Community Values Survey Results

•  Ci#zen’s Engagement

•  Quality Feedback

•  Understanding Ci#zen’s Values

•  Strategic Planning Data

•  Future Direc#on

Purpose

•  Online Survey –  January 23rd thru February 24th

•  Facilitated Workshops –  90 minute sessions

•  2/25, 6:00 pm Kelly RecreaFon Center •  2/26, 6:00 pm Coleman Bush RecreaFon Center •  2/27, 12:00 pm Magnolia Building •  2/28, 9:00 am City Hall •  3/2, 9:00 am Kelly RecreaFon Center (w/childcare)

–  Remote Response Technology

•  Data Comparison

Logis#cs/Milestones

Marke#ng Plan

�  Business Cards �  Bookmarks �  Print Ads �  Access Lakeland �  Posters

�  PGTV �  Media Spots �  Access Lakeland �  LE Billing �  HOTLINE 834-‐SWAN

�  Lakeland Vision Promo/

Website �  Chamber Promo/

Website �  LEDC �  Pizza Hut Box Tops �  Mitchell’s / Black &

Brew Cup Sleeves

�  LakelandValues.Com �  Lakelandgov.net �  Social Media

Basic Informa#on

• 2,019 completed responses to online survey. • Two important limitaFons of this study:

o Respondents were not a random sample of the populaFon. o Respondents do not represent a probability sample and may not be representaFve of the PopulaFon.

• Respondents opted-‐in to parFcipate and are likely to be concerned about local issues.

Demographic Data – Residency Status

Demographic Data – Own a Business

Demographics – Own Property

Own Property 52%

Do Not Own Property 48%

Demographics – Residency and Property Ownership

Demographics – Age

Age Group # of Respondents % Respondents % Est. Actual*20 yrs and under 6 0.3% 24%21 yrs -‐35 yrs 328 16.2% 20%36 yrs -‐50 yrs 613 30.4% 17%51 yrs -‐65 yrs 798 39.5% 17%66 yrs and Over 274 13.6% 21%*Source: U.S. Census Bureau, 2011 data.

20 yrs and under 0.3%

21 yrs -‐ 35 yrs 16.2%

36 yrs -‐ 50 yrs 30.4%

51 yrs -‐ 65 yrs 39.5%

66 yrs and Over 13.6%

Demographics – Length of Residency

Which of the Following Best Defines “Community” to you?

Demographics – Community and Residency Status

39%

38%

23%

Not a City of Lakeland Resident within the City limits

12%

63%

25%

Permanent City of Lakeland Resident

15%

46%

39%

Polk County The City of Lakeland Your neighborhood/subdivision

Seasonal City of Lakeland Resident

Significant Data Rela#onships

• Analy#cal tests were performed looking for sta#s#cally significant rela#onships.

•  All ques#ons were run in cross-‐tabula#on against the following categories: ü Age ü Zip Code ü Residency Status ü Length of Residency

•  Addi#onal cross-‐tabula#on tes#ng was performed looking for other significantly sta#s#cal rela#onships.

•  Correla#ons were used to iden#fy significant and strong rela#onships.

Goal Ranking Overview – All Respondents Respondents were asked to rank each of the City’s Goals in order of their personal value. Each of the five Goals are represented below according to the respondent’s choices.

1st Ranked Goal 2nd Ranked Goal 3rd Ranked Goal 4th Ranked Goal 5th Ranked Goal

13% 13%

18%

22%

34%

21.7%

27%

21.2%

18%

12%

22% 20% 21%

19% 18%

5%

19%

23%

28%

25%

38%

21%

17%

13% 12%

Goal Rankings in order of Importance

CommunicaFon

Economic Opportunity

Fiscal Management

Growth Management

Quality of Life

Example: 38% of the Fme respondents selected Quality of Life as the 1st Goal, but only 5% of the Fme they selected Growth Management as 1st.

Resident Goal Percentages

Goals Permanent Resident

Non-‐Resident

Seasonal Resident Combined

Quality of Life 38% 36% 50% 38%

Economic Opportunity 23% 23% 10% 22%

Fiscal Management 21% 24% 22% 22%

Growth Management 5.6% 4.6% 5.7% 5.3%

Communica#on 13% 14% 12% 13%

Weighted Value of City Goals

Respondents ranked Quality of Life their first priority; while Communica#on was ranked fifh.

City of Lakeland

Importance of Goals

Mean Score Priority Goal

1 Quality of Life 2.41

2 Economic Opportunity 2.71

3 Fiscal Management 2.91

4 Growth Management 3.48

5 Communication 3.50 1=Most Important; 2=very important; 3=somewhat; 4=not very; 5=not at all important

Community Safety Of total respondents, Rescue Services was selected by 75% to have Significant Personal Value; while only 46% selected Inves#ga#ve Services as having Significant Personal Value.

46%

53%

63%

65%

70%

75%

0% 10% 20% 30% 40% 50% 60% 70% 80%

InvesFgaFve Services

Police Services

Patrol Services

Dispatching Services

FirefighFng Services

Rescue Services

Cultural & Community Services Of total respondents, Library Services was selected by 38% to have Significant Personal Value; while only 27% selected Public Informa#on Services as having Significant Personal Value.

27%

31%

38%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Public InformaFon Services

The Lakeland Center

Library Services

Economic (Business) & Community Development Of total respondents, Economic Development was selected by 47% to have Significant Personal Value; while only 15% selected Development Review Services as having Significant Personal Value.

15%

19%

21%

24%

25%

29%

29%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Development Review Services

Community Redevelopment

Building InspecFon & Permigng

Affordable Housing Programs

Planning Services

Code Enforcement

Neighborhood Programs

Economic Development

Parks & Recrea#on Of total respondents, Parks was selected by 57% to have Significant Personal Value; while only 12% selected Cleveland Heights Golf Course as having Significant Personal Value.

12%

13%

22%

46%

57%

0% 10% 20% 30% 40% 50% 60% 70%

Cleveland Heights Golf Course

Cemeteries

AquaFcs

RecreaFon & FaciliFes Services

Parks

Transporta#on Services Of total respondents, Transporta#on Facili#es Maintenance was selected by 47% to have Significant Personal Value; while only 18% selected Parking Services as having Significant Personal Value.

18%

19%

35%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Parking Services

Lakeland Linder Regional Airport

TransportaFon FaciliFes ConstrucFon

TransportaFon FaciliFes Maintenance

U#lity Services Of total respondents, Electric U#lity was selected by 78% to have Significant Personal Value; while 50% selected Lakes and Stormwater Management as having Significant Personal Value.

50%

54%

61%

65%

78%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Lakes and Stormwater Management

Wastewater CollecFon & Treatment

Solid Waste

Water Treatment

Electric UFlity

Program Ra#ng – What the numbers mean

Program

Number of Services under the Program

Range Ra#ng the service

“Significant Personal Value” Variance

U#lity Services 5 50 – 78% 28

Community Safety 6 46 – 75% 29

Cultural & Community Services 3 27 – 38% 11

Transporta#on Services 4 18 – 47% 29

Economic & Community Development 8 15 – 47% 32

Parks & Recrea#on 5 12 – 57% 45

Program Ra#ng – What the numbers mean

Program Correlated Services Correla#on

TransportaFon Services Construc#on with Maintenance .824

Economic & Community Development Services

Development Review with CRA .725

Economic & Community Development Services

Code Enforcement with Building Inspec#on

.712

UFlity Services Water Treatment with Waste Water

.712

Community Safety Services Rescue with Firefigh#ng .680

Parks & RecreaFon Services Parks with Recrea#onal Facili#es .671

Ci#zen Opinions – Level of Agreement

1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree

Ci#zens were asked to rate their Level of Agreement with 14 Statements regarding different facets of life in the City of Lakeland

Ci#zen Opinion– What the numbers mean

Ci#zen Opinion Correlated Opinions Correla#on

COL is accountable and accessible to its CiFzens

COL government welcomes Ci#zen involvement

.785

COL is accountable and accessible to its CiFzens

COL operates in a transparent manner .689

COL welcomes CiFzen involvement

COL operates in a transparent manner .672

COL is an akracFve community

COL provides superior services that enhance the quality of life and community pride

.717

COL is an affordable community

COL provides superior services that enhance the quality of life and community pride

.642

I receive good value for the COL taxes I pay

COL is accountable and accessible to its ci#zens

.545

Emerging Policy Issues

The Lakeland Center

Priority Emerging Policy Issues Mean Score

1 Satisfied with Current Events 2.44

2 Would attend more events if updated 3.14

1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree

Ci#zens Comments & Quotes

• Homelessness • Red Light Cameras • Communica#on

• Public Safety/Police • Trash/Recycling Pick-‐Up

Top Five Themes


•  Community Safety

– “Law Enforcement is a vital cornerstone of our community. I really appreciate the work of Lakeland Police Department! They are doing a fantas@c job!”

– “We do really appreciate your police dept. that when we have a problem in our neighborhood, they are quick to check it out and do something about it.”


•  Cultural & Community Services

– “The Library is a fantasFc place. The staff is always very knowledgeable and helpful. I go there several Fmes a week as it is very helpful during these Fght Fmes.”

– “I love going to the Lakeland Center for all type of events. But I would like to see more diverse events in the near future.”

Ci#zens Comments & Quotes •  Economic (Business) & Community Development

– “My wife and I moved to Lakeland from Apollo Beach, Florida. We just love living in Lakeland. It is a beau@ful city. We are so proud of our downtown. We really like the plants and trees planted in the planters around the downtown area. First Fridays are great.”

– “The retail on the north side is finally growing at a decent pace, and some of the home deve l opmen t s no r t h o f i 4 r i v a l t h e neighborhoods in the south. ”

Ci#zens Comments & Quotes •  TransportaFon Services

–“Downtown parking is very good. Having the free parking in the parking garage aOer hours is really great and so convenient.”

–“I always enjoy my @me in Lakeland. I especially like the bike trails around the lakes. I also like being able to ride on the streets on my bike.”

Ci#zens Comments & Quotes •  UFlity Services

–“I must give kudos to the electric dept for fixing street ligh@ng with a very rapid response!”

–“I think our electric service is an example for the rest of America to look at.”

Community Values Survey Results

Documents

Transcript of Community Values Survey Results