COMPANY PROFILE 2020

WWW.CULTI .COM

THE ORIGINS

HISTORY & MILESTONES

PERFUME IS A STYLE

OUR VALUES

PRODUCT CATEGORIES & LINES

DISTRIBUTION CHANNELS

COMMUNICATION

CULTI MILANO IN THE WORLD

INDEX

3

4

5

6

7 - 11

14

24

25 - 27

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CULTI MILANO was founded in 1990 by Alessandro Agrati, an eclectic interior designer, who realized

the strong appeal and impact that a perfume has on its environment.

CULTI MILANO was the pioneer in inventing the Rattan sticks which diffuse the perfume in the air; an

innovation that has not only become the Brand’s source of proudness, but has also changed the

way perfume diffusion is used and perceived worldwide. Hence, the company decided to develop

its production in the perfumery segment and soon became the world’s leading brand in research,

fragrance development, and quality of materials.

This is why originality is one of the key values of the Brand.

THE ORIGINS

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CULTI MILANO has been in the business for 28 years. It is a subsidiary of INTEK GROUP spa, an Italian holding group with a diversified presence in the industrial, financial and services sectors. INTEK GROUP’s ownership structure guarantees solidity of CULTI MILANO and its investment potential.2015 marked the beginning of a major renewal process, in terms of strategy and organization. The existing products were enhanced and new concepts were created, including newly formulated fragrances. The goals that the company had set for itself, in fact, were first to maintain the Brand’s high-end positioning in the market and to continue to be a trail blazer, introducing new ideas and new trends for a highly refined, demanding clientele who’s unremittingly seeking sophisticated sensorial stimuli.

HISTORY AND MILESTONES

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During the selection process of the fragrance and its components, the greatest attention is being

paid to quality, which is yet another primary value of CULTI MILANO. A distinctive trait of the brand

which plays a significant role in the product selection process, together with other objectives, factors

and a strong emotional appeal. The refinement of the fragrances, combined with the elegance of

the bottles and the packaging, have made the CULTI MILANO product into an undisputed style icon.

PERFUME IS A STYLE

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OUR VALUES

ORIGINALITY

CULTI MILANO, the unrivaled benchmark in the world of home fragrances, the first to launch, back in 1990, the world-known home perfume with rattan sticks.Its fragrances are famous for their elegance and for their original combination of scents. Incomparable.

QUALITY

The perfect combination of natural and synthetic ingredients creates sophisticated shades, fragrance’s color slightly change its appearance, thanks to the oxidation of the fragrance itself with the outer environment.

DESIGN

The shapes of CULTI MILANO characterizes living and working spaces with elegance, modernity and innovation. When the fragrances are diffused, they amplify a positive feeling and enhance the location where they are diffused.

RESPONSIBILITY

Why Dynamo Camp?There is a place where children with serious pathologies come back to their childhood. A place where the real therapy is laughing and medicine is happiness.By purchasing a CULTI MILANO home perfume, you will give one child the chance to spend a week at the Dynamo Camp. He/She won’t forget it!

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HOME DIFFUSERS & HOME PERFUMES PERFUMES FORMAT

STILE CLASSIC 14 home perfumes 100ml, 250ml, 500ml, 1000ml, 4300ml

DECOR CLASSIC 14 home perfumes 250ml, 500ml, 1000ml, 2700ml

COLOURS 5 home perfumes 250ml, 500ml, 1000ml, 4300ml

BLACK LABEL 2 home perfumes 500ml, 2700ml

ALTEREGO HOME DIFFUSERS(ON REQUEST)

14 home perfumes 2700ml, 4300ml

REFILLS FOR HOME DIFFUSERS 14 home perfumes 1000ml

HOME SPRAY 14 home perfumes 100ml

SCENTED CANDLES PERFUMES WEIGHT

CANDLE - WHITE 6 perfumes 270g

CANDLE - BLACK LABEL 1 perfumes 270g, 2500g, 4000g, 5700g)

ALTEREGO CANDLES (ON REQUEST) 6 perfumes 2500g, 4000g, 5700g

WELCOME LINE PERFUMES FORMAT

WELCOME (DIFFUSER IN PET) 2 home perfumes 500ml, 990ml

TRIGGER 2 perfumes 500ml

WELCOME - HAND AND BODY LOTION 2 perfumes 500ml

WELCOME - HAND AND BODY SOAP 2 perfumes 500ml

SCENTED SACHETS PERFUMES DIMENSIONS

SCENTED SACHETS (HOME) 6 perfumes 7 x 7 cm

SCENTED SACHETS (CAR) 6 perfumes 7 x 7 cm

PRODUCT CATEGORIES & LINES

SCENTED GRANULES PROFUMI MISURE

REFILL 5 perfumes 240g

CANVAS SACHET - 15 x 15 cm

ACCESSORIES COLOURS SIZE

LEATHER POCHETTE cognac, black SMALL, MEDIUM, LARGE

COVER DIFFUSER (only in BTQ) various 2700ml, 4300ml

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PRODUCT CATEGORIES & LINES

PERSONAL CARE PERFUMES FORMAT

NATURALE HAND&BODY SOAP 1 perfume 250ml, 500ml

NATURALE HAND&BODY LOTION 1 perfume 250ml, 500ml

NATURALE SHAMPOO 1 perfume 2700ml, 4300ml

NATURALE CONDITIONER 1 perfume 250ml

NATURALE FACE CREAM detox e protection 50ml

NATURALE SOAP BAR 1 perfume 50g

BODY PERFUMES PERFUMES FORMAT

EDP 3 perfumes 100ml

AQUAE DI PROFUMO 5 perfumes 100ml

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AVAILABLE FRAGRANCES - HOME FRAGRANCES

FAMILY FRAGRANCE OLFACTIVE NOTES

CITRUS ARAMARA BITTER ORANGE, BERGAMOT, SANDALWOOD.

AROMATIC MAREMINERALE SEA CHORD, SAP, MINERAL MUSK.

THÉ SENCHA TEA, BERGAMOTTO, WOODS.

FLOWERY LINFASAP, WHITE CURRANT, TUBEROSE, TRANSPARENT CHORD, CEDAR WOOD,

MUSK.

TESSUTO CASSIS LEAVES, COTTON FLOWERS, JASMINE, WHITE MUSK.

ODE ROSAE MEDITERRANEAN ROSE, CASSIS, VETIVER.

'OFICUS FIG, VANILLA, SANDAL.

ERA CASSIS LEAVES, ROSE, CEDARWOOD

WOODS AQQUA CORIANDER, BERGAMOT, MIMOSE, SAGE, SANDALWOOD.

MEDITERRANEA BITTER ORANGE, LEMON, NEROLI, GINGER, LENTISK, CEDAR WOOD.

MOUNTAINCITRON LEAVES, CARDAMOM, GUAIACUM, VETIVER, CEDAR WOOD,

LABDANUM.

ORIENTAL FUOCO ORANGE, LEMON, ROSE, CLOVES, PATCHOULI, SIAMESE BENZOIN.

TERRA CITRUS, VANILLA.

SUPREME AMBER INCENSE, BLACK VANILLA, PATCHOULI, AMBER.

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AQUAE DI PROFUMO FRAGRANCE OLFACTIVE NOTES

UNISEX ACQUA LEGGERA BERGAMOT, SCLARY SAGE, PATCHOULI.

UNISEXGERANIO

IMPERIALEGERANIUM, CARDAMOM, VETIVER.

UNISEX PEPE RARO PINK PEPPER, JASMINE, CEDAR WOOD.

UNISEX ROSA PURA LAVANDER, ROSE, PATCHOULI.

UNISEXTABACCO

IMPERIALEBERGAMOT, TOBACCO, CASHMERE WOOD.

EDP FRAGRANCE OLFACTIVE NOTES

UNISEX BLACK TUX INCENSE, BLACK PEPPER, CISTUS, VANILLA TAHITENSIS.

UNISEX BYRES TANGERINE, MINT LEAVES, JASMINE, PATCHOULI, MUSK.

UNISEX MILIZE LEMON, CHERRY BLOSSOM, LITCHI, LOTUS FLOWER

AVAILABLE FRAGRANCES - BODY PERFUMES

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STILE CLASSIC

WELCOME LINE

DECOR CLASSIC

COLOURS

HOME SPRAY

BLACK LABEL

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CULTI URBAN

ALTEREGO

SCENTED SACHETS

ALTEREGO

WHITE CANDLES CANDLES - BLACK LABEL

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NATURALE

NATURALE

NATURALE

EDP

AQUAE DI PROFUMO SCENTED GRANULES

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CULTI MILANO develops its activities in the following distribution channels

1. RETAIL:

Production and direct retailing through a global client network

- home fragrances - car fragrances- CULTI URBAN (leather accessories) - exclusive for CULTI MILANO Boutiques

2. WHOLESALE:

Production and direct wholesale through a global client network:

- home fragrances - car fragrances- personal fragrances

3. LICENSE AND SALE OF HOTEL AND AIRLINE AMENITIES PRODUCTS FOR USA, CANADA, EUROPE AND CHINA:

Design of amenities such as:

- shower gel- hair shampoo & conditioner- body cream- soap bar- bath salts- vanity kit- shaving kit

Each product is carefully packed under the CULTI MILANO brand and licensed

globally.

DISTRIBUTION CHANNELS

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A multisensory space that embraces the values of the brand and its products

through the selection of materials and the way they are combined, leaving the

client with an unforgettable experience.

The showroom, located in Corso Venezia, which is one of the most luxurious streets

of Milan, extends over two floors, ca. 287 m2: at ground level, the Boutique; where

customers can try various fragrances in a pleasurable, harmonious environment,

and, on the first floor, the “CULTI HOME”; a unique space that was conceived and

designed to be versatile, a perfect venue for meetings and events, where cultural,

communication and business activities take place in a pleasant and welcoming

atmosphere.

CULTI HOUSE, MILAN - CORSO VENEZIA 53

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In the heart of the gulf city, Naples, the new enchanting venue, dedicated to perfume,

was born, where the concept of “living culture” perfectly fits with the typical bien vivre

of the city. The space is characterized by the same iconic elements of the Boutiques in

Corso Venezia and Via Fiori Chiari in Milan.

Maple wood, bright niches and welcoming atmosphere, in a perfect combination of

light, perfume and design.

CULTI HOUSE, NAPOLI - VIA FILANGIERI 20

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The fourth CULTI MILANO Boutique, officially opened on 8th December 2017 in one

of the main streets dedicated to fashion and design, has immediately become an

emblematic point for chic shopping in the stylish city of Bari.

The Boutique, which is located in via Putignani 44 on the corner of via Argiro 84, enjoys

a particular exposure of its windows. The inside is characterized by warm maple wood

furnishings, while the outside is defined by a strong grey colour which grants the Boutique

an eminent presence. A new inspirational meeting point that offers a multisensorial

experience for those in search of unique and special stimulations.

CULTI HOUSE, BARI - VIA ARGIRO 84

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CULTI HOUSE, FORTE DEI MARMI – VIA CARDUCCI, 43

Light soul made up of elegant mises, fashion and exclusive evenings as well as the

scents of the sea and the summer that represents, Forte dei Marmi, the location chosen

by CULTI MILANO for its new boutique. The brand is an icon for those who live the senses

with elegance, combining design and aesthetics with the smell to create exquisite

objects with an extraordinary perfume. The elegant maple furnishings of the boutique

give way to the famous essence diffusers with their flacons and historic medullins, to

the refined candles and accessories, but above all invite to enter to discover elusive

fragrances, like that of summer.

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CULTI HOUSE, TORINO – VIA C.BATTISTI 3/C

In the historical centre of Turin, between Palazzo Reale and Teatro Carignano, near the

Egyptian Museum, a new CULTI MILANO boutique opened on Saturday 14 April.

The opening in Via Cesare Battisti 3, marks the sixth CULTI HOUSE in Italy.

A charming space where light, design and perfume represent the soul of CULTI MILANO

and spread the “living culture” concept, ideated by Alessandro Agrati 30 years ago.

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CULTI HOUSE, ROMA – VIA VITTORIA 61

CULTI MILANO arrives in Rome, bringing its breath of unmistakable aromas, light and

design. In a small charming space, the same theme of our CULTI HOUSE in Milan is

expressed in the iconic and recognizable elements: a sober and elegant design,

maple wood furniture, shelving, niches, which emphasize the style and the excellence

of our product. Light, perfume and design combine to create a stylistic and olfactory

coherence, through the high selection of fragrances. A strong emotional component

and the elegance of bottles and packaging are at the service of refined and demanding

customers, always looking for sensorial stimuli more sophisticated.

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WHOLESALE NETWORK

COUNTRY CITY PARTNER

ITALYMILAN, MONZA, ROME, FLORENCE

@ Rinascente

FRANCE PARIS @ Le Bon Marché

SWITZERLAND @ Globus

PORTUGAL LISBON @ El Corte Ingles

GERMANY MUNICH @ Ludwig Beck

MUNICH @ Oberpollinger

BERLIN @ KaDeWe (CULTI corner)

STUTTGART @ Breuninger (CULTI corner)

HAMBURG @ Alsterhous (CULTI corner)

GREAT BRITAIN LONDON @ Selfridges

LONDON @ Harrods

LONDON @ John Lewis

LONDON @ Peter Jones

TURKEY ISTANBUL @ Beymen

RUSSIA SAINT PETERSBURG @ Dlt

MOSCOW @ Bosco dei ciliegi

MOSCOW @ Tsum

HONG KONG HONG KONG @ Lane Crawford

CHINA SHANGHAI @ Lane Crawford

@ Space NK

BEIJING @ Lane Crawford

JAPAN @ Actus

SINGAPORE SINGAPORE @ Robinsons

SINGAPORE @ Tangs

LEBANON BEIRUT @ ABC

DENMARK COPENHAGEN @ Illum

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GUEST AMENITIES - LICENSED

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Over the years, beyond the creation of fragrances, based on its expertise in the spas

and resorts, CULTI MILANO has designed several guest amenity lines, extended to

different products. These products are always characterized by fragrances selected

by the Brand, soft, lighten and rich at the same time.

Each design and product is being followed and approved by CULTI MILANO;

production and distribution through the hotel network, is managed by qualified

licensees, on a global scale.

Beside the most conventional shower gel, body lotion, or dental kit, CULTI MILANO

has also realized welcome kits especially for her/him, based on the client’s special

needs.

The company’s experience in amenity lines is furthermore shared with some airlines

which entrusted the Brand in the creation of on-board pouches for superior classes.

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COMMUNICATION

Communication is a key element which requires a careful use of traditional media and a keen interest in new media; CULTI MILANO has generated a new strategy which includes the reorganization of all global distribution activities with the aim to explore and foster new paths that will eventually become one with the soul of the company.In order to enhance the Brand’s presence in the various media channels and to guarantee a 360° exposure, closer links were established with the national and international press, a new website with an e-commerce platform was launched and the presence of the company in the main social media sites was reinforced and became more ubiquitous.

CULTI MILANO is also committed to social issues, supports Dynamo Camp the first recreation therapy camp opened in Italy, a non-profit organization, specifically design for children with serious or chronic illness undergoing therapy or in a post hospitalization. Dynamo Camp offers these children an opportunity to be “just children” by spending a week of fun in a safe and well protected environment. (www.dynamocamp.org)

CULTI MILANO VISUAL

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NON DESTINATO ALLA VENDITA

CULTI MILANO S.p.A

Via Santa Sofia, 27 20122 Milano - ITALY T +39 02 49784974 F +39 02 49789135

P.I. – C.F. / Vat - IT08897430966culti@culti.com

CULTI MILANO HOUSE

Corso Venezia, 53 20122 MilanoT +39 02 83986600 F +39 02 83986601

milanoshop@culti.com

Via G. Filangieri, 20 80121 Napoli T +39 081 1863 9069

napolishop@culti.com

Via Putignani, 44 Ang. Via Argiro 84,70121 Bari T +39 080 917 9719

barishop@culti.com

Via Giosuè Carducci, 43 55042 Forte dei Marmi (Lu)

T +39 0584 1848084 forteshop@culti.com

Via Cesare Battisti, 3/E  10123 TorinoT +39 011 0361363   

torinoshop@culti.com

Via Vittoria, 61 00187 RomaT +39 06 45493442

romashop@culti.com

www.cu l t i .com