Community - Zions Bank
Transcript of Community - Zions Bank
What makes a home perfect is different for everybody. Whether it’s the distance from the master bedroom to the potential baby room, or the perfect window seat for your very best friend, Zions Bank can help get you into something just right for you and your family. With a variety of loan options for new construction, refinancing and first-time homebuyers, we can help get you financed and moved into exactly what you’re looking for.
Visit a Zions Bank financial center to get preapproved for your perfect home today.
Loans subject to credit approval; terms and conditions apply. See your local financial center for details. NMLS #467014.
Member FDICzionsbank.com/homes
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A variety of home loans for every variety of family.
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Advertising Rates and Artwork SpecsAdvertising Rates (NET Amounts) 1x rates 3x rates 6x rates 12x rates
Full-page $2,750 $2,250 $1,850 $1,450
Half-page $1,850 $1,650 $1,350 $1,150
Two-thirds page $2,300 $1,850 $1,650 $1,250
One-third page $1,450 $1,050 $950 $850
Full-page
Floating Ad7.625” x 10.125”
Bleed AdTrim Size8.625” x 11.125”
Two-thirds Page
Floating Ad4.928” x 10.125”
Bleed AdTrim Size5.890” x 11.125”
Half-page
Floating Ad7.625” x 4.938”
Bleed AdTrim Size8.625” x 5.438”
One-third Page
Floating Ad4.928” x 4.928”
Bleed AdTrim Size5.890” x 5.438”
Example
Trim Size8.375” x 10.875”Bleed Size8.625” x 11.125”Live Area7.625” x 10.125”
Artwork Deadlines Space Reservation Artwork Deadline
January/February November 20 December 1
March/April January 20 February 1
May/June March 20 April 1
July/August May 20 June 1
September/October July 20 August 1
November/December September 20 October 1
Customers may cancel ad insertions, but they must inform Lumin Publishing in writing before the Space Reservation deadline.
Keeping content in the live area prevents the content from
being trimmed.
Please supply all ads in
press-ready PDF format
and email artwork to
Julie Bradford at
“ I just received the latest edition of the Community magazine.
I thought I would just let you know that I think it is a very
appealing piece of work and that I am glad Zions AmaZing
Deals is a part of it. Nice job.”
—Dan Hoover, Access Development
Average age: • 19 – 40: 23%• 41 – 60: 35%• 61+: 42%
Average income: • Less than $50,000: 27%• $50,000 – 100,000: 44%• $100,000 – 200,000: 22%• Over $200,000: 7%
Home ownership and home value:• 75% are homeowners• Home value less than $220,000: 15%• Home value from $250,000 – 400,000: 38%• Home value over $400,000: 47%
Household composition:• Married: 93%• One child at home: 54%• Two children at home: 27%• Three or more children at home: 19%
Occupation:• Professional/Technical: 47%• Retired: 23%• Blue Collar: 14%• Other: 16%
Education:• High school: 22%• Some college: 30%• Bachelor degree: 27%• Graduate degree: 15%
Religion:• Catholic: 16%• Jewish: 1%• LDS: 46%• Protestant: 32%• Other: 5%
Circulation Information• Total readership: 150,000• Total circulation: 50,000 households• Average pass along per copy: About 3• Mailed to upper-income account holders: 35,500• Mailed to business account holders: 6,000• Mailed to Zions Bank employees: 4,500• Copies distributed to bank branches: 3,500• Other non mailed circulation: 500
Reader InterestsPercentage of readers who expressed a“likely interest” to an “extremelylikely interest” in the followingsubjects and activities:• Boats: 67%• Buying online: 59%• Clothing: 59%• Cultural arts: 49%• Do-it-yourself projects: 79%• Fitness: 78%• Gardening: 80%• Golf: 75%• Health: 63%• Home entertainment: 62%• Music: 64%• Outdoors: 61%• Pet enthusiasts: 48%• Photography: 77%• Politics: 67%• Reading: 76%• Sports: 70%• Travel: 68%
Community Magazine is a regional lifestyle magazine focused on travel, health, food and finance. Community is sent to more than 50,000 of Zions Bank’s top account holders and business clients six times a year — the largest focused demographic of upper-income consumers in the region.
Readership Demographic Information
Specs
Full-page ad: 768px X 1024 px, 144 dpi, PDF format.
Video ad: MP4 format at 10-12MB/minute rate.
Encoded for output on an Apple iPad generation 2+.
30-second maximum on videos.
Rates
Full-page ad: $250
Video ad: $500
For more information regarding ad rates, specs, deadlines, circulation and reader demographics, contact Arkin Hill [email protected] or call 801.417.3005.
iPad Specs and Rates
I’ve been meaning to
write you for several
months to thank and
congratulate you for
the splendid job you
do with the Zions’
Community Magazine. It
is really a community
treasure. I enjoy
getting and reading
my editions. Thank you
for all that you do for
Zions and the entire
community.”
—Robert C. Gross,
Robert C. Gross
Associates
“
Three-time WPA Maggie Award Winner “Best Corporate or In-House Magazine”
Three-time Best of State Publication Winner
Four-time Golden Spike Winner
Brandon EllisAdvertising Consultantcell 801.706.7452email [email protected]
Geoff OsmondAdvertising Consultantcell 801.318.4547email [email protected]
Brandon,
I thought you’d like to know the results I received
from advertising in Community magazine. In the
month that my first Community ad ran, my website
traffic was seven times what it normally is! In fact,
the day I received my copy in the mail, I had the
most traffic on my website than any other day since
I started my company. Thank you for providing
such a great advertising medium!”
—Tim Sorenson, Cedarbrooke
communityZIONS BANK
TRAVEL – HEALTH – FOOD – FINANCE
communityZIONS BANK
TRAVEL – HEALTH – FOOD – FINANCE
communityZIONS BANK
TRAVEL – HEALTH – FOOD – FINANCE
communityZIONS BANK
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