Communities using social media - gautam ghosh
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Transcript of Communities using social media - gautam ghosh
Building an Engaging Community
Using Effective Social Media StrategiesGautam Ghosh
Product Evangelist - Qontext
Why should a business invest in a community?
© Qontext Inc. 2010
© Qontext Inc. 2010 3
What is a Community?How is it different from a Social Network
© Qontext Inc. 2010 4
Communities have always been there
© Qontext Inc. 2010 5
The Long Tail
© Qontext Inc. 2010 6
Social ObjectsThe Glue for Communities
Questions to ask
What community are we building?What’s the social object of that
community?
© Qontext Inc. 2010
© Qontext Inc. 2010 8
The Million Dollar QuestionBuild my own community?OrGo to where a community exists
© Qontext Inc. 2010 9
Main Community
Designing for Engagement
And why engagement at all?
© Qontext Inc. 2010
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The content community model
Facilitating the community
What behaviors do you want to facilitate
© Qontext Inc. 2010
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Skills for the community managerChallenges
Who is a community facilitator?
Everyone
© Qontext Inc. 2010
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7 Seven Types of Community Members
• Lurker• Learner• Connector• Moderator• Organizer• Teacher• Super-User
The Secret
Be a part of the community In the full sense
© Qontext Inc. 2010
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Connect
• Blog http://www.gautamblogs.com• Twitter - @GautamGhosh• Facebook: http://www.facebook.com/HR.Blogger
• Email: [email protected]
• Slideshare: http://www.slideshare.net/gautam
• Linkedin: http://www.linkedin.com/in/gautam