Community Interviewer Training for the Corner Store Grocery Project
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Transcript of Community Interviewer Training for the Corner Store Grocery Project
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Corner Store Makeovers in East Los Angeles: Changing the Food Environment
Alex Ortega
Deborah Glik Mike Prelip
Ron Brookmeyer Mike Blockstein Reanne Estrada Nathan Cheng
Jeremiah Garza Brent Langellier Mienah Sharif
Rosa Elena Garcia
UCLA Center for Population Health & Health Disparities
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Background: Food Swamp East L.A. has been characterized as a “food swamp,” with poor access to comprehensive grocery stores and foods recommended as a basis for a healthful and balanced diet…
Image by Public Matters
Getty Image California Center for Public Health Advocacy, 2007
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Relative Advantage of Corner Store Conversions
• Increases healthy produce in urban food deserts (Glanz & Yaroch, 2004; Raja, Ma & Yadav, 2008)
• Builds upon existing community resources (Bolen & Hecht, 2003)
• Sustainable profit when converted properly (Bolen & Hecht, 2003)
Images by Public Matters
Some Ingredients for Sustainable Conversion (Bolen & Hecht, 2003)
•Location •Business entrepreneurship •Customer acceptance •Access to wholesalers
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Closing the Gap in “Market Makeover” Literature
Four Research Aims: 1. How do we select corner stores which
are viable candidates for conversion ? 2. What are the best practices to market
and promote corner stores in resource poor communities?
3. What factors are related to the maintenance and sustainability of corner store conversions?
4. What impact do corner store conversions have on the consumption and health behaviors of patrons and community residents? Images by Public Matters
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Market Makeover
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Project 3 – conceptual framework
Social ecological model: • Micro: individual, household • Meso: community, organization • Macro: society, public policy
Implications: • Multilevel interventions • Multilevel research
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Corner Store Conversions
Youth Engagement
Social Marketing
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Corner Store Conversions
Patron Survey
Key Informant Interviews
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Corner Store Conversions
Community Media Related to Food
Social Marketing
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Corner Store Conversions
Community Survey
Social Marketing
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Youth Engagement
Focus Groups
Proposed Student Survey
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YASH- Before & During Transformation
Students rolling up their sleeves to create a healthier market!
Transforming it into a healthier market serving the Latino community!
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Photos courtesy of CAB members
Celebrating the Grand Re-Opening of YASH, Oct. 29, 2011
Community came out to celebrate and enjoy the information booths, garden, and fun!
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After the Makeover!
YASH now has a bountiful selection of healthy fruits and vegetables and a lovely garden out back
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Social Marketing Campaign Multi-Pronged including:
a) Community events and presentations b) Performances c) Video screenings d) Door-to-door canvassing and outreach efforts e) Cooking demonstrations f) Media coverage
All Social marketing activities have goal to increase awareness of healthy eating and promote
the made-over stores!
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Photos courtesy of CAB members & Public Matters
Youth-Led Social Marketing Activities Reach Latino Community
Youth in costumes participate at community events
Youth conduct video screenings at ELA Civic Center, create buzz for store
Outreach materials promote store/ healthy eating
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Social marketing and nutrition education
• Create buzz about the made over store
• Promote healthy food • Culturally appropriate • Overall goal is to make over
the market for healthy food • Just offering healthy food is
not enough—people have to buy the food
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Social Marketing-Media Coverage • We’ve had extensive coverage in:
• Television (Univision, ABC7, Channel 22) • Print (La Opinion, LA Times, EPG Publications, UCLA Bruin,
among others) • Radio (NPR, BBC) • Live web-chats (Latino Net, UCLA SPH WebCast) • Conference presentations (SCPHA)
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We’ve had tremendous support of our CAB members, community agencies, students and volunteers who provided: • In-kind support for reproduction, media
coverage, incentives, outreach efforts (value over $3000)
• Office/meeting space for makeover & research activities
• 960 volunteer hours!
Community Support has been fabulous!
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Community Survey • Design: • Comparison group study using 4 intervention stores and 4 control
stores, • Longitudinal
• Timeline: • Conducted prior to the store conversions and 2 years later
• Sample size: • 125 per cluster (1000 total at baseline; 1000 follow-up)
• Communities: • 8 geographic areas (about 4 block radius around each index store)
in East Los Angeles
• Language: English & Spanish
• Incentive: $25 cash
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Community Survey • Domains:
• Food purchasing patterns (usual places, corner stores , general corner stores, target corner store)
• Food preparation and consumption patterns- specific focus on fruits and vegetables
• Attitudes about corner stores • Depressive symptomatology • Food insecurity • Health status • Knowledge, awareness related to social marketing nutrition
campaigns (Champions for Change, FoodPlate, etc) • Demographic variables (age, education, ethnicity/race,
immigrant status, language, etc)
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Questions?