S Paradigm Consultants

Reputation Management Advisory

Credentials Presentation - 2012

Flat #104, J.M. Apartments, Somajiguda, Hyderabad-16T: +91.99490.93501 URL: www.sparadigm.in

About Us

• Young reputation management advisory firm

• Offers communication services on image & reputation

management

• Founded by Shankar Chelluri – brings over 18 years

experience in Journalism / PR & Corp. Comm.

• Helps clients navigate business with better

communications to build brand & manage reputation

• Work with reputed partners to offer one-stop services

Areas of Expertise

Media Relations

CSR & Stakeholders’ Engagement

Advertising & Sponsorship

Brand Strategy & Application

Marketing Collaterals & Internal Communications

Issues & Crisis Communications

Media RelationsDevelop comprehensive annual media strategyDevelopment of media docket - corporate/spokesperson

profiles, press releases, regular media updates with e-kit uploaded on client website

Design media docket with branded scribbling pad & pens with logo

Media interactions – press conference, exclusive interactions and interviews

Factory visits & FAM tripsSupport of photo / video capturing of events/conferencesNews tracking – print / TV / onlineSupport for executing press conference – hotel booking,

audio/video, backdrop etc

CSR & Stakeholders’ Engagement

Develop Corporate Social Responsibility Policy & align with UN Millennium Development Goals (MDG)

Identify relevant CSR activities for client business based on ground assessment study of needs

Develop the activity calendar for all activities for 3-5 year period with budgets, timelines & deliverables

Develop Social Audit Model of CSR activitiesIdentify and develop Stakeholders Engagement Model

– helps keep client business environment engagedDefine specific message/activity for all stakeholders

with budgets, timelines and outcomeMonitoring CSR & Stakeholder Plan & impact on brand

Advertising & Sponsorship

AdvertisingDevelop advertising

campaign planSelection of medium with

RoI evaluation Identification of correct

avenuesDevelop proper theme-

based creative Advertising aligned with PR

roll-out to complement Explore new avenues for

advertising

Events/ SponsorshipsDevelop plan align with

brand strategyExplore opportunities for

sponsorship to enhance product & brand value

Explore events with brand relevance & sponsor

Involve with sponsorship for lot of corporate, sports, events

Develop company policy for events/sponsorship

Brand Architecture, Design & Applications

Define & develop brand architecture based on client

business model

Develop creative design & theme

Develop Corporate Identity Manual (CIM)

Application of brand – use of logo on corporate identity

(stationery), vehicles, store, computers & laptops,

stickers for staff among others

Marketing & Internal Communications

Corporate/Brand films - Concept, design, theme & scriptTV commercials – design, script and media planRadio Spots – Script, Theme & Media PlanCollaterals (brochures/flyers/Annual Reports) – Concept,

design, content & printingWebsite or web portal design – Design, Theme, Wireframe,

SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on design & content

Digital support on website/portal with Social Media like FB, LI, Twitter etc

Scale Model design based on architect CAD drawingsNewsletter – external/in-house, intra-net content for keeping

staff engaged

Issues & Crisis CommunicationsDevelop crisis communication manualHandle media relations during the crisis & constantly

engage mediaDefine messaging platform to be used during crisis

situationIdentify senior company spokesperson to talk with

mediaIdentify media and work with them during crisisRecommend engagement with stakeholders with

different programmesMedia training to operate in crisis situation

Clients

• East Coast Energy Private Limited

• Athena Chhattisgarh Private Limited

• Forum for AP CROs

• Exleaz Consulting

• Microfinance Institutions Network

• Patil Rail Infrastructure

• Alexandria Knowledge Park

• Vishwa Infrastructure & Services

• Sreenidhi School, Sreenidhi Institute of Science & Tech

• Azri Solutions

Engagement Model

• Assignment – this is one-time task executed to client brief; e.g. like product launch, website development, press conference or support in terms of information, report

• Short-term: this is a three-month engagement to handle simple mandates, crisis & issues management or campaign for a company wanting to understand use of PR & Comm

• Retainer – these are 12-month mandates with clients who value the role of PR & Comm. for business and want to leverage this function for better business sense

Team Shankar Chelluri - Founder Director. Brings 18 years of

experience of Business Reporting with Indian Express, Deccan Chronicle & Times of India, Public Relations with Vaishnavi Corporate Communications & served as Regional Director – South. Also worked as Head & GM – Corp Comm. with GMR Hyderabad International Airport

Dr. C. Nagalakshmi, Ph D – Partner. Brings over 15 years of academic & teaching experience having been a faculty with Dept. of Sociology, University of Hyderabad, Nalsar Law University, IIIT – Hyderabad and Center for Innovation in Public Systems, CIPS – ASCI

Sudarshan D – Consultant. He has over 12 years experience in Media Relations and worked with Genesis PR & Vaishnavi Corporate Communications. Well networked in the media in Hyderabad and Rest of AP and brings lot of experience in handling events & activities for clients

To reach me:Office: +91.40.6576.3501 HP: +91.99490.93501Mail: shankar@sparadigm.in or chelluri.shankar@gmail.com URL: www.sparadigm.in