MACHINES

AXLE TO AXLE AD

ROVING AD

WHAT IS ROVING AD?

Roving Ad is part of Transit Ou-of-Home (TOOH). It is a new way of

Promoting and advertising company, brand and/or product using roving

mobiles that travel from a specific area or route.

Material can be a simple tarpaulin or backlit (lighted).

WHY ROVING AD?

• Roving Ad can target specific market.

• It can target broad market, it can travel along major thoroughfares like

C5 and EDSA.

• Since Roving Ad doesn’t follow any routes, it can go to one place to

another.

• Roving Ad can stop on specific areas like parking lots.

• Material can be backlit which means people can see the ads even at

night.

• Cost efficient because it can reach both pedestrian and vehicular

traffic per single unit.

• Frequency can be dictated by client. It an only travel on a specific

date.

• Sales promotion type of ad material is very effective for Roving Ads.

• Material size is larger than other transit ad.

• Other executions like protrusion, sticker, etc. can be done

• Flyering and other gimmick can be executed as per client request

• LCD or LED can be done but in a higher cost.

ROVING AD

RATE CARD

TYPE OF AD BUS AD

AXLE TO AXLE

BUS AD

REAR

JEEPNEY

TOP AD

ROVING AD

Material Sticker Sticker Tarpaulin Tarp/Backlit

/Sticker

Orientation Side and Rear Rear Side Side and

Rear

Reach per

unit

High High Moderate High

Target Market Mass Market Mass Market Niche

Market

Mass

Market

Location or

Area

Specific Specific Specific Specific or

Broad

UNIT COST

1 month P25,000.00 P12,000.00 P4,500.00 P85,000.00

to

P150,000.00

(Price

depends

on specific

area)

3 months P17,500.00 P10,000.00 P4,000.00

6 months P14,500.00 P9,500.00 P3,500.00

INDOOR LED

INDOOR LED

SPECIFICATION

Size: 9ft (H) x 12ft (W) Resolution: Full Color LED Pitch #: 6

RENTAL COST/DAY

Metro Manila P 35,000.00 1 - day for 4 hours

excess hour will charge

additional cost)Provincial P 45,000.00

Sound System : Additional of P10,000.00 net

Note: Rates are excluded of 12% VAT

DRESS UP

&

ACTIVATIONS

FAMILY DOC

Grand Opening & Blessing of Branches at

Golden City , Sabang, Molino and Marcos Alvares in Cavite City