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Smarter Software for Communities

June 4, 2014

HOW ECONOMIC DEVELOPMENT PROS ARE LEVERAGING COMMUNITY DATA TO COMPETE FOR PROSPECTS

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Your hosts

Ben WrightCEO,

Community SystemsAtlas Advertising

benw@communitysys.comwww.twitter.com/communitysys

Neil HamiltonDirector of Business Intelligence

Metro Orlando Economic Development Commission

Neil.Hamilton@OrlandoEDC.com

Guillermo MazierBusiness Development,

Community Systems

guillermom@atlas-advertising.comwww.twitter.com/atlasad

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Atlas Advertising’s Software Development Group is Now Community Systems

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Our mission: To powerintelligent location decisions.

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By powering the world’s best economic development websites, GIS, and prospect response systems.

6Community Systems’ Atlas One Software Suite

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Community Systems serves over 4,000 communities in 43 states

Who we work with:

8This includes:

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Data, technology, and agency partners this requires:

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• Continue the Conversation: – Follow us on Twitter: www.twitter.com/CommunitySys

• View and share the video with your colleagues: http://communitysys.com/News-Media/Webinars-(1).aspx

Download the slides, listen to the video, continue the dialogue

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Get a free comprehensive assessment from Community Systems. This assessment will include:

• If you currently have a GIS System, we will:– Review of your current GIS system relative to the benchmarks presented in this

webinar – Provide suggestions to improve performance and overall system value

• If you don’t currently have a GIS system, we will:– Review your website relative to content and features site selectors commonly

use– Recommend ways to improve your website using various elements of GIS

technology.

To receive an assessment, please chat “Assessment Please” into your chat

window at any time in the presentation. We will follow up with you after the

presentation.

Offer to webinar attendees:

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1. What are the different ways prospects consume information online?

2. What can we learn from Community System’s network of ED websites about the information prospects consume?

3. Who is Neil Hamilton, and why does he sound like a young Sean Connery?

4. How does Neil spend his time each day?

5. What does he produce in house?

6. What is Neil’s role in online publishing?

7. What tools for publishing and presenting data does Neil use?

8. How can using Community Systems software help your team publish the data that prospects need faster and more easily?

Questions we will answer:

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What is the single most valuable piece of information your organization produces for prospects?

(Enter answers in chat window)

Question

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How do you know it is valuable?

(Enter answers in chat window)

Question

15Question

(Enter answers in chat window)

And how do you distribute it?

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1. Based in Chicago, IL2. Former economic developer 3. Specializes in renewable energy and data centers

Midwest Practice Leader – Biggins, Lacy and Shapiro

What One Site Selector Needs: Tracy Hyatt Bosman

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What We Need• Contact information• Incentive programs• Tax rates• Recent announcements• Industry-targeted info• Map of your territory• Largest employers• Area colleges and universities

What We Don’t• General labor statistics• Secondary source wage information• Real estate listings• Rankings• Distance to other major cities

Most valuable sources of information, according to site selectors

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Introducing the traffic on the Community Systems Network of Websites

2 million user sessions

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Basic usage data forEconomic development websites

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Most consumed content on our websites this week, longest engagement on content

this week

Most used pages this week

1. Find Properties2. Find Companies3. About Us4. Contact Us5. News 6. Relocate and

Expand7. Data and

Information 8. Maps of the Area

Longest engagement this week

1. Data downloads (Workforce, demographics)

2. Report builder/My favorites

3. Property search/ Property details

4. Live and work

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• Director of Business Intelligence, Metro Orlando EDC

• Graduate and undergraduate degrees in economics

• 8 years in economic development; 2-year detour into commercial real estate

• Specializes in impact analysis, regional economics

About Neil Hamilton

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1. What’s changing

• The rise of the site – location-specific vs. community research

• The impact of technology – time, quality and capabilities

2. What’s not changing

• Local knowledge > remote research

• Opportunity to be a value center and organizational differentiator

Trends in the research job at Metro Orlando EDC

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1. Predicting the future (1/3)

2. Reacting to the present (1/3)

3. Narrating and presenting the recent past (1/3 and growing)

How I spend my time each day

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1. High Value-Add Content

• Major Employers

• Market Activity

2. Custom, Targeted Industry Content

• Talent Pipelines

• Cost Simulations / Comparisons

• GIS Mapping

3. Economic Analysis

What data I produce myself

25What data I outsource

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1. Website

2. Email

3. Events

4. Social Media

How I publish data to the market

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1. Why?

• External reputation among site selectors

• Internal positioning in local community

2. How?

• Identify, fill a void

• Differentiate, be credible, be GOOD

• Push it out – every channel available

Building a research BRAND

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What recommendations do you have for what howother research teams should use their website?

Question

(Enter answers in chat window)

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Community Systems makes a difference powering the world’s best economic development websites, GIS,

and prospect response systems

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Community Systems’ Atlas One software suite enables EDO’s to publish more information in

less time, and all in one system.

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“We chose to work with Community Systems for a variety of reasons. First, they are the most innovative GIS company in the economic development space and they were willing to customize their technology to best meet our needs and those of our regional partners. Second, they flat out won a competitive selection process over our vendor of 10 years and other vendors due to their ability to understand our goals and provide the technology and the framework to not only meet, but exceed them. Third, their customer service is miles ahead of anything that we have ever experienced. In fact, we are flying out to Denver this month for a product visioning session to see how we can make our tool even better.”

-Heidi Smith, General Manager of Global Business for The

Tennessee Valley Authority

What our customers say about us: Innovation. Customization. Service. Results.

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Q+A

33Schedule an online demo today

Would you like to experience the Community Systems Difference?

• Generate Superior Engagement: Community Systems websites receive more than twice the visits of average community websites, and our customers generate 42% more conversations than average EDO’s.

• Single System Means Time Savings: Community Systems provides only integrated solution for all content types (web pages, property records, downloadable files, and prospect records) that are needed for real relationships, all in one system.

• National Reach: More than 2 million page views on 200+ websites, more than 10,000 registered users, in 4,000 communities in 43 states.

• The Largest Staff and Most Partners: 25 staff, 36 data and technology partners, and a platform that enables local agencies and our customers to innovate faster and farther.

(Enter “demo” in chat window)

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1128 Grant StreetDenver, CO 80203Contact: Ben Wright

t: 720.420.3800 x 210

benw@communitysys.com

www.Communitysys.com

Contact: Neil Hamilton Neil.Hamilton@OrlandoEDC.com

www.OrlandoEDC.com

Thank you and stay in touch!

Smarter Software for Communities