Direct Selling ASSociAtion

March 4-5, 2014 | Salt Lake City

DIRECT SELLING ASSOCIATION

COMPANIES IN

Welcome to Utah and the Direct Selling Association’s Companies in Focus Seminar! l We will be traveling around the greater Salt Lake area. Buses will leave promptly so be sure you’re onboard when we pull out so you don’t miss any valuable content at any of our host companies’ headquarters. l Sign up now for our text-messaging service to stay informed throughout the next two days. Text “Focus” to 96000 to opt in. (Message and data rates apply.) l Share your seminar experiences as they happen on Twitter (@DSAEvents and @DSA411) and use the meeting hashtag—#DSACIF

DSA staff are available—at the hotel as well as at each of the host company locations—to assist you with your needs. Look for the red staff ribbons and let us know how we can help you!

Tuesday, March 47:00 a.m. – 8:00 a.m. DSA Registration & Buffet Breakfast Little America Hotel—Ballroom Foyer8:00 a.m. – 9:15 a.m. Keynote Address from Stampin’ Up!’s Shelli Gardner Little America Hotel—Ballroom A & B9:30 a.m. Buses Depart for USANA Headquarters10:00 a.m. – 2:00 p.m. USANA Company Presentations & Tours USANA Headquarters2:00 p.m. Buses Depart for 4Life Headquarters2:30 p.m. – 5:30 p.m. 4Life Company Presentations & Tours 4Life Headquarters5:30 p.m. Buses Depart for Little America Hotel6:00 p.m. – 8:00 p.m. Networking Dinner Little America Hotel—Ballroom A & B

Wednesday, March 58:30 a.m. – 10:00 a.m. Breakfast & Keynote Address from Little America Hotel—Ballroom A & B LifeVantage’s Robert Urban10:15 a.m. Buses Depart for Nu Skin Headquarters11:15 a.m. – 3:00 p.m. Nu Skin Company Presentations & Tours Nu Skin Headquarters3:00 p.m. Buses Depart for Little America Hotel or Airport

Schedule At-a-Glance

Tuesday, March 47:00 a.m. – 8:00 a.m. DSA Registration Desk & Breakfast Buffet Open Hotel Ballroom Foyer Pick up your registration materials and get your questions answered. Your name tag is your passport to all Companies in Focus events, including those taking place at our host companies, so please wear it prominently at all times.

8:00 a.m. – 9:15 a.m. Keynote Address From Stampin’ Up!’s Shelli Gardner Hotel Ballroom A & B Join us for this special presentation as Stampin’ Up! CEO Shelli Gardner shares the invaluable lessons she’s learned as the company has successfully met a variety of opportunities and challenges throughout its 25-year journey. You’ll hear about what has prompted the company’s growth, and efforts the company has taken to encourage and honor its demonstrators’ accomplishments.

9:30 a.m. Buses Depart for USANA Headquarters

10:00 a.m. – 2:00 p.m. USANA Company Presentations & Tours USANA Headquarters Founded on the premise that too many people die from man-made diseases, USANA’s nutritional supplements are formulated to provide bodies with the high levels of nutrition they need and can’t get from a typical modern diet. Today’s USANA does almost $600 million in net sales. This cutting-edge company is making history, making money and making the world a better place. Find out more as you participate in a company tour and four different presentations, as well as lunch in the USANA cafeteria.

Shelli GardnerChief Executive Officer & Chairman of the BoardStampin’ Up!

Badges Sponsored By:

Texting Sponsored By:

Alan BergstromVice President, Customer ServiceUSANA Health Sciences, Inc.

Doug BraunChief Marketing OfficerUSANA Health Sciences, Inc.

Jim BrownChief Operations OfficerUSANA Health Sciences, Inc.

Dan MacugaChief Communications OfficerUSANA Health Sciences, Inc.

Jim BrambleChief Legal OfficerUSANA Health Sciences, Inc.

Shawn McLellandVice President ofMedia and EventsUSANA Health Sciences, Inc.

Tuesday, March 4 (cont’d.)

2:00 p.m. Buses Depart for 4Life Headquarters

2:30 p.m. – 5:30 p.m. 4Life Company Presentations & Tours 4Life Headquarters 4Life’s success began 16 years ago with an innovative product line sent to market long before immune system support was part of consumers’ vocabulary. Now, with distributors in 23 countries around the world, they offer more than 60 products across multiple lines to provide their customers with what they need to keep their bodies healthy, active and ready for anything! Find out why more people than ever before are talking about 4Life when you tour their facilities, stopping for presentations by different departments along the way.

Jeff KalininSenior Vice President,International4Life Research

Bianca LisonbeeCo-Founder &Vice Chairwoman of the Board4Life Research

David LisonbeeFounder & Chairman of the Board4Life Research

Danny LeeChief Operations Officer4Life Research

Chris LockwoodChief Scientific Officer4Life Research

Mark OstlerChief Financial Officer4Life Research

Steve TewPresident &Chief Executive Officer4Life Research

Trent TenneySenior Vice President,Marketing4Life Research

10:00 a.m. – 2:00 p.m. USANA Company Presentations & Tours (cont’d.) USANA Headquarters

Lori TrumanVice President of U.S.Field DevelopmentUSANA Health Sciences, Inc.

Rick StambaughChief Information OfficerUSANA Health Sciences, Inc.

Dave WentzChief Executive OfficerUSANA Health Sciences, Inc.

Tuesday, March 4 (cont’d.)

5:30 p.m. Buses Depart for Little America Hotel

6:00 p.m. – 8:00 p.m. Networking Dinner Little America Hotel—Ballroom A & B Join your peers for this chance to reflect on your day and discuss individual challenges and successes at your company. This will be a great, casual opportunity for you to chat with your peers.

Wednesday, March 58:30 a.m. – 10:00 a.m. Breakfast & Keynote Address from LifeVantage’s Robert Urban Hotel Ballroom A & B Join us for this special presentation as LifeVantage’s Robert Urban outlines the details behind this company’s success in the sales channel. You’ll get a better understanding of this innovative company’s product line and leadership philosophy, including what makes its product such a hot seller, why the company chose to abandon retail for direct selling and the future they’re anticipating for the company.

10:15 a.m. Buses Depart for Nu Skin Headquarters

Robert UrbanChief Operating OfficerLifeVantage Corp.

Dinner Sponsored By:

11:00 a.m. – 3:00 p.m. Nu Skin Company Presentations & Tours Nu Skin Headquarters What began as a small start-up in 1984 in Provo, Utah, has grown into one of the world’s premier anti-aging companies. Nu Skin now operates in 53 markets worldwide and develops and distributes innovative, premium-quality anti-aging personal care products and nutritional supplements on its unique ageLOC anti-aging product platform. Presentations at lunch and throughout the afternoon will show you more about this innovative company.

Lunch Sponsored By:

Steve LundChairman of the BoardNu Skin Enterprises

Truman HuntPresident &Chief Executive OfficerNu Skin Enterprises

Wednesday, March 5 (cont’d.)

11:00 a.m. – 3:00 p.m. Nu Skin Company Presentations & Tours (cont’d.) Nu Skin Headquarters

3:00 p.m. Buses Depart for Airport & Hotel

Dan ChardPresident, GlobalSales & OperationsNu Skin Enterprises

Joe ChangChief Scientific OfficerNu Skin Enterprises

Jeff HendersonVice President, GlobalSupply Chain Nu Skin Enterprises

Kevin FullerVice President,Global Product MarketingNu Skin Enterprises

Mark AdamsChief Information OfficerNu Skin Enterprises

Andrea HayhurstVice President, GlobalBusiness TechnologyNu Skin Enterprises

Jamie ElderDirector,Distribution CenterNu Skin Enterprises

Jodi DurrantVice President,Global EventsNu Skin Enterprises

Brett NelsonVice President, GlobalMarket ServicesNu Skin Enterprises

Thank you to our generousCompanies in Focus sponsors:

My Take-Aways

My Take-Aways

CEO Panel toFeature Top NamesNever has it been more critical for direct sellers to unite to share the same message. Direct selling provides a better life for 16 million Americans. It provides economic independence, a sense of fulfillment, connections with others and a quality of life many do not and cannot achieve through a more traditional workplace environment. During DSA’s 2014 Annual Meeting, a panel of industry CEOs will convene to discuss how the sales channel has united in the past year to address the obstacles and challenges, opportunities and successes presented by the marketplace. They’ll share their perspectives as CEOs of direct selling’s most successful companies.

Alessandro Carlucci CEO, Natura Cosmeticos

Doug DeVosPresident,Amway

Truman HuntPresident & CEO,Nu Skin Enterprises

Michael O. JohnsonChairman & CEO,Herbalife

Joe MarianoPresident,Direct Selling Association

“I attend the DSA Annual Meeting every year to represent our company and to support the direct sales industry. I feel that it is important to build relationships between direct sales companies so that together we can build trust within, as well as outside, the industry.”

Cindy Monroe, Founder & CEO, Thirty-One Gifts

D i r e c t S e l l i n g A s s o c i a t i o n

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