Intro to Social Media Utah Valley University - Web Communities Meeting Sept. 26, 2014.
Communities Without Borders - The Big Social (Sept 2011)
-
Upload
forrest-lymburner -
Category
Technology
-
view
281 -
download
0
Transcript of Communities Without Borders - The Big Social (Sept 2011)
![Page 1: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/1.jpg)
The Big Social 2011Telligent Customer Conference
#Telligent #TheBigSocial
Communities Without BordersBill Johnston, Dell
Forrest W. Lymburner, Texas InstrumentsDharmesh Singh, Microsoft
![Page 2: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/2.jpg)
The Big Social 20112
Agenda Session Objectives Industry Trends Panel Introduction Panel Discussions Continue Learning Q&A
![Page 3: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/3.jpg)
The Big Social 20113
Session Objective Your organization is global, why isn’t your community?
Learn from a panel of experts on what it takes to implement communities across multiple regions and countries.
![Page 4: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/4.jpg)
The Big Social 20114
Bill Johnston Director of Global Online Community, Dell
@BillJohnston
# years working with online communities
Key responsibilities Countries with
communities # community
members Interesting
community fact
![Page 5: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/5.jpg)
The Big Social 2011
Dharmesh Singh
5
Director of Office 365, Microsoft
@dpstomar
3 years working with online communities; 14 yrs. at Microsoft working globally
Key Responsibilities Vision, Strategy and Execution Drive Feedback into Engineering Launched Office 365 community
Stopped using twitter when I first started community
![Page 6: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/6.jpg)
The Big Social 20116
Forrest W. Lymburner WW Community Program Manager, Texas
Instruments 3 years working with online communities
Key Responsibilities Focused communities in
4 regions 70,000 community
members Recently launched a
community in China
![Page 7: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/7.jpg)
The Big Social 20117
Panel Insights
![Page 8: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/8.jpg)
8 Online Community Strategy & Planning
Dell’s Online Community:An extended, online network of relationships between employees, partners and customers.
![Page 9: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/9.jpg)
![Page 10: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/10.jpg)
The Big Social 201110
Aligning regional community strategies
Intention is constant; engagement contextual
Rely on local team member’s perspective
Local 3rd party research partners Lots of planning with local teams Go see yourself!
![Page 11: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/11.jpg)
The Big Social 201111
When should you “cross the streams” ?
What is driving the requirement? Net positive impact? (everybody
must win) Type of content / interaction
(wiki vs. forum) Pros / Cons
Mixed language RTT / Machine Human / Crowd
![Page 12: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/12.jpg)
The Big Social 201112
Launching regional communities from the Mothership
Business need? Critical mass in region /
language? Language or region specific? Ingredients for Success: Content
+ Local Core
![Page 13: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/13.jpg)
The Big Social 201113
Office 365 Community Launched Jun
24th
9 Languages English, French, Italian,
German, Spanish, Russian, Korean, Japanese and Traditional Chinese
Advocacy, Feedback and Support
![Page 14: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/14.jpg)
The Big Social 201114
Getting Started One by One
“Lets start skunk works marketing project out of engineering”
Think big start small Celebrate the small victories
![Page 15: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/15.jpg)
The Big Social 201115
Managing Successful Communities-Culture, Culture, Culture!!!
Community is about Engagement Transparency Commitment
Think “Glocal” Leverage Local teams Reward experts
![Page 16: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/16.jpg)
The Big Social 201116
Understand Cultural Differences
How do you implement your community in a way that aligns with the cultural differences in each region? Cookie-cutter doesn’t work Sociology is key Know the social media space
(It’s not all Twitter, Facebook & YouTube)
![Page 17: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/17.jpg)
The Big Social 201117
Your Regional Business Practices
How can you make your community reflect the way you do business in a region? Sustainable & scalable for the
language Direct or In-Direct sales model Brand perception Partner or Enforcer?
![Page 18: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/18.jpg)
The Big Social 201118
Regional Web Standards How do you make sure your
community aligns with the web standards of the region?
![Page 19: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/19.jpg)
The Big Social 201119
The Site We Built
![Page 20: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/20.jpg)
The Big Social 201120
The way we should have built it
![Page 21: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/21.jpg)
REMINDER
#Telligent #TheBigSocial
Continue your learning: Partner Pavilions Networking Telligent demonstrations
Telligent Community 6.0 Telligent Enterprise 3.0 Telligent Analytics
Keynote – Jeff Hayzlett
![Page 22: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/22.jpg)
After The Big Social
#Telligent #TheBigSocial
On Monday morning … Take inventory of your international social media
programs Collect data/listening research to find the gaps in
your social strategy In 3 months
Identify your focus markets and develop individualized plans for each
Immerse yourself in the culture - consider face-to-face meetings for key regions
![Page 23: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/23.jpg)
REMINDER
#Telligent #TheBigSocial
After The Big Social is over – continue learning:
Online Community Strategy – billjohnston.net
Community Management & Best Practices – The Community Roundtable
Community Management & Social Media Strategy – Blaise Grimes – Viort’s Blog
![Page 24: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/24.jpg)
REMINDER
#Telligent #TheBigSocial
After The Big Social is over Visit Telligent.com/bigsocial/
Customer Connection – Telligent Community customers
Employee Community – Telligent Enterprise customers
Telligent Support – Customer service and support
Developer Space – Extend and integrate the platform
![Page 25: Communities Without Borders - The Big Social (Sept 2011)](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d08778d7f72a9018b6635/html5/thumbnails/25.jpg)
REMINDER
#Telligent #TheBigSocial
Stock Questions (KJ: will delete this slide and give them to Rob to ask) How do I know if I should take my community global?
When should I do it? When should I not do it?
What are the necessary team dynamics/skills to make a global community successful?
Any more questions to seed?