Community Conference Keynote

Community ConferenceTuesday, August 30th 2011

@EricaKuhl@JamieGrenney

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent !scal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor Statement

Global Gathering Each YearVideos Produced

Dreamforce30k+ Attendees350k SessionsBig KeynotesNetworking EventsMetallica

Events Taking Place Around the WorldVideos Produced

So Far This Year...200+ Events...Sydney,Paris, Bangalore, New York, Tokyo, Minneapolis, Boston, Toronto...

Solving Similar Business Challenges...Videos Produced

Increase Sales

Deliver amazing service

Join the social revolution

Build killer apps

...using the same multi-tenant business platform

Conversations are ExplodingVideos Produced

Includes Ideas + Answers

Today’s Agenda

Success Stories from Ideas, Answers, and Chatter2)

1) Brief History of the Community

3) The Growth of Social Media

5) Our Social Enterprise Transformation

How Radian6 Changed Our Perspective4)

Introduce our 2011 MVPs6)

Community Conference“community conference” Chatter Group

#df11 on Twitter

The Social Enterprise“Your Brand is the Sum of All Conversations”

The Social Enterprise

Listen & Analyze

Social Marketing

Product & Partners Collaborate

Service & Engage

Automate & Extend

Connect & Sell

Social Customer Pro!le

Employee Social Networks

Customer Social Networks

The Social Enterprise“Your Brand is the Sum of All Conversations”

The CommunityIs Shaping This Movement

1999 2004 2006 2008 2009Launched Our

CommunityIdeaExchange

was BornIdeas & Public Sites were Productized

Chatter was Announced

Salesforce.com was Founded

2010The Dreamforce Social Network

History

IdeaExchange5 Year Anniversary

22kIdeas

54kComments

442kVotes

854Delivered Ideas

An Amazing YearFor Answers

17kQuestions

37kAnswers

Getting HelpService Cloud in Action

Over 1,000Apps

Connect WithExperts

ChatterThe Next Evolution

Profiles

Groups

File Sharing

Mobile

Feeds

Profiles Feeds

Groups File Sharing

Mobile

Scan to Download the Dreamforce Mobile App

Hot Off The PressOur New Blog Network

On-Domain CommunitiesIdeas, Answers, Chatter, Blogs

Social ChannelsYouTube, Facebook, Twitter, LinkedIn, Google+

Broad Shift in Internet Usage

YouTube Channel

Salesforce.com Website

100% 0%

YouTube Channel

Salesforce.com Website

50% 50%

2,900 video views a day =

a) average video view is 2 minutesb) average hyper-efficient rep pitches 8 hours a day, no breaks

Assumptions

Hyper-efficient Reps77

Top Videos All-Time

Salesforce’s Video Strategy6,358 Views

Video for B2B Marketing Types of Videos We Produce

Creating a Successful Video New Formula for Webinars

1,453 Views 589 Views

1,661 Views 1,539 Views

Scan the QR CodeTo Get The Playlist

Video Best Practices

Next Goal: Grow Our Of!cial Channels

2x Subscribers

Fans and Followers

Amazing Growth Across Our Social Channels

Social TransformationOur Journey Over the Last 90 Days

Radian6 Acquisition

Online Marketing Playbook

Drive Traf!c To Our Site


Fill Out a FormDrive Traf!c To Our Site


Follow Up With LeadsFill Out a FormDrive Traf!c To Your Site

Our Traditional Marketing Tactics

The Radian6 Playbook

Leverage the Best of Both Playbooks

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Customer Acquisition

Leverage the Best of Both Playbooks

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Customer Acquisition

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Ampli!cation

Our Success Metrics

Video Views Subscribers Posts & Comments

Engagement Coverage

Sentiment Share of Conversation

What Does Share of Conversation Mean?

Search

Soda

CRM

The degree to which a brand is associated with the problem or need it is setting out to help with

Why Should You Care About Share of Conversation?Videos Produced

Increase Sales

Deliver amazing service

Join the social revolution

Build killer apps

Our Success Metrics

Share of Voice

# of MVPs

Awards Won

Engagement Coverage

Video Views

Subscribers

Posts & Comments

Facebook Engagement

Score

Sentiment

# of Employees Trained

# of Influencers Engaged

Audit Score

Downloads

Attendees

Quality of Engagement

Share of Conversation

Drew Our Own Social Enterprise Diagram

Blogs Community

Websites

Sales

MVP Program

Service

Partners

Employees

Products

Salesforce Customer

Engagement Team

77,000Brand Mentionsa Month

Maria ^MI@mariaignatova

Nathan ^NF@natespeak

Kendall ^KT@kendallSF

Content Marketing

Top 6 Methods

100% Engagement Coverage Content Transformation Social Campaigns

In"uencer Army Lead By ExampleHub & Spoke Governance

Rally Around Dreamforce

Demand Gen

Pre-Event Buzz

Onsite Arrival

Conference Guide

Registration

Print

Digital Signage

Live Studio

Product Campground

Community Conference

Dreamforce Chatter

Dreamforce Mobile

Service Cloud Live

Press & Analysts

Keynote

Salesforce Live

Breakout Sessions

Partners

Executive Summit

Global Gala

Developer

Listening & Engagement

Online Advertising

Reporting & Analysis

Employee Education

Business Cards

Corporate Blog

Recruiting

Homepage

800 Line

Demand Gen & Registration 1)  Ready Campaign

2)  Refer a Friend

3)  Chatter Communication with Sales Demand

Gen

Julie Davison, Rachel Thornton

Marcus Nelson

Press & Analysts 1)  Announce News via the Blog

2)  Cross-Channel Content Calendar

3)  Radain6 Topic Profiles and Follow Up Press & Analysts

Phil Novak

Jennifer Burnham

Buddied Up & Identify Our Social Transformations

Executive Summit 1)  Twitter Lists with Speakers

2)  Social Media Track

3)  Chatter Live Executive Summit

Karin Flores

Jamie Grenney

Social Transformations You’ll See @ Dreamforce

Demand Generation Registration Pre-Event Buzz

Conference Guide Digital Signage

WELCOME TO THE SOCIAL ENTERPRISE6

Welcome to Dreamforce! The next four days are about making connections, learning what’s new, and sharing success—and here are some social sites to help you get started. But !rst, why not let people know you’re at Dreamforce? Posting to Facebook and Twitter often leads to serendipitous moments.

Dreamforce Chatter: dreamforce.com/login

Twitter:

Facebook:

YouTube: youtube.com/salesforce

Live Broadcast: salesforce.com/live

Let’s Get Social

#DreamforceTip: Post your conference questions to Dreamforce Chatter or @dreamforce on Twitter with the #help hashtag, and we’ll have a team ready to answer.

On-Site Arrival

Product CampgroundCommunity Conference Service Cloud Live

Print Signage & Advertising Partner Marketing Executive Summit


Press & Analysts Keynote

Breakout Sessions

#df11

Salesforce Live

Live StudioDev Zone


Listening & EngagementSocial Advertising Employee Education

Dreamforce Chatter Chatter Mobile Global Gala


Social Business Cards Corporate Homepage 800 Line Hold Music

Recruiting Social Stream Page Reporting & Analytics


Our Social Enterprise Transformation

...and we’re just 90 days in

Social TransformationOur Journey Over the Last 90 Days

Salesforce MVPsThe Cream of the Crop

Recognize Exceptional Individuals Within the Salesforce.com Community for their Leadership,

Knowledge, and Ongoing Contributions

Accessible Knowledgeable Leaders

Characteristics of an MVP

Congratulations to Our MVPSInaugural Year

53 MVPsSummer’11 MVPs

Bryan Boroughf

Christine Pechter

Julia Napolitano

Kevin Swiggum

Michael Farrington

Nick Hamm

Paul Young

Will Nourse

2011 Winter ’11 MVPsWill Be Announced inDecember

Find an MVP in Your AreaLa Jolla, CASan Diego, CASan Francisco, CASan Jose, CASanta Ana, CAMount Pearl, Canada Ottawa, CanadaOrlando, FLNorth Liberty, IAAmesbury, MA Boston, MA

Framingham, MAWakefield, MAWinthrop, MAGrand Rapids, MICottage Grove MNEgan, MNDurham, NCGreensboro, NCLumberton,NJJackson, NJLas Vegas, NV

New York, NYDowningtown, PAPittsburgh, PAUppsala, SwedenMemphis, TNColleyville, TXForest Row, UKAlexandria, VAReston, VALynnwood, WASeattle, WAMilwaukee, WI

Salesforce MVPsCongratulations!

Community ConferenceA Big Thanks to Everyone Here Today!

Get People Talking About Social

Scan the QR CodeTo Get The Playlist

Let’s Get Social at Dreamforce!

Get Dialed-In#1#2#3#4#5#6#7#8#9#10

Let people know you’re going to Dreamforce

Form Connections on ChatterCheck-In at DreamforceTune Into the Live BroadcastJoin the ConversationThe Dreamforce Social NetworkGetting Help at DreamforceStay on Top of All the NewsShare Your Experience

Scan the QR CodeTo Get The 10 TIps

This Morning’s Agenda

Break8:309:3010:00

10:00 & 11:00

11:00

Community Keynote

Salesforce Community TourApps, Apps and More AppsAnswers Live

Building Your BrandWe’ve Got Groupies

Cloud Innovation Studio (Part 1, Part 2)Tips to Uncluttering Your Work LifeUnder the Covers: IdeaExchange Exclusive

Scan the QR CodeTo Get the Videos

Questions“Community Conference” Chatter Group

@EricaKuhl@JamieGrenney

Community Conference Keynote

Business

Transcript of Community Conference Keynote