COMPANY BRIEF · the promotion and sale of Totachi products in the markets of Russia, Europe and...
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COMPANY BRIEF LUBRICANTS FILTERS COOLANTS BATTERIES TCB-US-1701
Transcript of COMPANY BRIEF · the promotion and sale of Totachi products in the markets of Russia, Europe and...
COMPANYBRIEF
Japanese Engine Consumables
www.facebook.com/totachi.eng/
@totachi_global
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Totachi Industrial PTE. LTD30 Cecil Street #18-05, Prudential Tower, Singapore 049712
+65 6221 0109
www.totachi.com LUBRICAN
TS
FILTERS
COOLAN
TS
BATTERIES
TCB-US-1701
Foreword
About Us
Our History
Brand Philosophy & Mission
Our Organization
Our Values
Totachi Key Figures
Production and R&D
Our Technologies
Lubricants
Signature Series
Packaging: The Signature Series
DENTO™ Series
Packaging: The DENTO™ Series
Antifreeze / Coolants
Auxiliary Fluids
Automotive Filters
Batteries
Marketing Support & Technical Training
Our Locations
Why Totachi?
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Company Brief
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Foreword fromthe Management
Since Totachi’s inception, the management team has followed our basic philosophy of helping the end-user to capture the reliability of our lubricants in their vehicles. In the recent past, we’ve revolutionized our business to capture a greater segment of the global audience – from expanding our product portfolio to include other vehicle consumables; to automating our export and logistics programs; to developing integrated technologies in our filter and lubricant offering – all of which have propelled the business to greater heights around the world.
The management team is not shy in our aspirations – Totachi will be the first globally recognized company to successfully integrate the technologies of engine consumables to offer consumers peace-of-mind when choosing Totachi for their vehicle maintenance needs.
We continue to develop new solutions in response to the rapid growth of the automotive, industrial and marine industries worldwide. Globalization has presented significant opportunities in emerging markets, whilst increased competition in developed regions has created challenges to retain market share. We recognize the challenges and opportunities of today, and will continue to remain innovative, attentive to trends, and ahead
of the game, all while retaining the core Japanese principles which have propelled our business to success. Access to smartphones; and the internet, gives savvy consumers a wealth of information at their fingertips - the global consumer is (now, more than ever) heavily vested in their purchasing decisions. This year will see an overhaul of the Totachi website, with an abundance of useful information to enhance the purchasing decision of the end user, as well as online tools to support our distributors in their drive for market share.
We recognize that the new era of marketing is social media, and our team will continue to develop Totachi’s online presence through smart marketing practices, and consistent interaction with our social media following.
As we continue to develop our global brand, the core principle to create value remains at the forefront of our minds – value for the consumer by fulfilling their automotive service needs with reliable products, value for our distribution partners by offering a significant business opportunity and accessibility to our products across the globe, and value for our company in a consistent effort to provide Japanese quality, innovative business solutions, and peace-of-mind to our customers.
- Mr. Nishi KousakuPresident, Totachi Industrial Co Ltd
Mr. Nishi Kousaku (L), PresidentMr. Sasaki Eishi (R), Production Director
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Totachi Industrial Pte Ltd is a next-generation producer of integrated
engine care solutions, rooted in sustainable innovation, progressive
technology and Japanese tradition. Founded in 1998 by a group of
Japanese chemical engineers, we began with the goal of becoming
one of the most technologically advanced manufacturers of quality
lubricants for the motor vehicle and industrial markets; and have
now expanded our vision to be the foremost provider of integrated
engine care solutions.
We now manufacture a product line of close to a thousand products
across four distinct categories: lubricants, fluids, filters and
batteries. As of 2017, we have headquartered in Singapore while
rapidly growing our R&D, production and marketing capabilities
worldwide- to support our sales in over 50 territories. Throughout
our global ambitions, we continue to remain true to our Japanese
roots.
Our mission is to continuously develop quality products and
integrated engine care solutions, providing all drivers around
the world with the reliability and peace of mind to focus on life’s
adventure. We constantly strive towards this goal- one engine, one
heart, at a time.
About Us
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OurHistory
1998 In Sapporo, Japan, the experimental laboratory “Totachi Kogyo, Japan” was created to develop a line of motor oils and special fluids for the Japanese industrial sector.
2002Steady expansion of activities and territories, leading to the opening of our branch office in the city of Otaru, Hokkaido.
2003Began development and production of the Totachi passenger car lubricant line.
2004Began first outreach into foreign markets- with first deliveries to markets in Southeast Asia.
2006Opened our own Technology Centre as a base for advancing research & development in promising areas.
2008Significantly expanded our product line with the development of antifreeze and specialty fluid for automated manufacturing facilities in Hokkaido Prefecture.
2010Finalised partnerships with high-tech production facilities across Asia and Japan.
2011Consolidated all functional units into a single company, Totachi Industrial Co. Ltd. Japan, to provide comprehensive development, production and international trade.
2012 Opened our official export and logistics center in Singapore (Totachi Industrial Pte Ltd), leveraging its status as an international trade hub to optimize the production and delivery processes to countries across Asia Pacific.
2013Opened our official representative in Moscow, Russia, for the promotion and sale of Totachi products in the markets of Russia, Europe and the CIS.
2014Began development of our automotive filters and batteries product ranges to complement Totachi lubricant and fluid, building towards our goal of becoming a full-service integrated engine care solutions producer.
2017Declared our Singapore office global headquarters to further solidify our position as a globally-postured, next-generation integrated engine care solutions provider. R&D continues to be lead from Japan, while Moscow continues to service our key markets in Russia, Europe and the CIS. Opened our office in Shenzhen, China, to explore the potential of the Chinese market.
2018Inaguration of TOTACHI Coolants and Windscreen Washers production plant, located in Russia. The quality control of the products at all technological stages is ensured by our own laboratory with the most modern equipment. The laboratory is certified in accordance with Russian and international standards of GOST and ASTM and internal standards of TOTACHI INDUSTRIAL Co., Ltd. (Japan).
2019Strive to work closely with our current distributors and at the same time, expand our network globally.
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The BrandPhilosophy
Our Mission
Totachi’s brand philosophy is to achieve harmony in all aspects of our business - responsibility to the customers, responsibility to our partners, stringent environment policies, corporate social responsibility, and constant innovation. This philosophy is reflected in the company logo, which is based on the Trinity principle:
To continuously develop quality
products and integrated engine
care solutions, providing all
drivers around the world with
the reliability and peace of mind
to focus on life’s adventures.
“IE” - HOMEResponsibility to customers
“DAISHO” - TWO SWORDSProtection against adverse effects
“EN” - CIRCLEEnvironmental care
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MANAGEMENTTEAM
01CorporateStrategy
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HumanResources
Research &ProductDevelopment
Marketing &Communications
Sales &Business
Development
SupplyChainManagement
OurOrganization
Today, our organization is represented in seven business areas driven by the Management Team:
Operations &Manufacturing
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TOTACHIVALUES
Respect for tradition Victory
in competition
Harmony in your community
Curiositycontinuously
Diligence towards perfection
The five Totachi values were always present since our founding in Sapporo in 1998 (Tradition), but have evolved into a cycle that does not break in flow (Motion), and in our industry- flow is what we create.
Respect (for tradition)The observation of tradition & ritual has long been a hallmark in Japanese culture- and we do not forget our roots. Respect- for tradition, form, our customers, the environment and ourselves- is a key factor in consistently delivering quality products and services.
Diligence (towards perfection)Long hours of hard work are a virtue- and no less at Totachi, where we strive towards productivity through adversity, with efficiency. Diligence, therefore, is a quality that improves itself over time.
Curiosity (continuously)The Japanese concept of ‘kaizen’ is a subtle exercise in continuous improvement, rooted in curiosity for new methods and technologies. We create- and recreate- and by that virtue, innovate.
Harmony (in your community)One cannot exist, or thrive, in a vacuum, and therefore to reach greater heights we must live the Japanese virtue of “wa”, or harmony. As one- with our team, with our suppliers, with our partners, with our community- we are greater than the sum of all our parts.
Victory (in competition)Working collectively towards goal while overcoming adversity gives rise to victory. Competition will bring out the best in us, and will not only spur us on towards attaining new rewards, but will also instill in us virtues like honor, trust, and respect.
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Diligence towards perfection
TOTACHIKey Figures
PRODUCTION CAPACITY
GLOBAL NETWORK8PRODUCTIONFACILITIES
ACROSS 4 CONTINENTS IN 4 COUNTRIES
SOLD IN
30COUNTRIES
73M LITRES OF LUBRICANTS50M FILTERS 1M BATTERIES100M LITRES OF COOLANT
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Productionand R&D
With a strong scientific foundation and state-of-the-art production facilities, Totachi continues to design and manufacture products that meet the needs of the various markets, and industries across the globe.
Stringent protocol and best practice policies allow Totachi to maintain the highest standards in production, supply chain, and technical aspects of our business. The procurement team uses effective leveraging to ensure our purchasing position is uncompromised in times of uncertainty, and plays a crucial role in effectively managing resources and implementing economies-of-scale to ensure our price scheduling retains merit across the world.
Totachi products are manufactured to meet the most stringent OEM requirements and international standards, with multi-stage facilities that span across Japan, China, Singapore, Russia and South Korea.
Totachi Kougyo Kabushiki Gaisha is Totachi’s parent research company in Sapporo. The world class R&D center has a dedicated team of highly qualified chemists and technical specialists burdened with the task of deploying the latest technologies in production processes of premium quality lubricants, filters and automotive batteries.
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OurTechnologies
ZFM (Zero Friction Molecular)
Zero Friction Molecular technology is the genuine pride of Totachi. The innovative antifriction ZFM technology has enabled Totachi to formulate the latest generation of premium engine oils that feature unique engine protection characteristics. The ZFM additives package contributes to a considerably decreased friction rate, and decreased wear of highly loaded engine parts that are exposed to intensive duty cycles and high operating temperatures. For more information on ZFM Technology, please visit our website.
EMT (Expanded Metal Technology)
Expanded Metal Technology is a unique process in the manufacturing of Totachi batteries. Modern battery technology involves the use of a lead-calcium alloy in the production of battery plates, proven to deliver increased reliability and longevity of an automotive battery. Totachi uses 100% virgin lead when compounding the PbCa alloy, and during the production of accumulator grids, a method of continuous casting and stamping of plates is used, now known as “Expanded Metal”. The use of Ca/Ca technology significantly increases start-up power, and prevents the boil-off of battery acid to create a “maintenance-free” battery. EMT improves the battery’s resilience to self-discharge in an idle state, provides a longer shelf life, and offers high CCA in extreme temperatures.
ECO (Environmentally Friendly Technologies)
The ECO symbol is used to recognize specific products in our range that contribute to increased fuel efficiency, which helps to effectively minimize the carbon footprint of vehicles using said products. The ECO symbol appears on packaging of engine oils that are manufactured to low viscosity SAE specifications, that are scientifically proven to decrease fuel consumption. Such oils are also capable of providing the necessary lubrication needs in environmentally friendly «stop-and-go» engines, which also eradicate idling emissions. The ECO sign also recognizes our range of gear oils and transmission fluids, specially formulated for highly efficient transmissions that provide increased fuel economy. Totachi’s signature metal canisters also attribute to environmental sustainability. For more information, refer to Totachi’s CSR policies.
TFT (Targeted Filtration Technology)
Targeted Filtration Technology is Totachi’s filter technology that conforms to the specifications and requirements of OEMs, resulting in automotive filters that meet / exceed the quality of original OEM parts. One of the key factors of TF-Technology is the selection of a specific type and structure of filtering paper, allowing Totachi to regulate the porous structure of the filter element to obtain the required physical and mechanical properties of the filtration material. TFT impregnates the filtration medium with synthetic fibers, which improves the quality of filtration, and guarantees a of set performance characteristics that are adapted for each vehicle type.
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LUB
RICAN
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SignatureSeries
The Totachi Signature Series is our collection of lubricant developed through decades of R&D, with longstanding OEM production in the Japanese automotive and industrial sectors. Consisting everything from engine oil to transmission fluid to grease, the range truly captures all application areas.
With a strong scientific foundation and state-of-the-art production facilities, Totachi continues to design and manufacture the Signature Series to meet stringent environmental and OEM requirements across the world. We continue to package our product in traditional Japanese metal canisters – aesthetically, ergonomically, and environmentally pleasing.
Passenger Car Motor Oil (PCMO)
Diesel Engine Oil (DEO)
Our wide range of PCMOs have protected many makes of gasoline engines over the years- from the small “keijidosha” engines of the Japanese Domestic Market, to those of large touring cars of European and American manufacturers.
Developed to meet and even exceed the specifications of the endless list of OEMs, we proudly present products that cater to virtually all applications- whether you seek the ultimate in fuel economy, racing performance or even protection for classic vehicles. Our PCMOs are subjected to the most stringent of tests from the industry’s governing bodies like the API, ACEA, ILSAC and JASO.
Totachi PCMOs are made using the finest quality synthetic, synthetic-blend and mineral base stocks, using our special ZFM™ Technology additives package that provides superior protection to the engine.
Given the heavy-duty nature of commercial vehicles, our DEO range is designed to protect even the hardiest of equipment under the heaviest loads and with the shortest amount of cooling time.
Our DEO range meets or exceeds specifications of up to the latest industry service category designations, such as API CJ-4, and are suitable for engines using all manner of diesel from Euro 2 up to the latest Euro 6 technology.
The range is fully compatible with diesel particulate filters (DPF) and selective catalytic reduction systems (SCR).
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Motorcycle Oil (MCO)
Industrial Oil (IO)
Greases
Transmission Fluid (TF)
Totachi industrial oils are specially formulated for the protection of vane, piston and gear pumps in heavy duty hydraulic systems as well as the complex gear drives of industrial machinery.
We manufacture using high viscosity index synthetic, synthetic blend and mineral base oils with excellent antioxidizing properties and outstanding high temperature stability, allowing for increased drain intervals.
For different transmission equipment, mounted on various vehicles – from Japanese domestic market “keijidosha” compact cars (660 cm³ engine volume) to high output sports & tuning cars or commercial & heavy duty equipment, operated in severe conditions worldwide.
Synthetic, semi-synthetic, mineral baseFor all common types of mechanical transmissionsFor different operation requirementsMeet world standards & classifications
Totachi Greases are made with lithium complex thickener for excellent protection and lubricity, also providing the following benefits:
• resistant lubrication in wide range of loads and conditions• excellent burr protection of mating parts • strong corrosion protection• extended lifetime• lower maintenance costs• wear & equipment downtime protection
Totachi Motorcycle Oils cover a range of applications from automatic scooters to sport bikes, to all terrain vehicles, to snowmobiles and even garden equipment. We produce a range that will be suited to you whether you seek superior acceleration from your ride, greater protection for when you move around in cities or simply greater fuel economy from your two wheels.
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Packaging Size for TOTACHI Lubricants
Our packaging is defined by quality, and Japanese authenticity. Fabricated with extreme precision, the canisters are made of high-quality sheet metal with multi-colour printing, using SUPER WIMA seam technology (0.4mm seam overlay).
With stringent quality control, the Signature Series conforms to Japanese packaging and environmental standards. Some unique features on the packaging include:
Barcodes: Digital barcodes offer crucial information regarding manufacturing details. In addition, the barcodes allow for automated inventory system control for distribution channels and retail outlets.
Inscription: a 3D volumetric TOTACHI inscription on every canister protects against potential counterfeits.
Snap-cap Lid: a multi-component “Snap-cap” lid with protective ring offers additional protection against potential counterfeits, as well as “re-fills”.
Metal Canisters: Unique selling point for international customers – aesthetic, ergonomic and environmentally friendly.
Duck Tongue: The duck-tongue offers an easy pour solution, without the need for a funnel, and comes attached to every 4L and 6L canister.
Certification labels: Each product is labelled with certifications, offering the consumer peace-of-mind in knowing that the selected product conforms to recognised global institution standards.
0.8L 1L 4L 6L 20L 60L 200L
Packaging: Signature Series
Passenger Car Motor Oil (PCMO)
Diesel Engine Oil (DEO)
Motorcycle Oil (MCO)
Transmission Fluid (TF)
Industrial Oil
Automotive Coolant
Windshield Washer
Diesel Exhaust Fluid (DEF)
PRODUCT SEGMENT 0.8L 1L 1.7L 2L 4L 6L 10L 20L 60L 200L
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DENTOTM
Series
The Totachi DENTO™ Series was specially developed to compliment the existing range of premium Totachi lubricants. The DENTO™ range borrows technology from our premium formulations, yet allows flexibility and tailoring of products to suit specific markets across the world. The plastic packaging was designed for functionality, with key anti-counterfeit features such as logo embossing, foil seal and a unique capping technology. DENTO™ enables accessibility to Totachi products, even in the most price-conscious markets across the world.
The Totachi DENTO™ Series exceeds the performance standards of all the major international governing bodies including:
• API (American Petroleum Institute)
• JASO (Japanese Automotive Standards Organization)
• ILSAC (International Lubricants Standardization and Approval Committee)
• ACEA (European Automobile Manufacturers’ Association)
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With a rapidly growing demand in emerging markets for affordable automotive lubricants, we sought to create more economical packaging without compromising on quality. Each DENTO™ bottle is made with high density polyethylene (HDPE) specially designed with your assurance in mind. With stringent quality control, the DENTO™ Series conforms to global packaging and environmental standards. Some unique features on the packaging include:
Logo Embossed Cap: 3D volumetric ‘TOTACHI’ inscription on each cap for protection agaisnt counterfeiting.
Color Coded Cap: The colored cap matches the label graphic color to distinguish between product application. Gold for PCMO, Blue for HDEO, Pink for ATF etc.
Special Cap Closure: Capping technology that offers protection agaisnt counterfeiting. Peace of mind to the end-user that they are purchasing genuine TOTACHI lubricants.
Embossed Logo Foil Seal: 3D TOTACHI inscription on foil - another anti-counterfeit measure added to the DENTO™ range for peace of mind to the end-user.
8-Color Print Label: Each product label is specially printed with flexographic press on high quality raw materials. The label was designed to compliment the existing premium Signature Series. Anti-slip Surface: Provides a firm grip, the anti-slip surface was designed to offer peace of mind to the end-user.
0.8 & 1L 4L 5L 8L0.25 L 0.5L
Packaging: The DENTOTM Series
Packaging Size for the DENTOTM Series
PRODUCT SEGMENT
Passenger Car Motor Oil (PCMO)
Diesel Engine Oil (DEO)
Motorcycle Oil (MCO)
Transmission Fluid (TF)
Industrial Oil (IO)
Outboard Engine Oil
Brake Fluid
Flush Oil
1
0.25L 0.5L 0.8L 1L 4L 5L 18L 60L 200L
60 & 200 L
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ANTIFR
EEZE/COOLANTS
Our coolant and antifreeze range offers Organic (OAT) and Non-organic technologies for different cooling systems, climates, equipment and manufacturer recommendations. We produce them pre-diluted or as concentrates for different conditions such as climates and application. Our products meet or exceed requirements for antifreeze & coolant, determined by Japanese, USA, European, South Korean & other OEMs of passenger cars, commercial, heavy-duty vehicles & industrial equipment
• ORGANIC ACID TECHNOLOGY (OAT) antifreeze & coolants (G12, G12+), free of silicate, nitrate, phosphate, borate, amine, based on carboxylate corrosion inhibitor formulated for with maximum service life & cooling system protection.
• NON-ORGANIC TECHNOLOGY ethylene glycol type antifreeze & coolants (G11) based on corrosion inhibitor formulated for extended service life & cooling system protection
• Available as concentrates & pre-diluted forms for different conditions (climate, season etc.) and applications (passenger cars, mixed fleet, light & heavy-duty trucks, engine & cooling system types)
• Meet or exceed requirements for antifreeze & coolants, determined by Jap nese, USA, European, South Korean & other OEMs of passenger cars, commercial, heavy-duty vehicles & industrial equipment
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WindshieldWasher Fluids
AdBlue®
Brake Fluid
Our ClearView range of windshield washer fluid provide streak-free washing of your windshield and/or headlights, effectively removing dirt, oil film and insects without altering the optic characteristics of the glass. The ClearView range is produced without methanol- providing smooth gliding of wipers and is completely safe for paintwork.
We are always expanding our product range beyond engine care, and includes our very own ClearView windshield washer fluid, AdBlue® diesel exhaust fluid and Brake Fluid.
AdBlue® is a special treating agent based on water solution with high level (32.5%) of carbamide/urea, engineered for modern diesel vehicles equipped with selective catalytic reduction systems (SCR). The use of carbamide solution decreases the harmful emissions of nitrogen oxides to meet the Euro 5 and Euro 6 requirements, whilst also significantly decreasing the fuel consumption of modern diesel engines. AdBlue® is injected directly into the exhaust system of modern trucks, and converts Nitrogen Oxides (NOx) into harmless molecules of water and nitrogen, thus meeting the stringent environmental standards on exhaust.
Totachi Brake Fluid provides efficient operation of brakes on all vehicles, even those with frequent and heavy braking. It provides long-term protection against corrosion of all materials used in brake systems such as metals, plastics and elastomers. The product exceeds many common quality standards for brake fluids, which are recommended by automotive manufacturers.
AUXILIARY FLUIDS
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FILTERS
We began development and distribution of our filter product line since 2014, and to date, our range includes oil, air, fuel and cabin filters for most passenger and commercial vehicles. Our filter product range is continually expanding.
FEATURES & BENEFITS:
• All Totachi filters are manufactured using our special Targeted Filtration Technology (TFT) using materials of the highest quality.
• Our current prodution facilities are fully compliant with OEM producers.• Our filter papers are impregnated with special resins and provide superior
filtration. SPECIFICATIONS:
• High fineness dropout - from 25 to 35 microns;• High completeness dropout - 95%• increased dirt holding capacity• Low flow resistance - 0.015 MPa• Long service life in excess of OEM’s required service intervals.
PACKAGING:
Our filters come packaged in our distinct Totachi red and white boxes, and each come equipped with a plastic bag to dispose of your used filter.
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Cabin Filter
Fuel Filter
Air Filter
Oil Filter
• Protection against particles including dust, pollen, diesel exhaust, tyre residues and bacteria
• Almost completely eliminates odours and harmful gases• Meet vehicle manufacturers‘ specifications • Optimum fit through patented design and sealing solutions • Keeps the passenger compartment clean• Optimum protection for those suffering from allergies • Detailed, illustrated installation instructions
• Prevents even the slightest contamination and protects the sensitive fuel injection system against particles and wear
• Very fine filter media with maximum dust holding capacity• Meets vehicle manufacturers’ demanding requirements for modern fuel
injection systems• Special impregnation ensures even pleat spacing and position• High compressive strength and pulsation resistance
• Filter media according to the individual application to OE specifications • Full filtration performance throughout and beyond the recommended service
interval• Optimum protection for the engine, air flow mass meter and other sensitive
components• Resistant within all normal temperature ranges • Optimum pleat geometry and stability, even under heavy load • Special treatment process for filter medium • Consistently high filtration performance even in humid and wet conditions.
• Meets OEM specifications• Pressure- and Corrosion resistant housing • Precise bypass function throughout the service interval• Optimum pleat geometry for a minimum differential pressure• High dust holding capacity • Maximum filtration performance through top quality materials • Long service life• Special embossing processes provide uniform pleat spacing • Specially moulded anti drain valve for reliable operation
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Totachi accumulator batteries are produced in high-tech production facilities
using Expanded Metal Ca / Ca technology (See “Technology” section). They
possess improved capacity and cranking amps, as well as high stability to self
discharge, thus preventing decrease in performance during long storage or
implementation up to one year from the date of manufacture. We constantly
update our range to ensure that we serve all manner and make of vehicle,
currently already producing fifty models including those for motorcycles and
heavy duty vehicles. Our batteries boast the following benefits:
-Increased specific capacity
-Effective method of charging current
-Confident engine start within 12 months of manufacture
-Stable electrolyte level
-Completely maintenance-free
BATTER
IES
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DIN Type
JIS Type
Motorcycle Battery
Heavy Duty
Totachi DIN Type batteries are the ideal choice for European standard vehicles with usual power demands. It’s maintenance free and it provides reliable power support for all applications.
• Reliable starting power with X-Frame Grid Technology• Grid Protection Technology delivers longer service life• A complete range offered for 99% of vehicles on the market
Totachi JIS Type batteries are the ideal choice for Japanese Standard vehicles with usual power demands. It’s maintenance free and it provides reliable power support for all applications.
• Reliable starting power with X-Frame Grid Technology• Grid Protection Technology delivers longer service life• A complete range offered for 99% of vehicles on the market
• Super dry charged storage performance: Using dry-charged electrodes and a special battery assembly process to ensure high performance
• Effectively prevents the oxidation of batteries• Tightly sealed acid bottles to prevent leakage and contamination of
electrolytes• High cranking amps provide a good & consistent start-up performance• Low maintenance during usage• Longer service life
• Advanced calcium lead alloy provides reducing the battery’s water consumption to a minimum
• Thicker plate design with grid protection tech. resist the damaging effects of vibration, delivering more cyclic stability than other batteries
• High performance polyethylene separator with fleece specially designed for heavy duty batteries
• The labyrinth double lid with flame arrestor provides completely maintenance free and safety
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TRAIN
ING &
SUPPO
RT
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In the same way we provide peace of mind to our end users, we strive to give the same to our partners through constant support- be it through driving marketing initiatives, conducting comprehensive sales training or offering on-site technical expertise.
Our constant drive for success is visible through the constant evolution of Totachi’s marketing strategy. From humble beginnings; with the sole focus on the Japanese domestic market, Totachi’s modest branding focused on heritage and tradition. Fast forward to 2018, Totachi’s marketability has grown from strength to strength, with the internal marketing team being culturally diverse to ensure the right brand message can be delivered to the target demographic across the world.
From branding, advertising and promotions, to point of sale and trade shows; our marketing team is committed to developing comprehensive collaterals that aim to influence brand equity. The marketing team works alongside our distributors to tailor the brand message to cultural norms and societal values, whilst retaining the core values of the brand for which we are known.
Whether our business partners need influence in their sales strategy, insights in their product planning or updates in their technical know-how, the Totachi business & product development team has it covered. We understand that continuous progress in sales growth is reliant on a resilient knowledge bank that is accessible to all stakeholders, be it internal staff, distributors, resellers, workshop technicians and even the end user.
Totachi’s holistic training program aims to equip our partners with all the necessary knowledge on Totachi products, systems and technologies, as well as professional industry trends and updates, such as the introduction of API CK-4 and API FA-4 approved heavy duty engine oils.
At Totachi, we believe knowledge is influence. Knowledge is power, and our business strives to empower our parters with the necessary sales, product and technical knowledge that will bring quality integrated engine care solutions to the world.
Marketing Support &Technical Training
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OurLocations
SINGAPORETOTACHI INDUSTRIAL PTE LTDGlobal Headquarters30 Cecil Street, #18-05 Prudential Tower, Singapore 049712Phone: +65 6340 7670E-mail: [email protected]
RUSSIATOTACHI INDUSTRIAL CO. LTD(RUSSIA, EUROPE & CIS)Official Representative OfficeTOTACHI INDUSTRIAL CO. LTD Japan in Russia & CIS119435, Russia, Moscow, Kievskaya, Savvinskaya Emb. 15, Office 5Tel/Fax: +7 (495) 783 4711E-mail: [email protected]: www.totachi.comE-mail: [email protected]
JAPANTOTACHI KOUGYO KABUSHIKI GAISHAResearch & Development Office047-0008 Japan, Hokkaido, Otaru city, Chikko 5-1Tel/Fax: +81 134 31 4747E-mail: [email protected]
CHINATOTACHI (SHENZHEN) TRADING PTE LTD Official Representative OfficeFutian District, Shenzhen Shennan Road Galaxy Century Building A, 908Tel/Fax: +86 150 1288 3209E-mail: [email protected]
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WhyTotachi?
We are always on the lookout for partners to bring our Japanese-quality integrated engine solutions to more and more markets around the world, and we are sure that you, too, are looking for a special, dynamic brand that will add real value to your customers. Hence, we operate with three key principles to grow the business with our partners:
A Tradition of Legendary Japanese QualityThe Japanese are known the world over for high-tech, high-quality products, and we are no different. Our ‘Tosan’ production and quality control system takes root in the very same concepts that birthed the quality management systems of top Japanese global brands, ensuring you get only the very best we can offer.
One-Stop for all Engine Care ProductsAt Totachi, we don’t just make lubricant, or batteries, or filters- we make Integrated Engine Care Solutions. Our full range of products work in harmony with one another and the engine to create optimum driving conditions; building more value for the customer when used together than as a sum of its parts.
Close & Individual Support for PartnersAll markets have differences, be it culture, climate or competition. Thus, we place great emphasis on supporting our partners and customers to ensure our content and products are well suited to each territory’s requirements. Our products are Japanese in quality, global in reach, and local in relevance.
Come join in our success as we bring quality integrated engine care solutions to the world, and be part of a rapidly growing brand.
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COMPANYBRIEF
Japanese Engine Consumables
www.facebook.com/totachi.eng/
@totachi_global
Follow us on:
Totachi Industrial PTE. LTD30 Cecil Street #18-05, Prudential Tower, Singapore 049712
+65 6221 0109
www.totachi.com LUBRICAN
TS
FILTERS
COOLAN
TS
BATTERIES
Japanese Engine Consumables
www.facebook.com/totachi.eng/
@totachi_global
Follow us on:
Totachi Industrial PTE. LTD30 Cecil Street #18-05, Prudential Tower, Singapore 049712
+65 6221 0109
www.totachi.com
Japanese Engine Consumables
