Company Annual Report_Wise Enterprise

7/24/2019 Company Annual Report_Wise Enterprise

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Wise EnterpriseTMExecutive summary

Mission statement: To offer our customers both customizable and reliable

software, that can help them organize their activities more efficiently;

Product (Wise Organizer): Software application with an organizing role

harmoniously combining various resources of time managing with

entertainment capabilities. It is distributed online or as part of a 2GB

memory stick.

Summary of financial results :

Initial joint stock + 270

Total expenses - 786

Total incomes + 2035

Gross profit + 1249

Deduction of taxes - 199.84

Net profit + 1049.16

Profits up to 388.51%

Index

Executive summary page 1

Company staff. Teamwork page 2

Dawn of a new idea. Creativity and innovation page 3

Making the program. Early impressions page 4

Marketing strategies page 5

National Trade Fair experience. page 6

Financial analysis. Liquidation report page 7

SWOT Analysis. Turning weak spots into strengths page 8

Social responsibility page 9

Securing our investment page 10


3/12

Starting a new journeyEvery journey begins with a step; every success story has a beginning. This is ours.

Assembl ing a teamWe soon realized that our individual qualities werent enough for us to succeed. Communication,

interpersonal collaboration was also necessary. Our goal was to focus all individual efforts towards the

well-being of the team. We realized that each one of us had remarkable abilities in certain areas of work.

Thus, we divided our attributions and responsibilities accordingly into President, Finance Director,

Production Director, Marketing Director and HR Director.

Blndu Ciprian Hagiu Dragos Antonescu Andrei Buluek Meyrem Cristea-Platon Tudor

President Finance Director Production Director Marketing Director HR Director

Moral Code of Conduct

TREATING OTHER PEOPLE WITH RESPECT :

All employees will adopt a civilized behavior and appropriate language in any

situation and not endanger in any way the physical and moral integrity of any person;

MAKE ETHICAL DECISSIONS

DO RESPONSIBLE BUSINESS :

Our company commits not to harm in any way the environment, not to sell harmfulproducts or pollutants, nor to affect the rights and liberties of any person with whom it comes

into contact;

RESPECT INTERNATIONAL LAWS :

All members of the company declare that they will not violate any laws and legislation

and will not put the company in distress through illegal actions;

AVOID CONFLICTS OF INTEREST :

All company employees will honor the labor contract which he/she signed and will not

seek to obtain any illegitimate gains;

PROTECTING PERSONAL INFORMATION :No member of the company may disclose internal company strategies to any other

person, nor any kind of personal information about our customers and our staff.


4/12

Dawn of a new ideaOur vision about the Wise Organizer began around 7 months ago, along with our first brainstorming

activity. As we all tried to focus our attention on a new and innovative product we discovered that some of

us were in a big hurry and most of us had a dozen things on our mind, but

we couldnt manage to finish them because we were unorganized. After

that, we saw that our teacher was in the same situation. Then we knew that

something must be done. Being at a computer high school and realizing that

the computer is a part of our daily life, we concluded that we must use our

programming skills, in order to help each one of us. This is the beginning ofthe Wise Organizer. But we aspire to be different, to be one step ahead, and

we had to think of a new distribution method. As the mp3-player

transformed into the iPod, so the new data storage device became the

memory stick, the flash pen. Smaller space occupied, cool design, more

flexible, bigger data storage, the Memory-Stick was what we choose to

carry our product.

Implementing the software

When it came to implementing the program, it was easier said

than done. Fortunately, we could rely on our Production

Director, Andrei-Bogdan Antonescu . I started the program

from scratch using only freeware software and

development tools such as Microsoft Visual Studio C#.

With months of hard work what was at the beginning anidea started to become an application as we dreamed of.

The entire source totalized around 20 thousands lines of

code but in the end it worth it as it became The Wise

Organizer. Wise Organizer is something never done

before: it contains in the same program a phone agenda,

personal agenda for writing your daily activities and very

complex media player where you can see your pictures,

listen to music or watch a movieall it the same place .

Ive assured my colleagues that success would only be a matter of perseverence and hard work.

Creating the Wise Organiser was one of the most challenging tasks I had ever faced.


5/12

Market researchHowever, the final product came into shape only after a research study made on 150 people, the

majority of them teachers, but also employees from different companies. The survey was conducted by all

company members. It was essential that we gathered information from all sorts of people. Because of the

fact that nowadays computers are so wide spread, each individual user becomes a possible customer.

After research concluded that the majority of the interviewed persons desire a multifunctional product

with an attractive design . The results were exactly what we expected. Many of the interviewees were in

full agreement with us.

Distribution

We are using several ways to sell our product which

include: from our website, you can buy the software online

and pay by Google checkout, from our headquarters you canget The Wise Organizer memory stick or you can order it by

email and we will send it by postal courier. The product is

also available on online markets such as www.okazi.ro.Our

product is available to everybody corresponding to their

needs.

0

10

20

30

40

50

60

70

80

90

100

Teachers Students Employees

Would our product be

useful for you ?

Would you like

entertainment

options ?

Would you buy the

software either for

work or just for

yourself ?

0 5

10 15 20

Stud

Teac

Empl

How much areyou willing to

pay for the

How

much are

you

willing to

pay for
http://www.okazi.ro/http://www.okazi.ro/http://www.okazi.ro/


6/12

Secur ing our I nvestment

The field of IT applications is an area that faces a major problem of our time - piracy. It is noted the

increase in the number of persons holding or publicizing counterfeited materials.

In order to sell many products and to obtain profit there is a desperate need of a safety system that

prevents some individuals to copy our products or to distribute counterfeit copies of it. When purchasing

a product, the customer will receive a unique code which will allow the installing of only the program

recorded with the same number. Code corresponds to a unique physical Stick or a CD with a single

program. Thus, users will not share licenses among themselves or give

to others.

We want the program to be installed only one computer. During

installation, the customer will be asked to enter the personal code. Byusing the code, the program will block the auto run kit and the

installation one so that it cannot be installed on any other computer.

Of course, these methods do not guarantee 100% success, but are

an important step in controlling all attempts of piracy.

Marketing strategies

Our main promoting strategy relies on a small price (14.99/memory stick; 9.99/softwareonline/ or

software + CD) but with big production and sales rate.

We wanted to increase the popularity of the product on the Internet, on specialized sites

(www.toptenreviews.com) or by the distribution to certain key persons from different companies or

educational institutions. On the other hand, the attraction of clients by each of our companys members

was also encouraged.

Subscribing on Enterprise Without Borders site ensured a growth of sales from foreign countries.

We established partnerships with companies outside our country assuring a gateway to foreign markets.

Because of the English language integrated display, the commercialization in foreign countries did not

represent a problem.

Because today the Internet has spread in almost all the world it is imperative for any company to

focus on this advertising segment. Publicity on the Internet its cheap and efficient. Publishing positivefeedbacks on specialized sites, publishing banners, and video commercials are several ways of internet

promotion. We are aware that each internet user is a potential buyer.

Therefore, we decided to launch a website (www.wiseenterprise.net) and we have uploaded more

resources. Our site has now two official languages: Romanian, English and we are planning to add even

more in order to expand our market share in Europe. Moreover, our video and audio commercials are on

the site, as well as a tutorial, explaining every feature of the program.

However, we didnt forget to hand out flyers and to print posters. During the past few months this

methods have proven to be very effective, because thus we can promote our product to people who are

not interested in surfing the web.Good communication skills are also required, so thats why we kept in touch with our past or future

customers through e-mail and through our site, with the feedback section.
http://www.toptenreviews.com/http://www.toptenreviews.com/http://www.toptenreviews.com/http://www.toptenreviews.com/


7/12

Sales

In the matter of sales we have been very productive. Weve managed to sell 99 applications, 25 ofwhich were with stick included, 25 of them were online and 39 were on CD. As expected, sales have

increased after launching our marketing campaign. As the online market is growing, IT sector also

having an important impact in the economy we expect a stable growth of our product sales.

Social responsibil i tyAlthough every company's main propose is profit, we must not neglect the issue of business

ethics. Therefore, we should seriously consider our role of company that invests in education.

Our company regards in our social responsible policy education, charity and social protection. Social

responsibility policy proves to be important both in terms of minimum standards of product

development, so as not to harm employees and consumers, and in terms of mentality and attitude of

others to our products, and also to our work in general. Firstly our social responsibility activities will

focus on maintaining and enhancing product quality so that it is not harmful or pollute. Secondly, we will

distributive along with our product (on the memory stick or on the CD) the official forms for donating

2% from the employees taxes to UNICEF Romania, Red Cross Romania, Greenpeace Romania and other

charity organizations.

As foreseen, our company will have a significant impact on the Romanian educational system. Our

product will significantly improve the way teachers organize their lessons (providing them a modern

electronic media as in most European countries) and also the way they will assess pupils (the possibilityof tracking the student's performance over time). Also, we support these projects through our website,

with direct links to all our beneficiaries and an account number where donations can be given in order to

support our common cause.

We hope that by extending the scope of work in all areas of Romania we will contribute over time in

developing a modern and efficient system of education and we will give Romanian children equal

opportunities of education.

National Trade FairEarly successBetween 7th and 8th of May we have faced our biggest

challenge to that time. This was also a great way to sell our

product. During the business fair we sold around 10 products

and made a lottery for our Wise Organizer T-shirt, this was

very well received by the public. In the competition we

challenged other 20 companies for the first prize and won.

After seven months of preparation, it was time to see the

extent to which our business idea thrived.


8/12

Visit to successful companiesAs the finalists and winners of Romania's Company of the year 2010, a visit to two very

successful companies was granted, Accenture and

General Electric were our hosts, and we learned a lot

from them. The experience was breath taking, the

importance of each department, the need to take care

of your employees and to motivate everyone and also

the ability to see what your company may become in

ten years were some of the things we had to keep inmind for the future. Also we put in practice some of

our marketing strategy, being able to make a good

promotion of our product. We can proudly declare

that the Wise Organizer is now used by the CEO of

General Electric Romania.

F inancial analysis

Releasing sharesDue to the fact that an initial investment required the sum of approximately 250 , we have decided to

release 90 shares at the values of 3. This initial investment will cover the 225 required to buy the memory

sticks, plus other expenses (salary expenses and marketing expenses). Since starting selling, we reinvested

the money in buying CDs and other promotional materials. The detailed balance sheet is as follows :

Incomes

Shareholders registry (initial investment)Name No. of shares Value of a share Total amount invested

Blndu Ciprian Florian 20 3 60

Hagiu Dragos Paul 15 3 45

Antonescu Bogdan Andrei 15 3 45

Buluek Meyrem 15 3 45

Cristea-Platon Tudor 10 3 30

Goruneanu Gratiela 5 3 15

Soner Efe 2 3 6

Ahmet Aki 2 3 6

Vcresteanu Nicoleta 2 3 6

Haci Salih 2 3 6

Ismail Sahin 2 3 6

Total no. of shares : 90 Total amount of initial joint stock: 270

The CEO of General Electric Romania has

endorsed our roduct


9/12

Sales ( by memory-stick only after 1.05.2010)

Method Quantity Values/piece Total valueMemory-stick 25 15 375CD 39 10 390 Online 100 10 1000 Taxes : VAT (19 %) 335,35

Total incomes from sales : 1765

Expenses

Salaries (paid at the end of each month)

Monthly pay/ employee No. of employees No. of months10 5 8 (Oct-May)

Expenses : 400

Marketing Expenses

Type Value/piece No. of pieces Total value

Flyers 0,25 100 25

Posters 1 3 3

T-Shorts 10 3 30

Pencils 0,35 50 17,50

Calendars 0,25 50 12,50

Roll-up 25 1 25

Web Hosting Free

Total amount : 113

Administrative expenses

Type Value/piece No. of pieces Total value

2GB Memory-sticks 5 45 225

CDs 0,2 40 8

Space lease 5 /month 8 months 40

Total amount : 273

Balance SheetTotal incomes 2035

Total expenses 786

Gross Profit 1249

16% Tax 199,84

Net profit 1049.16

Dividend 11, 65/ share

L iquidation ReportAt the end of our first semester of activity we have decided to award each shareholder a

dividend of 33 %, as promised at the beginning of our activity. Having in total 90 shares and the price

of a share being 3 , it equivalents to 346 paid back to the shareholders. However, 75 of all shares

are the property of our company members. So the 1049,16346 = 703,16 remainingwe are going to

reinvest in our company. Lets notice that it is more than enough to continue to cover our future

expenses.


10/12

Gantt Chart

Learning Planning Operating

SWOT Analysis:

STRENGHTS (S) WEAKNESSES (W)Innovative business idea;

Multifunctional product;

Modern marketing strategies;

Low cost of production;

Lot of staff energy

High specialization of the peopleinvolved (all Olympics)

Market economy decrease was reflected

in the peoples buying habits on other

than common goods

Not being known on the market

Not having a lot of time for a bettermarket penetration (negotiation of

contracts with suppliers and resellers)

OPPORTUNITIES (O) THREATS (T)Sales in foreign countries (EWB platform);

High number of potential customers;

IT market trends are to go up

Online sales have an yearly increase

We come from an IT school so we can add

a lot of other programs and improvementsof our own

Participating in other Trade fairs and

Competitions

Higher cost based on prices increasing

rate

Memory sticks with higher data storage

facilities incorporated.

Technology (especially in IT sector)

running developmentWhat the team will do after graduation

CompanyLiquidation

Preparing

for theNational

fair

Marketingcampaign

Materials

purchase

Salestraining

Finalizing

the product

Prototype

Making the

businessplan

Stock sales

Market

researchstudy

Establishing

objectives

Selectingthe product

Organizing

thecompany

First

meeting

O O N N N N D D D D J J J J F F F F M M M M A A A A M M M M


11/12

Turning weaknesses into strengthsThroughout our whole activity our main concern was to try to maximize our opportunities and to

minimize our weaknesses. We were constantly evaluating every aspect of our company, always trying

to improve the quality of our products. Therefore, we stood in touch with all clients, requesting

feedback at a regular basis. Weve updated our site three to four times a week in order to assure that

potential buyers are kept in touch with all the latest developments to our program. We have no doubt

that our lack of reputation will be easily dismantled within the following two months, because although

during recent weeks the number of people that bought the Wise Organizer has increased dramatically.

Always seeking for improvementAmong the ones that tested our product was our schools

principal, Mr. Ahmet Aki. Alongside congratulations and

encouragements, he also gave us precious feedback about our program.

Thus, he recommended we made our program in such a way that the

information on an account could be updated from several different

computers.

Thus, his secretary could update his schedule from her own

computer. He wouldnt have to spend extra time, receiving notifications,or phone calls. Everything would be in order, without him even arriving

at the office.

This determined us to try to create a new feature especially for

large companies or businessmen who benefit every day from the help of secretaries.

Future plans of the company- 5 year prospect

Our company will be registered to ORDA (The Romanian USPTO), and OSIM in order to protect our

business idea and product concept. Our ideas will be registered trademarks so any imitation of them will be

against the law.

As a part of the profit will be delivered to our research area, by this, we will have a continuously

improvement of our product. We will choose more distribution channels, more online sales sites and other

electronics shops. Gradually we will ensure a very good reputation, engaging more and more people in the

time warping art.

We had the opportunity to help people and we will continue to do so. Thus, we decided that the next

appropriate step would be to continue taking the legal measures necessary for implementing a real-life

company.

Weve tasted success, competition, rewards, acknowledgements and we want to keep on going furtherand further. We are an ambitious crew, almost dedicated professionals and now only the sky is the limit.


12/12

Company Annual Report_Wise Enterprise

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