COMPANY BROCHURE 2017 - Royal Swiss · COMPANY BROCHURE 2017 ... India Chandigarh Swiss...

COMPANY BROCHURE 2017

International Quality – Local Affinity


Swiss International Royal HotelRiyadh – Saudi Arabia

Swiss International Lenana MountNairobi - Kenya

Swiss Spirit Hotel & Suites Alisa Accra - Ghana

Swiss International KizilcahamamAnkara - Turkey

CONTENTS

Introduction 4

The Company 5

The Values 6

Our Brands ____________________7

The Food and Beverage Concepts 8

The Meetings and Events Concepts 10

Leisure Facilities 11

Loyalty Programs 12

The Operation Formula 15

The Support Mechanism __________16

Revenue Contributors 18

Revenue Generators 19

Value Drivers at a Glance 20

The Brand Performance Impact 21

Worldwide Presence 22

Developments 23

Contact Us______________________________________________________________ 26

Welcome to Swiss International! We appreciate your interest inour Hotels & Resorts and we are pleased to present our companyto you.

Swiss International's roots are since 30 years anchored inSwitzerland; a country known worldwide for its quality, precisionand values that we ever since proudly translate into the day today operation of our hotels. From the shores of Europe to thecoasts of China, to Africa and the Middle East, our customers willexperience the best of Swiss Hospitality at consistent qualitylevels.

Whilst the concepts of our luxury, upscale and midscale brands are tailored to the needs of today's savvy businessand leisure travelers, the Swiss International Business Model strongly focuses on increasing market shares and ondriving financial results for all stakeholders.

Swiss International is currently on a tremendous journey of expansion in the GCC countries, Africa, Asia and ingood old Europe. Our vision is to grow the chain to a 150 hotels by the year 2020.

Be part of it - we look forward to hearing from you!

Henri (Hans) W.R. KennedieCEO & Managing Director

4www.swissinternationalhotels.com

INTRODUCTION

The world of hospitality revolves around return on investment! Swiss International offers a robust business model to hotels on either a franchise, manchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results.

Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Technical Services, HR Management, Marketing, Sales, Revenue Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE.

This position gives the company easy access to the fast developing market that are target for its expansion purposes.

Swiss International envisions to expand globally via strategic co-operations and alliances. The company has signed several co-operations in the following regions: Asia (China and Southern Asia) Africa ( North , East and West Africa) Middle East Europe


THE COMPANY

“Much more than just a Brand” and “Best in Class” are the best ways to describe Swiss International’s philosophies on international business. All stakeholders share and honor the traditional Swiss values of

hospitality.

OUR MISSIONTo be different & recognized

OUR VISIONLiving up to the reputation of Swiss Hospitality


THE VALUES

The “Swiss Touch” and "Guest Experience" are the essence of each of the Swiss International brand’s characteristics. Passion for hospitality, quality assurance standards and adaptation to an ever changing market, distinguish our brands and make them stand out from the crowd.


“..Functional, Amicable..”

“.Elegant, Upscale.”“Sheer luxury”

“.Convenient, Youthful.”

OUR BRANDS

The concepts of our branded F&B outlets are designed to provide unrivalled guest experience but are also focused on keeping sharp control over the GOP. The menus are featuring fresh & healthy food in optional portion sizes to fit customers' needs, and the profitability of each menu item is closely monitored at all time.


THE FOOD & BEVERAGE CONCEPTS

Our bar and lounge brands are lifestyle bar concept of Swiss International where the Interiors and ambiance are attentively designed for an informal and relaxed evening.


THE FOOD & BEVERAGE CONCEPTS

Superior facilities, state-of-the-art audiovisual systems and complete meeting equipment guarantee that meetings & events in our hotels are as pleasant as they are productive and eventful. The concepts of the brands Eventives is designed to match the hotel brand scale and as such, to meet guest expectations.


THE MEETINGS & EVENTS CONCEPTS

For the guests indulgence, Swiss International Inspirations Pool and Gym compliments guests stays with state-of-the-art fitness centers & refreshing swimming pools. With a fully serviced gym and either an infinity pool or lap pool,Inspirations compliments guests relaxation and health needs.

Inspirations Pool & Gym are designed to match the corresponding hotel brand and as such, to meet each guests’expectation.


LEISURE FACILTIES

Swiss International Mabisel Swiss Spirit Hotel & Suites Alisa Swiss Spirit Hotel & Suites Danag

The Swiss International’s loyalty program comes in various options from the free of charge SWISS SELECT program which allows frequent stay guests to redeem earned points, to the annual subscription programs SWISS SELECT PLUS to enjoy F&B discounts and the SWISS SELECT LOUNGE to have free access to all advantages of the business lounge.


LOYALTY PROGRAMS

The Swiss -Select Lounge is an important component of the Swiss International Guest Loyalty Program Swiss Select and offers VIP Guests and Swiss Select Members complimentary continental breakfast and all day refreshments and snacks. The Swiss Select Lounge is mandatory in all Swiss International Hotels & Resorts and Swiss Spirit Hotels & Suites, and aims at providing Swiss Internationals loyal guests with personalized services.


SWISS SELECT LOUNGE

Swiss-Darling Bookers Club has been exclusively createdfor reservation makers who book for hotel rooms nightson behalf of their companies. The bookers are rewardedwith points for every room night booked which can belater redeemed. The Swiss Darling loyalty program isfree to join upon confirmation of the 1st reservation. TheSwiss Darling members are also able to access andmaintain their guests’ bookings on the SwissInternational’s website. Some of the benefits as Swiss-Darling includes:

Special Corporate Code to book their guests on theSwiss International website.

Quarterly cocktails are organized for the Swiss Darlingmembers, whereby they are hosted by the HotelManager & Head of Commercial.


BOOKER LOYALTY PROGRAM

Swiss International makes available for its affiliated hotels underLicense, Manchise or Management agreement the following formula:the License, the System and the Services

The Brand allows the affiliated hotel to make use of the “SwissInternational” brand name and its relevant concepts as defined anddetails of which are set out in the company’s Manual.

The Operating System: Affiliated hotels are connected to theSystem. All electronic reservation channels, including but not limitedto the global distributions systems, Online Travel Agents, Onlinebooking engines etc… are connected to the system to ensure that allreservations are channeled through the system.

The Support Services: Swiss International provides an extensiverange of services for its hotels. Some of the mentioned services are :

The Commercial Business Support sessionsThe Operational Business Support SessionsSwiss International Hospitality Academy

THE BRAND

SUPPORT SERVICES

OPERATING SYSTEM


THE OPERATION FORMULA

Commercial And Operational Business Support

The hotels under Swiss International’s umbrella benefitfurthermore from a robust support mechanism which includesextensive Commercial and Operational Business SupportSessions.

The business session are held on a quarterly basis with theobjectives to:

Measure the improvement of the Brand Performance Indicator

Ensure that the hotel is taking full advantage of the Swiss International Brands & Concepts as well as the SwissInternational Commercial Value drivers in order to maximize its financial results.

Support the hotel to reduce operational costs and to augment the GOP (Gross Operating Profit) or EBITDA(Earnings Before Interests, Taxes, Depreciation and Amortization)


THE SUPPORT MECHANISM

Swiss International Hospitality Academy is a center ofcompetence and expertise for hospitality training andfor career development.

The objectives of the Swiss International HospitalityAcademy are:

• To support the hotel to improve business results.

• To support the hotel to implement Swiss quality and

the core values & standards of Swiss International.

• To develop supervisors and managers as well as

exceptional talents in hospitality.

• To ensure Swiss International has engaged talented

people with the right competencies, in the right place,

at the right time, driving Business Success according

to Swiss International values & standards.


SWISS INTERNATIONAL HOSPITALITY ACADEMY

Rooms Revenue - 65%

F & B Revenue - 25%

Other Operating Income - 8%

Other Income - 2%


SWISS INTERNATIONAL REVENUE CONTRIBUTORS

HOTEL REVENUE

Example

SWISS-SELECT Members - 33%

INSPIRATIONS Members - 50%

Eventives (Roomhire) - 17%

Swiss Café Restaurant & Lounge -

35%

Noodles & Rice - Asian Cuisine -

30%

Ted & Co On the Go - 15%

Eventives Meetings & Events -

15%

Moods Shisha Lounge - 5 %

OTHER OPERATING INCOMEFOOD & BEVERAGE REVENUE


SWISS INTERNATIONAL REVENUE GENERATORS

Transient - 15%

Corporate Individual - 20%

Corporate Group - 5%

Leisure Individual - 20%

Leisure Group - 5%

Extended Stay - 35%

ROOM REVENUE

*All percentages are indicative


VALUE DRIVERS AT A GLANCE

SWISS-REZ

SWISS-REP

Swiss Select&

SWISS-DARLING

SWISS-RFP

SWISS-OTA/WHOLESALERS

GDS

SWISS-FLEXWeb Booking

SWISS-REV

GU

ES

TS

Indiv

idual

Gro

ups

Tra

nsie

nt/

Corp

ora

te/

Leis

ure

Corp

ora

te/

Leis

ure

CCX

DIRECT

SWISS-PMSHotel

SWISS-REZ + SWISS SELECT + SWISS-DARLINGBPI =

HOTEL ROOM GROSS REVENUE

Hotel’s Objective of working with Swiss International is to effectively make use

of the products & systems, which in turn will increase the Brand

Performance Impact.

EFFECTIVE USAGE OF PRODUCTS & SYSTEMS

OPTIMAL BRAND PERFOMANCE IMPACT

The Products & System Structure


BRAND PERFORMANCE IMPACT (BPI)

Ghana Accra Swiss Spirit Hotel & Suites Alisa Accra

Nigeria Port Harcourt Swiss International Mabisel - Port Harcourt

Nigeria Aba Swiss International Eniyimba (2018)

Nigeria Port Harcourt Swiss Spirit Hotel & Suites Danag- Port Harcourt

Nigeria Asaba Swiss Spirit Mardeozok Asaba

Sierra Leone Freetown Swiss Spirit Hotel & Suites Freetown

Ethiopia Addis Ababa Swiss Spirit Hotel & Suites The Hub (2018)

Guinea Bissau Bissau Swiss International Guinea (2018)

Kenya Kisumu Swiss International Royal City Kisumu (2018)

Kenya Nanyuki Swiss International Resort Mount Kenya (2018)

Kenya Nairobi Swiss International Lenana Mount

India Kandagath Swiss International Kandagath (2018)

India Chandigarh Swiss International Residences (2018)

India New Delhi Royal Swiss New Delhi (2018)

India Orissa Swiss International Puri – Orissa (2018)

Turkey Kizilcahamam Swiss International Conference & Spa Resort

Syria Damascus Swiss International Omayad Hotel

Saudi Arabia Baljurashi Swiss International Park Hotel

Saudi Arabia Turaif Swiss Spirit Hotel & Suites Turaif

Saudi Arabia Jeddah Swiss Spirit Hotel & Suites Heraa (2018)

Saudi Arabia Jeddah Swiss International Boutique Hotel

Saudi Arabia Dammam Swiss International Al Hamra Hotel

Saudi Arabia Riyadh Swiss International Royal Hotel

Saudi Arabia Al-Qassim Swiss International Al-Qassim (2018)

Bahrain Manama Swiss International Palace Hotel

Africa

Middle-EastEurope

Asia


WORLDWIDE PRESENCE


NEW DEVELOPMENTS

Swiss International Kandaghat – Himachal Pradesh, India

Swiss International Residences - Chandigarh, India


Swiss International Boutique – Jeddah, Saudi Arabia

Swiss International Resort Mount Kenya - Nanyuki, Kenya

NEW DEVELOPMENTS


Swiss International Bissau – Guinea Bissau

NEW DEVELOPMENTS

ASIANew Delhi, India

FOR ALL ENQUIRIES CONTACT

International Services Center

Tel: +971 7 2433 242Email: [email protected]: www.swissinternationalhotels.com

AFRICANairobi, Kenya

Follow us:


CONTACT US

MIDDLE EASTDammam, Saudi Arabia

EUROPEAmsterdam, The Netherlands

Istanbul, Turkey

Thank You For Your Interest !



International Service Centerc/o Alpha Hospitality Management Services

Amenity Building 2 – Office Suite 904P.O. Box 85644

Al Jazeera - Al HamraRas Al Khaimah, U.A.E.

Tel: +971 7 2433 242Email: [email protected]

COMPANY BROCHURE 2017 - Royal Swiss · COMPANY BROCHURE 2017 ... India Chandigarh Swiss...

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Transcript of COMPANY BROCHURE 2017 - Royal Swiss · COMPANY BROCHURE 2017 ... India Chandigarh Swiss...