How we can increase Citizen participation in community services.

Problem Statement:

The people in our communities are in need of many different services, provided by separate groups, people, organizations, and resources.

Organizing all these different resources traditionally requires connecting these disparate organizations and people across multiple channels. Email, phone, web, and social media all require a different interface and method of communication.

Facts:• Organizing community resources takes resources, it’s a difficult task to setup and

manage.• Not all organizations want to enable other resources because it takes the focus off their

mission.

Each community resource requires its own communication channel. Contacting each requires outreach, resource management, and educating the target audience.

• How many different services can use the same communication channel to make this process easy for the people who need the resource when they need it?

Facts:

- Colorado spent over $1,000,000.00 to educate the community about the ACA healthcare exchange for one campaign last summer, roughly $4/per person targeted.

Problem Breakdown – Scattered Resources:

SMS texting is still the most stable platform, most read communication channel, quickest open rate, and targeted method for reaching an audience. According to Tatango, open rates for SMS exceed 99%, with 90% being opened within 3 minutes of receipt.

The Loyalty Engineers’ Solution – SMS Text Messaging

Fact: Other industries, such as on-line discussion boards and surveys, typically use anonymity to increase participation rates and foster honest, open discussion of sensitive topics.

Our proposed solution enables communities to organize different resources through 2-way anonymous communication channels that protect the identity of the citizen and requires no downloaded applications.

Facts:

- Resource managers can be contacted via Phone (SMS), Email, or the Web either through a single contact or multiple points.

The Loyalty Engineers’ Solution –

Anonymous 2-Way Communication

Phase 1 – Community Education• Encourage Citizens to Join Community Services Portal Channels for Service Notifications• Distribute Business Cards with Keywords and Short Code

The Loyalty Engineers’ Solution – Deployment Plan

Join the Loyalty Engineers, LLCPark Hill Community Services Portal

Text the keyword below to 95577

The Loyalty Engineers’ Solution – How to Join

“join allph”

phjobs

phsafety

phevents

phhealth

phfaith

“join phfaith”

“ASK US”(27587)

Code: A9F4

Code: 62D1

The Loyalty Engineers’ Solution – How to Leave a Channel or Unsubscribe

“leave phhealth”

phjobs

phsafety

phevents

phhealth

phfaith

“stop”

“ASK US”(27587)

“start”

The Loyalty Engineers’ Solution – How to Send & Answer a Question

“phsafety where is the next meeting?”

phjobs

phsafety

phevents

phhealth

phfaith

“phfaith is there a church near mlk & monaco?”

“ASK US”(27587)

User[1A3E]

User[CC9H]

“1a3e it will be held at the PH rec center on July 12th @ 6pm”

“cc9h 1st baptist is @ 3814 monaco”

“Interfaith Svcs 720-555-1212: 1st baptist is @ 3814 monaco”

“PH Dev Group 720-333-0813: it will be held at the PH rec center on July 12th @ 6pm”

The Loyalty Engineers’ Solution – How to Send a Notice to Members

“phjobs I have a carpenter job for qualified applicants”

phjobs

phsafety

phevents

phhealth

phfaith

“ASK US”(27587) “ABC Remodeling 720-444-34593:

I have a carpenter job for qualified applicants”

“phevents there will be a bbq @ PHYMCA on July 4th”“PH Dev Group 720-333-0813: there will be a bbq @ PHYMCA on July 4th”

The Loyalty Engineers’ Solution – How to Send a Notice to Providers

“phprov does anyone know where to find a low-cost printer for handouts?”

phjobs

phsafety

phevents

phhealth

phfaith

“ASK US”(27587)

“ABC Remodeling 720-444-34593: does anyone know where to find a low-cost printer for handouts?”

“Phprov I have used ray’s printing @ 303-555-4538 with great success”

The Loyalty Engineers’ Solution – Supported Commands

“ABC Remodeling 720-444-34593: does anyone know where to find a low-cost printer for handouts?”

* All commands and keywords are case insensitive

JOIN – Initiates registration, attaches to channels, lists currently subscribed channelsLEAVE – Unsubscribes from channels, lists currently subscribed channelsSTOP – Removes user from systemSTART – Re-initiates registration process after a STOPCHLIST – Provides list of currently supported channelsCMDLIST – Provides short description of available commandsPHPROV – Keyword to send messages to all Park Hill providersCALL (future) – Keyword to pass the user’s contact info to a channel w/ request for

direct communication.

There are a couple of key components to a successful SMS message;

• Timely – the message must be within 72hrs of desired action• Relevant – the message must have a direct interest to the person subscribing• Clear – unambiguous language, straightforward meaning, call-to-action• Concise – every word counts. 140 characters go fast. Choose wisely.• Provides Value – the must be of value to the recipient, asking for something

rarely achieves this.

The Loyalty Engineers’ Solution – How Does the Outbound System Work?

There are a limit of 4 outbound message per month per keyword, to prevent SPAMing of the citizen this is limited to 1 per week per keyword. So what if there are 3 Service Providers?....What if there are 5?

For this, we’ve developed a proprietary algorithm to rank Service Providers, and the highest ranked ones get preference in scheduling outbound messages to citizens.

The Loyalty Engineers’ Solution – How Does the Outbound System Work?

For Example, if the are 3 Service Providers for “phfaith”, the top ranked Provider willget 2 outbound messages per month, the other 2 (#2 and #3) will get to send one each.

If there are 5, only the top 4 will get to send one each, the 5th will have to wait until the next month’s rankings are calculated and perform better in that ranking.

How does the Ranking system work? How do I get a higher Rank?

While we can’t disclose the specifics, there are several factors that influence a Service Provider’s ranking;

• Speed of response to incoming questions• Number of messages responded to• Time as a Service Provider in good standing• Provides consistent community support

The Loyalty Engineers’ Solution – How Does the Outbound System Work?

For Example, if there are 2 Providers for the same keyword “phjobs” and • Provider A responds to 5 messages, within 10 minutes, and has been in for 2 months• Provider B responds to 2 messages, takes 30 minutes, and has been in for 4 months

Provider A will have a higher rank due to his activity and response time compensating forthe shorter time as a Provider.

How do I know my Rank and how many people my message is reaching?

Every month we’ll provide a report that specifies your personal statistics on;• Your Rank and areas to focus on for future increases (if not #1)• The # of people who successfully received your message (if one sent)• The # of people who have joined or left your portal keyword since last month

The Loyalty Engineers’ Solution – How Does the Outbound System Work?

This report is not shared with other Providers, so your Rank and the number of messagesyou sent are undisclosed to anyone but you via the email used to register your account withLoyalty Engineers’ Community Services Portal.

Registration is FREE, simple & secure;

• Fill out the form with the keywordyou’re a Provider forand press Send

The Loyalty Engineers’ Solution – How Do I Register to be a Service Provider?

Registration is FREE, simple and secure;

• You’ll be emailed a Provider Code of Conduct agreement that will state;

• Every response will be professional, dignified and with respect.

• Best effort will be made to respond promptly to questions.

• Any issues, concerns or questions about the service will be directed immediately to LE for addressing.

• Failure to act in the best interest of the Community is grounds for immediate removal from the system.

The Loyalty Engineers’ Solution – How Do I Register to be a Service Provider?

We truly want the service to work for the benefit of all, so these guidelines are simplyan agreement to uphold the professional standards the Community expects of itsService Providers and Loyalty Engineers.

If there are ways we can improve the service for You or the Community’s benefit, please let us know, we are open to any and all suggestions of how to better serve.

LE is a for-profit company that supports itself and the Community through a modified “crowd source funding” model.

That is, we rely on the contributions of our Service Providers to support our operating costs and make the service available for free to the Community.

Your support is important to the operation, expansion, and development of the Community Services Portal. Every month with your report, you’ll be provided a link to our Contribute page on our website at www.loyaltyengineers.com > Service Provider Form > Contribute.

The Loyalty Engineers’ Solution – How do you support LE and the Community?

While contributions are not mandatory for participation, please evaluate the value the Community Services Portal brings to the Community and to your organization. Ifyou find it provides an efficient, secure, anonymous, and effective solution to makingservices available to the Community, please donate at what ever level fits your budget.

The Loyalty Engineers’ Solution – How do you support LE and the Community?

All the Major and most Minor cellular carriers supported

The Loyalty Engineers’ Solution Strengths

Service and Reporting – We can integrate location data into service restriction and reporting, so you know only local citizens are accessing the Park Hill Portal and which area codes are are most-least active.

Multimedia Support – We support multimedia messaging for impactful, shareable content such as video, audio, and images to convey your message.

Backed by publically traded companyInc. 5000 Fastest Growing Company #139 (3-yr Growth Rate 2,711%), with over $51.7 M in 2013.

Secure, patent-pending architecture – No shared, sold, or otherwise disclosed information from our system with nightly back-ups and complete isolation from any other campaign.

Scalable solution – Unlimited scalability, supports up to 30,000 IOPS, no limit to database size.

Localized messaging/tracking – Can delivery messages down to a zipcode region or as a broadcast at a National level.

The Loyalty Engineers’ Solution Strengths

Integration service – We can integrate almost all social media platforms and SMS messaging into a singular, consistent message.

Dedicated team – We are Engineers with a decade of patented system design, development, deployment, and monitoring experience with membership in the Society of Cable & Telecommunications Engineers (SCTE) at an Enterprise (over $22 Billion) Fortune 100 level.

Ask us how we can leverage our scalable, secure, and anonymous messaging platform to help increase citizen participation in the Community Resource Services.

Phone: (800) 961-9654 ext. 101Email: reuben@loyaltyengineers.comSMS: (720) 470-3502

We Look Forward to Speaking with You!

The Loyalty Engineers’ Solution Summary

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