COMPANY CREDENTIALS - Creanno Entertainment...

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COMPANY CREDENTIALS

Transcript of COMPANY CREDENTIALS - Creanno Entertainment...

Page 1: COMPANY CREDENTIALS - Creanno Entertainment LLPcreanno.com/.../uploads/2014/03/OOH-Media-Credentials.pdf · 2014-03-06 · People are in a relaxed mood and this makes it conducive

COMPANY CREDENTIALS

Page 2: COMPANY CREDENTIALS - Creanno Entertainment LLPcreanno.com/.../uploads/2014/03/OOH-Media-Credentials.pdf · 2014-03-06 · People are in a relaxed mood and this makes it conducive

Who We Are?

“Products are made in the

Factory, Brands in the mind.

You make products and with 8

years of team work in experiential

marketing we are professionals who

create brands…!!”

Reaching out

to people with

CREATIVITYAND

INNOVATION

Welcome

to

CREANNO

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What We do

“We are managing brands in the global market with a tailor made approach”

Out-Of-Home Media│Experiential Marketing │ Brand Promotion

Having Creative and Innovative Media Option on Pan-India basis

Dabbawalasampling

For more information log on to www.creanno.com

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Our Clients

“Doing Rite, Doing our best , Delivering

amazing service Experience ,

Building lifetime relations”

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Let’s have a detailed look on different

Marketing Options we have, suitable as per

your Product…

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We believe that your Product will reach everywhere…Here’s

the better way to do it with

TRANSIT MEDIA

Cab Branding

Auto Advertising

Metro Advertising

Bus Branding

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TRANSIT MEDIA

You are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right

on campus, and tourists finding their way around town.

Why Use Transit Advertising?

• You can't zap it.• You can't ignore it.

• It can't be turned off like television.• It reaches drivers and passengers no matter what radio stations they're

listening to.• The large, colorful, innovative designs demand attention.

• You have exclusivity in your space.• It delivers a varied audience.

• It offers flexibility of ad size and location.

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If your PRODUCT is YOUTH FOCUSED.. FOOD OUTLETS will be the best medium

for Advertising

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Food & Café Outlets

Why use Food & Café Outlets

Average footfalls of 300+ people per day per Food outlet/cafe 45 minutes spent on an average inside these places and uninterrupted

media exposure

Clutter Free Media

Focused TG: Youth (15-30 years old)The most frequented place for youth after home and college

Helps brands target the 'young-at-heart'Provides an interactive avenue for brands to engage

People are in a relaxed mood and this makes it conducive for getting ad messages

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Branding Options available at Various SHOPPING CENTRES

like…

Pantaloons

Shoppers Stop

Malls & Commercial Markets

Big Bazaar

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Advertising in Shopping Centre’s

Why Advertise in Shopping Centre's?

Reach Teens, Young Adults, and Women

EXPOSURE - During the shopping experience most mall customers visit the food court to dine, snack, relax, or socialize.

IMPRESSIONS - The average super-regional mall hosts 10 - 20 million visitors per year and those customers typically spend 40 minutes in the each visit.

RESULTS - Out-Of-Home Advertising works. There is no better way to brand or advertise yourself than with consumers who are actively engaged in the buying

process.

ADVANTAGE - Our innovative mall advertising platform gives you the power to reach tens of millions of consumers with brand messages at a fraction of the

cost of mass media buys.

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Advertising on Bus

Shelters

Billboards

Hoardings

Unipoles

OOH!!One of the

best TRADITIONAL MEDIA Option

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Out-Of-Home Media

Out-of-home advertising is ideal for generating instant awareness and elevating the perception and credibility of a brand. This medium’s strong carry-over effects ensure that brand awareness levels strengthen over

time.

Why OOH ?

• Build Brands• Reach the masses

• Grab the Attention• Create a multiplier effect

• Achieve sustained awareness• One of the best traditional media option

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FM/Radio Spots

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Radio Advertising

When done correctly, a direct response radio advertising campaign can yield profitable new customers and incredible ROI.

Why Advertising On Radio ?

• Affordability : Radio advertising is relatively inexpensive compared with print or television advertising

• Targetability : The diverse spectrum of radio offerings allows you to target your message to specific groups such as teenagers, sports fans, news junkies, political conservatives, college students, highly educated

people, or fans of any kind of music

• Portability : Radio is the only mass medium that people use while driving, cleaning the house or mowing the lawn.

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Branding Options available at Various

Gym’s like…

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Gym Advertising

You can advertise in the 180+ Gyms across 26 cities in India through us. The Gym Include Gold’s Gym, Fitness First and Fitness Snap.

Why Gym Advertising ?

• A Great Platform at your doorstep

• Chance to interact with your high end clientele

• To carry out testing and trialing of the product

• Selling and displaying of the products

• Brand conscious and designer oriented

• Clientele looking for selectivity and high visibility

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Branding Options in Railways & Airlines

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Airlines

Airlines offers to bring your brand directly to the target group with unique and creative advertising solutions along its travel chain.

• A valuable and mobile group with high purchasing power and high interest in new products/services.

• The opportunity to communicate directly with this captive audience : make them taste your product, highlight your special offer and generate direct

response.

• Use a premium environment for your campaign: the airline, withno distractions from home life/work

• Highest brand recall and most effective impact of your advertising campaign without significant stray

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Railways Station

One of the major benefits of advertising at railway station is to catch the same person on a number of times over the course of a week or month. Railway

station advertising offers advertisers the opportunity to promote their product while the commuter has dwell time waiting for the train and to also get that

message across to the commuters on the train.

Why Advertising in Railways ?

• Spontaneous and prompted ad awareness• Campaign recognition

• Message comprehension• Right Attitude towards advertisement

• Persuasion and intention to purchase product/service

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Branding Options available at

Various CINEMA’S like…

YOUR AD

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Cinema Advertising

Cinema advertising is a very effective way of broadcasting your message to a large audience. Through the use of sound, vision and motion you can effectively deliver a message to a target audience, who would be watching a certain film,

therefore you know the people you are broadcasting to.

Why Cinema Advertising ?

• Higher Production Potential• Captive Audience

• Passive Resistance• Industry Competitiveness & Lack of Synergy

• Broadcasting to the right people

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Wi-Fi Advertising In India

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Wi-Fi Advertising In India

Our technology partner provides sponsored Wi-Fi services at hotspots helping connect large advertisers with a select group of Wi-Fi users. You would have noticed such services at various airports, hotels and cafes. Broadly, when the users switches on the Wi-Fi they will be directed to the outlet/airport/cafe's home page and asked to login. This login will be blocked by the Wi-Fi sponsor

(advertiser) for about 45 seconds. The user has to either interact with the ad or wait for the 45 seconds to pass before they can login. This way, this form

of advertising guarantees a 100% share-of-voice.

Uniqueness of Wi-Fi Advertising

• Guaranteed engagement - 100% share-of-voice• Premium audience reached out to usually

• Fully customized user-flow definition• Device/Location/Browser level targeting

• Association of good will because of free Wi-Fi• Multiple formats

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Newspaper Stick-On Branding

Stick-On Branding is an ideal medium for promoting your brand name by offering an opportunity that ensures that your message is reflected on the front page of the

newspaper and reaches the best of the people in a cost effective manner.Unlike putting an advertisement on the newspapers this activity ensures that the number of copies committed for your promotion doesn't go to the unproductive

areas hits to your target audience.

Benefits of Stick-On Branding

• Guaranteed high exposure & long lasting positive attention & impression • Zero wastage (Your message is sure to reach the end user along with the paper)

• Advantage of Exclusivity (as the activity represents your brand and offering in the front page of the newspaper)

• Advantage to extend the life span of your promotion & brand positioning of your product through continuous and repeated display

• Opportunity for two way communication• Visibility in front of people who matters to our business

• Cost Effective (High reach, low cost activity)• Efficient to develop the word of mouth

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Advertise In RWA Societies

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Why Advertise In RWA Societies ?

Societies have grown to become hub of direct consumers and offer the advertisers a platform where they can familiarize themselves with a

product/brand, and take a quick decision about it. That’s the “power” of RWA society advertising, and here we are offering you to try it for yourself to see

how it gets you the results you want.

Benefits of Advertising In Societies

• Facilitates communication directly to the target audience• Single point of contact to do any event/campaign within these societies

• It helps you reach your target audience where they are most comfortable –exactly near to their homes

• One of the most effective tools of direct marketing that helps you get noticed instantly

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Digital Marketing

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Digital Marketing

Advantages of going Digital

• Potential to reach mass amounts of people in less time• Works well with social media networks

• Though impressionable, communicates directly to your niche/target market when executed properly

• Welcomes interaction from your audience• Campaigns can be easily adjusted/scaled up or down

• Provides additional branding and promotion for your company or product• Less expensive than traditional marketing campaigns

• Easy to measure the success of your campaign

Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing

campaigns and are sometimes less expensive. The wonderful thing about digital marketing is that it’s immediate, thus you can

monitor feedback, input and actions in real-time from your target market.

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Specialised in BTL Activities

Schools & Colleges

Malls & Shopping Centers

Food & Café

outlets

Adbicy & Look

Walkers

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BTL Activities

Below-the-Line Promotions are becoming increasingly day by day within the communications mixture of many companies. It refers to forms of non-media

communication or non-media advertising. It include road Shows, Demo Activity, Mall Activity, Club Activities, Tele-calling activity, sampling

activity.etc

There are numerous benefits of BTL Promotion Activities:

• It is a cost-effective medium

• It Creates proper awareness about a product among people

• One can get samples on buying a Product

• One can see a demo of any product if required

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Wall Painting

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Wall Painting

We are the pioneer in implementing mapping, tracking and monitoring technology for ad-campaigns in India. Add to that, the first ones to rollout

digital wall-paintings and glow-in-the-dark ad-units amidst other path breaking accomplishments.

With value added, competitive advantages encircled with inventive ideas, serving clients across India.!

You can get as creative as you'd like with wall paintings now. We can help you reach out to any city you'd like to paint with your brand.

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EventsExhibitions, Trade Fairs Conferences

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EVENTS

• In-house fabrication unit • In-house Audio/Visual, Light/Special Effects Equipment

• Events Design, Direction, Production and Management• Creative Development : 3D & 2D Designing

• Concept Generation – Venue selection • Exhibition pavilions design and construction

• Digital and multimedia concepts and applications• Scenarios – Choreographies – Artistic Direction

• Artists Bookings: Performers, Bands, Actors, Singers, Dancers. • Security, VIP handling, Crowd management

• Corporate Video Production• Printing materials design and production (flyers, brochures, invitations)

• P.O.S support (Frame & display stands, POP, banners, design and printing)

• Merchandising

We are a professional event management company based in New Delhi, India. From events and promotions to convergence and loyalty programmes, from BTL Activities to seminars. We do it all..

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Dabbawala Sampling(Mumbai)

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Dabbawala Sampling

Dabbawalas in Mumbai are called the lifeline for the working populace seeking home cooked food. They deliver approximately 2 lakh dabbas in

a day. It's now possible to advertise inside these dabbas through us.

Reach and Target Audience

• About 1,70,000 dabbas are distributed in Mumbai per day.

• Largely male

• Corporate employees

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Umbrella Branding

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Umbrella Branding

As with all effective brand strategy, umbrella advertising require a single message, an expression of a commonsense benefit grounded in human

emotion that opens the way to own the conversation within a business category.

Why Umbrella Branding ?

• Extra cost of Brand creation is not required.• Umbrella branding help to create dependent perception about product

as parent Brand.• Brands get abound in business.

• Umbrella branding helps to give positioning to product• New product launch become easier and cheaper

• New product find ready recognition and market set up.

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Thank you for giving us your valuable

time…will be looking forward to hear from

you soon!!

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Contact Us

Registered Office:

Creanno Entertainment

25, DDA Janta Flats, Shivalik Road, Panchsheel Park,

New Delhi- 110017

Contact Numbers

Ritika Khatri +91- 8860886720

Rahul Raghav +91- 9999163133

Lokesh Rohra +91- 9899514003

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“Coming together is a beginning; keeping together is progress; working together is success”

Creating Beginnings!!

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