Company Presentation

May 2015

2

China: Financial Services Being Transformed by the Internet

Online

Games

E-Commerce Social Media Financial Services Portal

3

Huge Market Opportunity: Multi-trillion Dollar Addressable Market

$18Bn China’s Online

Game Market

$25Bn China’s Online

Ad Market

$2Tn China’s Online

Shopping

Market

$20Tn China’s Non-standard

Financial Assets

Source: iResearch, Oliver Wyman Research

4

Most Prominent and Recognized China Internet Finance Platform

“We encourage Mr. Gibb to bring further innovative ideas and contributions to Internet finance in China”

——Xi JinPing, PRC President

Lufax Has Won National Recognition Lufax Has Won Multiple Awards

2014.5

"The Most Important P2P Company in

China", “Global Top 3 P2P Online Trading

Services”, Lend Academy

2014.6

“Most Influential Brand" and “Most Innovative

P2P Product“, Shanghai Internet Finance

Exposition

2014.6

"Best Risk Management“, Shanghai

Securities Journal

2014.11

"Innovative Internet Investing and Financing

Platform of the Year“, Shanghai Municipal

Government

2015.1

“The Most Popular Internet Finance

Platform”, Caijing China Annual Conference

5

Huge P2P Market Opportunity

$565Bn

2014

$40Bn

2018E $60Bn

2014

$5.5Bn

2018E

China U.S.

Notes

1. Data represents annual transaction volume

Source: Wangdaizhijia, iResearch Source: Liberum Research

6

Distinctive Driving Forces for China P2P

Consumer Loan

Penetration (1) 23% 83%

China U.S.

Notes

1. Consumer loans as % of GDP

2. Direct financing as % of total financing

Credit System • Well-established nationwide credit information system • Lack of a nationwide consumer credit database and credit scores

Direct Financing

Penetration (2) 17% 70%

Typical Borrowing

Purposes

Home Remodelling Wedding Travel

Continuing Education Durable Goods

$ SME Financing

Debt Consolidation SME Financing

Regulatory

Environment

• Established and clear framework

• P2P platforms viewed as people helping other peers

• Generally supportive of a sector in the early stage

• P2P platforms seen as a real economy tool, addressing unmet

consumer / SME financing needs across China

Incumbents Banks

Consumer

Finance

Providers

Loan

Associates

Auto

Finance

Providers

Banks Micro Finance

Companies

Investors • Retail and institutional investors • Principally retail investors

7

Ranking by Number of Borrowers

100

80

73

73

69

65

49

45

29

P2P Market Leadership

In RMB Bn

Ranking by Loan Balance

Borrowers as individuals and enterprises Borrowers as individuals

14

6

6

5

5

5

4

4

4

Unsecured P2P Secured P2P B2C

Source: Wangdaizhijia, as of May 2015

In 000s

8

Lufax – The New Online Financial Services Powerhouse

Borrowers /

Asset Providers Investors

I need money!

What will it cost me?

When could I get it?

What choice do I have?

Can I assess risk easily?

Can I sell if I have to?

#1 China P2P Platform

#1 China Securitization Platform

Trust

Bank

Public

Fund

Private

Equity Securities

Insurance

Gold

P2P

Real

Estate /

Government /

Large

Enterprises

9

Formula for Success in Mainland China

Lufax: Diversified Asset Sources

• Access to assets from the full

financial services spectrum

• Optimized sourcing costs / speed

• Strong relationships across China

Lufax: Massive Base & Engagement

• ~10M Registered Users

• Growing average investment

• Increasing conversion rate

Lufax: Data-Driven Risk Management

• Big data analytics

• Unique data sources, e.g. credit

bureau, insurance data

• Full disclosure

User

Traffic

Asset

Sourcing

Risk Management

10

Leading Open Market for Non-Standard Assets in China and Globally

Non-Standard

Assets

Five Core

Markets in

China

Equity

Bond

Interbank Market

Gold / Foreign

Exchange

Supporting Mechanism

Product

Provides the most

extensive products,

including cash

management, fixed

income, variable

income, equity-

linked products and

commodities

Service

Provides the lowest

cost, the highest

transparency and

the best liquidity

through account

integration

Positioning

Leading Open Market for Non-Standard

Assets in China and Globally

Customer

Online wealth

management and

trading platform for

high-end individuals

and institutions

Risk control Standards Systems

11

Future Development Strategy of Lufax: Open Platform of 9158

Bank Securities

Trust Insurance

Public Fund Real

Estate/Government

/Large Enterprises

Private

Equity Gold

P2P

Individuals

Micro-lending

Companies

Small & Medium

Companies

P2P Companies

B

System

Risk Control

Products

Marketing

Shared

Resources

1: B2B

Primary

Market

Model Product Risk Control Account Customer

Experience

System Marketing Operations

5 Markets 1 Platform 9 Funnels

8 Keys

B end

Lfex

Lufax

2: B2B

Secondary

Market

5: C2C

4: B2C

3: P2P

B End

C End

1

2

3

4

5

6

7

8

9

12

Recent Development: Creation of Inclusive Finance Business Group

Dedicated

Management Enhanced Valuation

Combination of Online

and Offline Strengths Economies of Scale

Better Resource

Coordination

• One of China’s largest

offline consumer loan

provider

• 500+ stores in

100+ cities

• 1.7M borrowers

• US$5Bn loan

outstanding

Xinbao Telesales

• One of the largest

consumer loan

telemarketing teams in

China

• 2000+ sales

representatives

• Contributed ~10% of

Xinbao and ~50% of Lufax P2P borrowers

China’s Leading Provider of Consumer Financial Services

13

Exponential User Base Growth

MM ‘000

1Q'13 2Q'13 3Q'13 4Q'13 1Q'14 2Q'14 3Q'14 4Q'14 1Q'15 1Q'13 2Q'13 3Q'13 4Q'13 1Q'14 2Q'14 3Q'14 4Q'14 1Q'15

Cumulative Registered Users Cumulative Retail Investors

+30x

Growth

+140x

Growth

14

Retail Investors Keep Adding to Their Accounts

Monthly Cumulative Investment per Investor

Jan 2013 Apr 2013 Jul 2013 Oct 2013 Jan 2014 Apr 2014 Jul 2014 Oct 2014 Feb 2015

US$000

15

Lufax vs. LendingClub – P2P Platform Comparison

Key Data

Online Market Position • #1 in China • #1 in US

2014 vs. 2013 P2P Growth • 5x • 1x

Market Environment

Key Growth Drivers

• Fast-growing middle-class

• Large, aspirational financing needs

• Traditional banks reticent to consumer credit

• Leveraged consumers seeking refinancing

• Traditional banks underprice consumer credit

Marketplace Participants

Borrowers • Mostly individuals • Mostly individuals

Investors • Retail (~100%) • Retail (~55%)

• Institutionals (~45%)

Product Characteristics

Product Types • Unsecured

• Secured • Unsecured only

% 2ary Trading • ~20% • New loans only

• Some trading via 3rd-party platforms

Risk Exposure • Some with guarantee, increasing number of loans

without guarantee • Not guaranteed

16

Strong Business Volume Growth

RMB Bn RMB Bn

Business Volume Including Institution & Individual Quarterly Retail Volume Transaction

1Q'13 2Q'13 3Q'13 4Q'13 1Q'14 2Q'14 3Q'14 4Q'14 1Q'15

P2P

B2C

+150x

Growth

+350x

Growth

1Q'13 2Q'13 3Q'13 4Q'13 1Q'14 2Q'14 3Q'14 4Q'14 1Q'15

B2C P2P C2C B2B/F2F

B2C

C2C

F2F/

B2B

P2P

C2C

17

Fund-end Asset-end

Asset Security Guarantee

Plan

Whole Process Risk

Control System for Asset

Admittance

Leading Risk Model

Prudent Account Opening

Authentication System

Scientific Model for

Investor Admittance

Comprehensive

Information Disclosure

Customer Risk Type and

Product Matching Model

Risk Control through Multiple Approaches

Clear Contract

Relationship

Comprehensive Risk

Rating System

Integrated System of

Three Defense Lines

Big Data Analytics

Model

Significant Input in

System Security

Financial

Institutions

Corporates

Ping An

Retail / SME

Funding

Needs

Retail

Investors

Financial

Institutions

Corporates

18

Various Products Based on Different Customer Risk Preference

Conservative

Robust

Balanced

Growth

Aggressive

Customer

Risk

Preference

Customer Acquisition Customer Identification Product Matching

Product

Risk

Level 1

Product

Risk

Level 2

Product

Risk

Level 3

Product

Risk

Level 4

Product

Risk

Level 5

19

Full Information Disclosure and Well-Established Risk Rating

Full Information Disclosure Well-Established Risk Rating

Borrower Information Disclosure

Transferor Information Disclosure

Transaction Document

Product Information Disclosure

Rating Definition Disclosure

Rating Level Disclosure

Project Introduction

• Product: Rainbow–

Henghanxi No.03C

• Expected Ann. Yield:

7.70%

• Term: 146 days

• Threshold:

RMB300,000.00

• Remaining Investable

Amount:

RMB1,449,200.00

• Status: 92%

• Interest Period: 17/04/2015~10/09/2015

• Receipt: 15/09/2015

• Term: 146 days

• Payment: One-off Payment; Zero Coupon

• Transferor: Shenzhen Ping An Huifu Asset Management

Risk Profile

• Project name: Rainbow-Henghanxi No. 03C

• External rating: N/A

• External Rating Agency: N/A

• Internal Rating: A-1

Short-Term Debt Rating (Within 1 Year)

Medium- to Long-Term Debt Rating (Over 1 Year)

20

Sponsored by Ping An – China’s #1 Non-SOE Financial Institution

Insurance Banking

Investment Internet

Finance

Largest Non-SOE Financial Institution

80M+ Customers

US$646Bn Total Assets

US$110Bn Market Cap

21

Unique Access to Ping An and Financial Resources

Access to 21 Licenses

Life Insurance

Motor Insurance

Trust

Fund Sales

Securities

Bank

Asset Management

Exchange

…

Largest License Set

in China Finance by

Both Number and

Breadth

• Certain licenses (e.g. trust) can be used to

package assets into investable products

• Flexibility to adapt packaging format to

each product

Packaging & Distribution

• Access to assets from the full financial

services spectrum: bank, insurance, trust,

fund, securities, etc.

• Optimized sourcing costs and easiness

Asset Sourcing

• Develop products combining the various

licenses across sectors

• E.g. secured P2P loans backed by

insurance policies

Product Innovation

22

Clear Growth Strategy

More Investors More Products

• Build strong brand awareness via

social media marketing

• Diverse avenues – online and offline

integration, Ping An, user referrer

programs

• Provide more products with

innovative structure

• Vary investment thresholds and

terms to attract investors

• Maintain strict asset quality and risk

criteria

• Increasing integration with Ping An

resources

More Open Marketplace

• Continue to grow our current nine product flows

• Work with more external partners (e.g. TrustCos, FMCs)

• Increase secondary trading volume

23

Lufax’s Powerful Network Effects

Significant First Mover Advantage and High Entry Barrier

Better

Pricing

More

Innovative and

Tailored

Products Better Customer

Experience

More

Transactions

More

Customers

More

Data

24

Disclaimer

This Presentation is for informational purposes only and is not a solicitation of any bid from any investor. Nothing in this presentation shall constitute and/or deem to constitute an offer or

invitation to purchase or subscribe for any securities in any jurisdiction, including the United States. No part of it should form the basis of or be relied upon in connection with any

investment decision or any contract or commitment to purchase or subscribe for any securities. This Presentation is being furnished to you solely for your information and was prepared

without considering your individual objectives, financial situation or needs. This Presentation is strictly confidential and is solely for your own use and that of your professional advisers. It

may not be reproduced, redistributed or published, directly or indirectly, in whole or in part, to any other person. By attending the meeting where this Presentation is made, or by reading

the presentation slides, you agree to be bound by the limitations stated below.

This document contains certain forward-looking statements relating to the business, financial performance, strategy and results of the Company and/or the industry in which it operates.

Forward-looking statements are statements concerning future circumstances and results, and any other statements that are not historical facts, sometimes identified by the words

"believes", "expects", "predicts", "intends", "projects", "plans", "estimates", "aims", "foresees", "anticipates", "targets", and similar expressions. The forward-looking statements, including

those cited from third party sources, contained in this Presentation are based on numerous assumptions and are uncertain and subject to risks. A multitude of factors including, but not

limited to, changes in demand and competition, can cause actual events, performance or results to differ significantly from any anticipated development. Neither the Company nor any of

its officers or employees guarantees that the assumptions underlying such forward-looking statements are free from errors nor does either accept any responsibility for the future

accuracy of the forward-looking statements contained in this Presentation or the actual occurrence of the forecasted developments. Forward-looking statements speak only as of the date

of this presentation. As a result, the Company expressly disclaims any obligation or undertaking to release any update or revisions to any forward-looking statements in this presentation

as a result of any change in expectations or any change in events, conditions, assumptions or circumstances on which these forward-looking statements are based.

No representation or warranty (express or implied) is made as to, and no reliance should be placed on, the accuracy, completeness or correctness of any information, including any

projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein and, accordingly,

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conduct your own independent review, investigations, verification and analysis of the information contained or referred to in this Presentation. You will be solely responsible for forming

your own view of the potential future performance of the Company's business. Statements in this Presentation are made only as of the date of this Presentation unless otherwise stated

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since such date.