COMPANY OWNERS:

Kyle Schecht

Marc Gusman

Joe Grieco

• Located in Riverhead, New York

• Warehouse is 9800 square feet on a 5.18 acre lot

• Has two loading docks and a parking lot

• Already zoned for commercial business

Our mission at Foggy Goggles Dive Center is to ensure that our customers are number one; we also strive to give our customers the best dive experience possible in a safe and fun environment

• Impeccable from all other dive centers with our customer service and top of the line products

• Our indoor reef is the only one around of its kind with diverse types of fish and natural coral, giving the feeling of the real ocean

• We will only use the best equipment to make sure our customers get the best experience for and affordable price

• 82 Columbus Ave Riverhead

• Property and building cost- 1,375,000 dollars

• Highly trained instructors

• Our natural reef different from Long Island waters

• Sell top of the line gear

• Set up inexpensive rent packages for families and beginners

• Our huge indoor reef unlike anything around

• Scuba diving lessons

• Rent and buy equipment

• Fill air tanks

• Certifications

• Families looking to get out for a day

• People into extreme sports

• Overall just people looking to have fun and want to check out our reef. We are open to everyone!

• Want to get more people to dive on Long Island

• To be comfortable in the water

• Learn in a safe and enjoyable tank

• Get certified for all depths of water

• Get the best equipment for the best prices

• Other dive shops (sell and rent only)

• Local aquariums (small tank to swim with fish)

• Dive boats (teach and take divers out)

Overall Cost Leadership

• Great deals

• Low prices

• Best equipment

Marketing Strategy

• Promote business cards

• Flyers

• Billboards

• Coupons

Stability

Marketing

Overall Cost Leadership

• Inexpensive rent packages

• Year round coral reef

• Unique compared to other local dive shops

• Qualified employees

• Train employees

• Reward points

• Memberships

• Used to attract customers

• Inform people of hours, prices, and gear

• Check out our facility

• Contact information

• Online store

• We are a partnership

• In charge of separate departments

• Consult with each other

Marc-Anthony Gusman Payroll/ Finances

Joe Grieco General Dive Manager

Kyle Schlecht Marketing / Sales Manager

Shift SupervisorMakes sure every one is doing

there job

Cashier

Specialist/Knows details on equip.

Stock/ Inventory

Instructor Adv.

Instructor Mid.

Instructor Beg.

Receptionist

• Finance Manager- responsible for all finances and payroll• Dive Manager- supervisor of the scuba instructors• Marketing/Management- advertising, keeps track of daily sales• Head Receptionist- takes calls, bookkeeping, appointments• Shift Supervisor- watches over cashier, equipment specialist,

inventory advisor• Cashier- sells equipment• Equipment Specialist- searches for the best equipment and

gets the best deals• Inventory Advisor- checks up on inventory, tests equipment• Dive Instructors- teach and give certifications to our customers

• Plan to pay back loans as soon as income is made

• More expenditures than profit is expected for the first year

• We feel that we are a stable business in this economy

• Overall start up cost- 2,700,000

Break-Even Analysis

2010 2011 2012 2013 2014 2015

Years

Init

ial

Inve

stm

ent

• Projecting to get bank loans to buy property by summer of 2009

• Hire an architect to estimate our building

• Construct the interior of our building

• Hire employees

• Add a new tank (new environment)

• Expand on our original tank

• Perhaps even build and sell some equipment

By:

Kyle Schlecht

Joe Grieco

Marc Gusman