Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011
-
Upload
ray-freeman -
Category
Travel
-
view
650 -
download
2
description
Transcript of Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011
![Page 1: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/1.jpg)
Community Tourism Development
Mountain Bike Tourism and Community Development
in British Columbia:
Critical Success Factors for the Future
Presented by:
Ray Freeman
Vancouver Island Sport Tourism Council
August 25, 2011
![Page 2: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/2.jpg)
Community Tourism Development
Overview
• Why Community Tourism Development?
• Community Benefits
• How to get there
• Research Findings
• Recommendations for Practice
![Page 3: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/3.jpg)
Community Tourism Development
Intermission...
Hornby Island, BC
![Page 4: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/4.jpg)
Community Tourism Development
Why Community Tourism?
...and why Mountain Biking...
• gaining critical-mass
• fastest growing segment in adventure tourism
• business/govt & social media momentum
• cost-effective for communities
• multiple potential benefits
![Page 5: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/5.jpg)
Community Tourism Development
Potential Community Benefits
• recreational opportunities• youth / community social / health
• destination awareness
• tourism revenue, taxation revenue
• community infrastructure
• spin-offs for direct and indirect businesses
• social capital
• this list is NOT comprehensive
![Page 6: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/6.jpg)
Community Tourism Development
Economic Impact
• Sea to Sky Mountain Biking Economic Impact Study
(MBTA, 2006)
• Outside visitors to the North Shore, Squamish,
Whistler, Pemberton corridor
• $10.3 m revenue(June 4 to September 16)
• Whistler Mountain Bike Park$16.2 m
• Crankworx Mountain Bike Festival$11.5 m
![Page 7: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/7.jpg)
Community Tourism Development
Critical Success Factors:
• Community Champions / Stakeholders / Political Will
• Infrastructure / Amenities / Supporting Services
• Legislation / Regulatory Frameworks
• Destination Marketing / Management
• Physical Geography / Terrain / Trails
• Funding Sources (Private / Public / In-Kind)
• Mtn Bike Clubs / Schools / Camps / Programs
• Mtn Bike Culture / Lifestyle / Events
![Page 8: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/8.jpg)
Community Tourism Development
Community Champions /
Stakeholders / Political Will:
• Mountain Bike Resorts
• Commercial Tour Operators
• Destination Marketing Organizations
• First Nations
• Industry Groups (Mountain Bike Clubs)
• Mountain Bike Tourism Services (Accommodation, food, rental, transport)
• Provincial Government Agencies
• Regional & Municipal Governments
• Trail Stewardship Groups
• Private Landowners
• Event Organizers (Festivals/Races)
• Educational Institutions
• Mountain Bike Consultants
• Insurance Experts
• Athletes & Professional Mountain Bikers
Source: Tourism BC, 2010
![Page 9: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/9.jpg)
Community Tourism Development
How to get there?
• Develop regional cycling tourism initiative
• ie: Touring and family trails (rails-to-trails)
• Communications with regional partners
• Identify Critical Success Factors
• Identify collaborative opportunities
• Seek external knowledge / resources
• Periodic evaluation of plan
![Page 10: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/10.jpg)
Community Tourism Development
Contingent Factors
(Emerging Clusters)
Non-Contingent Factors
(Maturing Clusters)
Innovation / Outlier Strategies / Alternative Factors and Approaches
![Page 11: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/11.jpg)
Community Tourism Development
North Cowichan Case-Study
• Identify bike-related activities currently in the region
• Current issues / challenges / demographics / trends
• Range of potential opportunities & impacts
• Create awareness among stakeholders
• Alignment with OCP and Community Vision
• Encourage Spin-Off benefits
• Compare with other community (cycling) plans
![Page 12: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/12.jpg)
Community Tourism Development
Intermission...
Whale Paddle (2005) By Chris Paul
Tsartlip First Nations Artist
Painted ash
Burnt Bridge, Cowichan Lake, B.C.
![Page 13: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/13.jpg)
Community Tourism Development
VISTC Partnership Opportunities
• Municipalities
• Regional Districts
• Destination Marketing/Management Organizations
• Mountain Bike Tourism Association (Mountain Biking BC)
• First Nations
• Industry Groups (Mountain Bike Clubs)
• Mountain Bike Tourism Services (Accommodation, food, rental,
transport)
• Provincial Government Agencies
• Community Futures
• Island Coastal Economic Trust
• Event Organizers (Festivals/Races)
• Educational Institutions
• Consultants
• Vancouver Island Health Authority
• Corporate Sponsors
• Service Clubs
![Page 14: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/14.jpg)
Community Tourism Development
Summary
• This approach is applicable to any tourism product
• It’s all about Partnerships
• Conversations can reveal hidden resources
• Strategic planning with a collective vision
• It’s been done before!
Conservation Drum (2006) By Chris Paul
Tsartlip First Nations Artist
Painted deer hide drum
![Page 15: Community Tourism Development Mtn Bike Strategy Presentation Ray Freeman - August 25 - 2011](https://reader035.fdocuments.in/reader035/viewer/2022081404/558d512ad8b42a9b5e8b4739/html5/thumbnails/15.jpg)
Community Tourism Development
Thank you!
Questions?
Ray Freeman
250.744.5653
Twitter: LeftCoastInsite
http://ca.linkedin.com/in/rayfreeman
Also on Facebook!