Company Presentation September 15, 2010 CONFIDENTIAL.
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Transcript of Company Presentation September 15, 2010 CONFIDENTIAL.
Company Presentation
September 15, 2010
www.deduple.com
CONFIDENTIAL
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
2
Mobile Data Trends
• Increasing international data roaming (IDR)
• Dramatic growth in data usage
• Industry push toward
– tiered data plans (e.g. AT&T Mobility)
– usage based billing (e.g. Verizon Wireless)
3
Mobile Device Evolution
• Increasing processor speeds • Increasing storage capacity • More bandwidth 3G 4G• Apps proliferating• Data consumption growth
First GSM Phone
1992
Analog Phone
1983
First WAP Phone
1999
First Bluetooth Phone
2001
First GPRS Phone
2002
Phone, PDA & Camera
2003
Global Roaming
2004
First iPhone
2007
1GHz CPU Phone
2009
First 3G Tablet (64GB)
2010 HSPA+ Data Card
2010
4
Mobile Data Trends
2010E 2011E 2012E 2013E 2014E 2015E0
50
100
150
200
250
300
350
822
54
131
215
327
US Mobile Data Traffic(petabytes per month)
117%
CAGR
Source: Coda Research
5
Mobile Data Trends
2010E 2011E 2012E 2013E 2014E 2015E 2016E0
1
2
3
4
5
6
7
0.3
0.600000000000001
11.5
2.5
4.1
6.6
Estimated Smartphone Data Consumption(GB/Month)
Source: Nielsen & RySavy Research
6
Mobile Data Trends
2007 2008 2009 2010E 2014E 2015E 2016E0
10
20
30
40
50
60
7
14
21
3337
44
51
US Smartphone Penetration (%)
Source: Collins Stewart Equity Research
7
Mobile Data Trends
Initial 3G Current 3G 3G+ Pre 4G0
2
4
6
8
10
12
0.41
5
10
Wireless Network Data Speeds(Actual User Throughputs in Mbps)
Source: Ratsavy Research
8
Mobile Data Trends – Source?
soursoursources
9
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
10
Enhancing TEM Solutions
TEM Deduple
Reduce Telecom Costs Reduce Mobile Data Costs
Account Visibility Granular Data Usage Visibility
Dispute Management Roaming Content Control
Operator Plan Matching Real-time Roaming Control
11
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
12
Solution Overview
13
Solution Overview
• Immediate deployment
• Roaming data control
• Real-Time value reporting
• Integrated TEM solution
• Flexible client support
• Total online data security
• Patented technology14
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
15
Cloud Service (easy trial)
• Cloud proxy to the internet
• Deploy immediately
• Designed to reduce web
traffic
• Secure
• Easy management
• System-wide reporting
• Easy to try
16
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
17
Appliance Deployment (further cost reduction)
• Secure internal apps
• Within corporate VPN
• Virtual or hardware
• Optional hybrid cloud service
• Cloud based value reporting
18
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
19
Client Manager Functions
• Ensure efficient usage of EC2 Instances:
Assign clients to available EC2 instances
Relinquish EC2 resources at session end
• Worldwide availability to millions of clients
• Intelligent brokerage and authentication
20
Primary Client Functions
Patented technologies aimed at:
Dramatically reducing 3G/4G payload by removing redundancy during costly roaming sessions
Monitoring roaming data usage and issuing warnings imposing restrictions based on self-imposed / company-imposed policy limits
Real time granular reporting of network usage
21
Client Technology Roadmap
Applications
Internet Explorer | Chrome | Firefox | Safari | Facebook
Operating Systems
Windows 7 | Android | iOS4.0 | Blackberry OS
Devices
Laptop | iPad | tablet | iPhone | Blackberry | HTC Smartphone
22
Agenda
1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics
23
Pricing
• $0.05 per MB deduped
• $20.00 software and setup fee per client device
• $4.00 maintenance fee per device per year
24
Data Reduction Economics
25
Verizon USB 1000 Global Modem: EVDO and HSPA
Global Access – Premium Plan $220/mo with 2 yr contract
Max IDR/Mo (MB) 200
Overage $MB $5.12
Deduple $MB $0.050
Overage (MB/mo) 391 MB 977 MB 1,953 MB
Monthly Overage Cost
$2,000 $5,000 $10,000
Annual Overage Cost
$24,000 $60,000 $120,000
Deduple Cost
Monthly Dedupe $20 $49 $98
One-Time Setup Fee $20 $20 $20
Annual Maintenance $4 $4 $4
Total Year 1 Cost $258 $610 $1,196
30% Data Reduction
Verizon bill/mo $1,400 $3,500 $7,000
Deduple bill/mo $22 $51 $100
Net Savings/mo $578 $1,449 $2,900
Year 1 Net Savings $6,942 $17,390 $34,804
Year 1 Net Savings % 28.9% 29.0% 29.0%
40% Data Reduction
Verizon bill/mo $1,200 $3,000 $6,000
Deduple bill/mo $22 $51 $100
Net Savings/mo $778 $1,949 $3,900
Year 1 Net Savings $9,342 $23,390 $46,804
Year 1 Net Savings % 38.9% 39.0% 39.0%
Mobile Data Expense Reduction