Financial Analysis of Community Film Festivals: Model Development
Community Festivals: Making a Change in Community Culture
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Transcript of Community Festivals: Making a Change in Community Culture
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COMMUNITY FESTIVALS:MAKING A CHANGE IN COMMUNITY CULTURE
Brenda Rooney, PhD, MPHGundersen Health [email protected]
Tracy Herlitzke, MPH, MCHESCESA #4Director Health [email protected]
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Best Practices - Background• U of MN Alcohol Epidemiology Program
• 20 Best Practices for Safe Festivals• Changing the Culture of Risky Drinking
• Evaluations Every Year 2010-2013• Meeting with Festival Organizers in March and November of 2011 to Share Results and Network
• 2012 Results Shared, Some Individual Meetings
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La Crosse County Festivals• Approximately 17
Festivals Per Year• Greatest Number in
City of La Crosse
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Assessment Methods1. 2-3 volunteers visited and scored each festival at
varying times of the festival duration2. Used the standardized survey – 12 strategies3. Surveys were scored based on:
• fully meeting the strategy, • partially meeting the strategy, or • not meeting the strategy
4. A total score was calculated based on a scale from 0 to 100
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Assessment Tool Review
1. Carding
3. Area/Fence2. Wristbands
Flickr: by pdomara
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4. ContainerFlickr: Rochelle, just rochelle
5. Quantity
6. Size/Pitchers7. Price Discounts
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8. Obviously Intoxicated People
9. Sober Servers
10. Food Available
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12. Last Call
13. Smoke Free14. Level of Intoxication
11. Beer Signs
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Strategies1. Underage Access Strategies2. Binge Drinking Reduction Strategies3. Cultural Strategies
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Checking ID Use Wristbands Enclosed Area Use Dist. cups0
20
40
60
80
100
4740
27
100
6963
19
94
6053
33
100
7971
50
79
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
Underage Access Strategies(Those assessed all 4 years, N=16)
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Limit Servings Limit Cup Size No Discounts0
20
40
60
80
100
714
33
6
19
44
7
27
40
7
57
43
Quantity
2010201120122013*
% fu
lly m
eetin
g st
rate
gyBinge Reduction Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
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No Sale to Intoxicated Customers
No Servers Drinking End Service Hours Offer Food and NA Beverages
0
20
40
60
80
100
33
60
7
20
44
81
6
56
7
67
0
53
7
57
0
29
Over Consumption
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
Binge Reduction Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
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Limit Alcohol Promotions0
20
40
60
80
100
0 06
21
2010201120122013*
% fu
lly m
eetin
g st
rate
gy
Culture Strategies(Those assessed all 4 years, N=16)
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
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Overall Scores(Those assessed all 4 years, N=16)
Average Score0
20
40
60
80
100
67.2274.13
7074
2010201120122013*
# strategies completely met0
2
4
6
8
10
12
3.87
54.53
4.93
* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed
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Lessons Learned• Meeting with Festival Planners• Learning from Each Other• Approach/Relationship
Building• Meeting Setting
• Working with the Media• Voluntary adoption is not enough
• Volunteer Management• Engage Coalition
Members• Stipend Student
Volunteers• Pay Entrance Fee
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Questions, Comments, DiscussionWhat’s Next?
• Work on license conditions• Continue to educate festival
planners (ex. RBS)• Other ideas?
Thank You!• What is one thing that
surprised you from this information?
• How are you going to use this information?