Company LOGO Kaizen’s Fleet Tracker Device TEAM 8 – Business Plan Presentation.
Transcript of Company LOGO Kaizen’s Fleet Tracker Device TEAM 8 – Business Plan Presentation.
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Outline
1. Company & Team Description1. Company & Team Description
2. Product Description 2. Product Description
3. Market Analysis, Pricing & Sales Strategy 3. Market Analysis, Pricing & Sales Strategy
4. Financial Summary4. Financial Summary
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Organizational Chart
Ertugrul Emre TasdemirChief Executive Officer
Engineering & ProjectManagement
BusinessManagement
Human Resources
Murat SumengenProduction Manager
Mustafa KalyonProduction Chief
Ugur GunesResearch&Develop.
K. Anıl CelikMarketing Manager
O. Onur KaraaslanChief Finan. Officer
Ertuğrul E.TasdemirHum. Resrc. Man.
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What does Fleet Tracker System do?
It mainly provides the managing and reporting of fleets anywhere in the world
It stores the location of the vehicle Also stores additional information such as
Velocity Break Intervals etc.
It uses GPS technology while doing these
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Why Fleet Tracker ¿
Industries which are Using Vehicle Tracking
Technology Food & Beverage Distribution Utilities Maintenance Pest Control Electricians Trucking Manufacturers Surveying Rent a Car companies Sales Organizations
Main Competitors in Local Market
Turkcell Avea Satko Apsis
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Components
Fleet Tracker Device
GPSReceiver
SoftwareBoard &Circuitry
PIC16F877
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How does it Work?
Passive Mode Tracking via GPS
Fetching data from GPS receiver and storing in the memory
Synchronization with the Tracker software via RS232 port. (USB is optional)
Determination of the locations on digital map
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Fleet Tracker Provides also...
Speed controlLower fuel expensesLower maintenance
costsAccident reductionReduce kmReduce inefficiency
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Market Analysis Summary
Market;_ Highly Competitive_ Growing Rapidly
Target Market_ Pharmaceutical Industry_ Logistics & Distribution
Competition_ Quality ( TQM )_ Customer Satisfaction ( cost, motivation etc. )
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Pricing & Sales Strategy
Pricing
_ “Just In Time” method
_ Profit Margin
_ Competitor’s prices Sales
_ Print ads, Press releases, sponsorship, stickers, sectorial show and GRAND OPENING
_ Kaizen Catalog & Kaizen Quality Catalog
_ Sales tools
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Financial Summary
Basic Assumptions
_ Salaries, equipments and R&D are main costs_ Expected growth rate 30%_ The number of cars will increase 30%_ Inflation will remain 3% in dollar currency_ Interest rate will be constant at 5%_ Every 10 vehicle forms a fleet_ Reliability of products will be %98
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Benchmarks
$0$200$400$600$800$1.000$1.200$1.400$1.600
2005
2006
2007
2008
2009
2010
TotalRevenue
Total Cost
GrossMargin
Total
Thousands of $
BENCHMARK