Company Overview. Company Vision location-based content NomadIQ intends to bridge the gap between...
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Transcript of Company Overview. Company Vision location-based content NomadIQ intends to bridge the gap between...
Company Overview
Company VisionCompany Vision
NomadIQ intends to bridge the gap
between the urban nomad and the
real world around them by offering
a complete combination of location
of location-based contentlocation-based content.
Founders, Management Founders, Management and Backgroundand Background
• NomadIQ is an Israel-based company currently HQ’d in Jerusalem
• Founded at January 2000
• Founders Jacob Ner David, Ari Gottesman and Michael Kagan
• Currently employs around 60 employees
• Acquired by Omnisky – January 2001
The ProductThe ProductOverviewOverview
NomadIQ is the provides location-basedlocation-based applicationsapplications for the Mobile InternetMobile Internet.
These applications, provide Cellular Network Operators, ISP’s and Mobile Portals, with an immediately deployable and end-to-end solution, to offer as Value Added Services to their customers.
The Product The Product RealPeopleRealPeople™™
RealPeopleRealPeople - connecting users to a local environment and community:
• RealFriendsRealFriends - Find friends online and find their location.
- Instant messaging
- MatchMaking
The ProductThe ProductRealPlacesRealPlaces™™
RealPlacesRealPlaces - Allow the user to find relevant information about establishments nearby or in any geographical location:
• Restaurants• Bars• Nightclubs• Stores • Movies
The MarketThe Market
200520032001
Wireless Internet Users
Total Handheld devices
Projected number of online handheld devices in the years 2001-2005(all numbers are represented in units of millions):
M-Commerce Users
M-Commerce Revenues
* Source: e-paynews (http://www.epaynews.com/statistics/mcommstats.html) Jupiter Media (http://www.jup.com)
315 864 1511
20
36
$435
183 614
195 469
$950 $4,000
Wireless Advertising Revs $0 $200 $700
Possible Revenue Possible Revenue streamsstreams
NomadIQ’s revenue streams include:NomadIQ’s revenue streams include:
(1) Advertising (push and pull)
(2) M-Commerce
(3) Premium membership services:
• Premium Gaming
• Premium coupons and special offers
Model 1 AssumptionsModel 1 Assumptions
(1) Nomad provides the service to the carrier free of charge
(2) Nomad market share – 5%
(3) Basic Services – free
(4) Entertainment & Premium services – Extra fee services
FinancialsFinancials(business model 1)(business model 1)
Projected year 2005 (Business Model 1):
M-Commerce
Premium Services
Advertising $17.5M
$4M
????
Total $21.5M
Revenues
Model 2 AssumptionsModel 2 Assumptions
(1) Nomad provides the service to the carrier free of charge
(2) Nomad market share – 5%
(3) yearly subscription fee for Information services – $30
(4) Entertainment & Premium services – Extra fee services
FinancialsFinancials(business model 2)(business model 2)
Projected year 2005 (Business Model 2):
Other Activities
Premium Services
Subscription fee $700M
$5M
????
Product Development $20MMarketing & Sales $15M
General & Other $15M
Total $21.5M
Total $50M
Revenues
Expenses
Model 3 AssumptionsModel 3 Assumptions
(1) Nomad market share – 5%
(2) The carrier pays Nomad $6 a month per subscriber
(3) Content is delivered by the carrier
FinancialsFinancials(business model 3)(business model 3)
Projected year 2005 (Business Model 3):
Other Activities
Premium Services
Carrier Fee $1600M
N / A
N / A
Product Development $20MMarketing & Sales $15M
General & Other $15M
Total $1600M
Total $50M
Revenues
Expenses
Competitor AnalysisCompetitor Analysis
VINDIGO
AIRFLASH
SLICE
GO2ONLINE
SESSAMI
NOMADIQ
CompanyCompanyLocation Location
InfoInfo
CommunityCommunityOfferingOffering
InstantInstantMessagingMessaging
WirelessWirelessAppApp
OnlineOnlineContentContent
ActiveActiveClientsClients
VindigoVindigo
• American based company
• Founded June 1999
• Funding – Around $15M
• Investors – VC Funds (General Atlantic, Flatrion Prth.)
• Provides location based information for Palm, Cell-Phone, Pocket PC in about 20 cities.
• About 500,000 registered users
• Business Model - $29.95 for yearly subscription
RisksRisks
Market Risks:Market Risks:• Is the there a real need for the product?• Numerous Competitors• Indirect Competition
Technological Risks:Technological Risks:• Low entrance barrier• Unfounded cellular technology (3G? 4G?)
Financial Risks:Financial Risks:• Deterioration of investment in cellular and information
technologies
NomadIQ – OmniSky MergerNomadIQ – OmniSky Merger
OmniSky Corporation (Nyse: OMNYE):OmniSky Corporation (Nyse: OMNYE): • Provider of wireless Internet and e-mail services to users of handheld devices
• January 2001 - OmniSky issued 2.5 million shares of its common stock (5%) to the shareholders of NomadIQ
• Senior management team retained
• At signing shares priced at $26.3M$26.3M
OmniSkyOmniSky
• Dec 4, 2001 - OmniSky stock suspended from trading
• Dec 7, 2001 - OmniSky Announces Sale Of Substantially All Of Its Assets, Including Subscriber Base, To EarthLink
• Dec 7, 2001 - OmniSky files for chapter 11, in order to enable itself to provide wireless services during the transition period.
NomadIQ – OmniSky MergerNomadIQ – OmniSky Merger
Merger Motivation:Merger Motivation: • Funding
• Strategic Partner
• Reputation
• Access to the American market
• Public company
NomadIQ – OmniSky MergerNomadIQ – OmniSky Merger
Merger Influence:Merger Influence: • Technology – no major shift in product development. additional tasks added - maintenance of existing OmniSky applications and E-mail client.
• Business – conservative approach to strategic changes, disclosure duties and sbject to public regulation
• Marketing - halt of all public exposure attempts