COMPANY OVERVIEW - World Bank · Proprietary#&#ConfidenDal.#©#2016#Recyclebank# 6 Recyclebank is...
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COMPANY OVERVIEW February, 2016
Transcript of COMPANY OVERVIEW - World Bank · Proprietary#&#ConfidenDal.#©#2016#Recyclebank# 6 Recyclebank is...
COMPANY OVERVIEW
February, 2016
Proprietary & Confidential. © 2016 Recyclebank 2
U.S. Waste/Recycling 101 Large Inefficiencies in Municipal/Residential Markets
- Limited Federal role (state/local responsible)
- Multiple Unique Models for Curbside Pick-Up
- Huge Disparities in Waste/Recycling Rates
- Billions Lost Due to Inefficiency of Marketplace
Proprietary & Confidential. © 2016 Recyclebank 3
Waste/Recycling 101 Recycling Rates Plateauing*
83 113
134 145 140 142 137 136 134 135 0
0
3
30 34 32 32 29 29 29
6
8
15
17 33
56 70 80 85 87
0
50
100
150
200
250
300
1960 1970 1980 1985 1990 1995 2000 2005 2010 2012 Landfill Waste to Energy Recycling
US Waste Generation and Recovery (million tons) US Waste Generation and Recovery (%)
93.6% 93.1% 88.6%
69.8%
57.6% 56.1% 54.2% 54.3% 53.8%
0.0% 0.3% 1.8% 14.2%
13.9% 12.5% 12.5% 11.7% 11.7% 6.4% 6.6%
9.6%
16.0%
28.5% 31.4% 33.3%
34.0% 34.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
1960 1970 1980 1990 2000 2005 2008 2010 2012
Landfill Waste to Energy Recycling
251 249 245
238 230
207 192
152
121
88
*US EPA Sta*s*cs
WASTE BY THE NUMBERS (U.S.)
Proprietary & ConfidenDal. © 2016 Recyclebank 4
161 BILLION TONS
THE AMOUNT OF TRASH
GENERATED IN THE U.S. EACH
YEAR
$1.25 BILLION4.4 LBS.
THE AMOUNT OF WASTE
GENERATED PER PERSON IN THE U.S. EACH DAY
FUNDING NEEDED TO MODERNIZE THE U.S.
RECYCLING INFRASTRUCTURE
$18 BILLION
THE COMBINED COST OF LOST
RECYCLING REVENUE AND TIPPING FEES
SPENT NATIONWIDE
Proprietary & ConfidenDal. © 2016 Recyclebank 5
CLOSING THE PARTICIPATION GAP 82% of Americans said they want to lead cleaner lives, but only 16% follow through every day.
Source: “Mainstream Green” by Graceann Bennett & Freya Williams, Ogilvy Earth, 2011.
Proprietary & ConfidenDal. © 2016 Recyclebank 6
Recyclebank is Founded
First Pilot Program Launches in
Wilmington, DE
Green Schools Program Launches
50-State Challenge
Digital Platform Launches
My Recycling Resource Launches
Ecommerce platform launches
Best-in-Class Mobile
Full Program Launch in
Philadelphia
2004 2014 2008 2012 2006 2010
Incentive System is Patented
RFID System is Patented
300th Community Launches
RECYCLEBANK HISTORY A decade’s worth of innovation, and it won’t end until we reach a world without waste.
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RECYCLING & EDUCATION
3 SIMPLE STEPS Here’s a quick look at how Recyclebank works. 1
EARN POINTS2REWARDS &
INCENTIVES3Proprietary & ConfidenDal. © 2016 Recyclebank
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Adapted from the model created by BJ Fogg, PhD; Stanford University
ADAPTING A PROVEN MODEL FOR CHANGE Delivering lasting behavior change requires three key elements working together at the same time.
Proprietary & ConfidenDal. © 2016 Recyclebank
Proprietary & ConfidenDal. © 2016 Recyclebank 9
EDUCATION(Ability)
INCENTIVES(Motivation)
MULTICHANNEL(Trigger)
BEHAVIOR CHANGE PLATFORM
Fun, interactive tools that inform and inspire action
Relevant rewards and recognition help motivate consumers to participate
Delivering action on the ground and online by
amplifying the message across multiple properties
300,599Current Likes on Facebook
Proprietary & ConfidenDal. © 2016 Recyclebank 10
ONLINE MEDIA
SOCIAL MEDIA
PRINT/OUTDOOR
MOBILE
LOCAL REWARDS
COMMUNITY EVENTS
COMMUNITY AMBASSADORS
A MULTICHANNEL APPROACH We adapt, augment and amplify our partners’ waste diversion campaigns and messages with unprecedented reach online, offline and in the community.
9.8+ MILLIONMonthly Page Views
in Q4 2015
31% OPEN RATEFor 45.9 Million
Emails Sent In 2015
Proprietary & ConfidenDal. © 2016 Recyclebank 11
Deals for Local Businesses & Services
MOTIVATING RESIDENTS WITH DIVERSE INCENTIVES What inspires individuals varies from one resident to the next. That’s why we offer a dynamic and relevant mix of rewards, challenges and donation opportunities.
Rewarding Community Volunteers
Neighborhood Challenges & Contests Points for Recycling Drop Off Participation
COAST TO COAST FOOTPRINT
Proprietary & ConfidenDal. © 2016 Recyclebank 12
4 MILLIONRecyclebank members
300+ CITIESIn our rewards program
12 YEARSIn the waste industry
Proprietary & ConfidenDal. © 2016 Recyclebank 13
14 MILLION ACTIONS TAKENBy earning points for learning how to lead greener lives, our members completed 14 million digital transactions in 2014
We met the required social sustainability and environmental performance standards
A FEW MORE THINGS WE’RE PROUD OF
13+ MINUTES TIME ON SITEDuring this time, visitors also viewed 25+ pages per session in 2015.
4.3 MILLION PAGE VIEWS PER MONTHWhich were achieved through the 604,000 monthly unique visitors to our site in 2015.
A CERTIFIED B CORPORATION
