SOCIAL NETWORKING

Relationship Building with Teens though

Getting Teens to Notice

Teens are sometimes a hard community to reach.May not visit the library.

Are not always avid readers.Readers Advisory?

They do not always check e-mail.Mailing list.

Ways to Advertise Teen Programs Flyers – Invest time

Appeal to teensInclude smaller takeaway versions

Post flyers in local stores where teens or parents may frequent.

Work with Parks & Recreation.

E-mail teachers or school librarians.

Ways to Advertise Teen Programs Create a Teen Advisory Group (TAG).

Promote within school

Talk to teens in person.

And finally…

Use social networking!

Facebook Works Wonders Great way to promote events and allow teen’s friends

to see events at the library.

Convenient for teens since they can check it from their phones.

A good way to get feedback on events and ideas for new ones.

Makes it easy to communicate with groups such as your TAG, anime club, etc.

Easy to maintain! Not really a page about you.

Recruiting “Friends” Pass out a survey with a treat.

Recruiting “Friends” (cont.) Have a laptop available at a programs.

Lost & Found items

Create business-like Facebook cards.Hand them out in person.Leave them by computers during peak teen user

hours.

A Few More Notes About Facebook When creating events, keep the event

private, but enable guests to invite their own friends.

When asking someone to be friends, be upfront.Purpose of the page

You will eventually get your own “friend requests.”

The Result of Using Facebook Eliminates the stress of worrying if you

posted flyers in all of the possible places.

Teens will recognize you, even if you don’t recognize them.

Program attendance may increase.

Community Building with Mobile

What’s up with Mobile?

http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/

Significant Change in Use

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Significant Change in Use

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How do we change to adapt?

• QR Codes• Check-in• Augmented Reality• Mobile E-branch• Mobile Collections• Mobile Apps

What is a QR Code?

2D Barcode with content embedded

How Can We Use It?

A physical link to the digital world

• Material Displays• Flyers and posters• Contact Info• Business Cards

Mobile Check-in

• Foursquare• Facebook• Yelp• BrightKite

This is fun but… So what?(how does this help the library?)

Augmented Reality

A computer generated digital “Layer” over a view of the real world.

Augmented RealityHow can we use it?

• Historical Tours• Library Tours• Digital collections embedded in physical world• Links in the community back to the library

Mobile E-Branch

Coming soon….

Other Uses for Mobile Technology

• Texting• Roaming Reference• E-Books• Mobile Databases• Tapping into Mobile Apps• Social Media Access Point