Community Fundraising Slides
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Transcript of Community Fundraising Slides
Developing a community Developing a community fundraising strategy that works fundraising strategy that works
for youfor you
Fundraising Ireland ConferenceFundraising Ireland Conference2626thth March 2009 March 2009
Society of St Vincent de PaulSociety of St Vincent de PaulLiz RocheLiz Roche
• Social concern• 1200 groups• 9,500 volunteers• 13 regions• Volunteer led• 50% fundraising in
community
Special Olympics IrelandSpecial Olympics IrelandCiara TallonCiara Tallon
• Service orientated• volunteer led• 10,892 athletes • 428 clubs • 18,000 registered
volunteers• community based
organisation• 70% of the annual budget is raised through
fundraising
Our presentation today..Our presentation today..1. 5 Key Steps in creating a fundraising strategy
2. Case study: SVP
3. Volunteers
4. Special events
4. Workshop
5. Q&A
Fundraising StrategyFundraising Strategy
• Long-term plan of action with specific goal
• In context with organisation’s goals
• Realistic & achievable
5 Key Steps……5 Key Steps……
1. Know the fundraising 1. Know the fundraising goalgoal
• What do you need to raise funds for?
• How much do you need?
• Keep in context with overall goals
• ‘Big picture’ motivates volunteers & public
2.2. Who are your target Who are your target markets?markets?
•Where is the money going to come from?
•Look to the past - what worked, what didn’t
•Evaluate events and experiences
3. How can you reach 3. How can you reach them?them?
• How to contact & appeal to target markets
• Keep in line with ethos of organisation
• Options: Grants, presentations, direct mail, Face-to-face, Letters, Radio, TV, Telephone, New Media (email, web), Appeals, website
4. Who will fundraise?4. Who will fundraise?
• Volunteers, Board, Management, Fundraising team, Program staff, Public, Members.
• Leadership is key
• Ownership and value
5. What are your timelines?5. What are your timelines?
• Develop a realistic timeline • Set fundraising period – Day? Week?
Year?
• Planning Launch Event End
Case Study: Case Study: SVP Annual AppealSVP Annual Appeal
1. Resourcing fundraisers1. Resourcing fundraisers
2. Hitting target market: 2. Hitting target market: Advertising Advertising
TV
Radio
Outdoor
3.PR Campaign3.PR CampaignSt. Vincent De Paul Launches ItsBiggest-Ever Christmas Appeal
“We’ve never seen anything like thenumber of calls for help we’re gettingnow” said SVP National President
‘calls for help’ are up 37% in Dublin, 36% in Cork
The Society spent almost €890,000 everyweek of 2007 helping people in need
SVP Appeal Week runs from 7th to 14th
December with countrywide collections onSunday 14th December.
Communicate clearly your
fundraising goal
4. Time4. Time• Christmas – time for giving
• Launch at start of recession
• All events in one week
• Collections on ONE Sunday
VolunteersVolunteers
““Good recruitment can Good recruitment can attract people, but only attract people, but only
good volunteer good volunteer management keeps management keeps
them.”them.”
McCurley & Vineyard 88McCurley & Vineyard 88
Managing your volunteersManaging your volunteers• Know your needs• Train and orient• Vetting• Involve in programs• Use time wisely – ‘Use
me or lose me’• Evaluate, 2 way
feedback• Give recognition
The VolunteerIdeas, contacts, enthusiasm, time, skills, experience, flexibility
Resources, Training, insurance, support, expertise
VOLUNTEERING
The Organisation
Recognition, friendship, fun, skills, experience
Flexibility, Skills, Community involvement, ideas, diversity
New fundraising ideas
Value of volunteersValue of volunteers
From the ground up feedback Serve as
advocates
Link to donors
Community presence
Special EventsSpecial Events
The Duck Race!The Duck Race!
Purpose of eventsPurpose of events• Publicity: calling
attention to your org at a specific moment
• Involve volunteers & community
• Raise money
Choosing your eventChoosing your event
• Who is your audience?
• What will attract them?
• What will they pay?
• What’s your support?
OR
?
Things to considerThings to consider
Appropriate
Plan
Cost
Time
Is there an easier wayto raise the money?
WorkshopWorkshop
QuestionsQuestions
Thank youThank youCiara TallonCiara Tallon
[email protected]@specialolympics.ie01 869164601 8691646
Liz RocheLiz Roche [email protected]@svp.ie
01 838699001 8386990