COMPANY’S PROFILE Company Name

Uncle Dan & Co

Logo

Description :

1. Company’s name—Uncle Dan’s—placed under the logo’s picture to explicate the name of the companys itself. The name is

written in big font size to ensure and catch people attention after the logo’s picture.

2. Company’s tag line—Come Hungry. Leave Happy.—is made so simple yet interesting to attract people the most because peo-

ple who are hungry, come to us, buy the uncle dan’s product, and they become full. So they will leave our booth with happy

tummy.

3. Company’s logo picture—a Taiwanese grandpa—is to represent our product that is so Taiwanese. The grandpa had full of Tai-

wanese atribut such as taiwanese’s cloth, long beard, and also the fez to ensure and attract the people of it. Also, the Taiwan-

ese grandpa designed so happy because it’s collerated with our tagline–come hungry, leave happy–so our customer will be

happy too.

4. Company’s background logog–a red circle—is to attract people attention by it’s bright colour and grandpa picture infront of it.

Also, red circle in Taiwan is a symbol of good luck, that we hope it will bring our company a lot of luck too.

5. Company’s detailed background—a Taiwanese style clouds—has a meaning that our company will fly high and be on the top,

also reach a big successful ahead.

Tag Line

“Come Hungry. Leave Happy.”

Social Media Links

Instagram : @uncledan.co

LINE@ : @VFG2755s

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Code of Ethics 1. All Uncle Dan’s Nieces and Nephews must come on time during the meeting, discus-

sion, and execution time. If they’re late they’ll get punishment. 2. All Uncle Dan’s Nieces and Nephews must know all their job descriptions. 3. All Uncle Dan’s Nieces and Nephews must be cooperative among others in meeting,

discussion, and execution time. 4. Healthy and hygienic are our priority in making the goods, so the employee must

make sure their hand clean before producing goods. 5. All Uncle Dan’s Nieces and Nephews must obey all the instructions given by the CEO

(the leader). 6. All Uncle Dan’s Nieces and Nephews must take care of their buddy. 7. All Uncle Dan’s Nieces and Nephews must act wisely in doing execution. 8. All Uncle Dan’s Nieces and Nephews must be kind serving the customer, customer

satisfaction is important in our business. 9. All Uncle Dan’s Nieces and Nephews must put integrity as high in meeting, discus-

sion, and execution time. 10. All Uncle Dan’s Nieces and Nephews must be obeyed all the code of ethics.

C. Reward and Punishment Reward:

There will be announcement each week for choosing the best employee every-week

Punishment:

If all Uncle Dan’s Nieces and Nephews are late to attend meeting, discussion, or even execution time, they will be punished 1 minute = 1000, it will be calculat-ed based on minute.

EXECUTIVE SUMMARY

Establishing a business is need believe by all the member. We through many busi-

ness idea appear and long discussion which one is suitable for our targeting market. Think

the opportunity, difficulty and all the struggle with appear then. To have value added is

important to make people attraction what our product strength is. After long discussion,

we decide to sell food with the taste of Taiwan and chicken as the main ingredients.

Uncle Dan company is culinary company that bring Taiwanese crispy chicken in the

new level to the society. Our main product is crispy chicken and french fries that mixed

together in one package. To satisfy the customer, we provide 3 main taste which is Salt

and Pepper, BBQ, and Seaweed. In addition, we provide chili powder fow those who like

spicy. With rather affordable price, getting 100% guaranteed authentic Taiwan street

snack, lots of them, plus some potato bits that will make customer very satisfied. And yes,

that is what we’re serving the customer, a box of satisfaction.

Through this crispy chicken, we succesfully bring the taste of Taiwan to Indonesian

people. Without replaced the taste of Indonesia, which like spicy at all, we provide the

customer choice to use chili powder or not. Even all the main ingredients we import from

Taiwan, we still serve the authentic Taiwan cispy chicken with affordable price in the very

first place. We can bridging the gap of people in middle economic level to Taiwan taste,

that popular in expensive price and not suitable place to reach.

Our value to bring people to taste of Taiwan also support by vibe of our booth. Full

of red and chinnese decoration, we plan to bring the atmosphere of Taiwan. We could

bring people feel like they’re in Taiwan at the very first seeing our booth. We attract peo-

ple to see our booth, and taste our product. Even all the execution run well, because the

successfull of our team work to build everything as we planned before.

UNCLE DAN’S PHILOSOPHY ON GREATER GOOD

We translate the greater good by having a good idea in connecting the

gap. We believe Taiwan crispy chicken is still expensive and have an unreacha-

ble place for people in middle low economic level. We have research before to

see how the market catch the atmosphere of Taiwan street snacks, and the re-

sult was people waiting to taste Taiwan street snack that the name is branding

as deliciouse food with the good taste. Looking forward to see this opportunity,

we bring most popular snack in Shihlin Night Market, most precious snack mar-

ket in Taiwan, that is crispy chicken.

Coming up with the idea of crispy chicken, we want to bring this popular

snack in Taiwan to reachable for people in middle low economic lever, especial-

ly college student. We bridging the people gap that thing import snack is ex-

pensive and hard to reach. We shift these mindset and bring our crispy chicken

with affordabel price and become easier to reach. We want to make people did

not need to go to mall only to taste authentic Taiwan crispy chicken.

Price and place become our strategy to implemented connecting the gap

in society. With Rp. 20.000 people can taste authentic crispy chicken with

french fries mixed together in one box of satisfaction. Placed in around ITB, we

offer to deliver our product right in customer house. Our strategy was suc-

cesfully deliver the idea to connecting the gap of middle low economic people

with authentic Taiwan crispy chicken.

Major Plans

Finance Finance of Uncle Dan has responsible for making financial budgeting. Beside that, finance also re-

sponsible for take note all of Uncle Dan’s transactions, also make Uncle Dan’s financial report to sum up the revenue, expenses and counting the profit Making of Financial Budgeting Controlling the Cash Flow The Cash Flow Report The reality is finance division has already be responsible to their job about financial in Uncle Dan so

there

Marketing Marketing division of Uncle Dan’s has responsible to introduce and promote our company to all of

the customers. The process include make a design logo, banner, menu, decoration booth, promoting on social media, and so on.

These are the following duties that had been done by marketing division : Design the logo of Uncle Dan’s

The most important thing in a company—besides name—is a logo. A logo will be the identity of the company, and the uniqe logo obviously will attract people and also make a mark of it.

Make banner and all the decoration of booth Because Uncle Dan set up a stand in a certain place to sell the product, for example Phar-

manova Event and Lily N Rose, we have to make our stand as unique as we can so people will attracted and come to our booth. The stand will represent the product by the decoration of it. For example a big banner, x banner, also the decoration such as lampions, chalkboard, golden cat, and all the other things.

Social media promotion We have to admit that social media is the best way to promote a product, because it can

reach all of the people so they will know about it and tend to buy our product. Uncle Dan have an official instagram named @uncledan.co also line@ official where people can directly order our menu by contact @vfg2755s

Partnership We decided to join Pharmanova Event also Lily N’ Rose to sell our product, so we will get

more customers. And also, we collaborated with Sakeca in Lily N’ Rose because Sakeca is one of prospectable company that we can joined together.

Product

Operation is Uncle Dan’s most important division that’s responsible to do trial and error to make sure that Uncle Dan’s can deliver the best product to the customers. Its work results determine whether our products is well made or not in the execution days. In order to reach that particular objective, our operation division has implemented sev-eral methods as follow :

Trial and Error Product Operation makes a Trial and Error Product before the execution days. The purpose of this Trial and Error Product is to ensure that the product is best served in the execu tion days and to minimalize the error in the execution days. Ingredient Restocking We get our ingredients from several resources. We cooperate a chicken vendor from traditional market near one of our Nephew’s house, Ray Samuel, to supply our main ingredient. We also bought our flavoring powder from ORICUP, a live distributor that provides ingredients of Taiwanese food snack. And for package, we get it from pack aging vendor in Pagarsih called Big Papa. Ingredient Managing If there are any ingredients that remain in our chicken, we save it in a cool-box and we store it at freezer at Wibi’s house to keep our ingredients fresh for tomorrow. Ingredient and Utensil Managing We always check our ingredients and utensils the night before the execution days to make sure everything is well prepared, so the execution will go smoothly Every staffs must keep the hygiene for the products Every staffs in cooking section must wear gloves while cooking to keep the hygiene of the products

Execution Execution division has responsibility to manage all of the technical in execution day. It is

include loading dock, preparation, until the execution day itself. The main thing is execution need to make sure the whole thing needed in the execution day will be available. Not only technical, we support the execution team to help the product cook in the station. Also, execution team will stand by to deliver our product to the customer as part of Uncle Dan strategy to satisfy our customer.

ORGANIZATIONAL STRUCTURE

Customer Segments

Our customer segments is low-middle economic people, in especially our target is college

students. We want them as our target to implement our idea in the greater good to bridging

and connecting the gap between people in middle-low economic with Taiwanese crispy

chicken. Our sgmenting target was successfully implemented. Mainly, our customers are

college student who want to taste the authentic Taiwan crispy chicken

Value Prepositions.

We would like to bring the good seasoning and high quality of the product to deliver to our

customer. We want from the very first bite, customer can judge the quality that we bring to

our product. We offer satisfaction with affordable price in the whole package of our product.

We focus to bring the atmosphere of Taiwan to Uncle Dan company. Not only the decoration,

but also the packaging we design as well as Taiwan did. The main thing in the taste that full of

Taiwan character that like salty and crunchy food.

Channels

We try to reach our customer by using direct marketing and social media. Attractive booth

and design, we try to make people attract to our stand and curious about our product. This is

one of the effective way we found to reach our customer as well. Even if it have bigger cost

to make any banner, lampion, and so on but it’s the way work best to reach our customer.

Beside, we use social media to get people know about our company. In order to make people

know us and what is our product exactly, buzzing in social media still effective way. It cost

lower but required designing skill. Both our channel work in effective way to reach our

customer.

Customer Relationship

We always communicate with our customer in order to improve our product. We do believe

customer is the main thing in our business. With survey and ask testimonial, we try our best

to satisfy the customer. We still keep in touch to our loyal customer. Customer satisfaction is

our priority, we provide delivery order to

keep our customer. Also, we always ask feedback to give them best quality of our crispy

chicken, service, and the whole thing we do in this business.

Key Resources

Human Resources

To make an authentic product, we need to have person who can cook perfectly. Our

human resources is the main thing needed to make the chicken well done cock and

crispy. We choose the best resources that we have to cook, even to seasoning that have

good feeling to give the flavour powder.

Raw Material

Raw Material consist of chicken fillet, potato, flour, and seasoning. We try to find best

quality of eac raw material that we need to serve best quality product also

Packaging

Packaging is the key of the Taiwan vibe that we want to bring to our customer. Designing

by mostly red, we try to bring the customer feel the Taiwan atmosphere at the time

Capital

The main capital we have is from SBM ITB where it is about 2 million rupiah

Key Activities

Prepare all the the ingridients

We try to find all the ingridients 1 day before the execution. Product and execution team

find all the thing needed in the market and other place that relevant

Promotion

Become a new comer business, we try to make people know that we have a new

innovation in product. We take picture of our product, make poster, and give tester to

random people in our targeting place. This activities we did mostly everyday to promote

our product to the society and make people curios about our product as well.

Research

We try to have well preperation before the execution days. We have research in place and

price. These two thing hold important role in our business. Before the day we find the place

that have big opportunity to selling the product with the survey by execution team. Beside,

we decide our price by the target segmenting and their opinion with the questionnaire.

Selling the product

We selling our product in several places whis is SBM ITB, ATM Centre ITB, and Lily and Rose.

During the selling product we also have production in our booth that consist of many

station indeed. Not only the production, we still promote our product in the day with direct

marketing and social media buzzing

Key Partnership Mainly we have 2 kind of partnership:

Internal Partnership: This partnership we build with another company in business

simulation. We have partnership with Sakeca company to share our booth and making the

promotion more eye catching and complement us that selling salty product.

External Partnership: This kind of partnership we build to another company or vendor or

event to make our business run well. We have partnership with Nestle that provide us

dispenser to selling Milo and Nestea. Beside we have partnership with several people to

promote our product in social media and giving them discount for buying our product.

Cost Structure Our cost structure consist of production and operational cost. Mostly, we spend lot of cost to

production of our product, buying raw material, packaging, and so on. Our production cost

spend more than 50% of all of the cost we paid. Then, operational cost that we spend for rent

place, rent tent, marketing expense, and so on. This main two kind of cost we spend effectively

to gain more revenue and profit at the same time.

Revenue Streams

Our revenue earn by selling the crispy chicken and beverages. These two thing are most

valuable revenue for our business. Mainly, most of the revenues earn

fro m the crispy chicken, as we expected before. Even if the beverage did not give any

significant revenue, but it still give us many benefit then.

Basically all we expected to our business is run perfectly. Regarding to our business canvas, it was

helpful to us run the business. We have guide to make our business run and facing several problem.

Our business model give us many benefit to learn and face any kind of problem appear during the

simuation business week. After seeing the business canvas and the real business model in the past 5

weeks, mostly all of we plan before is well implemented. Starting from the customer segments untill

the revenue streams the whole thing work at all.

19-20 Nov

2016

10.00-

22.00

Lily N’ Rose Factory

Outlet

Learn from yesterday that we face problem in

gain customer, we try our best to more promote

our product through social media. Even if the

day full of rain, we still can sell the product well.

We also provide delivery order to around ITB.

21-22 Nov

2016

10.00-

13.00- SBM ITB

The last 2 days we sell our product in SBM. We

cook in Payung SBM to attract people to see our

product. This strategy run well that we have lot

of customer

ISSUES AND CHALLENGE PRE—EXECUTION WEEK

1. Finding the right chicken distributor. It is quite difficult to find one that match our budget. Because we didn’t

need a regular chicken, we need chicken breast and that’s why the price is more expensive. It is also not easy to

find a chicken seller that willing to flattened the chicken breast as we needed it to be.

Solution: At first we were looking for chicken breast fillet in supermarket such as Borma and Griya

because we think that chicken breast fillet wouldn’t be available in traditional market. But after that we

try to reach out a chicken distributors in a traditional market. One of our nephews, Ray Samuel just

happens to have a chicken distributor in a traditional market near his house. After doing some research,

Sam said that the price is the cheapest amongs all distributors that we reach out. The price is Rp45,000/

kilos. Comparing to supermarkets offer that could reach Rp58,000-Rp65,000/kilos, we had a pretty

good deal on our chicken. But for our flattening process, in the end we did it ourselves because it is kind

of difficult to asked our chicken distributor to flattened them seeing that they’re also busy. And it is no

way possible that they’re able to flattened 15 kilos chicken in a day while selling another.

1. We also finding trouble to find a packaging vendors which provide suitable price. After we found one, the mak-

ing process of the packaging takes times around 7-10 days. Acknowledging the issues, we asked our marketing

team to fasten the designing process of the packaging so that we could give the design faster and the design

could be processed as soon as possible. But after we give the design, our CMO Mazaya Ramadhani thoughts it

would be better if our packaging is smaller so the product will appear fuller. So she try to contact Big Papa (our

packaging vendor) and ask if we change our packaging size would that be affecting the time to process our

packaging and Big Papa said no it won’t affect anything. So finally Mazaya decided to change the size. When it

comes to time that our packaging should be done, Big Papa said it hasn’t done yet because we changed our

packaging size etcetera. On that situation, we try to asked them to fasten the production process knowing that

it was our first day of execution. But Big Papa said they couldn’t so we didn’t have our packaging on our first

day of execution.

Solution: To find a packaging vendors, Product and Execution team are doing research to some

place such as Cibadak, Baltos, and lastly Pagarsih. We found that Big Papa are the cheapest packag-

ing vendor that cost Rp1,800/Pieces for the large one, and Rp1,500/pieces for the smaller one. In

Big Papa, we could choose how many color that we want freely. Other packaging vendors only al-

lowing us to use one color besides white and if we wanted to add more color we should pay Rp300/

color. Our packaging contains 4 colors and of course, we choose Big Papa to be our packaging ven-

dor. After handing Big Papa our packaging design, Our marketing team decided to change the size

of our packaging to be smaller and it is causing the production process to be late. Our solution for

the first day of execution is to buy another plain packaging from Baltos about 25 pieces. But Big Pa-

pa said that we could come and get our packaging the very next morning so our second day of exe-

cution is already using our original packaging.

3. The next problem is we are having trouble in finding the right composition for our chicken’s sea

soning. Because we take a Taiwaneese dishes as our inspirations, we only know the taste and the

look of seasoned crispy chicken. We never cook any or even know the recipe.

Solution: We do research on the internet. All about Taiwaneese crispy chicken. And in the

end we found an online store that specialize on selling Taiwaneese snack’s raw materials.

After asking some questions, we decided to buy every ingridients that we need on an

online store called OriCup on Instagram. And thankfully, OriCup are based in Kopo, Ban-

dung so we don’t have to wait 2 days or more to receive the product. We decided to

GoSend the product everytime we ordered and the products arrived within an hour.

Execution Week

1. Rainy day Solution: Offer delivery order to customer, so customer still can buy our product without any barrier to go to our booth. Our execution team well prepared about this kind of situa tion, they are ready to use rain coat and delivery to customer house immediately 2. Time for prepration too long Solution: Make sure all the stuff and material needed in the execution day ready from the day before. Brief how to prepare the whole thing, so all member goes effectively to pre pare all the booth, cooking stuff, and everything 3. Decoration not attract enough the customer when in Pharmanova event Solution: Bring speaker and play song to attract people looking for the source of the music and interest to see our booth and finally want to try our product

LIST OF PARTNERSHIPS 1. PT Sentosa Jaya Prima

2. PHARMANOVA 2016

Dandy Aldilax

Manage a company even if only business simulation is one of the greatest chance that I ever get. It is an honor for me to become CEO of Uncle Dan Company. It is hard to lead every-one from different background, character, and all creative thinking that they have. I face every problem, issue, and chal-lenge that happen in this past 5 weeks. I can not do everything by my self, but team work is the best solution to through the whole thing happen. I’m bless to have a team that support each other, to have good performances in this company and try to solve all the company problem. I have great experience in this past 5 weeks. I learned how to manage people, communicate with people, try to find solution in any problem, also how to find good place to see opportunity. All the thing I learned will be useful for my life in the future. To become entrepreneur as not easy as we see. It is lot of struggle, up and down and facing new challange. Hope this past 5 weeks will be my best teacher and all the experi-ence will be used when I start my business later!

Ade Aulia Yasmin

My name is Ade Aulia Yasmin and my position in Uncle Dan & Co is a Chief Finance Officer (CFO). My main duty in this company are keeping the financial and budgeting on track, allocating the funds for each divi-

sion in this company with the approval of the CEO, and records any transaction that happen on behalf of this company also I'm the one

who's responsible for making the financial report. In this division, I work along with Arum and fortunately our division's job went pretty smooth. In this past 5 weeks of Business Simullation I realized that I've learned a

lot of things that would be beneficial for all my friends and I in the fu-ture. for example, during our pre-execution week we're asked to decide

what would we offer to the customer by this Business Simullation. It improves our ability to think fast and effectively because our sales

would definitely rely on our choices. And as a CFO I learned a lot of things that I didn't know before. such as creating a proper financial report, and I also learned how to communi-

cate a problem in a nice way and try to solve every problem that we faced calmly and of course full of calculation.

When our sales didn't reach a target that we set beforehand, we solved that problem by setting an individual target for each of the Uncle Dan & Co members. and the result was quite as our expecting. the sales num-

ber does increased and able to compete with the other days. In the end I was very happy to see how's our company profit turn out to

be. we all finally learn how to do business even if there's some difficul-ties along the way but that's the one thing that makes us who we are

today.

Senna Haritsyah

My position at uncle dan are vice head of the execution division, my

job is to scout for places that can be used to sell our product, i also

heped in preparing the place that we will use to sell our product and

cleaning up the place after we use it. I also provide the place to cook

our products on weekdays and helped to make the product, the only

difficulty that i find are the member of our company are all a worka-

holic so nobody want to stop working, often the kitchen is full of peo-

ple that want to work so its a little difficult for me to work.

What i learn from this project is that making a company/startup busi-

ness is not easy, we have to do A lot of preparation and observation

on the target market, we also have to choose the right people to work

with so that the work will be effective and efficient. I also learn about

who to work with and who not to work with in my group as there are

some people that work very slowly and inefficiently thus they are not

a good partner to choose for making a business.

The main thing that i have learned that in every business there are

ups and downs and it's up to us to recover from our failure so that we

can be more successful than before.

Ray Samuel

I’m really happy and proud to be one of the member from Un-

cle Dan. Uncle Dan is a really good business that can be widely

spread and I think Uncle Dan can be a good franchise in the

future. We choose Uncle Dan as our business because I think a

lot of people like chicken and we want to make it to Taiwan

crispy chicken that attract a lot of people. I think I have tried to

give my best for this company because I really wanted to be one

of the member of best company. My position in this company

was vice head of production division and my job was to think

about the idea about the thing that we wanted to sell and how

to produce it properly. After we had agreed that we want to sell

Taiwan Cripy Chicken literally I directly found fresh chicken from

the market and all of the group member deal with the price of

the chicken. In the execution week I always tried to give my

best to this group such as arrive on time and also I really like to

be in the kitchen. My job in the kitchen was different each time

because it was based on the shift schedule but I often had job

to cut chicken and seasoning. I never skipped the meeting and

execution so at least I tried to give my best for this group and

also our CEO was really deserve to be our leader because we

Bill Krismon Lumbantoruan

Sasaran tugas : Anggota execution bertanggung jawab untuk menyediakan, mengatur proses pelaksanaan jualan tersebut diadakan, melakukan pengawasan atau con-trolling pada setiap keberlangsungan jualan. Kegiatan pribadi yang dilakukan : Saya juga turut membantu divisi lain ketika pekerjaan divisi saya selesai untuk membantu keber-langsungan jualan. Setelah menyiapkan semua kebu-tuhan tenda, banner, hingga semua peralatan masak saya juga ikut memasak, memberi tepung, menggoreng ayam, dan juga mengantar pesanan yang pre-order.

Aditya Wibisono Wachid

Five weeks work as a group in Uncle Dan company is not easy

but it is not dificult too. Too look for our potential is not

easy.In the frist task division, i entered execution company,

but after a week CEO said that i must move to production

company.Same with me,some of our member also move to

other divison.To got an idea about our product,each of us do

brainstroming and its hard for me to get an idea.Finally we

choose chicken product.In the preparation phase we do re-

search and development about our product and finally we

sell our product for the frist time in Pharmanova event at

ITB. After that we do delivery service for who wants to buy

our product. I deliver the product to customer.i deliver the

product from our kitche to itb and some place.In this situa-

tion time is our limit because we must deliver it quickly in

order to when customer eat the product they eat with crispy

taste.

Sarah Almas Sadrina

5 weeks passed. I experienced lots of things with Uncle Dan

Company. I learned about teamwork, hardwork, loyalty,

time management, and sacrifice. In the company, mostly I

worked as a person who did the ‘flour’ thing because that is

where I am good at. I am not really good at promoting but I

tried to tell all my friends about the products that Uncle Dan

sells and when my friend bought 4 pcs at that time, she told

me that she really like the crispy chicken because it is really

tasty and that makes me excited so I thanked her. Also in

Uncle Dan, when it was weekend mostly we worked until

night and unfortunately it makes my health drop so I could

not join with the others until the last day we sell crispy

chicken on Tuesday. But I am happy that I can get closer

with others and also get to know about their characters . I

hope everyone do their best! Finally, Uncle Dan’s Ready To

Serve!!!

M. Luthfi Misbah

Saya belajar banyak dari simulasi bisnis ini dimulai dari

pelajaran yang akademik dan non akademik. Saya jadi tau dalam perizinan dalam berjualan saya juga tau bagaimanan sebuah system dalam berbisnis kuliner, banyak hal yang ter-

jadi ketika saya menjalani simulasi bisnis ini . mulai dari kerjasama dan keegoisan tiap seseorang . Sistem yang dibuat dalam simulasi bisnis ini ternyata tidaklah mudah. Ada hak

serta kewajiban diatas urusan pribadi. Keprofesionalitasan seseorang diuji disini . ketika seseorang sudah tidak terbiasa dengan hal ini mungkin akan menyerah dan putus asa. Saya juga belajar akan mengatur segalanya agar tetap pada

rencana, dimana hal ini merupakan hal yang sangat ringkih dimana sifat malas saya yang berbanding terbalik dengan tugas yang saya emban maka dari itu saya belajar untuk

mengalahkan sifat malas saya tersebut , saya juga belajar berkomunikasi antara sesame team di uncle dan saya juga belajar bahwa hubungan pertemanan tidak bisa diutamakan

disini melainkan sebuah keprofesionalitasan yang sangat diutamakan. Saya sebagai kadiv eksekusi melakukan bebera-pa pekerjaan dalam hal persiapan dan perajalanan dalam

berbisnis di uncle dan . saya menyiapkan tempat dan mem-bantu dalam proses berjualan disaat hari eksekusi . saya mengalami beberapa kesulitan dalam berkomunikasi dengan

anggota saya dimana saya sempat pasif dalam memimpin ,

Salsabilla Mazaya Ramadhani

I was always excited about Business Simulation. I was even more excited

that I saw my team mates, they are considerably extraordinary persons

that would be great to work with. I was also chosen to be the Chief Mar-

keting Officer. I knew from the start that it would be a great responsibility,

that it would come with whole lot of deadlines of artwork. It was rather

hard at first to adjust with the timeline, since there haven’t been clear

timelines, the works and deadlines comes very sudden, especially that I got

another urgent responsibility in Performance Art. I need to work fast, but

also need to give the best I can. As the weeks go, preparation and execu-

tion, me and the marketing team prepared the decoration, also social me-

dia utilization. Although hectic, this experience has given me so much, es-

pecially time and finance management.

Salma Sulthanah

I am Salma Sulthanah, assigned in Marketing Division

of Uncle Dan Company (Tutorial 1D). Dandy, our CEO

appointed me to be in the Marketing Division because

I have skill in designing posters so it would be benefi-

cial for the business promotion. I was really happy be-

cause I thought that I couldn’t do anything for the

company. My mind was distracted because of person-

al problems that I have. So, being trusted to be a Vice

Manager of Marketing Division light up my spirit be-

cause Marketing is one of the most important aspect

to decide whether the products can be sold in high

number or not. So I was trying to put my best effort in

creating logo, photos in social media, etc. I don’t want

M. Rozin Mubarqis

Ketika terpilih jadi anggota dari company lu, gua melihat banyak

orang berpotensi yg lu pilih dan, dan gua mau masuk ke divisi

marketing, tapi kayanya yg gua lakuin belum cukup membantu

company ini, sorry banget ya.

Gua ngeliat nih company punya potensi, asal di dalam suatu

acara atau festival.

Yang gua dapetin dari uncle dan, gua jadi tau sifatsifat orang,

khususnya gua yg gua tau banget ternyata gua seterlambat itu

jadi orang hahahaha.

Kalo dari ilmu yg didapet, gua rasa semua udah cukup, dengan

adanya simbis ini, gua jadi tau target market bandung, dan segila

apa persaingan disini.

Uncle dan meski ga berinovasi, hanya meniru dan memodifikasi,

gua salut, produk kita emang paling enak, dan dari harganya pun

mampu bersaing.

ARUM MAHARANI FEMININGTYAS

I am the Co-CFO in this company. As Co-CFO, my job is to

help my CFO to manage and controlling all of the initial capi-

tal given, by making all of the financial report’s company

such as daily report, income statement, cash flow, balance

sheet, inventory, ROA and ROI, and so on. Also, we have to

sum up all of the revenue, expenses and the profit of com-

pany. After that, we have to make financial final report and

also company’s final report. I admit it if my job in this com-

pany maybe not being maximal in financial division because I

just join this division in the middle of the time, so I didn’t

know all of the financial details start from the beginning. But

I already done my best and i do believe if my CEO, CFO and

other staff will understand me. Im here to learn too. And I

already done my very best that I could do in this company.

Safira Amalia Hapsari

My name is Safira Amalia Hapsari and become part of Uncle

Dan company in marketing division. I learned many things

from this division from how to promote the product and per-

suade customer to buy the product and also push me to know

how to design poster. I learned about teamwork, time man-

agement and about how to give task to another member

without burden them. Beside learn about promoting the

product sometime I help anything that I can do while execu-

tion days because I want to know how the execution works

and know obstacles when realization. Many lessons that I can

learn from this simulation business and hope this tasks be-

come one step for learning to another great tasks.

Salma La Ode Mbure

Menurut aku company uncle dan itu companynya se-

ru,rame,hebo. Aku di uncle dan itu masuk divisi prodact,tapi aku

biasanya kerjanya di tempat kasir,jaga minuman dan kasih ma-

kanan ke konsumen,dan kalaw aku di dapur akunya suka mene-

pungin ayam dan suka potong-potong ayam. Tapi di uncle dan ini

orang-orang suka datang telat dari perjanjian,contohnya bukanya

jam 9 orang yang datangnya jam 10,terus di uncle dan itu ceonya

tegas,terus di suka buat target perhari,dan terkadangkalah aku-

nya suka jarang tidak sampai target.tapi selalu kok sampai target

tapi kadang.teruorang yang suka kerja masak suka jarang mau

gantiin sama orang lain,maunya mereka terus tapi seru kok di un-

cle dan.terus menurut aku di company uncle dan ini beda sama

company lain,di company ini kita kerja dari pagi sampai malam

tapi kalaw company lain itu tidak mereka kerja pagi ya pulang

Faiz Rahadiantama

Uncle Dan is a company that makes me feel like we are family. I

get so much lessons from this company. I learn how to work with

people, how to manage people, etc. But, the most important

thing is, i learn that business is not easy as i expect. 5 weeks is a

short time, but it can be enough if we do the right things and do

the things rightly. I know that i hadn't done my best, but i try to

be maximal in this business simulation. As the execution division

member, i give everything that i can do. I searched for a place

that we can execute for our business, i prepared the logistic, and

i was active at the kitchen. Fortunately, i have a good leader for

my division and also my company. I give my biggest appreciation

for the CEO and also Execution division leader that have lead me

to get better and better everyday. Last, i want to say thank you

for all of Uncle Dan members which gave me a time to work to-

gether, happy, and sad together

Arif Hidayat

Business simulation is a very difficult task for me, because it

taught me how to run a company to make a profit, and of the

challenge, I realized that getting money is very difficult to do.

From the beginning I felt to find ideas is not easy to get, even

the first part of this challenge has prompted my brain. And

when the project is underway, I chose the production division

for me to work because I'm very interested in technical things

and make products. In addition, production activity is a very

difficult job, because I should always careful to produce a quality

product that loved by consumer and we must always maintain

cleanliness, but I'm very motivated to do all the work well be-

cause I want to take a lesson from this project as much as I can.

When this is done, I am quite satisfied with my performance in

working in the company since the division I have passed all pro-

duction targets. Overall, I feel great full to work with this compa-

ny and I can learn about the ups and downs in the company, not

only was I able to learn about the role of business.

Fariz Fathullah Afma

Self-reflection : i learn a lot from this business simulation.

First, i learn how to manage people especially my product

division, i think i did it well because i always give direction

that ceo give me for them and guide them to accomplish

our jobdesk. Also i always working with them not just giv-

ing orders. Second, i learn about an innovation can't intro-

duce in 2 weeks. at the first time, i already believe that so i create a

shihlin rebranding product and i think this works really well. Third, i

learn about your business sometimes through up and down. You can't

expect your business is always on top. So you have to be carefull

about your investment. Fourth, i learn about how to use your capital

efficiently. Fifth, i learn about marketing strategy is very important for

business, you have to set your target as high as possible if you want

your business works well

Wyalapuspa Zakiy Kumaralitha

Contributing in a self-made company with good co-workers was one of the

best opportunity that I could ever get. It was once in a lifetime thing that I

would never regret.

I’ve always wanted to make my own company and business to make my

own income to ease my parent’s burden. From this task, I know how much

detail that we have to be concerned about when we want to initiate a busi-

ness. I also learn how to understand the diversity of my co-workers person-

ality, so I have to tolerate the differences that I will face. I will surely imple-

ment things that I learned in my future business.

Jeremisa Refaldy

Menurut saya Selama saya menjalankan simbis, hal yang paling saya sering lakukan adalah membeli bahan baku serta delivery. Sebagai eksekusi, saya tentu juga suka membantu mengangkat barang dan

merapihkannya. Saya juga sering membantu memasak. Sulitnya bagi saya adalah membantu memasak karena seuanya pada gila kerja

sehingga susah kalua mau gantian. Akibatnya saya sering suka gaada kerjaan selain mengantar pesanan sama membeli bahan baku. Tetapi

saya juga mengerti bahwa di posisi saya sekarang saya lebih tepat untuk membantu simbis saya dalam segala macam hal yang membu-tuhkan kendaraan pribadi. Walau begitu saya menikmati waktu saya

sebagai anggota dari Simbis Uncle Dan karena saya memiliki waktu yang cukup menyenangkan selama saya bekerja di uncle dan mulai dari jatuh bangun sampai jatuh lagi dan akhirnya bisa bangun lagi.

Dan juga saya bisa mengenal karakter rekan kerja dengan lebih baik selama menjalankan simbis ini. Dan juga saya belajar bahwa dalam

tiap usaha pasti ada saja yang tidak sesuai dengan rencana dan bagaimana kita harus menyelesaikan masalah tersebut dengan baik.

Dan juga saya belajar bahwa teamwork adalah hal yang paling penting dalam menjalankan simbis ini

Fadhli Fatahillah

I learned a lot from this company. Past 5 weeks was

means many thing to me. Experiences that I get

from this company won’t be happen twice. My job

description to become an execution team was

memorable. Lot of stories behind start from how I

search place, logistic and everything needed in this

company. Hope we can work together again as

team in the future.

PROMOTIONAL MATERIALS

BOOTH LAYOUT

Frying Station

Seas

on

ing

Stati

on

Cashier and Beverage Station

INCOME STATEMENT Uncle Dan Company

Income Statement

November 23, 2016

Pendapatan

Penjualan Rp23,460,000

Pendapatan Lain-Lain Rp0

Total Pendapatan Rp23,460,000

Pengeluaran

Biaya Operasional Rp15,034,120

Biaya Marketing Rp250,000

Total Pengeluaran Rp15,284,120

Laba Rp8,175,880

CASH FLOW

TRANSACTION RECORDS

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