COMPANY METRICS AGENT METRICS

TOOLS

AGENT GROWTH

1,262 1,530 1,670JANUARY

2014JANUARY

2015JANUARY

2016

T O P S TAT E S

AGENT PRODUCTION

$2.1BILLION

$3.5BILLION

$3.9BILLION

$4.5BILLION

$5BILLION

2011 2012 2013 2014 2015

A V E R A G E P R O D U C T I O N B R E A K D O W N

87%SALES

13%LEASING

T O P S TAT E S

T O P A S S E T T Y P E S

OFFICE MULTIFAMILY RETAIL

REASONS FOR JOINING KW COMMERCIAL

30% 27% 22% 21%

CULTURE CAPPING ECONOMIC MODEL EDUCATION REFERRAL NETWORK, ADVERTISING, TECHNOLOGY,

PROFIT SHARING

REASONS FOR LEAVING KW COMMERCIAL

24% 19% 22% 35%

RETURNING TO RESIDENTIAL REAL ESTATE

VALUE PROPOSITION PROVIDED BY KW COMMERCIAL

PERSONAL

FINANCIAL ISSUES

EXITING REAL ESTATE INDUSTRY, STARTING

INDEPENDENT BROKERAGE, VALUE PROPOSITION FOR

MARKET CENTER CAP

ORIENTATION WEBINARNew agent value proposition webinar on Fridays to demonstrate our business solution and an opportunity for KW Commercial staff to answer recruit questions. Annual calendar: KW Commercial Intranet > Training Calendar

RECRUITING MATERIALSKW Commercial Intranet > Recruiting

OPERATION MATERIALSKW Commercial Intranet > Recruiting > Operation Materials

KW COMMERCIAL APPLICATIONkwcommercial.com/commercial/orientation.html

TRADITIONAL VALUE PROPOSITION

TECHNOLOGY VALUE PROPOSITION

Culture Capping Model Referral Network TrainingFamily atmosphere and focus on individual business profi tability vs. cutthroat atmosphere like most commercial real estate companies.

No company KW Commercial’s size has a capping model. Most companies charge a fi fty-fi fty split and demand working on deals with others in the offi ce.

KW Commercial’s 1,670 agents are dynamically connected through technology and have access to approximately 120,000 real estate professionals in over 700 offi ces.

Keller Williams University has provided more than 50 self-study training videos complemented with manuals and slide shows that are broken into ability groups available to agents. Additionally, KW Commercial training is complemented by 40 training videos created by the Lipsey Company and monthly trainings that are conducted based on market demands.

THE BEST SOLUTIONS TO GROW THE AGENT’S INDIVIDUAL BUSINESS

CRM

RETAIL VALUE: $1,800KW COMMERCIAL AGENTS: FREE

RETAIL VALUE: $1,068KW COMMERCIAL AGENTS: FREE

RETAIL VALUE: $1,500KW COMMERCIAL AGENTS: $420

RETAIL VALUE: $50KW COMMERCIAL AGENTS: FREE

RETAIL VALUE: $948KW COMMERCIAL AGENTS: FREE

RETAIL VALUE: $384KW COMMERCIAL AGENTS: FREE

Cloud-based marketing and

fi nancial analysis platform

with KW Commercial

and broker branding

Great for:

• Presentations

• Listing proposals

and websites

• Offering memorandums

• Flyers

• Listing syndication

• Demographics

• Mapping

Cloud-based prospecting

tool with a database of 30

million tenants and 6 million

building owners including:

• Phone numbers

• Mailing addresses

• Building details

Objection to be aware of:

• Data available may be

limited by location

Market information and

analysis tool with:

• Sales comparables

• Lease comparables

• Construction comparables

• Primary and secondary

market analysis

Objection to be aware of:

• Comp data is not as

robust as CoStar’s data

Google Business Apps fully

integrated (and growing) suite:

• Email

• Calendar

• Drive

• Talk

Objection to be aware of:

• Better options than

Google for commercial

real estate use

Cloud-based customer

relationship manager

with additional solutions

for managing:

• Companies

• Properties

• Listings

• Transactions

• Comps

• Reporting

• Calendar and tasks

KW Commercial client app:

• Advertising/branding

• Listing showcase

• Collaboration

The Analyst® KWC:

• Investment analysis

• Comparative lease analysis

• Lease vs. own

• More