Company Overview 2012 - Export Yellow Pages · • Women’s-specific active wear ... George Marks...
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Company Overview 2012
Transcript of Company Overview 2012 - Export Yellow Pages · • Women’s-specific active wear ... George Marks...
Company Overview 2012
American Recreation Products develops and markets quality
outdoor gear including tents, backpacks, sleeping bags,
outdoor clothing, outdoor furniture, and related camping
accessories. Our brands include Royal Robbins, Kelty,
Sierra Designs, Slumberjack and Wenzel as well as
Mountain Trails and ROKK. Our products are sold through
mass retailers, sporting goods stores, and outdoor specialty
outfitters as well as through mail order and the Internet.
We are…
Vision:
• We are a Growth Company
• We Lead Where We Compete
Mission:
• We Win Customers With Hero
Outdoor Recreational
Consumer Products, Apparel
and Service
Values:
• Deliver on Commitments
• Win Through Teamwork
• Demonstrate Creativity
• Inspire Excellence
ARP Vision, Mission, & Values
Headquartered in the Front Range of Colorado’s Rocky
Mountains…
… we work where we play.
Domestic Locations:
• Modesto, CA
• Boulder, CO
• Burlington, VT
• St. Louis, MO
• Bentonville, AR
• St. George, UT
International Locations:
• Toronto, Ontario
• Hong Kong, China
• Chittagong, Bangladesh
• Shanghai, China
Locations
Equipment Offerings:
• Daypacks
• Technical Backpacks
• Tents
• Sleeping Bags
• Camp Organization Systems
• Lighting
• Luggage & Travel Accessories
• Child Carriers
• Furniture
• Airbeds
• Personal Flotation Devices
Apparel Offerings:
• Casual outdoor-inspired sportswear
• Women’s-specific active wear
• Technical outerwear
Products…
Brands…
Brand Positioning Matrix
Technical/Performance
Family Recreation
High Price / QualityLow Price / Quality
George Marks and Bob Swanson started Sierra Designs in 1965 to
design outdoor equipment that enhanced the wilderness experience.
Sierra Designs is RENOWNED as one of the leading outdoor brands; a
company that is filled with AUTHENTICITY, EXPERIENCE AND
PASSION for the outdoors.
Eric Larsen-Athlete
Adventurer
FPO
Royal Robbins creates apparel rooted in the outdoors that is as much
about style as performance. Built to ignite the passion for all outdoors,
Royal Robbins creates products for the versatile outdoor lifestyle.
Royal Robbins along with his wife and climbing partner Liz, founded Royal
Robbins over 40 years ago after realizing the need for quality outdoor
sportswear.
www.royalrobbins.com
FPO
Isis apparel is specifically designed for active women. Isis products are
designed to accommodate the needs of every woman regardless of her
shape, size, or activity.
ISIS began with a need: Carolyn Cooke and Poppy Gall needed
women’s outdoor clothing made for their bodies and lives. Since 1998,
ISIS has grown to become a community, a way of life, and a brand that
empowers women to connect with nature.
www.isis.com
FPO
Founded by Dick Kelty after hand-making packs for friends, Kelty grew to earn a reputation as the Cadillac of backpacks. Innovations such as aluminum frames and waist belts were
unheard of before Kelty and have changed backpacking forever.
Kelty uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, Basecamp and
Travel gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made and affordably priced outdoor products.
Since 1952, Kelty has built affordable, reliable outdoor gear that enables everyone, from the first-time camper to the experienced mountaineer, to embrace any experience with
confidence.
www.kelty.com
The Outdoor Sleep Experts
For over 50 years Slumberjack has led the outdoor industry, innovating newer and better ways to provide outdoor enthusiasts and sportsman with a great night's sleep in the
outdoors. With our broad assortment of sleeping bags, sleeping pads, camp furniture and accessories we provide a range of solutions that are designed to keep you
comfortable while sleeping under the stars.
www.slumberjack.com
ROKK gear is rugged and durable – ready for those who take their recreation seriously, but offering the practical features that everyone needs in their gear, no matter their
adventure level. With tents, bags, packs and furniture completing the line, this gear will outperform your expectations due to the emphasis on details in design and
construction.
Bold color ways, unique packaging and a new level in functionality within each product line are all reasons that ROKK stands out from the crowd. Meticulous material choices,
design and cutting edge color all work to add style to products already filled with substance … Nothing’s As Rugged As ROKK.
www.rokkgear.com
Since 1887, Wenzel’s mission has always been to help families experience the outdoors. We know what family camping is like, which is why we make our tents easy to set up, take down and pack away for next time. We make sleeping bags that unroll into roomy cocoons and re-pack neatly to
fit into tight spaces. But more importantly. We are ambassadors to the outdoors, beckoning families to return to the place where memories are made and souls are fueled.
We invest timeless hours into innovation and added value at a competitive price. We are students of the outdoor market, our customers and the consumer. In comparison to alternative
brands, we offer more features and better quality that impact the outdoor experience.
www.wenzelco.com
For years, Mountain Trails has provided quality products for your family camping trips and outdoor experiences. We are proud to be a part of your adventures and
stories with our full line of tents, canopies, sleeping bags and accessories.
The quest for a good night’s sleep can be a daunting task, even in the familiar surroundings of the home. Combine this with the rigors of travel and unknown accommodations, and a
sound sleep can elude even the weariest traveler. Offering features found on top-of-the-line permanent mattresses, such as customized incline/recline options, insta-bed™
provides a way to bring a good night’s sleep on the road with the comfort and convenience of home.
Every model in the insta-bed™ line features an integrated inflation pump to speed set up and assist the user in finding the perfect firmness. With insta-bed™, being away from home
doesn’t mean you have to sacrifice a good night’s sleep.
www.insta-bed.com
Selected Customers
Awards
2010 Product Awards and Highlights:
1. Lakota—Backpacker killer deal
2. Gunnison Pro—Backpackercold weather bargain
3. Palisade—Camping LifeEditor’s Choice
4. Kelty Kids—Reviews
• Runner’s World, review of Speedster Deuce• GearFlogger.Com, review of Kelty FC 3.0• Reno Baby, review of Kelty FC 3.0• Pregnancy & Newborn Magazine, review of Kelty FC 3.0• Parenting.com, Best Baby Carriers
Why American Rec?
We offer a Total Brand Solutionfrom private label to pinnacle specialty and every price/market in between.
We offer a Complete Outdoor Product Solutionwith product offerings in every key outdoor category.
We offer a Global Supply Chain Solutioncapitalizing on a global supply base with world class logistics solutions.
• www.americanrec.com
• International Team:
– Maria Lopez, Sales Latin America
– Ian Klein, Dealer Services
– Mary Ballowe, Sales International
– Juan Lopez, Director International
Contacts
