135 0.1 1,179 0.1 0.0 0.0

Page 36: Company Profile Casino

www.planetretail.net part of emap

35 Company Profile: Casino © Planet Retail Ltd 2008

2004 2005 2006 2007 2008

Country Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Banner Sales (GBP mn)

Market Share

%

Venezuela 212 4.1 248 3.9 249 3.2 255 2.9 272 2.6

Vietnam 20 1.3 21 1.1 28 1.5 43 2.2 95 4.2

Page 37: Company Profile Casino

www.planetretail.net part of emap

36 Company Profile: Casino © Planet Retail Ltd 2008

Financial Data

Sales Statement

Sales (GBP mn) 2004 2005 2006 2007 2008

Banner Sales 26,483e 28,317e 29,658e 29,463e 32,931e

Annual Growth Rate -0.23% 6.92% 4.73% -0.68% 11.79%

Gross sales 24,755e 24,655

Net sales 15,715 15,759 15,522 17,080

Consolidated income statement

(as at 31st December, GBP mn) 2004 2005 2006 2007 2008

Net sales 15,715 15,759 15,522 17,080

Gross profit on sales 3,694 3,947 4,093 4,663

EBITDA 1,111 1,061 1,071 1,230

EBIT / Operating profit 760 705 689 913

Net financial income -120 -124 -124 -200

EBT 640 382 565 712

Profit after tax 375 288 376 524

Discontinued operations 119 105

Group net profit 330 235 409 557

Banner Sales by Format

Current Year | 2008

Forecast | 2013

Page 38: Company Profile Casino

www.planetretail.net part of emap

37 Company Profile: Casino © Planet Retail Ltd 2008

Sales by format (%) 2004 2005 2006 2007 2008

Camera stores 0.0 0.0 0.0 0.0 0.0

Cash & carries 1.0 1.0 1.0 0.0 2.0

Contract catering 0.0 0.0 0.0 0.0 0.0

Convenience stores 6.0 6.0 6.0 7.0 5.0

Discount stores 5.0 6.0 6.0 6.0 6.0

DIY stores 0.0 0.0

e-commerce 0.0 0.0 0.0 0.0 0.0

EEO e-commerce 1.0 1.0 1.0 2.0 3.0

Electronics stores 0.0 0.0 0.0 0.0 0.0

Electronics superstores 0.0 0.0 0.0 0.0 0.0

Home furnishing stores 0.0 0.0 0.0 0.0 0.0

Hypermarkets 36.0 37.0 38.0 40.0 42.0

Hypermarkets & superstores 0.0 0.0 0.0 0.0 0.0

Music/video stores 0.0 0.0 0.0 0.0 0.0

Neighbourhood stores 0.0 0.0 0.0 0.0 0.0

Perfumeries 0.0 0.0 0.0 0.0

Restaurants 1.0 1.0 1.0 1.0 1.0

Sandwich outlets 0.0 0.0

Supermarkets 34.0 33.0 32.0 31.0 31.0

Supermarkets & Neighbourhood stores 0.0 0.0 0.0 1.0 1.0

Superstores 2.0 1.0 1.0 0.0 0.0

Variety stores 11.0 10.0 10.0 10.0 9.0

Vending Machines 0.0 0.0 0.0 0.0 0.0

Warehouse clubs 4.0 3.0 3.0

Total 100 100 100 100 100

Notes: figures may not equal 100% due to rounding; neg. = Negligible

Page 39: Company Profile Casino

www.planetretail.net part of emap

38 Company Profile: Casino © Planet Retail Ltd 2008

Banner Sales by Country Current Year | 2008

Forecast | 2013

Sales by country (%) 2004 2005 2006 2007 2008

Argentina 1.0 1.0 1.0 1.0 1.0

Bahrain 0.0 0.0 0.0 0.0 0.0

Belgium 0.0 0.0 0.0 0.0

Benin 0.0 0.0 0.0 0.0

Brazil 11.0 13.0 15.0 16.0 18.0

Cameroon 0.0 0.0 0.0 0.0 0.0

Colombia 3.0 3.0 3.0 4.0 5.0

Comoros 0.0 0.0 0.0 0.0 0.0

Congo 0.0 0.0 0.0 0.0 0.0

France 60.0 58.0 58.0 61.0 59.0

French Guiana 0.0 0.0 0.0 0.0

Gabon 0.0 0.0 0.0 0.0 0.0

Germany 1.0 1.0

Guadeloupe 0.0 0.0 0.0 0.0

Latvia 0.0 0.0 0.0

Lebanon 0.0 0.0 0.0 0.0 0.0

Lithuania 0.0 0.0 0.0

Madagascar 0.0 0.0 0.0 0.0 0.0

Martinique 0.0 0.0 0.0 0.0 0.0

Mauritius 0.0 0.0 0.0 0.0 0.0

Mexico 0.0 0.0 0.0

Morocco 0.0 0.0 0.0 0.0 0.0

Page 40: Company Profile Casino

www.planetretail.net part of emap

39 Company Profile: Casino © Planet Retail Ltd 2008

Sales by country (%) 2004 2005 2006 2007 2008

Netherlands 10.0 9.0 7.0 4.0 4.0

New Caledonia 0.0 0.0 0.0 0.0 0.0

Poland 2.0 2.0 1.0

Reunion 2.0 2.0 2.0 2.0 2.0

Saudi Arabia 0.0 0.0 0.0 0.0 1.0

Senegal 0.0 0.0 0.0 0.0 0.0

Switzerland 0.0 0.0 0.0 0.0

Taiwan 1.0 1.0 1.0

Thailand 3.0 3.0 3.0 4.0 4.0

Togo 0.0 0.0 0.0 0.0

Tunisia 0.0 0.0 0.0 0.0

UAE 0.0 0.0 0.0 0.0

Uruguay 0.0 0.0 0.0 1.0 1.0

USA 4.0 4.0 4.0

Venezuela 1.0 1.0 1.0 1.0 1.0

Vietnam 0.0 0.0 0.0 0.0 0.0

Total 100 100 100 100 100

Notes: figures may not equal 100% due to rounding

Sales by Category

Banner Sales

Current Year | 2008

Forecast | 2013

Page 41: Company Profile Casino

www.planetretail.net part of emap

40 Company Profile: Casino © Planet Retail Ltd 2008

Sales (GBPmn) 2004 2005 2006 2007 2008

Food sales 19,899f 21,146f 22,056f 21,461f 23,816f

Non Food sales 6,585f 7,171f 7,602f 7,995f 9,116f

Total Banner sales 26,483f 28,317f 29,658f 29,456f 32,931f

Sales (%) 2004 2005 2006 2007 2008

Food sales 75.1 74.7 74.3 72.8 72.3

Non Food Sales 24.9 25.3 25.7 27.2 27.7

Total 100 100 100 100 100

Notes: Food sales include food, beverages, tobacco products, drugstore items and small everyday non-foods household goods. Please note that for HoReCa companies food banner sales represent the sale of food and drink through HoReCa formats.

EEO Banner Sales

Current Year | 2008

Forecast | 2013

Sales (GBP mn) 2004 2005 2006 2007 2008

EEO 3,570f 3,805f 3,979f 4,137f 4,567f

Non EEO 22,913f 24,512f 25,679f 25,320f 28,364f

Retail Banner sales 26,483f 28,317f 29,658f 29,456f 32,931f

Sales (%) 2004 2005 2006 2007 2008

EEO 13.5 13.4 13.4 14.0 13.9

Non EEO 86.5 86.6 86.6 86.0 86.1

Total 100 100 100 100 100

Notes: EEO sales include products across the entertainment, electronics and office technology categories including items such as entertainment software, video games, audio products, books, newspapers, magazines, stationery, household appliances, consumer electronics, home office items, PCs, laptops and telephones.

Page 42: Company Profile Casino

www.planetretail.net part of emap

41 Company Profile: Casino © Planet Retail Ltd 2008

Financial Statements

2007

FY results- Casino generated net profits of EUR814 million (USD1,114 million) in 2007. Operating profit for the full year stood at EUR1,335 million (USD1826.7 million) - a 32% increase from 2006. The trading profit margin in France amounted to 4.9% compared to 4.8% last year. Internationally the margin was at 4.5%, an increase of 60 basis points. Because of the completion, of a EUR2,500 million (USD3,421 million) asset disposal plan, Casino could reduce its debt. Net debt stood at EUR4,410 million (USD6,340 million) at 31 December 2007, nearly unchanged from a year earlier despite the consolidation of Exito in May 2007. Net debt to EBITDA, was reduced below 2.5 and indicates that debt could be decrease in proportion to profits before depreciations, a target that the company had announced last year. Casino identified two growth drivers for 2008. In France the implementation of a targeted marketing strategy for each banner and in its international operations the acceleration of expansion and the development of a dual management model consisting of retailing as well as property management.

FY- Trading statement- Group net sales for the full year rose by 11.0% (3.8% at constant scope of consolidation and exchange rates) to EUR24,973 million (USD34.664 million) with sales of EUR17,916 million (USD24,868 million) coming from Casino's home market France and EUR7,057 million (USD9,796 million) from the international business. France experienced sales growth of 1.8% while the majority of the sales growth (43.8% in total and 11.2% on a constant scope of consolidation and exchange rates) was generated in the international business.

In France same-store sales growth in the biggest format hypermarkets (EUR6,299 million, USD8,744 million) was flat, while Casino supermarkets (EUR3,224million, USD4,475 million) and Monoprix (EUR1,780 million, USD2,470 million) experienced positive figures of 3.1% and 2.7% respectively. Discount stores Leader-Price and Franprix that both underwent restructuring programs since 2007, showed a negative performance. Franprix reported like-for-like sales minus 0.7% while Leader Price generated negative like-for-like sales of 10.3% during the year.

International business growth was fuelled by the full consolidation of Exito leading to a total growth in Casino's South American business of 77.7% (sales of EUR4,686 million, USD6505 million) with same-store sales growth at 13.2%. Asia (EUR1,535 million, USD2,132) experienced same-store sales growth of 2.0% while the Indian Ocean region(EUR834 million, USD1158 million) generated same-store sales of 0.8%.

Q4- Trading statement- Consolidated net sales for the fourth quarter of 2007 rose by 18.6% (at the current scope of consolidation) to EUR7,022 million (USD9,747 million). Sales increased especially due to an organic growth of 6.5% and the full consolidation of Exito in Colombia. With EUR4,811 million (USD6,678 million) net sales growth in France stood at 5%, reflecting the performance from Casino supermarkets (same-store sales growth at 7.2%) and Monoprix (same-store sales growth at 3.3%). Franprix recorded a positive growth in same-store sales, of 3.2% while Leader Price experienced again negative same-store sales of 3.8%. However, this represented an improvement to 12.4% of negative same-store sales generated in the first nine months of the year.

In South America where Casino doubled its Q4 sales figures to EUR1,583 million (USD2,197 million) in comparison to the year before mainly because of the consolidation of Exito, same-store sales increased by 13.1% with Argentina, Venezuela and Uruguay delivering high growth figures, while CBD's growth in Brazil stood at 1.4%. Asia (EUR399 million, USD554 million) and Indian Ocean (EUR230 million, USD319 million) generated a same-store sales growth of 1.4% and 1.3% respectively.

Q3- Trading statement- Consolidated net sales for the third quarter of 2007 amounted to EUR6,402.7 million (USD8590.6 million), an increase of 12.1% over the year-earlier period. Changes in the scope of consolidation accounted for 9.6% of the growth, and primarily reflected the full consolidation of Exito since 1 May 2007. The currency effect was a positive 0.6%. Organic growth came to 1.9%.

In France, sales for the quarter were down 0.3% to EUR4,504.3 million (USD6,043 million). The company estimated a 2% negative calendar effect and underlined the impact of bad weather in July that weighed on sales of fruit and vegetables, beverages and seasonal goods. Casino supermarkets and Monoprix generated sales growth of 3.9% and 2.8% respectively, with same-store sales growth of 1.8% and 2.2%. Hypermarket sales excluding gasoline contracted by 1.9% on a same-store basis. Franprix-Leader Price sales for the quarter were down 4.7%. Franprix's same-store sales contracted by 3.5%, Leader Price's by 12.3%.

Page 43: Company Profile Casino

www.planetretail.net part of emap

42 Company Profile: Casino © Planet Retail Ltd 2008

In international markets, organic growth was at 10.8%, reflecting the continued momentum in Latin America and Asia where sales were up by 15.4% and 8.8% (at constant scope of consolidation) respectively. According to the company all countries in these two regions reported increased sales, with Argentina, Venezuela, Uruguay and Vietnam achieving particularly high same-store sales growth, while Brazil (2.3%) and Thailand were performing only satisfactorily. The full consolidation of Exito lifted international sales to EUR1,898 million (USD2,547 million) representing growth of 59% for the quarter, 45.3% of which was due to the consolidation.

H1- Net sales increased by 6.2% (at current scope of consolidation) to EUR11,547 million(USD15,493 million). Whilst France contibuted a sales growth of 1.2% to EUR8,601 million (USD11,540 million), the international business grew by 24.1% to EUR2,948 million(USD3,955). Operating profit declined by 9.9% to EUR475 million(USD637million), while the net profit group share increased by 42.5% to EUR367 million (USD492million), resulting mainly from EUR159 million (USD213 million) of discontinued operations, whilst net profit from continuning operations actually fell by 18.3% to EUR208 million (USD279 million). Casino confirmed its 2007 objectives of a growth in trading profits and a net debt to EBITDA ratio of less than 2.5 by year-end.

Q2- Trading statement: Consolidated net sales for the second quarter of 2007 amounted to EUR6,061.9 million (USD8,856.7 million), an increase of 10.0% over the year-earlier period. Changes in the scope of consolidation had a positive impact of 6.8%, primarily reflecting the full consolidation of Exito since 1 May 2007. The currency effect was a marginal 0.4%. Organic growth - defined by the company as based on constant scope of consolidation and exchange rates - stood at 2.8%, composed of a sales increase in France of 0.9% and strong growth in international markets, where sales rose 10.3%. In France the hypermarkets reported same-store sales growth of 0.5%, excluding gasoline. The supermarkets and Monoprix continued to increase sales by 4.7% and 3.5% respectively. Franprix-Leader Price sales contracted 4.6% over the quarter, mainly due to the 13.9% decline in same-store sales at Leader Price. The sales revitalisation action plans have been underway since late May at Franprix and early July at Leader Price.

In international markets, organic growth remained robust, at 10.3%, thanks to strong gains in the Group’s two priority host regions, Latin America (up 14.1%) and Asia (up 8.4%). All countries reported increased same-store sales. Venezuela, Argentina and Uruguay all reported particularly remarkable same-store sales growth, in Brazil CBD achieve like-for-like sales of 4.6%. The full consolidation of Exito as of 1 May 2007 lifted international sales growth to 43% for the quarter. Casino is now Exito’s majority shareholder with close to 60% of the capital.The Group confirmed several objectives for 2007: Further growth in trading profit as well as continued improvement in the financial structure to reach a net debt to EBITDA ratio of less than 2.5 by year-end.

Q1- Casino's consolidated net sales for the first quarter of 2007 amounted to EUR5,480 million (USD7,253 million), an increase of 2.2% over the year-earlier period. Divestment of operations in Taiwan reduced sales by 0.9% while the currency effect was a negative at -0.6%. Excluding these effects, organic growth came to 3.7%, led by a strong 11.7% increase in international markets. In France - in a deflationary environment - sales were up 1.5%. Like-for like sales of Geant Casino hypermarkets stood at -0.2% and Casino supermarkets at 2.5%. Franprix and Monoprix like-for-likes stood at -1.2% and 2.9% respectively, whereas the performance of Leader Price was again unsatisfactorily with -11.0% (all figures incl.gasoline). Sales in international markets rose 4.9% in the first quarter compared with the same period of 2006. Changes in scope of consolidation had a negative impact of 4.4%, primarily corresponding to the disposal of operations in Taiwan. The currency effect was negative at -2.4%, reflecting the Euro’s appreciation against Latin American currencies. In Latin America same-store-sales strongly increased by 13.5% whereas Asia and Indian Ocean only experienced moderate like-for-like sales growth at 3.3% and 2.8% respectively.

2006 FY - Consolidated net sales for the full year totaled EUR 24.17 billion (USD 31.9 billion) an increase of 3.8% organic growth from continuing operations. France accounted for 2.6%, the international operations for 8.2% of consolidated net sales growth. Net sales on the basis of continuing operations, not including the deconsolidated Smart and Final operations in the US, were EUR22.505 billion (USD28.236 billion). On this basis EBITDA increased by 9.6% to EUR1.56 billion (USD1.96 billion) and Operating profit to EUR1.043 billion. Group net income amounted to 600 million (USD753 million). International sales rose to EUR 6.57 billion (USD 8.67 billion), growth drivers being Latin America and Asia with 11.8% and 10% growth at constant scope of consolidation and exchange rates. Operations in the US experienced 5.1% organic growth. International sales including acquisitions grew by 33.2% reflecting increased and contributions of CBD (Brazil) that was proportionally consolidated from July 2005 Vindémia (Indian Ocean, fully consolidated from October 2005) offset by divestment of the interests in the Taiwanese joint venture Far Eastern Géant in September 2006.

Q4 - Trading statement: The company reported consolidated net sales of its continuing operations in the fourth quarter of EUR 6.42 billion (USD 8.48 billion) an increase of 1.2% and an organic growth of 2.7% at constant scope of consolidation and exchange rates. While operations in France experienced a growth rate of 0.6% in organic growth the international business that accounted for 28.6% of the consolidated net sales saw a 8.1% sales growth compared to Q4 2005.

Page 44: Company Profile Casino

www.planetretail.net part of emap

43 Company Profile: Casino © Planet Retail Ltd 2008

Q3 - Casino has reported a 8% rise in third quarter revenues to EUR6.11 billion (USD7.7 billion) boosted by an acceleration of activities in its home market of France and double digit growth from its international operations. Revenues from the French business rose by 4.9% to EUR4.52 billion (USD5.7 billion). A stronger performance from hypermarkets and supermarkets, with sales up 3.6% and 6.2% respectively, offset slow growth of 1.7% in the company's discount operations. The group's international operations posted 18% growth, to reach EUR1.59 billion (USD2 billion), thanks to double-digit growth in Asia and 9.4% growth in Latin America. Casino reiterated its full-year target of higher organic sales growth than last year.

H1- Casino has reported a 27.6% rise in first half net profit to EUR258 million (USD326.8 million) and has confirmed that its full year guidance that organic sales growth will exceed last year’s 2.3% rise and that income on ordinary operations will rise. The group's EBITDA rose 13% to EUR724 million (USD917.2 million), with international operations more than doubling to EUR193 million (USD244.5 million) from EUR88 million (USD109.3 million) a year earlier. But Casino's EBITDA in its domestic market fell nearly 4%, to EUR531 million (USD672.7 million). The group has also maintained its target of cutting debt, which should fall below 2.5 times EBITDA by the end of 2007 through the sale of more than EUR2 billion (USD2.5 billion) in assets. Casino said it is in a position to improve its profitability and return on capital employed after 2006.

Q2 -Casino has posted Q2 results, noting that sales increased by some 15.8% to EUR6.1 billion (USD7.7 billion), with sales in France ahead by 3.7%. Like-for-like sales were up by 3.0% in France and by 8.9% in international markets. The decent performance in France was “driven in particular by a marked improvement in sales performance from traditional formats. These formats saw good trends in key indicators (same-store sales growth, market share, average basket size and private label sales volumes).” The group also kept up a rapid pace of expansion, with 41,600 square metres opened during the quarter in France, bringing total retail space opened since the start of the year to more than 120,000 square metres, with renewed expansion of Casino supermarkets and sustained development of its Franprix/Leader Price and superette networks. Internationally, growth was led by “excellent” performances in Latin America and Asia, the group’s two priority development areas which account for almost two-thirds of total international sales excluding the soon to be disposed of Polish operations.

Q1 - Casino reported that first quarter revenue rose by 17% to EUR5.94 billion (USD7.1 billion), due to accelerating organic growth in France and abroad and has confirmed its full year targets. Organic sales growth was 3.8% in the first quarter, up from 2.2% in the fourth quarter and compared to 2.3% for the whole of 2005. In its key home market of France, revenue grew 3.4% on a constant exchange rate basis to EUR4.18 billion (USD5 billion). French hypermarket sales were up 0.8% on a same-store basis to EUR1.448 billion (USD1.7 billion), despite price cuts for many products, and Casino claimed a stable market share for this retail format. Supermarket sales in France were up 1.8% on same-store comparisons, reaching EUR693.5 million (USD833.5 million). For the Franprix discount chain, same-store sales fell 3.3% in the quarter to EUR1.022 billion (USD1.22 billion), but the decline was less severe than the 4.3% slide seen in the last quarter of 2005. Outside France, sales climbed 8.5% like-for-like to EUR1.763 billion (USD2.11 billion) as 'excellent' performances in Latin America and Asia were offset by declines in Poland. Casino also confirmed it is on track to achieve faster organic revenue growth this year than in 2005 and growth in operating profit. It reiterated its target of a "significant reduction" in debt this year on the way to achieving a ratio of net financial debt to earnings before interest, tax, depreciation and amortisation of 2.5 times by the end of 2007. It added that its EUR2 billion (USD2.4 billion) asset divestment programme by the end of next year is on schedule.

2005 FY - Please note that the figures for the previous years have been restated by Casino. Casino has reported a 7.6% rise in full year 2005 sales to EUR22.8 billion (USD28.3 billion) and has predicted that underlying operating profit for the year will fall in line with the 11% drop reported in the first half. In France, the marketing strategy implemented in 2005 initially affected average spend and margins, but is now beginning to pay off, with higher sales volumes of controlled products, as well as market share gains on a volume basis in hypermarkets and supermarkets in the fourth quarter. Internationally, new growth drivers linked with increased stakes in CBD and Vindémia will have a full year impact only in 2006. However an profit warning was issued to the retailer in January 2006 for full year results in 2005. Full year net profit fell by 37.1% to EUR344 million (USD427.5 million) as the retailer focused on extending its discount pricing policy. EBITDA fell by 4% to EUR1.552 billion (USD1.9 billion).

Fourth quarter revenues rose by 15% to EUR5.68 billion (USD7.06 billion) due to acquisitions and robust growth overseas. Stripping out foreign exchange gains and acquisitions, such as the purchase of a further stake in Vindémia, revenue rose 2.2% in the fourth quarter. International operations now account for 31% of sales, versus 21% for full year 2004.

Q3 - Group consolidated net sales amounted to EUR5,855.5 million, an increase of 11.2% over Q3 2004. The rise was driven by organic growth of 3.5% over the quarter and the fact that CBD was proportionately consolidated

Page 45: Company Profile Casino

www.planetretail.net part of emap

44 Company Profile: Casino © Planet Retail Ltd 2008

(34.3%) as of 1 July 2005. Including CBD on a pro-forma basis, (ie. including CBD in Q3 2004 figures), meant that group growth would have been 5.4%.

In France, there was an improved performance with sales up by 2.4% to EUR4,306.7 million. The company reported that while the consumer environment remained difficult, it had enhanced its competitive differentiation by increasing sales and volumes of private label and low price products. Géant hypermarkets especially performed better in Q3 than in previous quarters, with sales up +0.6% to EUR1,603 million and down by just 0.1% on a same-store basis. Casino supermarkets saw same-store sales rise by 1.4% with total sales up by 4.5% to EUR783 million. Superettes registered 1.3% sales growth to EUR428 million, while Monoprix sales sales decline by 1.1% to EUR375 million (or -0.4% on a like-for-like basis). In terms of discount stores, this chain saw sales increase by 0.7% to EUR937 million, although like-for-like sales were down by 4.6% due to cannibalisation from stores opened over the past 12 months. Overall, during the third quarter, Casino opened nearly 29,000 square metres, bringing total openings in France since the beginning of the year to nearly 105,000 square metres. The annual target of 160,000 square metres is maintained.

Internationally, consolidated net sales were up by 46.3% to EUR1,549 million. This was driven by sustained organic growth of 8.2% and the proportional consolidation of CBD as of 1 July 2005, which lifted the proportion of international sales in the group to 26%. In the US, Smart & Final registered same-store sales growth of 4.1%, although in Poland, same-store sales were -2.5% for the period. In Latin America, which now includes Brazil, same-store sales were satisfactory, rising +7.2% across the four consolidated countries. With the proportional consolidation of CBD, Latin America is now the largest contributor to international sales, accounting for 37% of total international sales. In Asia, operations in Thailand continued to deliver double-digit organic growth, driven by good same-store sales and the opening of two hypermarkets during the quarter. In the Indian Ocean, Vindémia (which will be fully consolidated as from the fourth quarter) reported very good performance, with same-store sales growth of +4.6% and consolidated sales growth of +6.0%.

H1 - Due to the impact of price cuts in France and a decline in earnings in the USA, Casino has this morning reported a 7.9% fall in first half net profit to EUR191.8 million (USD233.3 million) on operating profit down by 11% to EUR422.7 million (USD514.2 million). Net sales edged up by 1.5% to EUR10.4 billion (USD12.6 billion).Casino has reported that first half net sales for 2005 grew by just 0.7% in France as a result of sluggish consumer spending. The retailer has therefore adopted an assertive marketing strategy in France through the repositioning of national brand prices by more than 2%, lowering prices on private label products and shifting the sales mix towards private label and low prie products, thereby enhancing the group's pricing image. Current operating income was EUR378.5 million, down 10.2%.

In international markets, strong performance in the group's three main operating regions, Latin America, Asia and the United states drove sales growth of 6% at constant exchange rates. CBD and Vindemia saw very satisfactory performance over the period with respective increases of their current operating income of 34.7% and 38.9%. Growth is expected increase internationally with CBD's acquisition of a co-controlling interest in CBD, and an increased stake in Vindemia.

H1 - Casino has reported a 1.9% rise in second quarter revenue to EUR5.29 billion (USD6.43 billion) as a weak performance in its French hypermarkets offset a solid performance in its overseas operations. During a conference call, Casino officials warned they expect the tough trading in France to result in a drop in operating margins. Although, Casino's total French second quarter revenue was more or less stable at EUR4.04 billion (USD4.91 billion), revenue in Casino's hypermarkets slipped 1.4% to EUR1.44 billion (USD1.75 billion) in the second quarter. Revenue from the group's overseas business grew 4.9% to EUR1.12 billion (USD1.36 billion). For the first half as a whole, Casino's revenue grew 1.5% to EUR10.36 billion (USD12.60 billion).

Q1 - Impacted by its hypermarket operations in France that took the shine off a better performance in overseas operations, Casino has reported that revenue inched up just 1.2% in the first quarter to EUR5.08 billion (USD6.7 billion).

Revenue from its key French market totalled EUR4.04 billion (USD5.35 billion) in the first quarter, just 0.2% up from the year earlier period. However, revenue in its French hypermarkets division slipped 1.4% in the first quarter to EUR1.44 billion (USD1.90 billion), partly attributed to aggressive price promotions to lure customers into its stores. However, Casino stated that its efforts to cut prices had been successful in boosting volume sales in French stores, up 9% in the first quarter helped by a major effort to boost the presence of private label lines. That trend helped improve revenue in its Leader Price and Franprix chains to a total of EUR1.00 billion (USD1.32 billion) in the first quarter, 0.9% higher than in the same period of 2004.

Revenue from international operations rose 4.9% to EUR1.04 billion (USD1.37 billion). Revenue grew 18% in the group’s Polish stores to EUR190 million (USD251.6 million); Latin American stores delivered a 12% increase in revenue to EUR162 million (USD214.5 million); and revenue from Asian stores grew 5.4% to EUR293 million (USD388 million). Hindered by the strength of the euro, revenue from Casino's majority-owned American business Smart & Final fell 3.7% in the quarter to EUR326 million (USD431.7 million).

Page 46: Company Profile Casino

www.planetretail.net part of emap

45 Company Profile: Casino © Planet Retail Ltd 2008

2004 Full year results - Casino has reported that consolidated net group sales for 2004 amounted to EUR23,169.5 million, an increase of 0.8%, with organic growth reaching “a satisfactory” 3.8%. In France, despite flat consumer spending and whilst improving its price positioning, Casino increased its sales by 1.7%, growth said to reflect the retailer’s effective multi-format strategy (benefiting particularly from strong organic growth in discount store network), accelerated expansion (nearly 150,000 square metres of retail space opened during the year), competitive pricing underpinning a product offer heavily weighted towards private labels and low price products.

International markets delivered organic sales growth of 12.5%, “confirming their role as growth drivers.” Most notably, the US, Poland and Thailand saw sustained sales growth (+13%, +6.7% and +12% respectively) and there was a strong sales recovery in Latin America (+29.2% at constant exchange rates). Operating income was up 4.7% thanks to firm margins in France and significantly higher operating income in international markets.

Q4 results - Casino has reported a 2.4% rise in fourth quarter sales to EUR6,417 billion (USD7.97 billion) with organic growth of 3.9%. Casino said fourth quarter sales growth was driven by an improvement of trends in France, where organic sales growth was 2.5% after a decline of 0.4% in the third quarter, as well as good performance in international sales, with organic growth of 9.0%.

Q3 results - Casino has halved its forecast for operating profit growth to 5% this year, citing depressed consumer spending in France. The retailer has promised a programme of aggressive price cuts and new discount stores to entice back consumers.

Confirming rival Carrefour's description of a "lacklustre environment" across the French grocery sector and "extremely weak consumer spending," Casino said third-quarter revenue fell 0.9% to EUR5.65 billion (USD6.9 billion). Although the retailer did not provide a full breakdown of third-quarter trading in its French stores, these operations typically account for over 80% of overall revenue and about 95% of its operating profit. Casino did state that revenue in France in the third quarter was flat. Food sales were particularly hard hit, it said, noting the impact of a 2% price cut on a basket of about 4,000 staple household goods ordered in June by Finance Minister Nicolas Sarkozy in a move designed to sustain consumer spending. On a same-store basis, revenue in the group's French hypermarkets dropped 1.9%, while supermarket revenue was 2.9% lower than in the same period a year earlier. The usually strong performing Franprix chain also posted a fall in same-store sales of 2.9%. However, Casino's discount store chain Leader Price registered a 2.8% rise in same-store sales in the third quarter.

However, on a more optimistic note for Casino was a stronger performance in its international operations in the third quarter. The retailer said revenue from international operations rose 13% on a constant currency basis. Casino's Smart & Final chain in the US, which accounts for over a third of all international sales, registered a 12% increase in revenue on a constant currency basis.

Q2 results - Casino has reported a 11% rise in first half net profit to EUR219.8 million (USD266.9 million), above analysts forecasts, as a strong performance from its French discount banners helped compensate for tougher trading conditions in its larger stores. The group has reiterated its full year profit guidance. Operating profit from French stores grew 3.8% in the first half to EUR443.6 million (USD538.8 million). Outside France, operating profit doubled to EUR38 million (USD46.1 million) as the retailer reaped the benefits of selling loss-making assets in a major restructuring in majority owned US retailer Smart & Final in the first half of last year. Overall, the company's operating margin rose to 4.3% in the first half from 4.0% in the same period a year earlier, largely due to a strong performance in discount store chains Franprix and Leader Price. First half revenues edged up by 0.8% to EUR11.10 billion (USD13.4 billion) as the group’s discount formats continue to perform well. Revenue in the second quarter rose 0.7% to EUR5.75 billion (USD6.98 billion) although no last year comparable figures were provided. First-half revenue in France increased 2.2% to EUR8.95 billion (USD10.8 billion), driven by the Franprix and Leader Price discount formats, where revenue grew 7.9% to EUR2.05 billion (USD2.49 billion). Franprix opened nine stores and Leader Price seven new stores during the second quarter, which will improve the operating result through cost synergies. The international division, which accounts for less than 20% of group revenue, posted a 4.7% fall in revenue on a 17.7% drop at its US Smart & Final operation after the deconsolidation of its Florida outlets. The Thai and Venezuelan operations showed strong growth in their regions. Full first half results are due on September 8th. NB: Casino has stated that revenue for the second quarter of 2004 would have been EUR5.19 billion (USD6.44 billion) under the IFRS standards adopted for 2005. This compares to EUR5.74 billion (USD7.12 billion) under French Generally Accepted Accounting Principles the retailer used for 2004 financial reporting. The retailer will report second quarter 2005 sales figures under IFRS standards at the end of July.

Q1 results - Casino reported a 1% rise in first quarter sales to EUR5.349 billion (USD6.55 billion) as weak consumer spending in France and a negative currency impact offset growth at its discount formats. On a constant currency basis, sales grew by 3.6%. Sales in its key market of France rose 3.1% to EUR4.315 billion (USD5.29 billion). In France, hypermarkets reported consolidated sales of EUR1.599 billion (USD1.96 billion) in

Page 47: Company Profile Casino

www.planetretail.net part of emap

46 Company Profile: Casino © Planet Retail Ltd 2008

the first quarter, up from EUR1.587 billion (USD1.94 billion) a year earlier, whilst its convenience stores, including Casino supermarkets, Monoprix and superettes, posted sales of EUR1.557 billion (USD1.9 billion) in the period, up from EUR1.532 billion (USD1.87 billion) a year earlier. According to a statement, 'Casino continued to outperform the competition during the period,' noting it was able to post good growth in France despite the weak economy. International sales took a hit from the euro's strength mainly against the dollar and were down 7.1% to EUR1.034 billion (USD1.26 billion), although Casino confirmed a rebound in demand in its foreign markets including the United States, Poland and Latin America. The retailer stated it was on track to speed up its expansion in France, focusing on its discount and convenience store formats.

Page 48: Company Profile Casino

www.planetretail.net part of emap

47 Company Profile: Casino © Planet Retail Ltd 2008

Sales Statement

Sales (GBP mn) 2004 2005 2006 2007 2008

Banner Sales 26,483e 28,317e 29,658e 29,463e 32,931e

Annual Growth Rate -0.23% 6.92% 4.73% -0.68% 11.79%

Gross sales 24,755e 24,655

Net sales 15,715 15,759 15,522 17,080

Consolidated Income Statement

(as at 31st December, GBP mn) 2004 % 2005 % 2006 % 2007 % 2008 %

Net sales 15,715 100.0 15,759 100.0 15,522 100.0 17,080 100.0

Gross profit on sales 3,694 23.5 3,947 25.0 4,093 26.4 4,663 27.3

EBITDA 1,111 7.1 1,061 6.7 1,071 6.9 1,230 7.2

EBIT / Operating profit 760 4.8 705 4.5 689 4.4 913 5.3

Net financial income -120 -0.8 -124 -0.8 -124 -0.8 -200 -1.2

EBT 640 4.1 382 2.4 565 3.6 712 4.2

Profit after tax 375 2.4 288 1.8 376 2.4 524 3.1

Discontinued operations 119 0.8 105 0.6

Group net profit 330 2.1 235 1.5 409 2.6 557 3.3

Methodology

Cash Flow statement (GBP mn) 2004 2005 2006 2007 2008

Operating cash flow 764 977 807

Investment cash flow -733 -1,020 68

Cash flow from financing -60 -144 -895

Total cash flow -28 -187 -20

Cash & equivalents 1,475 1,154 1,118

Capital expenditures -547 -580 -655

Depreciation & amortisation 386 356 383

Dividends paid -190 -44 -218

Methodology

Operating \ Activity ratios 2004 2005 2006 2007 2008

ROCE 8.99% 6.34% 6.65%

RONA/ROE 23.85% 9.13% 13.86%

ROTA 6.77% 5.11% 5.11%

Asset turnover 1.47 1.14 1.15

Sales CAGR 2001 - 1.77% 1.19% 0.70% 2.15%

Sales growth 0.81% -0.51% -1.26%

Operating profit growth 4.30% -3.49% -2.03%

Page 49: Company Profile Casino

www.planetretail.net part of emap

48 Company Profile: Casino © Planet Retail Ltd 2008

Methodology

Financial ratios 2004 2005 2006 2007 2008

Gearing 40.24% 29.66% 32.63%

Debt to equity 167.26% 97.73% 111.09%

Net interest cover 6.05 4.64 5.24

Equity to assets 24.06% 30.35% 30.21%

Methodology

Working Capital \ Control ratios 2004 2005 2006 2007 2008

Stock to sales growth 1.04 1.08 0.91

Stockturn 12.12 11.27 12.42

Days stock 30.11 32.40 29.39

Debtor period 14.80 19.16 23.77

Creditor period (adjusted) 65.64 79.56 80.53

Creditor to stock in % 166.73% 184.07% 199.18%

Working capital to sales 0% -6.36% -6.11%

Methodology

Liquidity ratios 2004 2005 2006 2007 2008

Current ratio 1 0.81 0.75

Quick ratio 0.67 0.54 0.54

Capex 2004 2005 2006 2007 2008

Capex per store 97,597 102,825 114,432

Capex % of net sales 3.48% 3.68% 4.22%

Capex to depreciation & amortisation 1.42 1.63 1.71

Methodology

Store ratios (GBP) 2004 2005 2006 2007 2008

Number of stores (consolidated) 5,604 5,639 5,727

Sales area sq.m. 5,430,440e 5,454,110e 4,859,700e

Sales per sq.m. 2,893e 2,889e 3,196e

Gross profit per sq.m. 680e 724e 842e

Operating profit per sq.m. 133e 129e 142e

Number of employees 106,000 125,000e 117,300e

Net sales per employee 147,861 126,076e 132,328e

Average net sales per store 2,804,127 2,794,742 2,710,301

Average store size sq.m. 969e 967e 849e

Average number of employees per store 19 22e 20e

Notes: e=estimated, f=forecast, p=provisional Comments: 1) Casino operating profit and EBT does not include impairment of goodwill, which amounted in the respective years

Page 50: Company Profile Casino

www.planetretail.net part of emap

49 Company Profile: Casino © Planet Retail Ltd 2008

to EUR mn: 2001: -50; 2002: - 42; 2003: -46; 2004: -52) Employee figures stated are the number of FTE (full time equivalent) employees; IFRS applied from 2005

Quarterly results (EUR mn)

1. Group sales results Quarterly net sales

Q1 2004

Q2 2004

Q3 2004

Q4 2004

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

5,019 5,189 5,265 5,713 5,076 5,288 5,856 6,585 5,940 6,123 6,120 6,428 5,480 6,062 6,403 7,022

Figures have not been restated (e.g. in case of discontinued operations)

Net sales split

Q1 2004

Q2 2004

Q3 2004

Q4 2004

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

France 4,028 4,118 4,206 4,464 4,038 4,164 4,307 4,553 4,177 4,319 4,518 4,584 4,239 4,357 4,504 4,811

International 991 1,071 1,059 1,249 1,037 1,124 1,549 2,032 1,763 1,804 1,593 1,844 1,242 1,705 1,899 2,212

2. Major market (France) Net sales by format

Q1 2004

Q2 2004

Q3 2004

Q4 2004

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

Geant Hyper 1,463 1,489 1,594 1,752 1,439 1,466 1,603 1,745 1,448 1,498 1651 1,698 1448 1,494 1,612 1,746

Franprix 993 1,008 931 1,030 1,001 1,022 937 1,042 1,022 1,028 953 1,018 982 982 908 1,040

Other 141 127 131 169 168 176 181 224 237 220 234 267 237 259 264 328

Convenience 1,431 1,493 1,550 1,513 1,429 1,500 1,585 1,542 1,471 1,574 1680 1,601 1530 1,574 1,719 1,697

Casino Super

660 701 749 703 664 714 783 726 694 756 838 759 730 792 871 831

Monoprix 416 410 379 447 409 407 375 450 419 422 400 473 437 437 411 495

Superettes 355 382 422 363 357 379 428 366 358 396 442 368 364 394 437 371

Figures have not been restated (e.g. in case of discontinued operations)

Same-store sales (incl. petrol)

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

Geant Hyper -1.7% -2.1% -0.1% -0.9% 0.8% 2.8% 3.5% -2.3% -0.2% -0.5% -2.3% 2.7%

Casino Super 1.7% -1.9% 1.4% 1.3% 1.8% 4.0% 4.5% 1.4% 2.5% 1.5% 1.8% 7.2%

Franprix -6.6% -4.3% -4.7% -4.3% -3.3% -4.2% 0.1% -2.4% -1.2% -1.8% -3.5% 3.2%

Leader Price -2.3% -3.0% -4.6% -6.3% -6.8% -8.8% -9.9% -11.9% -11.0% -13.9% -12.3% -3.8%

Monoprix -1.7% -0.3% -0.4% 0.5% 2.7% 3.0% 5.5% 2.7% 2.9% 2.4% 2.2% 3.3%

Same-store sales (excl. petrol) Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007

Geant Hyper -1.3% 0.8% 0.5% -1.9% 0.9%

Casino Super 2.6% 3.8% 2.0% 1.5% 5.4%

3. International markets Net sales by country

Q1 2004

Q2 2004

Q3 2004

Q4 2004

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

Page 51: Company Profile Casino

www.planetretail.net part of emap

50 Company Profile: Casino © Planet Retail Ltd 2008

Net sales by country

Q1 2004

Q2 2004

Q3 2004

Q4 2004

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

USA (Smart, Final)

338.6 379.3 371.6 483.4 326.1 383.1 393.1 506.7 371.7 393.5 399.7 511.2

Poland 161.5 176.3 176.9 215.1 190.1 186.8 197.5 234.3 208.2 218.8 208.8 discont

Latin America

145.3 149.4 156.2 184.4 162.0 169.6 569.7 717.2 629.7 620.7 623.2 757.3 678.8 1,113.91310.1 1582.9

Asia 278.1 299.7 287.1 291.4 293.2 318.3 317.4 338.2 357.4 373.9 367.4 347.4 361.0 390.9 385.0 398.9

Indian Ocean 67.4 66.4 71.2 75.3 66.0 66.3 71.2 235.4 195.7 196.5 203.1 227.7 201.4 199.6 203.3 230.1

Exito is fully consolidated since May 2007, US and Polish operations were discontinued in 2006

Same-store sales

Q1 2005

Q2 2005

Q3 2005

Q4 2005

Q1 2006

Q2 2006

Q3 2006

Q4 2006

Q1 2007

Q2 2007

Q3 2007

Q4 2007

USA (Smart & Final)

-0.2% 4.1% 4.1% 2.4% 1.8% -0.3% 3.3% 5.6% discont

Poland -3.3% -9.7% -2.5% -5.7% -2.3% 4.1% discont

Latin America 16.2% 17.3% 7.2% 7.3% 2.5% 7.2% 6.8% 9.7% 13.5% 10.5% 13.1% 13.1%

Asia 0.6% 0.1% -1.4% -0.5% 2.3% 3.6% 2.4% 3.6% 3.3% 1.5% 2.0% 1.4%

Indian Ocean

0.5% 0.6% 4.6% 2.7% 3.4% 2.0% 1.0% -1.0% 2.8% 0.3% -1.1% 1.3%

US and Polish operations were discontinued in 2006

3. Operational profit of segments

France H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 8,146 10,456 8,202 8,860 8497 9,102 8,601

Operating profit 422 596 379 652 347 486 378

Operating margin 5.2% 5.2% 4.6% 7.4% 4.1% 5.3% 4.4%

USA H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 718 892 709 900 765 discont

Operating profit 26 24 19 29 15

Operating margin 3.6% 2.7% 2.7% 3.2% 2.0%

(USA discontinued in H2 2006)

Casino Eastern Europe (Poland discontinued)

H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 338 435 377 432 1 1 discont

Operating profit -1 -5 -2 8 -3 -1

Operating margin -0.3% -1.2% -0.5% 1.9% na na

(Poland discontinued from H1 2006)

Latin America (Arg + Urug + Venez) H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 295 360 332 1,289 1,251 1,386 1,793

Operating profit 2 3 -1 49 42 45 60

operating margin 0.7% 0.8% -0.3% 3.8% 3.4% 3.2% 3.3%

Page 52: Company Profile Casino

www.planetretail.net part of emap

51 Company Profile: Casino © Planet Retail Ltd 2008

Partial consolidation of CBD Brasil from H2 2005

Asia (Thailand + Taiwan) H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 578 664 612 670 731 714 752

Operating profit 22 16 22 21 28 7 40

Operating margin 3.8% 2.4% 3.6% 3.1% 3.8% 1.0% 5.3%

Indian Ocean H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net Sales 134 154 132 292 392 431 401

Operating profit 5 10 7 23 20 31 18

Operating margin 3.8% 6.5% 5.3% 7.9% 5.1% 7.2% 4.5%

4 Group profit Group operating profit H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net sales 10,208 12,961 10,363 12,443 11,637 10,868 11,547

Operating profit 475 645 423 608 450 567 492

Operating margin 4.7% 5.0% 4.1% 4.9% 3.9% 4.9% 4.3%

Group net profit H1 2004 H2 2004 H1 2005 H2 2005 H1 2006 H2 2006 H1 2007

Net profit 216 272 192 152 258 342 367

A. Based on Quarterly and Half Year Results

1. Group Operational Results

Group Net Sales Split, Q4 2007

Group Net Sales Quarterly Consolidated, 2005-2007 (EUR mn)

Page 53: Company Profile Casino

www.planetretail.net part of emap

52 Company Profile: Casino © Planet Retail Ltd 2008

Group Net Sales Development, 2005-2007 (EUR mn)

2. Major Market (France) France: Quarterly Consolidated Net Sales, 2005-2007 (EUR mn)

France: Consolidated Net Sales by Format, Q4 2007

France: Quarterly Same-Store Sales (inc. Petrol) by Format, 2006-2007

France: Operating Profit (EUR mn)/Operating Profit Margin, 2004-2007

Page 54: Company Profile Casino

www.planetretail.net part of emap

53 Company Profile: Casino © Planet Retail Ltd 2008

3. International Markets International: Quarterly Consolidated Net Sales, 2005-2007 (EUR mn)

International: Net Sales Split, Q4 2007

Quarterly Consolidated Net Sales by Country/Region, 2005-2007 (EUR mn)

Quarterly Same-Store Sales, 2005-2007

USA: Operating Profit (EUR mn)/ Operating Profit Margin, 2004-2006 (USA Discontinued 2006)

Latin America: Operating Profit (EUR mn)/ Operating Profit Margin, 2004-2007

Page 55: Company Profile Casino

www.planetretail.net part of emap

54 Company Profile: Casino © Planet Retail Ltd 2008

Asia: Operating Profit (EUR mn)/ Operating Profit Margin, 2004-2007

Indian Ocean: Operating Profit (EUR mn)/ Operating Profit Margin, 2004-2007

Eastern Europe: Operating Profit (EUR mn)/Operating Profit Margin, 2004-2006 (Poland Discontinued 2006)

4. Group Profit Group Operating Profit (EUR mn)/Operating Profit Margin, 2004-2007

Group Net Profit, 2004-2007 (EUR mn)

Page 56: Company Profile Casino

www.planetretail.net part of emap

55 Company Profile: Casino © Planet Retail Ltd 2008

B. Based on Full Year Group Results

Group Net Sales (EUR mn)/Sales Growth, 2002-2006

Gross Profit (EUR mn)/Gross Profit Margin, 2001-2006

Full Year Operating Profit (EUR mn)/Operating Profit Growth, 2002-2006

Group Operating Profit Margin, 2002-2006

CAPEX, 2001-2006 (USD mn)

Page 57: Company Profile Casino

www.planetretail.net part of emap

56 Company Profile: Casino © Planet Retail Ltd 2008

Developments

Developments

2008

April - Speaking to Planet Retail, Casino has denied rumours that it was close to tying up with a real estate firm named Parsvnath Developers Ltd for retail operations in India. A press report wrongly suggested that Parsvnath and Groupe Casino would form a joint venture for a wholesale business as well as a franchise or distribution arrangement.

April - Casino has announced that it has sold a block of 1,357,962 Mercialys shares off-market at a price of EUR27.75 per share, for total proceeds of EUR37.7 million. The transaction, which involved seven well-known international investors, has enabled Casino to reduce its stake in the company to 59.7% from 61.5%.

March - The deputy prime minister and commerce minister in Thailand, Mingkwan Saengsuwan, has announced that Casino will this year import more than 2,000 tons of Thai fruit, up from only 20 tons in 2007. It will also purchase more flowers and various items of 'One Tambon One Product' (OTOP) from Thailand this year, he added. He said imports by Casino would total more than THB1 billion (USD32.7 million) and help the penetration of Thai fruits in the European and other markets.

January - Casino has announced that it intends to acquire 7,000,000 shares (representing 6% of the share capital) of its Super de Boer Dutch subsidiary increasing its stake in the company from 45% to 51%. This transaction, which Casino intends to complete over the course of February, reflects Casino’s confidence in Super de Boer’s operations, employees and management team led by Mr. Brouwer. As Casino is already consolidating globally Super de Boer in its consolidated financial statements since January 1st, 2008, this transaction, which represents a total cash amount of EUR27m, would have a limited financial impact for Casino.

January - Casino has announced that it will be scrapping the Saveurs Gourmandes and Saveurs de Toujours brands to be integrated in a new private label range called Premium. Gourmet products will be under the label Casino Délices. Healthy ranges are also likely to be re-branded to a premium category. Over the course of 2008, the retailer is likely to launch up to 70 new private labels with products under the new private label ranges on the shelves in March.

Page 58: Company Profile Casino

www.planetretail.net part of emap

57 Company Profile: Casino © Planet Retail Ltd 2008

Bulletin Articles

Rumours continue to circulate around Ahold

13 Mar 2008 Ahold’s results for 2007 show that the retailer is gradually seeing an improvement in its operations. Net income increased to EUR2.9 billion (USD4.2 billion), up EUR2 billion (USD2.9 billion) on last year, reflecting the divestment of US Foodservice, Tops and its Polish operations. As previously reported, consolidated net sales increased by 1.2% to EUR28.2 billion (USD39.1 billion).

Market forces blunt Ahold’s efforts

Following the divestment of US Foodservice and Tops in the US, Ahold is much slimmer than previously and shareholders are hoping that the restructuring of its portfolio will be reflected on its balance sheet. However, despite the best attempts by Ahold to maximise its assets, market forces have blunted its efforts, with the downturn in the US economy likely to have a heavy impact on the performance of its divisions.

US divestment still a possibility

Despite its restructuring and market exits over the last few years, Ahold is still viewed by many observers as something of a fractured company, struggling to bring together its European and US operations. Although calls for the divestment of the US operations have subsided for now, they have not entirely disappeared, with CEO John Rishton’s recent denial of a possible sale showing that it is still a contentious issue. In an interview with Reuters, Rishton stated: "We want to have a strong presence on both continents, we want to be successful on both continents. We know what we have got to do in the US and we are in the midst of doing it." He highlighted that shareholders, including Centaurus and Paulson, were satisfied with the current management strategy. "All shareholders that I have spoken to have indicated their support for what we are trying to do," Rishton said. However, despite his words, where there is smoke there is fire, and continued negative performance, or failure to impress the US market with new low-price campaigns, might cause the divestment debate to resurface.

Further irons in the fire

Having achieved its targets for 2007, new rumours are circulating about possible deals in the pipeline. For a start, Rishton was forced to deny that the retailer had held talks with rivals Casino and Delhaize. Rishton also said that Ahold has not had discussions with Casino over a potential acquisition of its stake in Dutch retailer Super de Boer, formerly known as Laurus. Although according to Rishton, Ahold is on the lookout for any acquisitions either in the Netherlands or abroad. Asked if Ahold was interested in Super de Boer, he told reporters at a press conference: "We are always looking for opportunities to grow, whether in this country or abroad." However, the CEO of Casino-owned Super de Boer, Jan Brouwer, said that a takeover of the retailer by Ahold is “not a real possibility”, given the potential monopoly issues that it would raise as a result of Ahold’s dominance of the supermarket sector through its Albert Heijn banner. However, in the Dutch press it was revealed that a large number of de Boer independent retailers are tempted to join the Albert Hein network. Whatever course this takes, 2008 is set to be a strong year for Albert Heijn, which is expected to further increase its market share and excel with double-digit growth. Earlier this year, Ahold revealed that it is selling its 73% majority stake in Schuitema, operator of the C1000 chain of supermarkets.

The Albert Heijn chain of superstores and supermarkets is Ahold’s best performing unit

Ahold’s US operations are expected to suffer from the country’s economic downturn

Page 59: Company Profile Casino

www.planetretail.net part of emap

58 Company Profile: Casino © Planet Retail Ltd 2008

Schuitema subsequently stated that it plans to sell 56 stores to Ahold, further underpinning Albert Heijn’s growth projections. In addition to further expansion in the Netherlands, Rishton commented that Ahold is interested in buying assets in adjacent geographic territories to where it is active. With regards to its stake in JMR, the retailer's Portuguese joint venture with Jeronimo Martins, Ahold is confident that the disposal will go ahead this year.

Europe to buffer US performance

On the whole, the looming negative performance from the US market, mainly caused by macroeconomic conditions, is likely to be countered by positive performance in Europe. Ahold finally seems to have emerged from the negative impact of the disastrous 2003 financial scandal in a better shape. Although Ahold can no longer be counted amongst the world’s top ten retailers, it is likely to remain in the headlines – this time though for the right reasons.

Daily News

CASINO launches carbon labelling

21 Apr 2008

At the end of May, Casino will unveil new carbon labelling on 20 products. The products are within the milk, charcuterie and sweet biscuit categories and the retailer will eventually roll out the labelling to all its private label products. The labelling will clearly display the distance of travel and the amount of packaging in terms of carbon footprint. Casino will also introduce another element to its packaging, a development which the retailer is keeping under wraps.

CBD reports strong first quarter sales rise

17 Apr 2008

In Brazil, Casino-owned CBD has reported a 19.7% rise in first quarter gross sales to BRL4.99 billion (USD2.7 billion) whilst net sales by 20.2% to BRL4.24 billion (USD2.3 billion) in the same period.

CASINO denies rumours about deal in India

16 Apr 2008

Speaking to Planet Retail, French retailer Groupe Casino has denied rumours that it was close to tying up with a real estate firm named Parsvnath Developers Ltd for retail operations in India. A press report wrongly suggested that Parsvnath and Groupe Casino would form a joint venture for a wholesale business as well as a franchise or distribution arrangement.

CASINO Monoprix staff demand salary increase

15 Apr 2008

In France, five trade unions, CGT, CFDT, FO, CFE-CGC, and CFTC are claiming that salaries have not improved in Casino’s Monoprix variety stores despite the banner’s strong results. The unions are demanding a pay rise of between 2.5% and 3.5%.

CASINO Brazil consolidates financial data with SAP Solutions

15 Apr 2008

Casino’s Grupo Pão de Açúcar – also known as Companhia Brasileira de Distribuição SA (CBD) - has selected SAP solutions to consolidate its IT infrastructure to gain increased visibility into its business operations. The implementation project does not include the core merchandising management system SAP Retail, but SAP applications for financial accounting and controlling, material management for indirect suppliers, plant maintenance and the solution for business planning and simulation, which will allow Grupo Pão de Açucar to

Page 60: Company Profile Casino

www.planetretail.net part of emap

59 Company Profile: Casino © Planet Retail Ltd 2008

improve business process control and provide accurate planning. The company will use tools from German software giant SAP to gain increased control over corporate governance processes, helping it comply with strict regulatory controls. Following the SAP implementation, Grupo Pão de Açucar is expecting to achieve its goal of consolidating 10 in-house IT systems in order to manage and gain visibility across its entire business operations. The company will utilise an integrated platform and various applications from SAP to better manage risks, prepare for future trends and market changes and customer demands.

CASINO CBD to make capital increase

10 Apr 2008

In Brazil, Casino-owned CBD has announced a capital increase worth BRL273 million (USD152.7 million). CBD said that it will issue 7.7 million preferred shares priced at BRL35.46 (USD19.84) per share through a private operation. Upon completion, CBD capital will total BRL4.430 billion (USD2.4 billion) up from BRL4.157 billion (USD2.3 billion) currently. The company said that the proceeds will be used to pay down debt.

CASINO sells stake in Mercialys

04 Apr 2008

Casino has announced that it has sold a block of 1,357,962 Mercialys shares off-market at a price of EUR27.75 (USD40.39) per share, for total proceeds of EUR37.7 million (USD54.8 million). The transaction, which involved seven well-known international investors, has enabled Casino to reduce its stake in the company to 59.7% from 61.5%.

CASINO Super de Boer first quarter sales

01 Apr 2008

In the Netherlands, Casino-owned Super de Boer has recorded consumer sales of EUR467 million (USD680 million) in the first quarter of 2008, compared with EUR469 million (USD683 million) in the same period in 2007. The related net sales in the first quarter of 2008 totalled EUR368 million (USD536 million) (Q1 2007: EUR366 million, USD533 million). Super de Boer’s like-for-like sales in the first quarter of this year increased by 7.0%. Jan Brouwer, CEO of Super de Boer said:" We are pleased with these figures. With 45 fewer stores than in the first quarter of 2007, we generated practically the same level of consumer sales as last year. The strong growth in like-for-like sales shows that the individual Super de Boer stores are performing better and better. Super de Boer is moving in the right direction." Super de Boer had 313 stores at the end of the first quarter of 2008 (Q1 2007: 358), of which over half (176) were operated by affiliated retailers (Q1 2007: 189).

CASINO CBD opens first green store

25 Mar 2008

In Brazil, Casino-owned CBD will open its first "green" store, in Indaiatuba city, in São Paulo state. The shop is the first Latin American store built according to Leed’s international certification standards. The 1,600 square metres store will require a BRL7.5 million (USD million) investment and the idea is to replicate the model elsewhere.

CASINO to import more Thai produce

25 Mar 2008

The deputy prime minister and commerce minister in Thailand, Mingkwan Saengsuwan, announced at the end of last week that Casino will this year import more than 2,000 tons of Thai fruit, up from only 20 tons in 2007. It will also purchase more flowers and various items of 'One Tambon One Product' (OTOP) from Thailand this year, he added. He said imports by Casino would total more than THB1 billion (USD32.7 million) and help the penetration of Thai fruits in the European and other markets.

Page 61: Company Profile Casino

www.planetretail.net part of emap

60 Company Profile: Casino © Planet Retail Ltd 2008

Management

Mr Jean-Charles Naouri President –

Mr Olivier Deschamps CEO - Dunnhumby France - Loyalty Card

Mr Jacques-Edouard Charret Managing Director – Joint

Mr Xavier Desjobert Operations Director - International operations Director

Mr Jean-Michel Duhamel Operations Director - Franprix Director

Mr Francois Duponchel Operations Director - Neighbourhood Stores and Supermarkets

Mr Yves Desjacques Director Human Resources –

Mr Hakim Aouani Development Director - Directeur du developpement et Participations

Mr Jean-Michel Duhamel Buying Director - Directeur des activités marchandises et flux

Ms Nathalie Pellen Buying Director - Food –

Mr Jean Duboc Buying Director - Non-food –

Mr Jean Rubens Marketing Director –

Mr Michel Favre Chief Financial Officer -

Mr Jacques Ehrmann Property Director -

Page 62: Company Profile Casino

www.planetretail.net part of emap

61 Company Profile: Casino © Planet Retail Ltd 2008

Operations

Corporate Structure

Corporate Structure

International The group's international business is operated by locally incorporated companies.

France

Retailing

French operations are led by the fully owned subsidiary Distribution Casino France SAS which operates the groups historical core network (hypermarkets, supermarkets and convenience stores). Distribution Casino France also has several specialised subsidiaries: -

- Asinco, which holds the group's interests in Franprix/Leader Price - Codim2, which operates the Group's hypermarkets and supermarkets in Corsica - Floreal and Casino Carburants, which operate the service stations on hypermarket/supermarket premises - Serca, which provides an after-sales service through its subsidiary ACOS (online support) - Casino Vacances, the group's travel agency, which distributes its catalogue through the various networks - Club Avantages, which manages the S'Miles loyalty programme for Casino and Shell

Casino's second retailing subsidiary is Monoprix SA, which is jointly owned with Galeries Lafayette. The Monoprix Group comprises some thirty companies.

Supply Chain

The supply chain business is operated by three subsidiaries:-

- EMC Distribution, the Group's central purchasing agency - Comacas, which manages store supplies - Easydis, which manages warehousing and transportation of goods from warehouses to stores.

Other specialised subsidiaries

- Casino Cafétéria operates all the group's cafeterias and its subsidiary R2C, a foodservice company - Banque du Groupe Casino, manages the group's consumer finance and payment card business - Institut Pierre Guichard is the group's training centre - Casino Enterprise is the parent company of Imagica (photo development shops) and CDiscount (e-commerce).

Outlet Operations

Format Number of Outlets Banner Sales (GBP mn) Sales Area

2006 2007 2008 2006 2007 2008 2006 2007 2008

Grocery retailing

Hypermarkets 382 421 473 11,195 11,768 13,841 2,870,050 3,068,763 3,458,949

Hypermarkets & superstores 4 6 12 22 33 49 17,700 27,700 57,700

Superstores 3 2 2 280 38 54 7,950 5,900 5,900

Page 63: Company Profile Casino

www.planetretail.net part of emap

62 Company Profile: Casino © Planet Retail Ltd 2008

Supermarkets 2,006 1,977 2,001 9,349 9,190 10,078 1,918,631 1,909,397 1,920,486

Supermarkets & Neighbourhood stores

4 93 99 1 209 260 3,260 101,760 110,369

Neighbourhood stores 59 34 39 34 27 32 15,000 6,986 7,756

Convenience stores 5,624 5,678 2,985 1,866 2,029 1,625 733,616 735,329 500,732

Discount stores 950 725 632 1,893 1,887 1,870 797,268 616,152 542,906

Vending Machines 24 46 50 4 6 9 24 46 50

Total Grocery retailing 9,056 8,982 6,293 24,644 25,187 27,818 6,363,499 6,472,033 6,604,848

Department & variety stores

Variety stores 315 336 340 2,865 2,896 3,087 569,500 631,500 640,550

Total Department & variety stores

315 336 340 2,865 2,896 3,087 569,500 631,500 640,550

EEO Retailing

Electronics superstores 13 15 17 10 14 17 30,550 35,250 39,950

Electronics stores 50 42 42 79 76 77 33,713 28,308 28,308

Camera stores 31 29 27 22 21 21 1,550 1,450 1,350

Music/video stores 6 7 7 10 12 14 1,998 2,331 2,331

Total EEO Retailing 100 93 93 120 122 128 67,811 67,339 71,939

Non-grocery retailing

DIY stores 5 5 15 17 8,240 8,240

Home furnishing stores

9 9 10 11 11 13 16,695 16,695 18,550

Perfumeries 1 5 8 1 3 300 1,500 2,400

Total Non-grocery retailing

10 19 23 11 28 33 16,995 26,435 29,190

Mail order & e-commerce

e-commerce 58 66 85

EEO e-commerce

373 746 858

Total Mail order & e-commerce

431 812 943

Wholesaling

Cash & carries 66 26 42 345 106 556 131,913 69,993 119,993

Warehouse clubs

198 969 328,185

Total Wholesaling

264 26 42 1,314 106 556 460,098 69,993 119,993

Restaurants

Restaurants 296 351 366 252 279 329 292,076 349,653 348,953

Total Restaurants 296 351 366 252 279 329 292,076 349,653 348,953

Page 64: Company Profile Casino

www.planetretail.net part of emap

63 Company Profile: Casino © Planet Retail Ltd 2008

Fast food

Sandwich outlets 1 10 1 5 50 750

Total Fast food 1 10 1 5 50 750

Contract Catering

Contract catering

21 26 33

Total Contract Catering 21 26 33

Grand Total 10,041 9,808 7,167 29,658 29,456 32,931 7,769,979 7,617,003 7,816,223

Country Operations

Company Format Banner Number of Outlets

2004 2005 2006 2007 2008f

Casino in Argentina Hypermarkets Libertad 13 13 13 13 17

Discount stores Leader Price 24 24 25 25 26

Electronics superstores Planet.com 8 8 13 15 17

Home furnishing stores Hipercasa 8 8 9 9 10

Cash & carries Libertad Mayorista 3 3 3 3 4

Restaurants Apetito 12 12 12 11 11

Casino in Bahrain Hypermarkets Géant 1 1 1 2 2

Casino in Belgium Discount stores Leader Price 3 5 5 7

Casino in Benin Discount stores Leader Price 1 1 1 1

Casino in Brazil Hypermarkets Extra 72 79 83 91 98

Supermarkets CompreBem 165 176 186 178 176

Supermarkets Pão de Açúcar 196 185 164 153 152

Supermarkets Sendas 63 66 62 62 62

Supermarkets & Neighbourhood stores Extra Perto 15 20

Convenience stores Extra Fácil 4 19 31

Electronics stores Extra Eletro 55 50 50 42 42

Cash & carries Assai 15 30

Casino in Cameroon Supermarkets Score 2 2 2 2 2

Discount stores Leader Price 2 2 2 2

Casino in Colombia Hypermarkets Exito 25 29 46 63 85

Hypermarkets Vivero 11

Supermarkets Ley 59 57 46 37 37

Supermarkets Pomona 9 10 12 11 11

Supermarkets Surtimax 26 26

Supermarkets & Neighbourhood stores

Carulla 74 74

Convenience stores Carulla Express 7 7

Page 65: Company Profile Casino

www.planetretail.net part of emap

64 Company Profile: Casino © Planet Retail Ltd 2008

Convenience stores Merquefacil 19 19

Discount stores Q Precios 1 3 6 4 4

DIY stores Homemart 5 5

e-commerce Carulla.com

e-commerce virtualexito

Casino in Comoros Hypermarkets Jumbo Score 1 1 1 2 2

Supermarkets Score 2 3 4 4 6

Cash & carries Snie 2 2 2 2 2

Casino in Congo Supermarkets Score 2 2 2 2 2

Casino in France Hypermarkets Géant Casino 121 123 128 129 129

Hypermarkets Géant Discount 2 3 2 2

Supermarkets Casino 341 360 367 379 379

Supermarkets Discount Casino 2 6 6 6 6

Supermarkets Franprix 612 622 637 652 685

Supermarkets Le Marché de Casino 1 1 2

Neighbourhood stores €COservice 142 104 42 14 14

Neighbourhood stores Casitalia 11 13 17 20 25

Convenience stores MAG Franchises 538 582 1,161 1,133

Convenience stores Monop' 2 5 10 19 30

Convenience stores Petit Casino 2,145 2,098 2,017 1,947 1,965

Convenience stores SPAR 691 787 862 893 900

Convenience stores Vival 1,280 1,475 1,553 1,620

Discount stores Leader Price 393 421 471 489 517

Vending Machines PetitCasino 24 13 22 24 46 50

Variety stores Monoprix 299 303 310 330 333

Electronics stores Komogo 1

Camera stores Imagica 35 33 31 29 27

Perfumeries Beauty Monop' 1 1 5 8

e-commerce c-mesvacances

e-commerce Télémarket

EEO e-commerce CDiscount

Restaurants Casino Cafétéria 243 250 269 320 328

Restaurants Les Comptoirs Casino 5 10

Sandwich outlets Daily Monop' 1 10

Contract catering R2C

Casino in French Guiana Discount stores Leader Price 3 3 3 3

Casino in Gabon Supermarkets Score 2 2 3 3 3

Casino in Germany EEO e-commerce Discount 24

Casino in Guadeloupe Discount stores Leader Price 8 10 11 13

Page 66: Company Profile Casino

www.planetretail.net part of emap

65 Company Profile: Casino © Planet Retail Ltd 2008

Restaurants Casino Cafétéria 15 15 17

Casino in Latvia (Archived) Discount stores Leader Price 4 17 40

Casino in Lebanon Hypermarkets Géant 1 1 1 2 2

Variety stores Monoprix 5 5 5 6 7

Casino in Lithuania (Archived) Discount stores Leader Price 60 75 85

Casino in Madagascar Hypermarkets Jumbo Score 1 1 1 1 1

Supermarkets Score 2 3 3 3 3

Discount stores Leader Price 2 2 3 3

Casino in Martinique Superstores Géant 1 1 1 2 2

Supermarkets Casino 5 5 5 5 5

Discount stores Leader Price 8 11 12 14

e-commerce livrezmoi

Casino in Mauritius Hypermarkets Jumbo Score 2 2 2 3 3

Supermarkets SPAR 5 5 6 6 6

Discount stores Franprix Leader Price 1 2 4 5

Casino in Mexico (Archived) Warehouse clubs Smart & Final 11 13 13

Casino in Morocco Hypermarkets Géant 1 1 3 3 3

Hypermarkets & superstores Aswak Assalam 3 3 4 6 12

Supermarkets Franprix 1 2 4 9 9

Discount stores Leader Price 1 1 1 1 1

Casino in Netherlands Superstores Konmar 43 44 2

Supermarkets Edah 286 276 21

Supermarkets Super de Boer 392 380 357 315 305

Casino in New Caledonia Hypermarkets Géant 1 1 1 1 1

Supermarkets Casino 6 6 7 7 8

Convenience stores Vival 4 4 5 5 6

Discount stores Leader Price 4 4 5 5 5

Casino in Poland (Archived) Hypermarkets Géant 17 18

Discount stores Leader Price 162 270 277

Casino in Reunion Hypermarkets Géant 1 1 1 1 1

Hypermarkets Jumbo Score 8 8 8 8 9

Supermarkets Casino 6 7 7 7 7

Supermarkets Score 12 12 12 13 13

Discount stores Leader Price 11 11 11 11

Music/video stores Agora 6 6 6 7 7

Cash & carries Cash 5 5 5 5 5

Casino in Saudi Arabia Hypermarkets Géant 1 4 5 8 21

Casino in Senegal Supermarkets & Neighbourhood stores Casino 4 4 4 4 5

Page 67: Company Profile Casino

www.planetretail.net part of emap

66 Company Profile: Casino © Planet Retail Ltd 2008

Casino in Switzerland Hypermarkets HyperCasino 7 7 9 10

Supermarkets SuperCasino 3 5 7 9

Convenience stores PetitCasino 2 2 4 7

Cash & carries Distrigros 1 1 1 1

Casino in Taiwan (Archived)

Hypermarkets Géant 13 14 15

Casino in Thailand Hypermarkets Big C 40 45 49 54 62

Convenience stores Mini Big C 10 12 20

Discount stores Leader Price by Big C

4 5 6 4

Casino in Togo Discount stores Leader Price 1 1 2 2

Casino in Tunisia Hypermarkets Géant 1 1 2 2

Casino in United Arab Emirates

Hypermarkets Géant 1 1 1 1

Casino in Uruguay Hypermarkets Géant 1 1 1 2 2

Supermarkets Devoto 22 22 22 24 24

Supermarkets Disco 23 25 25 27 27

e-commerce Devoto

Casino in USA (Archived) Cash & carries

Smart Foodservice Cash & Carry

47 53 55

Warehouse clubs Smart & Final 176 183 185

Casino in Venezuela Hypermarkets Exito 5 6 6 6 6

Supermarkets Cada 42 42 40 38 36

Discount stores Q Precios 14 19 19 18 18

Casino in Vietnam Hypermarkets Big C 3 3 5 7 14

Page 68: Company Profile Casino

www.planetretail.net part of emap

67 Company Profile: Casino © Planet Retail Ltd 2008

Virtual Tours

Géant - Hypermarkets, Casino Beirut (Lebanon)

In December 2004, Casino opened its first Géant hypermarket in Lebanon in partnership with local affiliate Admic. The 11,000 square metre store is located on the busy six-lane Dora highway leading out of the Lebanese capital of Beirut. The newly fini ..... view virtual tour

Le Marché - Supermarkets, Casino Arabian Ranches, Dubai, UAE (United Arab Emirates)

The Le Marché store is located at the entrance of the Arabian Ranches development, off the Sheikh Zayed highway outside Dubai. This means every resident returning home will pass it by, offering an easy way to stop for groceries on the way home. Given ..... view virtual tour

Le Marché de Casino - Supermarkets, Casino L'Union, Toulouse (France)

Le Marché de Casino was inaugurated in April 2006 in Toulouse L'Union. The concept is very unusual as it combines the characteristics of a traditional market hall with a conventional supermarket. Focussing predominantly on fresh produce, the store ha ..... view virtual tour

Page 69: Company Profile Casino

www.planetretail.net part of emap

68 Company Profile: Casino © Planet Retail Ltd 2008

Photos

Recent photos

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France, (Ménilmontant, Paris)

Casino - Supermarkets

Casino in France,

Casino in France,

Casino in France,

Casino in France,

Casino in France,

Page 70: Company Profile Casino

www.planetretail.net part of emap

69 Company Profile: Casino © Planet Retail Ltd 2008

(Ménilmontant, Paris) Casino -

Supermarkets

(Ménilmontant, Paris) Casino -

Supermarkets

(Ménilmontant, Paris) Casino -

Supermarkets

(Ménilmontant, Paris) Casino -

Supermarkets

(Ménilmontant, Paris) Casino -

Supermarkets