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Company Background Aa
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TECHNOVA
Our Team
Gauri Borate Project Officer
Pooja Parkar Marketing ExecutiveSagar Zawar Financial Executive
Nilesh Patil Technical Expert
Shrikant Bhandare Product Designer
Sonal Yadav Technical EngineerKushal Chaturvedi Market Statistical Analyst
Tejas Bhike Financial Adviser
Ankur Lad Market Analyst
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COMPANY BACKGROUND
Name = TECHNOVA
Started at Mumbai in 1987
Alliance with HP since 2001 to provide various laptop
components
Wins Customer Satisfaction Award in 2004
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TECHNOVA
As name suggested
TECHNOVA = TECH+NOVA
TECH = Advanced Technology
NOVA = A type of star that shines much more brightly
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For more than 22 years TECHNOVA - empowered
countries, communities, customers and people everywhere
to use technology to realize their dreamsCustomers trust us to deliver technology solutions that
help them do and achieve more, whether theyre at home,
work, school or anywhere in their world
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REASONS TO LAUNCH LAPTOP
Name = DESIRE
Slogan = DESIRE IS FOREVER
Potential Market
Experience in laptop market
Technical Expertise
Huge Market and Demand
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SOCIOCULTURAL TRENDS
Youngsters/Students(MBA/MMS/PGDCM)
New lifestyles provides both opportunities and challenges.
Students develop greater ownership and responsibilities.
Students gain immediate access to information.
Manageable in size and also contributes to low power
consumption.
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Communication
opportunities are available.
Students acquire all theessential information online.
Essential requirement of
MBA/MMS students
Differential advantage
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SWOTANALYSIS
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STRENGTH
Manufacturing capacity- economies of scale
Marketing team
Technical support
Business contacts
Skilled labours
Advance machineries
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WEAKNESS
No sales team
No distribution channel of own
New Brand
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OPPORTUNITY
Large market segmentation
Large number of M.B.A. colleges in Mumbai. Whose students
are primary target market.
Management curriculum is tending more on computer
orientation.
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THREAT:
Less sales due to unknown brand name
Competition from previously established companies
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COMPETITOR
Common laptop competitor:-
Dell
Lenovo
Compaq
Apple
Samsung
Acer
sony
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NEW ARRIVALS IN INDIA
New laptop Competitors
GETway
MSI
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hp
22%
dell
24%
compac
18%
sony
12%
acer
16%
others
8%
MARKETSHARE
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FEATURES
Camera-,3 Megapixe
Cd/Dvd Writer- Compatible,no Tray,only Insertion And Ejection
Image Sensors For Moving Images Forward And Backward
High End Sound Speaker With Surround Sound
Mp3 And Video Controller Panel In Front Of Mouse.
Radium Keypad
Spill Proof Keyboard
Polycarbonate Body
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ACCESSORIES
Blue Tooth Mouse
SCREEN Cleaner
Earphones(specially Designed By Experts)
Digital Surround Sound Speakers
Bag Pack
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MARKETING STRATEGY
BUSINESS TO BUSINESS CONTACTS FOR 3 YEAR
SOCIAL MARKETING FOR BUSINESS TO CUSTOMERS
REASONABLE RATES
DISCOUNT TO B2B MARKET
8% MARKET SHARE OF LAPTOPS FOR OTHER
BRANDS AND THEN MAJOR COMPETITORS
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MARKETING GOALS
MARKET LEADER
IDENTIFIABLE BRAND
INTRODUCTION OF OTHER MODELS
INCREASE SALES
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MARKETING OBJECTIVES
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PRIMARYTARGETMARKET
Educational sector
Age between 20-30
Identifying characteristics-
1. easy work
2. student needs reasonable rate
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Basic need &requirements
1. reasonable laptop rate
2. good feature
Shopping habits and preference-1. online assembling
2. online buying
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MARKETGROWTH RATE
Laptop market has registered 79% Year-on-Year (YoY) growth
during 2006.
Laptop computer market in India grew by 84.8 per cent in thethird quarter of 2007 contributing significantly to the overall PC
market growth of 25.1 per cent.
According to industry sources, current laptop market size is 1.8
million and this is expected to touch 3.2 million by year end
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STRATEGIES
Segmentation-postgraduation students
Target MMS/MBA students and colleges
Remote online supportStrategic allaince with ezone as distribution
partner
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MARKETING RESEARCH
30 retailer ACROSS MUMBAIDESIRE.wmv
PREVIOUS BACKGROUND
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FINANCIALSu..
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COSTOFPROJECT
STATEMENT 1
STATEMENT SHOWING COST OF PROJECT
Rupees in lac's
Sr.NO. PARTICULARS RS RS
A) SOURCES OF FUND
Owner's Contribution
1 Capital 1200000
2 Term Loan 3075000.00
3 Cash Credit 200000
TOTAL 4475000.00
B) APPICATION OF FUND
1 Working Capital
Bank 625000
clean cash credit required 100000 725000
2 fixed asset 3750000
TOTAL 4475000.00
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PROFITAND LOSS ACCOUNTSr.no. PARTICULARS OPERATING YEAR
2011-12 2012-13 2013-14
INCOME
1Sales 39375000 77175000 94500000
Total 39375000 77175000 94500000
EXPENDITURE
Purchases 31250000 67500000 81250000
Electricity 262000 340600 442780
Maintaince 274000 342500 428125
Rent 240000 300000 345000
Salary to Staff 1800000 2196000 2525400
Direct expences 33826000 70679100 84991305
Gross Profit 5549000 6495900 9508695
Interest on Cash credit 31000 31000 31000
Interest on term Loan 464000 428000 386000
Administrative expenses 2000000 2400000 2880000
Indirect Expenses 2495000 2859000 3297000
Profit before depreciation 3054000 3636900 6211695
Depreciation 937500 953125 1214844
Profit after Depreciation 2116500 2683775 4996851
Taxable Income 2116500 2683775 4996851
Carry forward Losses 0 0 0
Income tax 740775 939321 1748898
Profit TRF to capital 1375725 1744454 3247953
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BALANCESHEET
Sr.no. PARTICULARSOPERATING
YEAR
2011-12 2012-13 2013-14
Liabilities
Capital 2575725 1744454 3247953
Term Loan 2855000 2598000 2299000
Cash Credit 200000 200000 200000
Other Liability 113000 236000 372000
Total 5743725 4778454 6118953
Assets
Fixed Asset 2812500 2859375 3644531
Investment in new Equipment 0 1000000 2000000
Inventory 2818225 683079 102422
Cash / Bank Balance 113000 236000 372000
Total Assets 5743725 4778454 6118953
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CASH FLOW STATEMENT
Sr.no. PARTICULARS OPERATING YEAR
2011-12 2012-13 2013-14
CASH INFLOW
Capital Introduced 1200000 0 0
Term Loan 3075000 0 0
Cash Credit 200000 0 0
Gross Receipt 1375725 1744454 3247953SALES 39375000 77175000 94500000
Total Cash Inflow 45225725 78919454 97747953
CASH OUTFLOW
Introduction of Fixed Asset 3750000 4750000 5750000
Direct Expenses 33826000 70679100 84991305
Indirect Expenses 2495000 2859000 3297000
Repayment of Loan 220000 257000 299000
Income Tax Payment 740775 939321 1748898
Total Cash Outflow 41031775 11984421 14836203
Opening Balance 0 4193950 62741083
Add Surplus 4193950 66935033 82911750
Closing Balance 4193950 62741083 20170668
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BREAKEVEN POINTSr.no. PARTICULARS OPERATING YEAR
2011-12 2012-13 2013-14
A) Fixed Expenses
Interest on Term Loan 464000.00 428000.00 386000.00
Depreciation 937500.00 953125.00 1214843.75
Wages & Salaries (50%) 900000 1098000 1262700
Elecrticity (20%) 52400 68120 88556
Profit and Loss (25%) 343931.25 436113.4375 811988.3281
(Other than Interest)
Total (A) 2697831.25 2983358.44 3764088.08
B) Variable Expenses
Interest on cash credit 31000 31000 31000
Raw material consumed 31250000 67500000 81250000
Laour Charges Paid 274000 301000 332000
Wages And salaries (50%) 900000 1098000 1262700
Elecrticity (80%) 209600 272480 354224
Profit and Loss (75%) 1031794 1308340 2435965
(Other than Interest)
Total (B) 33696394 70510820 85665888.98
C) Sales 39375000 77175000 94500000
D) Contribution 5678606 6664180 8834111
E) Profit Volume Ratio 14.42 8.64 9.35
F) Break even Point(in rs) 8174000 7738000 5803000
G) BEP % to Sales 21 10 6
H) Margin of Safety 1375725.00 1744453.75 3247953.31
I) EBIT and Depreciation 3549000.00 4095900.00 6628695.00
J) Annual Term Loan Repay 220000.00 257000.00 299000.00
K) Stock TurnOver Ratio 348.45 327.01 254.03
L) BEP in Quantity 259 246 184
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Though we are new firm we have 10
confirmations from various M.B.A. colleges
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BREAKEVEN ANALYSIS
Year Quantity Amount % of sales
2011-12 259 8174000 21
2012-13 246 7738000 10
2013-14 184 5803000 6
The above break even shows the very secure posittion
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CONTINGENCY PLAN
Reserve will be kept for meeting contingencies.
Focus More on advertising.
More focus on B to C market.
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