Advanced Info Service Plc.004

“Advanced Info Service Public Company Limited (AIS) is a wireless telecommunication leader with market share by revenue of over 52%. We focus on delivering the best customer experience through our premium network coverage that extends to all 77 provinces of Thailand.”

AIS As the largest telecommunication service provider in Thailand, we are committed to supporting and helping the country grow through the provision of a quality network coverage which reaches more than 80%ofthepopulation.Throughtheconcertedeffortsofover10,000skilledandknowledgeablestaff,wedeliveraqualityservicetomorethan41millionsubscribers.Serviceexcellencehasbeenourcommitmentfor more than two decades.

Company OverviewCompanyname AdvancedInfoServicePublicCompanyLimited

Headoffice 414,Intouchtower,PhaholyothinRoad, SamsenNai,Phayathai,Bangkok10400

RegistereddateintheStockExchangeofThailand 5November1991

Authorizedcapital Baht4,997,459,800

Paid-upcapital Baht2,973,095,330

Marketcapitalizationasof27December2013 Baht593,132.52million

Company Overview

AIS Sustainability Report 2013 005

Our BusinessAIS and our subsidiaries provide mobile phone serviceson900MHzand1800MHzfrequencieswithGlobalSystemforMobileCommunication(GSM) technology,knownas2G,andsupply3Gtechnologyonthe2.1GHzfrequencythroughthe digital Universal Mobile Telecommunications System(UMTS).

Further information on AIS and our subsidiaries can befoundinour2013AnnualReportatwww.ais.co.th Last year, AIS continued to focus on providing

quality service in order to support the increasing number of smart device users. We increased thenumberof3Gbasestationsonthe2.1GHz frequencytoatotalof13,200basestations,covering all 77 provinces in Thailand.

We also teamed up with our partners to develop new innovations by providing comprehensive digital services to create competitive advantages and help the country achieve sustainable growth.

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Vision and MissionVision

To lead and shape the multi-media communications market in Thailand through innovation, customer experience, technology, people and culture.

Mission

• Wecommittodeliversuperiorandinnovativeservicesthatcanaddvalueandenhancepeoples’ daily lives.

• Wecommittoprovideourcustomerswiththebestcustomerexperienceatcompetitiveprices.

• Wecommittodriveintrapreneurshipandaprofessionalworkcultureforallouremployees.

• WecommittoenhancevalueforourstakeholdersthroughSustainableDevelopmentandcreating valueforsocietythroughCreatingSharedValue(CSV).

Products and ServicesAIS is Thailand’s leading wireless telecommunication business, providing domestic mobile phone services, international direct dialing, and international roaming services.

In addition to the quality service we already deliver through our nationwide network, this year we upgraded from2Gtoa3Gservicewhichsupportsdataspeeduptoamaximumof42Mbps,enhancingtheexperienceof customers using the internet on mobile devices. In response to the increasing usage of smart devices and social network trends, we also introduced a wide variety of affordable communication devices, new applications and segmented services to meet the specific needs of diverse customer groups. These new products and services are listed under the concept of “One more great thing we understand”.

Business StrategyAIS is committed to maintaining a leadership position in the Thai telecommunication business. We build quality services across all dimensions, including quality mobile devices, quality nationwide network coverage, and innovative new applications and services which meet customers’ needs and complement their lifestyles. While continually working to develop the telecommunication industry - an important driver of the nation’s economy - we also have a great responsibility to society and all stakeholders to promote sustainable growth.

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AIS Business Strategy

AISBe the leader of Thailand’s wireless telecommunication business

Deliver quality in all dimensions: devices, network, applications, services(QualityDNAs)

Maintain leading market share and commit to delivering shareholder returns

• Introducedmobiledeviceswith segmented prices, meeting needs of diverse customer groups

• Established3G2100network covering 70% of the population withinonly8months,fasterthan the target required by the National Broadcasting and Telecommunications Commission(NBTC)at50%within 2years.

• Introducedapplicationswhich match various lifestyles, for instance, AIS Mobile Barclays PremierLeague,whichallowsAIS customers to watch matches live in HDqualitythroughouttheseason

• Providedmorethan1,000device gurus at AIS shops to offer consulting services to customers

• Continuedtomaintainleadership positionwith52%marketshare in terms of revenue, which is rankednumber1inThailand, servingover41millioncustomers

• Enhancednetprofitaftertax by4%from2012

• Generatecontinuousdividend payout for our shareholders at 100%ofnetprofit,twiceayear as specified in our dividend policy.

Business Strategy Operation Direction 2013 Performance

Business Strategy Operation Direction 2013 Performance

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Prepareandenhancecompetitiveness in readinessfor4Gservice

• Preparedfornewlicense auction(1800MHzfrequency)for thedevelopmentof4G,including expediting communication to customerswhouse1800MHz frequency to acknowledge and migrate to another frequency.

Business Expansion Develop Thailand’s telecommunication industry

Createbalanceinbusinessdevelopment to ensure responsibility toward community, society, environment and our stakeholders by following our sustainability strategy and fostering mutual sustainable growth

• Builtemployeeunderstanding of sustainable operations aligned with the corporate direction and AIS’s sustainability strategy through internal workshops while deploying initiatives at the operational level

Interest of society and all stakeholders (gain license to operate)

Sustainable growth under theEcosystemconceptthrough collaboration with partners

• Collaboratedwithmobilephone manufacturers for marketing initiatives to target diverse customer segments

• Collaboratedwithapplication developers(viaAIStheStartUp program)andpartnersto develop innovative services that match customers’ needs in the digital age, for instance, AISmPayRabbit,AISMovie Store,AISPremierLeague, AISmPayMasterCard