SENW

designing together

NorthWest - SouthEast

SENW

designing together

NWXSE is an open minded team of experts, well equipped to work together in the inter-national design consulting business and to explore mutual cultural heritage and techno-logical know-how. Our aim is to strengthen our partners global market potential through co-operation and exchange of expertise. NWXSE is focused on the development of products and services with shared cultural values of our partners in mind. We serve our partners to establish effective design driven business in existing and new markets. NWXSE is experienced in most fields of design consultancy, with emphasis on projects concerning infrastructure, public design, energy, transport and information technology, commissioned by commercial and (semi)governmental organisations.

SENW

0 1 0 2 0 3 0 4 0 5

npk designLeiden

KVD Amsterdam

Spark designRotterdam Van der Veer Designers

Geldermalsen

MVAVDRotterdam

SENW

new public services based on the relationships between citizen and government

What is the emotional state passen-

gers can be expected to find themsel-

ves in by the time breakfast is served?

The KVD design team took this as the

starting point for the development of

a range of intercontinental economy

class inflight meals for KLM.

inflight meals to fit passengers’ emotional needs

How should the government set about improving and innovating the public

services we all use? The Dutch ministry of the Interior and Kingdom relations

approached KVD to create a new perspective on the way public services are desig-

ned. The resulting framework is applied in both national government departments

(e.g. organ donor registration) as well as local authorities (e.g. dog taxes, social

care services).

KVDwww.kvd.com

SENW

human oriented sustainable transport (HOST)

Which strategy should an academic research

group adhere to in designing their pro-

prietary inventions in order to communicate

their ambitions to market innovative, animal

friendly imaging equipment? KVD designed

the Uspect II Gamma camera, an ultra-high-

resolution imaging device for molecular

small animal imaging.

innovative imaging equipment new kiosk retail concept

KVD designed the new Kiosk, a self service retail formula

located in train stations and on platforms. The concept

and layout of the Kiosk is based on five different roles of

people in public space.

The European partnership project HOST aimed to explore

sustainable urban mobility from a human-driven perspective

instead of designing on the basis of available technology.

The project result is an innovative concept of vehicle ar-

chitecture for the transport of persons and goods in urban

environments.

KVDwww.kvd.com

SENW

alphatronmarineDRIS-systems

- Antec’s Alexys LC/ECD Analyzer system comprises

the DECADE (Digital Electrochemical Amperometric

Detector), autosampler, pump, degasser and pulse

damper. An organiser rack comprises the high-effici-

ency integrated degasser, up to 2 pulse dampers and

all systems' main connections with single power inlet.

The rack also accommodates pump(s) and adaptable

mobile phase bottle rack.

- Antec is a succesfull worldwide supplier of Analyzers

based on HPLC with Electrochemical Detection (ECD)

and Potentiostats for Electrochemistry (EC)/MS.

- mvavd design develops all industrial and user inter-

face design and the product engineering for the Antec

products since 1990.

alexys-decade

- AlphaBridge modular bridge console and Alphatron Mul-

ti-Function instruments for deepsea and inland shipping

- AlphaBridge is a unique, world wide applicable, innova-

tive modular bridge console concept, composed by using

the best possible materials of high standards. Because of its

modular concept, it is possible to pre-assemble the whole

con-figuration at the Alphatron Marine workshops. Here,

also the factory acceptance test can be carried out before

shipment to a shipyard anywhere in the world.

- mvavd design develops all industrial and user interface

design and the product engineering for Alphatron Marine

since 1997.

MVAVDwww.marcelvroom.nl

- Autonomous (battery and/or solar powered;

wireless communication), dynamic travel infor-

mation products for the presentation of real-

time (actual) information regarding the time of

departure of public transport.

- Particularly designed for more rural bus stops.

- mvavd design develops all industrial and user

interface design and the product engineering for

these products since 2005.

SENW

metrohm-autolab public terminals

- the terminals range for public telephone booths, travel

information and internet terminals, to units for access and

control to private buildings and prisons, to terminals for

the enrolment and verification of passports and security

documents.

- mvavd design develops the industrial and user interface

design and the product engineering for public terminals

since 1990.

- Metrohm Autolab supplies two product lines of laboratory equipment: Autolab

electrochemical instruments and surface plasmon resonance (SPR) instrumentation.

- The Autolab instruments are designed for a wide range of electrochemical ap-

plications, from corrosion measurements to the characterization of energy storage

devices.

- The SPR instruments (Esprit, Springle) helps the scientist to analyze bi-molecular

interactions in real-time, without labeling requirements.

- mvavd design develops all industrial and user interface design and the product

engineering for Metrohm Autolab products since 1994.

MVAVDwww.marcelvroom.nl

SENW

central heating unit for Itho ATM front for ING bankwww.sparkdesign.nl

Redefining a technology driven product into user-

friendly design and product interaction. The partly

glossy finish highlights the attractive styling of

this powerful boiler. The interface for the end-user

is simple and functional, while the sophisticated

technology is only accessible to service engineers.

Winner of a good industrial design award 2009.

Creating maximum visual impact

within a rebranding strategy. The

strong design features LED lighting

behind the front plate and company

logo that automatically adjusts in

brightness to the level of darkness.

A clever spring mechanism ensures

a perfect fitting of the ATM front

despite small variations between

the many installation sites.

Spark design

SENW

straight stair lift for ThyssenKrupp AccessibilityHENK, the ultimate carrying case

Enabling cost reduction and market

growth using smart design. Mee-

ting all widely different technical

standards for stair lifts around the

world opened up a global market

for the Levant straight stair lift for

home use. At the same time costs

are greatly reduced by minimizing

the number of parts. Winner of the

iF product design award 2010.

A luxurious suitcase with high-end

technology. The carbon fibre mono-

coque frame is fitted with titanium

and magnesium parts, designed to

the highest specifications, to achieve

the lowest possible weight. Hubless

wheels pop out from hidden panels

and guarantee a smooth ride, even

through terrain. The beautifully

finished exterior can be modified to

customer specifications.

Carver, the sensational driving experience

A groundbreaking new vehicle. The Carver com-

bines the sensational thrills of a motorcycle with

the comfort and safety of a car. Innovative tilting

technology makes the streamlined two-seating

cabin tilt sideways whilst cornering. The Carver is

fast and agile on the open road, while maintaining

fuel efficiency and maneuverability in inner-city

traffic.

Spark designwww.sparkdesign.nl

SENW

npk designwww.npk.nl

redesign ANWB finger posting HEINEKEN beertender - home draught system

For over fifty years the blue and white ANWB signs

have been showing the way in The Netherlands. At the

end of the nineties npk was honoured to receive the

assignment for a redesign, that suited the identity of

the ANWB (The Royal Dutch Touring Club).

The result provides considerable improvements with

regard to uniformity, legibility and functionality. The

old arrow-shaped sign has given way to a rounded ver-

sion, with a separate graphic arrow. The existing po-

les were not destroyed, but used as a starting point in

the design. The new components are, where possible,

made of durable materials such as stainless steel and

aluminium. Another important aspect is the energy

consumption. By using so-called 'long life lamps' and

special electronic equipment, some 50% less energy is

required for the illuminated signposts throughout the

country.

The best draught beer in your own home!

With BeerTender, Heineken has succeeded

admirably in creating a new way of enjoying

a refreshing glass of beer… BeerTender

cools the beer to just the right temperature

of 6 to 8˚ C and the pressure is such that the

draught beer always has a fine head. The

capacity of the Heineken keg, which was

specially designed for BeerTender, is four

litres. After it has been opened, the beer

can be kept for at least three weeks.

The development of BeerTender was a

npk turn-key project, undertaken in close

co-operation with Krups: design and engi-

neering from the first concept to the last

screw.

The npk graphic design team was responsi-

ble for the product graphics. They also cre-

ated the design for the quick reference card

and the user instructions. Extensive user re-

search was conducted in various countries

for the design of the quick reference card,

which consists entirely of illustrations.

SENW

dog service mobiletwin letter box

The new PTT Post eye-catcher is excel-

lently suited to the allure of the company:

reliable and customer-friendly. The new twin

letterbox has 50% more capacity and is more

burglar-proof. The communication has also

become more lucid. An electronic display

panel between the two openings indicates

when the next collection will take place.

Customer information is presented immedi-

ately underneath.

The functional design consists of fewer

components and has been constructed to

accommodate technological evolution.

In 2007, all the ‘old’ letterboxes will be

replaced by the new model.

The Wall Dog Service Station previ-

ously designed by npk encourages

dog owners to clean up after their

dogs. As an addition to the service,

the Dog Service Mobile has been

developed to improve the quality

of life in urban public spaces even

more.

The trailer is connected to a Seg-

way, an electrically driven personal

transporter. The service employee

who works with the Dog Service

Mobile takes away the dog dirt with

a special tool, freezes any possible

residue with nitrogen and collects

it in a waste bin, thus keeping the

streets and parks tidy.

toolkit

The hundred kilometre long

HSL-Zuid section Antwerpen-

Amsterdam connects the

Netherlands with the European

network of high-speed rail links.

In close cooperation, npk and

the project organisation HSL-

Zuid have developed a design

strategy for the HSL toolkit.

This ‘toolkit’ includes baffle

plate systems, overhead wire

pylons, fencings, modular frame

elements and escape provisions.

The different “toolkit” elements

have a clear mutual relationship

and identity of their own. Atten-

tion was also paid to technique,

safety, environment-friendliness

and endurance. The ‘toolkit’

forms a guide line for all the dif-

ferent parties that work on the

development and realisation of

the HSL-Zuid.

npk designwww.npk.nl

SENW

Dorel | Quinny Zapp - strollerRevab | Axi -wheelchairwww.vanderveerdesigners.nl

Collapsed, it is the world’s smallest buggy (69x27x30cm);

unfolded, it is one of the most spacious and comfortable.

The Zapp has protective tubing that curves around the child. This

same tubing alludes to windsurf boards and skateboards in its

design, creating an energetic character.

The fabric does not wrap round the tubing as would otherwise

be expected; instead a beaded edge along the fabric is slid into

a groove in the aluminium. Thus the tubing remains visible as

does the dynamic design.

The Axi is a wheelchair for public spaces:

hospitals for example. Van der Veer

Designers drew inspiration from airport

luggage trolleys.

The wheelchairs can nest into each other.

In its default stance, the Axi’s brake is on.

When the handle is depressed, it rides.

Since the wheelchair has the looks of a

conference chair, there is less of a stigma

associated with its use, making it stand

out from its competition.

Van der Veer designers

SENW

Burgers | New Look - bicycle bagsGMG | Yepp Maxi - bicycle seat

In close collaboration with Burgers Lederwaren,

Van der Veer Designers has been developing new

bicycle pannier bags for the New Look brand.

The New Look bag collection ranges from univer-

sally functional bicycle pannier bags to trendy fa-

shionable products that appeal to a wide array of

users and feature a variety of functions.

Trendy at the product level, but also equally so

in the areas of design, branding and marketing.

A revolution in the bicycle pannier bag sector.

Gazelle | styling and graphic design

How do you cater to consumer demands? Van der Veer

Designers has developed a successful method for this. This

allows Gazelle to annually launch a balanced collection of

bicycles.

Aided by colour collages and colour combinations, we visualise

the trends in colour. We suggest both colours and graphic styl-

ing for every model.

We then make prototypes complete with stickers of the graph-

ics. This creates a good impression of what the bicycle will look

like.

The design brief from GMG: give dated child

bicycle seats a new look and put GMG back on

the map in doing so.

Van der Veer Designers designed the Yepp Maxi,

a rear mounted children’s bicycle seat. The Yepp

Maxi can accomodate children up to 22 kg (up

to approximately 6 years old).

The design is innovative and distinctive. Made

from EVA (best known for its use in Crocs©

shoes), lightweight material that is comfor-

table and shock absorbing. The soft foam

material is completely non-absorbent. You can

fasten the Yepp Maxi into place or remove it

with the click of a button. The seat features an

integrated anti-theft lock.

Van der Veer designerswww.vanderveerdesigners.nl

SENW

SENW

designing together

NorthWest - SouthEast

NWXSEAtt Mr. Gerbrand Bas

PO Box 753NL 1000 AT Amsterdam

The NetherlandsT +31623365775

nwxse@designlink.nlwww.nwxse.com