COMMUNITY BASED TOURISM

OVERVIEW

• Introduction• Definition of Community Based Tourism• Relationship to SDGs• Opportunity• Challenges• Case Study 1: Central Kalimantan• Case Study 2: Heart of Borneo• Case Study 3: Sumatra• Conclusion (Best Practices)

COMMUNITY-BASED TOURISM (CBT)“Refers to any tourism business or activity that is located within a community,it may either be privately owned or managed or operated with theinvolvement of the local community members.

It should be able create community linkages and adhere to responsibletourism practices that take environmental, social and cultural sustainabilityinto account” (NDT, ILO 2016)

DEFINITIONS

ECOTOURISM”Responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education" (TIES, 2015)

SUSTAINABLE TOURISM“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” (UNWTO, 2005)

OPPORTUNITY

VALUE CHAIN

TRAVEL TRENDS

Consumer Travel Trends

Source: SKIFT Reports: Megatrends Defining Travel in 2015 & Rise of Experiential Travel 2014,ITB Travel Trends 2014

✓ “Authentic + engaging travel experiences”

✓ Deeper connections, esp. to people

✓ Local approach + unique

✓ Transformative journeys

CBT and the SDGs

CHALLENGES

+(community dynamics)

CASE STUDIES

CASE STUDY 1: CENTRAL KALIMANTAN

LOCATION OF COMMUNITIES

TOUR PACKAGE ACTIVITIES

COMMUNITY CHALLENGES

CASE STUDY 2: HEART OF BORNEO

PROPOSED COMMUNITY PRODUCTS

LOCAL VERSUS FOREIGN PERCEPTIONS

CASE STUDY 3: SUMATRA

PARTICIPATORY PLANNING

LOCAL PERCEPTIONS

LESSONS LEARNED

TOURISM STAKEHOLDER PERCEPTIONS

COMPARITIVE VALUE CHAIN ANALYSIS

AGRICULTURAL VALUE CHAIN• Mapping of existing and potential

commodities

• Assessment of market demand distribution channels and potential barriers to market access

• Selection of the most market viable commodities

• Identification of facilities, equipment, training and budget required

• Investment outreach and marketing Formation of the PPP, including join monitoring of project impacts

TOURISM VALUE CHAIN• Identification of tourism

products, like waterfalls, jungle treks, village tours, beaches, and wildlife

• Development of tourism packages for groups of 2 to 8 tourists

• Training of local guides

• Development of marketing materials

• Garnering investment for accommodation and tourist facilities.

VS

PRODUCT VERSUS EXPERIENCE

CONCLUSIONS

Recommendations:

• Market-led rather than supply-driveno Accesso Local and domestic markets

• Work with inbound/outbound & DMCso Realistic picture of market demando Support development of market-linkage

• Multi-stakeholder participatory planningo Identify and unlock key issues before they become obstacleso Understand dominant perceptions, unpack misguided beliefso Educate stakeholders about tourism o Manage expectations

• PPPs

• Monitoring & Evaluationo Feedback loopso Data