Communities, community management and business value

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claudesuper.co m « No man is an island * » so what? *John Donne

description

No man is an island and communities are key in the future of business, let's see what's different from formers communities

Transcript of Communities, community management and business value

Page 1: Communities, community management and business value

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« No man is an island *»

so what?

*John Donne

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Former communities

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Families

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Friends

Credits: redcargul

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Neighbors

http://www.halles.be/fr/23/Voisins

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Colleagues

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Creating a social capital

Exchange(s)

Share(s)

Association(s)

Achievement(s)

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Why?

Harmony

Wealth

Pleasure

Protection

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How?

TrustLocation

leader

Engagement

DesireThreats

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New communities

Me

Mindset

MovementMedia

Mobile

Message

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For a new social capital

Exchange(s)

Share(s)

Association(s) Achievement(s)

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Exchange(s)

EasyContinuous

ShortsMultiples

SimultaneousPersonalized

Viral

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StructuredRelevant

OpenRiches

FollowedAssessed

Measured

Share(s)

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SimpleAbundantManaged

FocusedSelected

OpportunisticEfficient

Association(s)

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PersonalEnhanciveBalancedBusiness

LocalGlobal

Sustainable

Achievement(s)

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How?

TrustManagement

Desire

Leadership

Engagement

Efficiency

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Community leadership vs ownership

Investments Benefits

Insights

Engagement

Desire

Content

Rhythm

Goodwill

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The community manager

• Manage (and control)– topics, contributions, content, actions, rhythm,

tools, life cycle• Mobilize– people, resources, processes, energy, desire

• Measure– engagement, figures, KPIs, insights, achievement

• Move (and adapt quickly)

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Communities

Community Manager

Benefits

Business Manager