Company Profile

August 2009

Company Profile | Mission

• “We aim to provide the market-leading office-desk VoIP phone solution worldwide”

• We focus on business customers in office environments;

• Our customers want quality to increase their productivity;

• We do not compete with the cell phone segment, we collaborate;

• We partner with vendors that provide value-added phone system components;

• We empower our solutions with the SIP-standard for ensuring best possible technical scalability and investment protection.

• “We want to be ahead of our competitors”

• First SIP-hardphone in 2000 (best of show at CeBIT 2000);

• First carrier-grade SIP-infrastructure in 2001;

• First secure SIP-phone supporting TLS and SRTP in 2003;

• First Open VPN phone (snom 370 in 2007);

• First phone-vendor with an independent Microsoft TM OCS phone-solution in 2008.

• First SIP-Phone supporting TR69 in 2009

Company Profile | Short History Review

• Founded in 1996 by Christian Stredicke• 2000 first VC Round, Start VoIP Business• 2002 second VC Round (Institutional Investor from

Japan)• 2002 Joint Venture in India• 2005 New Shareholder Structure – Majority owned by

Management• 2005 first profitable year• 2006 US Subsidiary has been founded • 2008 Subsidiary in Italy• 2009 Subsidiary in France• 2009 Subsidiary in Taiwan

Company Profile | Short History Review

2001 2002 2003 2004 2005 2006 2007 2008

snom - success story on VoIP

Series1

Company Profile | Sales Strategy

•Snom’s sales stragegy is based on:• Two-tier distribution

•Value added distributors -> Value added resellers/Integrators -> Business customer•Partner in more than 50 countries worlwide

•Business Development Key Accounts by snom •Carrier Business, Enterprise Business, Public Sector•snom makes sure that the phones are fully integrated into the phones solution (Hosted, local …)•snom’s distribution partners or integration partners will take care about the fulfillment

Company Profile | Offices and Partners

•snom addresses the global market with offices and partners worldwide.

snom Germany

snom India

snom USA

Partner

Office

Company Profile | Interoperability

•Together, we are stronger.

….and many others.

snom VoIP Phones | Product Evolution

snom 100(2001)

Based on standard chip components, the snom 100 was the first phone that was using SIP. There was also a H.323 version available.

snom 105(2002)

The snom 105 added a second Ethernet port and with additional smart features.

snom 200(2002)

The snom 200 introduced a new plastic that addressed the regular office user and had 5 LED keys.

snom 220(2003)

The snom 220 combined the large display of the snom 100/105 with the office look of the snom 200. It was possible to connect a extension board to the phone.

snom 190(2003)

The snom 190 was the first phone using a VoIP SoC design. It introduced DSP echo cancellation and audio mixing with compressing codecs.

snom VoIP Phones | Our Technology

Technical leadership yields tangible benefits…

- snom brings to market intelligent VoIP-business products that are prepared for new “state-of-the-art” technologies Exceptional intuitive software architecture for shaping popular user behaviour (e.g. Touchscreen-applications, 5-party conferencing, webcam-screening via xml, other) First to implement remote management (e.g. TR-069, TR-111) in CPE SIP-phones

(for auto-configuration, dynamic service provisioning, status- & performance monitoring, maintenance, other)

HD audio (klarVOICE) All current products are interoperable with Microsoft™ Office Communication Server 2007 R2 (except M3) Advanced Unified Communications (UC) and CTI-integration

- Verified lowest energy consumption for all respective terminal classes (by University of Applied Sciences Frankfurt/Main – FH Frankfurt/Main)

Committed focus on green IT for increased positive carbon footprint awareness

snom VoIP Phones | snom 300 series

• snom 370, 360, 320, 300, extension board

• Customer Focus – Customer uses telephone as primary productivity tool– E.g. secretaries, executives, sales professionals, reception

• Main Features– Proven snom SIP interoperability– Microsoft TM Office Communication Server R2 ready– 12 SIP lines (4 SIP lines – snom 300)– 12 programmable LED buttons– Wideband audio– Security support (SRTP, TLS)– VPN support (snom 370)– XML browser support– Remote management– Extension board support, …

snom VoIP Phones | snom 800 series

• snom 820, snom 870, extension board, …

• Customer Focus – Customer uses telephone as primary productivity tool– E.g. secretaries, executives, sales professionals

• Main Features– Proven snom SIP interoperability– Microsoft Office Communication Server R2 ready– High-resolution TFT color display (snom 820)– 5-party conference bridge– Touch screen (snom 870)– Large call indication LED– Full duplex speakerphone– WiFi ready through USB– Excellent quality through wideband audio– 10/100 Mbps switch (snom 820)– 1 Gbps switch (snom 870)– Power over Ethernet– Security: SIPS/SRTP, TLS– STUN, ENUM, NAT, ICE– XML mini browser– Extension board – stand alone ethernet device

The new generation - First step into a new future

snom VoIP Phones | snom IP DECT m3

• Customer FocusSmall companies that require wireless extensions to the phone network, environments with SIP-based PBX(e.g. lawyers, doctors, hotels, restaurants, shops)

• Main Features– Display: 128x128 pixel, 65k colours– Intuitive menu-guidance supported by 2 soft-keys

and 5 navigation keys– 3-way conferencing (2 handsets with 1 desk-phone

or 1 handset with 2 desk-phones)– Intercom between handsets via gateway– 3 concurrent VoIP-calls (RFC3261)– Li-Ion battery supporting extensive operating-time:

20 hours talk / 100 hours standby– Up to 8 handsets per base-station– Phonebook for up to 170 entries– Speakerphone & hearing-aid compatible– Automatic registration of handset to gateway– Remote configuration/management– Headset-interface (2.5 mm modular jack)

snom VoIP Phones | snom IP DECT m9

• Customer FocusCombines business communication with smart features of a mobile phone.Ideally suited for SME’s that require wireless extensions to the phone network and environments with SIP-based PBX (e.g. lawyers, doctors, hotels, restaurants, shops)

• Main Features– Latest CAT-iq generation with HD audio– Mobile phone features (calendar- & alarm function, uploadable images &

illuminated keypad)– TFT-display: 1.3”, 128x128 pixel, 65k colours, backlit– Intuitive menu-guidance via 2 softkeys & 5 navigation keys– 3 LED’s for call- & operation mode status– 3-party conferencing (2 handsets with 1 desk-phone

or 1 handset with 2 desk-phones)– Caller ID with name & image– Intercom between handsets via gateway– 4 concurrent VoIP-calls (RFC3261)– Li-Ion battery supporting 20 hrs talktime / 100 hrs standby– Up to 9 handsets per base-station– Phonebook for up to 170 entries– Speakerphone & hearing-aid compatible– Automatic registration of handset to gateway– Easiest configuration management (web-browser service, auto-config via HTTP,

SIP-PnP, TR-069/TR-111 for remote device management/monitoring)– Over-the-air firmware upgrade– Headset-interface (2.5 mm modular jack)

Launch in Q4 2009!

snom VoIP Phones | snom Meeting Point

• Customer Focus – Office environments with small and midsize meeting

rooms

• Main Features– Proven snom SIP interoperability– OmniSound® Full Duplex Broadband Sound– Up to 4 external callers– Up to 10 internal meeting participations– Cover up to 100 square food rooms– Connector for additional microphones for bigger

environments– Microsoft Office Communication Server R2 ready– Multiple SIP registrations– Broadband codec G.722– Security: OpenVPN, SIPS/SRTP, TLS, SIP RFC3261 – NAT: STUN, ICE

snom VoIP Phones | Environment

snom not only is GREEN but has always been GREEN!

For some time the term “green IT” became a buzzword for the Information Technology industry. Snom phones have always been one of the most economic VoIP phones worldwide. With an average power consumption of less then 2 Watts, we help to save costs on electricity, backup power, infrastructure and - of course - cause less CO2. Just imagine everyone in a company having a phone running 24/7. In an average company with 1,000 phones, each additional Watt used by a phone means 1 kilo Watt more electricity consumption per hour!snom’s long-standing commitment to green technology is attested by a publicised report by the Fachhochschule Frankfurt/Main (University of Applied Sciences Frankfurt/Main) after conducting an independent power consumption evaluation resulting in snom being “best-of-class” in every category!

snom VoIP Phones | Summary

Customer benefits …

– SIP will dominate the telephony market environment in the foreseeable future snom is ideally positioned as a recognized technology leader;

– Vendors with a sharp focus on technology and eco-social trends in the workspace environment will be successful in the market snom sets clear strategic goals for maintaining its market-leading profile, ensuring customers will always get “best-of-class” and “total-cost- of-ownership”-focused products blended with maximum environmental friendliness;

– snom focuses on highly integrateable and future-proof business phone solutions, enabling customers to have advanced scope for future infrastructure enhancements.

Company Profile | Management

• Management:• Dr. Christian Stredicke – CEO/CTO (Founder)• Dr. Michael Knieling – CFO; Exec. VP Marketing and Sales• Alexander Khan – COO• Mike Storella - Director Business Development North America• Federico Musto – Director snom Italy• Olivier Gerling – Director snom France

Company Profile | Contact

Copyright © 2000–2009 snom technology AG.All rights reserved. snom is a registered trademark of snom technology AG and affiliates in Germany, USA and certain other countries and regions. Unless specified otherwise, all trademarks, in particular product names, in this document are legally protected trademarks of snom technology AG. Other trademarks or registered trademarks mentioned in this document are the property of their respective manufacturers or owners. Product specifications contained in this document are subject to change without notice.

We would like to get talking to you!

snom technology AG

Charlottenstr. 68-7110117 BerlinGermany

Tel: +49 30 39833-0Fax: +49 30 39833-111info@snom.comwww.snom.com