Community Supported Agriculture (CSA) in California...Sep 28, 2015 · Community Supported...
Transcript of Community Supported Agriculture (CSA) in California...Sep 28, 2015 · Community Supported...
Community Supported Agriculture (CSA) in California:
findings from the CSA farmer/operator survey
Libby Christensen,^ Ryan E. Galt,*^ˇ Katharine Bradley,^ Natasha Simpson,ˇ & Kate Munden-Dixon^
University of California, Davis,*Department of Human Ecology, ^Geography Graduate Group, ˇCommunity Development Graduate Group UC Davis-CAFF CSA Workshop, Sebastopol Grange, Sebastopol 9/28/15
Outline
• Farm details
• CSA farmer/operator details
• CSA characteristics
• CSA shares
• CSA membership & retention
• Farm finances
• Farm labor
• Farmer satisfaction
• Regional comparisons
Farm details
Independent Corporation 7%
Non-profit organization 7%
Family corporation (≥51% of ownership) 9%
Partnership (no limited liability) 20%
Sole proprietorship (no limited liability) 56%
OneTwo
ThreeFourFiveTen
0% 10% 20% 30% 40% 50%
Number of farm partners
Ownership structure of the farm
Farm land
Acres Mean Median % of farms
Total 242 15 —
Owned 19 0.75 51%
Rented 210 7.5 83%
Cropland 53 7 97%
Rangeland/pasture 187 0 37%
Certified organic 13 0 34%
Subsidized land access — — 48%
4%
44% 52%
Crops onlyMixed crops & livestockLivestock only
veg + fruit
veg only
veg + fruit + flower
veg + fruit + flower + layer
veg + fruit + layer
veg + grain + flower
veg + fruit + grain + feed + flower + layer
0 4.5 9 13.5 18
2
2
3
3
10
12
18
Numbers of farms with specific production mixes
Production mix: crops & livestock
Farm practices in relation to organic
Practices % of farmscertified organic 44%follow organic rules but the farm is not certified 38%consider practices to be beyond organic 42%biodynamic 8%most but not all of practices comply with organic 8%use synthetic pesticides 2%use synthetic fertilizers 4%
CSA operator details
CSA operators’ beginnings
What year did you... Average Median
start farming/gardening (even if as a hobby)? 1990 1994
start farming as a profession (or start selling your farm's products)? 1999 2004
start your CSA? 2006 2008
CSA operator demographics
Mean Median Percentage
Age 45 46 —
Gender: female — — 53%
Race: white — — 84%
Race: POC — — 14%
Undergraduate degree — — 73%
Graduate degree
— — 19%
CSA characteristics
Types of CSAs by organization
6%9%
85%
Single-farm CSACSA independent of farmMulti-farm CSA
Management structure of non-single-farm CSAs
CSAs indep. of farm
Multi-farm CSAs
jointly run — 1
core group runs 2 2
staff independent of a farm
6 —
one farm runs — 1
run by my farm 2 3
Strongly disagreeDisagree
Mixed feelings/neutralAgree
Strongly agree
0% 30% 60%
4%
14%
21%
28%
33%
The CSA shares production risk w/ members
n=97
Strongly disagreeDisagree
Mixed feelings/neutralAgree
Strongly agree
0% 30% 60%
8%
36%
42%
11%
2%
Members form a supportive community
n=99
Strongly disagreeDisagree
Mixed feelings/neutralAgree
Strongly agree
0% 30% 60%
57%
37%
5%
1%
0%
Members get a good value for their money
n=99
Strongly disagreeDisagree
Mixed feelings/neutralAgree
Strongly agree
0% 30% 60%
15%
30%
27%
17%
10%
Members cover costs of production
n=99
Members pre-pay in advance for shares
We host events related to our CSA
A core member group helps with CSA share distribution
A core member group helps with production decisions
We use participatory budgeting with members
Members must work on the farm
0% 30% 60% 90%
0%
1%
5%
10%
56%
90%
Characteristics of member relationship (% of farms)
Deliver to drop-off locations
Share is consistent
Farm pickup
Items reflect seasons of abundance and scarcity
Multiple shares available (e.g., full, half)
Regular add-ons available
Various delivery frequencies
Deliver to individual homes
Shares are customizable
0% 30% 60%
18%
33%
39%
42%
43%
53%
58%
61%
65%
Characteristics of shares (% of farms)
Donate CSA shares or food (to food banks, etc.)
Maintain low share prices to increase food access
Lower-priced shares for low-income households
Allow gleaning by those in need or org’s serving them
Accept EBT (for CalFresh, WIC etc.)
Other
0% 25% 50%
9%
16%
18%
18%
38%
46%
Community food security strategies
n=103
CSA membership & retention
CSA membership
word of mouth (member to member)
LocalHarvest or similar web profile
posting or distributing pamphlets or fliers
farmers' market booth
community groups and institutions
Internet advertising (e.g. through Google)
print advertising (e.g. newspaper magazine)
rewarding members for bringing new members
on-farm advertising
social media
radio and/or press
0 50 100
7
16
28
32
33
39
41
42
61
73
101
Recruitment strategies
n=102
CSA membership
GrowthSame
Decrease
0% 30% 60%
18%
22%
53%
Change in membership, 2012-2013
n=93
0
4,000
8,000
12,000
16,000
1990 2000 2010 2012 2013
15,434
12,708
10,463
2,298
177
Cumulative change in membership, 1990-2013
n=97Do not want more members
31%
Want more members 69%
• 100% communicate in English • 9% communicate in Spanish
• Mean membership size: 159 • Median membership size: 50
CSA membership retention
• Mean = 62.9%
• Median = 62.7%
100%90-99%80-89%70-79%60-69%50-59%40-49%30-39%20-29%10-19%
0-9%
0 8 16
1
1
2
7
7
16
11
12
13
6
4
Retention rates, 2012-2013
n=80
CSA shares
CSA characteristics
1 week
2 weeks
3 weeks
1 month
1.5 months
2 months
3 months
half-season
full season
0 10 20 30
13
2
7
6
2
29
1
3
18
Minimum pre-payment period
n=81
Share characteristics
12
11
10
9
8
7
6
5
4
3
0 10 20 30
1
1
6
15
9
9
8
2
2
29
Duration of shares, in months
n=82
Weekly value of shares
$60-65
$45
$40-44.99
$35
$30-34
$25-29.50
$20-24
$15-19
$10-12.50
0 15 30
4
11
26
30
17
4
4
2
2
n=100
Mean = $26
Farm finances
Off-farm income• 50% of CSAs have at least one farm partner
working an off-farm job
Not at all
Moderately
Heavily
Completely
0% 20% 40% 60%
32%
12%
21%
35%
Off-farm income covers household expenses
n=85
Not at all
Moderately
Heavily
Completely
0% 20% 40% 60%
9%
14%
23%
54%
Off-farm income covers farm expenses
n=78
Market outlets
Services 1%
Wholesale 6%
Direct-to-retail 14%
Other direct sales 7%
Mail order 1%On-site sales
8%Farmers’ market 22%
CSA 42%
Average % of sales
CSA
Farmers’ market
On-site sales
Mail order
Other direct sales
Direct-to-retail
Wholesale
Services
0% 20% 40% 60% 80% 100%
% of farms using various market outlets
Market outlets per farm: mean = 2.6, median = 3
Profitability of market outlets
At a loss
Break even
Profitable
Very profitable
0% 25% 50%
8%
46%
30%
16%
CSAAt a loss
Break even
Profitable
Very profitable
0% 25% 50%
22%
33%
27%
18%
Farmers’ marketAt a loss
Break even
Profitable
Very profitable
0% 25% 50%
17%
47%
25%
11%
On-site sales
At a loss
Break even
Profitable
Very profitable
0% 25% 50%
8%
50%
42%
0%
Other directAt a loss
Break even
Profitable
Very profitable
0% 25% 50%
7%
41%
35%
17%
Direct-to-retailAt a loss
Break even
Profitable
Very profitable
0% 25% 50%
11%
56%
17%
17%
Wholesale
n=93 n=60 n=36
n=24 n=54 n=18
Farm budgetsAve. Median Min. Max.
Operating expenses $223,125 $51,500 $1,000 $4,156,182
Per partner earnings $14,258 $2,750 $0 $148,000
Capital expenses $22,162 $5,000 $0 $250,000
Gross income $544,883 $57,500 $0 $20,000,000
Net profit (- earnings) $4,221 $0 -$324,000 $240,000
Net profit + earnings $26,628 $4,000 -$323,300 $444,306
Grants $701 $0 $0 $13,978
Views of CSA profitability
• 72.6% of CSA farmers are not satisfied with their CSA’s profitability
• Of these, the percentages below feel they can’t raise their CSA prices due to:
• competition — 52%
• market size — 23%
• other reasons — 14%
with other CSAs
0%
10%
20%
30%
40%
Nonexistent Mild Moderate Strong Very strong
Farmers' perceptions of competition within their CSA market region
with other direct marketing channels
0%
10%
20%
30%
40%
Nonexistent Mild Moderate Strong Very strong
with retails market channels
0%
10%
20%
30%
40%
Nonexistent Mild Moderate Strong Very strong
with grocery home delivery services
0%
10%
20%
30%
40%
Nonexistent Mild Moderate Strong Very strong
Farm labor
Employees
Farmworker(s), seasonal
Farmworker(s), year-round
Intern(s)/apprentice(s)
Non-farm-partner manager(s)
Administrative/logistics position(s)
0% 10% 20% 30% 40% 50%
10%
21%
34%
39%
45%
Types of employees (% of farms)
n=82
Average wages of employees
$0.00 $7.00 $14.00
$13.14
$3.60
$11.03
$9.22
n=35
Farmer satisfaction
Farmer satisfactionMaintenance or improvement of soil quality
Community involvement
Workload for other workers
Farmer stress level/quality of life
Financial ability to meet annual operating costs
Compensation for other workers
Workload for the farmer
Financial ability to build and maintain physical farm infrastructure
Farmer compensation
Financial security for farmer (health insurance, retirement, etc.)
Average satisfaction
1 2 3 4 5
3.02
2.15
2.64
2.87
2.88
2.99
3.07
3.08
3.42
3.45
3.86
1=very unsatisfied, 2=unsatisfied, 3=mixed feelings/neutral, 4=satisfied, 5=very satisfied
Discontinuation of their CSA• 8 of the 111 CSAs had discontinued in the
previous year
Insufficient income for the amount of workOther
Lack of members/demandLeft farming for a new profession (did not retire)
Lost faith in the CSA modelRelocated
Health reasonsChange in family circumstances
Retired
0 1 2 3 4 5
0
0
0
1
1
1
2
3
5
Regional comparisons
Base map: http://quickfacts.census.gov/qfd/maps/california_map.html
Northern California
Southern California
Central CoastCentral Valley
FOUR REGIONS IN CALIFORNIA
Table&1:&Regional&characteristics
Region Population%.of.State.Population
Square.Miles
%.of.State.Area
Population.Density
Southern.CA 22,175,462 58% 45,083 29% 1,031Central.Coast 8,045,956 21% 14,556 9% 2,203Central.Valley 6,843,613 18% 42,162 27% 238Northern.CA 1,267,490 3% 54,271 35% 39Total/Average 38,332,521 100% 156,072 100% 685
ANALYSIS OF CSA CHARACTERISTICS BY REGION
ANOVA tests were performed on a wide range of variables:
farmer demographics: age, gender, race, education, number of partners
farm characteristics: start year, acres, subsidized rent, organic certification, grows crop, raises livestock, diversity, employee numbers, membership size
farm finances: income from CSA, profitability of CSA, profit rate, index of perceived competition, retention rate
CSA characteristics: risk sharing, member support, member loyalty, event hosting, core group, member participation in distribution, length of pre-payment
community food security strategies: accepts EBT, sliding scale pricing, donations, gleaning, low prices for low-income families
farmer satisfaction: income, financial security, maintaining infrastructure, stress, soil building, workload, compensation for workers, worker benefits, community
Table&2:&Significant&differences&in&variables&between&the®ions
Variable(&(type^ mean st(dev n mean st(dev n mean st(dev n mean st(dev n F
Farmer&demographicsFemale(head(farmer((b) 31% 0.5 16 54% 0.5 28 60% 0.5 30 59% 0.5 17 2.69 0.10 *
Farm&characteristicsTotal(employees((i) 6.0 3.9 9 5.3 2.7 18 4.5 4.2 24 4.4 2.5 12 2.01 0.04 **
Farm&finances&(none&significant)CSA&characteristicsShares(risk((L) 1.7 0.9 20 2.2 1.3 30 2.4 1.1 31 3.0 1.2 16 3.84 0.01 ***
Members(are(supportive((L) 3.4 0.9 20 3.6 1.0 31 3.3 0.9 32 3.1 0.6 16 2 0.10 *
Host(farm(events((b) 60% 0.5 20 70% 0.5 27 52% 0.5 29 33% 0.5 15 3.51 0.06 *
Core(group((b) 0% 0.0 20 0% 0.0 27 7% 0.3 29 20% 0.4 15 7.6 0.01 ***
Length(of(preOpay(period((c)( 3.5 2.2 17 4.8 2.7 25 4.3 2.9 26 6.2 2.4 13 2.05 0.05 **
Community&food&security&strategiesCommunity(food(security(
strategies((%(index)28% 0.2 22 20% 0.2 32 22% 0.3 31 34% 0.3 17 3.31 0.01 ***
Farmer&satisfactionwith(covering(costs((L) 2.4 1.1 16 3.2 1.0 24 3.3 1.1 27 3.3 1.1 14 2 0.10 *
with(maintaining(
infrastructure((L)2.1 0.8 14 3.0 0.9 24 2.9 1.1 27 3.3 1.2 14 2.6 0.04 **
with(workers'(pay((L) 2.5 1.1 13 3.0 1.0 21 2.9 1.2 25 3.9 0.7 10 2.55 0.05 **
Average((L(index) 2.6 0.7 16 3.2 0.7 24 3.0 0.7 27 3.3 0.7 14 2.51 0.06 *
^(b=binary,(c=categorical,(index=combined(variables,(i=integer,(L=LikertOscale,(%=percentage
^^(pOvalues(shown(as(<0.10(=(*,(<0.05(=(**,(<0.01(=(***
Central(Coast Central(Valley
pOvalue^^
Northern(CASouthern(CA ANOVA(test
Conclusion: CSA farms & farmers
• Farms running CSAs are small and medium size, using organic production
• CSA farmers are younger on average than other farmers, and tend to have higher levels of formal education
• Most CSAs engage in one or more community food security strategies
Conclusion: membership
• CSAs are unlikely to share production risk with members, and for only 45% members clearly cover the costs of production
• Retention rates vary widely, but are 63% on average
• The average membership size is 159, while the median is 50
Conclusion: shares
• The most common pre-payment length is 1 month, followed by 1 week and full season
• The average full-share price is $26 per week
Conclusion: finances• 54% of CSA farmers/operators report their
CSA is profitable, yet 72.6% of CSA farmers are not satisfied with their CSA’s profitability
• CSA farmers/operators perceive strong competition, especially with retail outlets
• CSA farmers/operators report highest satisfaction with building soil quality, and lowest with farmer compensation and financial security
Acknowledgements
• We would like to thank:
• the CSA farmers and CSA members (current and former) who participated in the study
• UC Cooperative Extension Advisors Rachel Surls, Julia Van Soelen Kim, Ramiro Lobo, Cindy Fake, Aziz Baameur, and Richard Molinar, who have helped the project greatly
• the UC Division of Agriculture and Natural Resources for its generous funding through a competitive grant